Journal of Digital & Social Media Marketing

2013 - 2025

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Volume 1, issue 4, 2014

Editorial pp. 317-318

Daryn Moody

21st-century digital marketing pp. 319-323

Ewelina Aiossa

Social media and the law in India pp. 324-326

Ardi Kolah, Suren Sista and R. Rajesh Babu

Community-led marketing for mobile games: Rovio’s fans first strategy pp. 327-334

Saara Bergstrom

How digital and social media helped 100-year-old Louisville Slugger brand stay relevant pp. 335-339

Matt Whitaker and Kyle Schlegel

Using social data to develop social intelligence: Case study of Cisco pp. 340-348

Leslie Lau

An introduction to digital engagement in China pp. 349-364

James Keady

The omni-channel customer experience: Driving engagement through digitisation pp. 365-372

Ravi Bhalla

Engaging consumers through conversations: A management framework for greater performance across converged channels pp. 373-381

Paul Pangaro and Hagen Wenzek

To app or not to app — And how pp. 382-390

Suresh Ramaswamy and Katherine Liew

Empowered and engaged: Exploring social media best practices for nonprofits pp. 391-403

Tessa Warner, Alexis Abel and Frauke Hachtmann

`Multichannel Marketing Ecosystems: Creating Connected Customer Experiences;` Edited by Markus Ståhlberg and Ville Maila pp. 404-405

Hagen Wenzek

Volume 1, issue 3, 2013

Editorial pp. 221-222

Daryn Moody

What if your bakery behaved like a bank? Case study of Deutsche Bank pp. 223-227

Carla Mouchbahani

Not-for-profit digital and social media strategy — From zero to hero: Case study of Special Olympics Australia pp. 228-235

Peter Wilson and Alex Mcneilly

How online tech is becoming loved in an offline industry: Case study of 3663 pp. 236-242

Nicholas Weber

Paid, earned and owned media: Convergence in social media pp. 243-250

Christy Belden

E-mail’s not dead — it’s just on the move: Planning for mobile e-mail pp. 251-257

Kristin Luck and Aaron Jue

The value of long-term client and search agency relationships in a digital world pp. 258-264

Irv Brechner

Emotion and feedback: The keys to customer engagement pp. 265-273

Mike Mcmaster and Gary Schwartz

The battle for the future of search and social: Facebook Graph Search in a broader strategic context pp. 274-282

Marc Blinder

Choosing between social media platforms and understanding the markets they reach pp. 283-291

Nigel Taylor

Building green brands with social media: Best practices from case studies pp. 292-311

Avinandan Mukherjee and Naz Onel

Volume 1, issue 2, 2013

Editorial pp. 116-116

Daryn Moody

Using digital and social media to execute a smoking cessation contest: Case study of the QUITPLAN Services QuitCash Challenge pp. 117-127

Molly Hull, Mike Sheldon and Marietta Dreher

The role of content in creating meaningful conversations online: Case study of Henkel Beauty Care’s digital campaign in Germany pp. 128-135

Sonja Briffett and Steffen Ruebke

Tailoring websites to the user for increased conversion: Case study of Wild Dunes Resort pp. 136-143

Andressa Chapman

Implementing a social media policy in a traditional media company: Case study of TC Transcontinental pp. 144-151

Jean-Francois Denault and Hervé Jodoin

Long live the relationship pp. 152-156

Shelley W. Greene

Cut through the fog: How to act on website data pp. 157-171

Brian Alpert

Confessions from the nonprofit world: How nonprofits are using social media (and how they need to change their approach) pp. 172-181

Ryan Goodenough

Corporate blogging and virtual communities pp. 182-191

Bradley Jobling

Integrating social media with mobile, online and other marketing channels pp. 192-200

Andrew Pearson

Web 2.0 marketing: The need for a new research agenda for social marketing pp. 201-215

Jennifer Dooley, Sandra C. Jones and Don Iverson

Volume 1, issue 1, 2013

Editorial pp. 4-5

Daryn Moody

The social enterprise: Building a digitally driven business to gain competitive advantage pp. 6-16

Larry Weber

How to grow fans, create relevant content and increase engagement on Facebook: Case study of JUST EAT pp. 17-23

Tess Tucker

RNIB’s Talking Books engagement campaign: A case study pp. 24-31

Paul Mccartney and Karen Pierre

Creating meaningful customer experiences and campaigns in social media: Case study of O2 (Telefónica UK) pp. 32-38

Kristian Lorenzon

Beyond open rate: Why it is time for e-mail marketers to think reach, frequency, impact pp. 39-55

Dela Quist

Social media: Listening to act, listening to learn pp. 56-67

Gina Pingitore and Jeremy Detgen

Social media and collaboration: A board’s eye view pp. 68-73

Madlen Nicolaus and Michael Bayler

Mass communication on social media: Strategy for scaling up personal conversations pp. 74-81

Agmon David Porat

EU privacy and electronic communications regulations pp. 82-91

Ardi Kolah

Defining social media ‘marketing multipliers’ pp. 92-108

Don E. Schultz and Martin P. Block