Journal of Digital & Social Media Marketing

2013 - 2025

From Henry Stewart Publications
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Volume 4, issue 4, 2017

Editorial pp. 316-317

Simon Beckett

Maximising Sponsorship ROI in an Omni-Channel World pp. 318-328

Norris Scott

Leveraging social media to generate conversation and growth: Case study of the WNBA'S Chicago Sky pp. 329-338

Lauren Niemiera

Can the sanctity of journalism be maintained in an era of native advertising? Case study of Netflix pp. 339-351

Beth Donnelly Egan

Improving return on investment and measurement on Facebook pp. 352-357

Kizzy Lilburne

Are we still not hearing them? The evolution of Hispanic marketing in the USA pp. 358-363

Hugo Pérez

Visual content can save organic social media pp. 364-373

Patrick Miner

How digital marketing can galvanise nonprofit supporters pp. 374-379

Alexandra Baird

Building brand engagement through Twitter marketing strategies pp. 380-390

Karen Mishra and Aneil Mishra

A cross-cultural study of consumer connection with social networking sites pp. 391-406

Yujie Wei, Typhaine Lebègue and Salil Talpade

Volume 4, issue 3, 2016

Editorial pp. 205-206

Simon Beckett

A peek behind the curtain: How the Chicago Bears engage their social media followers pp. 207-216

Matt Koch

Unleashing your silent majority: How employee advocacy and engagement build your brand and trust via digital strategies pp. 217-231

Tamara Snyder and David Honig

Using predictive analytics to morph marketing in real time: A consumer electronics case study pp. 232-242

Francesco Federico

Prevent, plan, manage: Social media strategy for crisis communications pp. 243-250

Grant Fuller

From social media to innovation and marketing intelligence: A simulation to forecast online review and rating performance pp. 251-262

Shu Wang

Creating meaningful real-world brand experiences pp. 263-274

Christian Dodd, Nathan Koch and Max Morein

A case for case studies: The effective use of case studies in the college classroom pp. 275-278

Frauke Hachtmann

Brand tracking on social media: The role of country-of-origin perceptions pp. 279-291

James Pokrywczynski and Hang Lu

The role of social media in the apparel retail sector in Vietnam: A study of Facebook fan pages pp. 292-309

Nguyen Thi Tuyet Mai, Nguyen Anh Hao and Phung Thi Xuan Huong

Volume 4, issue 2, 2016

Editorial pp. 100-101

Simon Beckett

Using data to build always-on valuable experience throughout the consumer journey pp. 102-111

Yi Li

How to measure and strategise content growth pp. 112-122

Jack Cornwall

If a planetarium can do it, so can you: How brands can shift toward an experience-led model pp. 123-130

Marc Lapides and Caroline Chen

Brands need realistic reviews to balance flawless five-star perception online pp. 131-140

Theresa O’Neil

Riding a tidal wave: Managing reputation in the face of an industry sea change pp. 141-148

William Spiers and Andrew Williams

Delivering targeted paid advertising using Gmail native ads: Case study of Liberty Marketing pp. 149-156

Philip Woodward

She’s just not that into you: The mediating impact of brand attachment on digital interactions pp. 157-169

JoAnn Sciarrino and John Prudente

Creating Facebook applications to understand network effects on consumer behaviour pp. 170-177

Shuoyang Zhang

Measuring the effects of social media marketing: Adoptions, engagement and consequences pp. 178-190

I-Ping Chiang, Lin-Han Huang and Shih-Hui Lo

Permission-based e-mail marketing in the Indian context: Factors affecting consumer consent pp. 191-198

Nimit Gupta

Volume 4, issue 1, 2016

Editorial pp. 4-5

Simon Beckett

How Coca-Cola Journey transformed corporate communications pp. 6-16

Doug Busk

Humanising the brand in a digital age pp. 17-24

James Caig

Tactics to enrich customer data for higher return on e-mail marketing investment pp. 25-34

Parinda Joshi

A lean approach to image-based user interviews: Discover deep emotional drivers for a targeted digital strategy pp. 35-53

Sarah Weise

Marketing promotions in social network games: Making them work pp. 54-69

Ginger Killian and John Hulland

Which social media channels are most frequently used by small businesses and does the choice reflect the age of the business? pp. 70-81

Sherry J. Roberts, Patrick R. Geho and Susan Hall Webb

Understanding the chemistry of communicating effectively to an audience that is connected and engaged interactively in real time pp. 82-93

Wilfried R. Vanhonacker

Volume 3, issue 4, 2016

Editorial pp. 292-293

Simon Beckett

Seeing the wood for the trees: Fixing large undefined problems in digital marketing pp. 294-303

Michael Mooney and Stephanie Slobodian

Get the most out of web traffic: Tactics and strategies to increase on-site conversion pp. 304-313

Pedram Farsaii

Publish or perish: Why chief marketing officers must become publishers to drive growth pp. 314-330

Bruce H. Rogers

The seven most effective digital marketing strategies for banks pp. 331-337

Matt Wilcox

Analysing brand sentiment with social media and open source Big Data tools pp. 338-347

Ankur Gupta and Kishore Jhunjhunwala

Business is calling: Click-to-call and mobile marketing pp. 348-352

John Busby

Hashtag hijacking: What it is, why it happens and how to avoid it pp. 353-362

Petros Xanthopoulos, Orestis Panos Panagopoulos, Georgios A. Bakamitsos and Elizabeth Freudmann

The impact of social media on return on investment: Registrations and revenue pp. 363-371

Gary B. Wilcox and Mercer Moore

Marketing health insurance in social media: A two-stage approach pp. 372-380

James M. Leonhardt and Tim Query

Volume 3, issue 3, 2015

Editorial pp. 197-198

Simon Beckett

Social media storytelling at scale pp. 199-208

Dan Zucker

Revamping and rebooting your paid search campaign: Optimising paid search activity for success pp. 209-216

Ben Irons

Determining the right social media networks for your business pp. 217-228

Victoria Edwards

Online engagement, offline action pp. 229-235

Hannah Mitchell and Hannah Perry

How technology is causing an evolution and revolution in media pp. 236-244

Caspar Schlickum

#Delayed, disrupted, disappointed, dismayed, déjà vu: Connecting with delayed passengers in real time using social media and app-based research pp. 245-248

Andy Barker and Keith Bailey

Content aggregation as a means to identify trends: The case of the iPhone 5s pp. 249-261

Jaigris Hodson, Gilbert V. Wilkes Iv and Chris Daellenbach

Comparing analysis of social media content with traditional survey methods of predicting opening night box-office revenues for motion pictures pp. 262-278

Hossien L. Najafi and Darryl W. Miller

Integrating mobile into marketing strategy pp. 279-287

Aine Doherty, James Kearns and Vicky O’Rourke

Volume 3, issue 2, 2015

Editorial pp. 101-102

Simon Beckett

The digital consumer: Building attractive digital environments to increase engagement, views, shares and sales pp. 103-113

Larry Weber and Peter Prodromou

Mobile marketing and paid search: Advertising’s way of the future pp. 114-124

Diane Pease

Multi-channel attribution and its role in marketing investment pp. 125-134

Nick M. Necsulescu

China’s social and mobile companies set to shake the tech world pp. 135-150

Andrew W. Pearson

Winning back your subscriber list to maximise e-mail marketing return on investment pp. 151-168

Guy Hanson and Richard Gibson

Social media: Entering the conversation pp. 169-174

Alan Wilson

Tapping into user habits to create a strong digital presence pp. 175-182

Toby Chishick

The death of television commercials: Using social videos to enhance engagement and conversions pp. 183-188

Ayman Jaber

Here to stay or a thing of the past? A study into the perception of quick response codes pp. 189-199

Monica B. Fine and Melissa N. Clark

Volume 3, issue 1, 2015

Editorial pp. 4-4

Daryn Moody

Social media: The e-mail slayer? pp. 5-10

Thai Randolph and Daniel Eno

Integrating social media at Sky Deutschland pp. 11-20

Selena Gabat

Going viral on YouTube pp. 21-30

James M. Leonhardt

Human data: The powerful differentiator for Fedex, MassMutual and Gilt pp. 31-36

Ernan Roman and Mike Rude

Capturing the consumer in a constant stream of content pp. 37-44

Matt Gentile

Emerging trends within paid search marketing pp. 45-51

Gemma Howley

People, the channel pp. 52-58

Meghan Falter and Sam Haseltine

The impact of digital and social media on branding pp. 59-72

Jack Yan

Cross-device advertising: How to navigate mobile marketing’s next big opportunity pp. 73-79

Jon Buss

Let’s make them talk: An exploratory study on word of mouth and social media pp. 80-94

Flor Morton, Teresa Treviño and César Sepúlveda