Journal of Digital & Social Media Marketing

2013 - 2025

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Volume 5, issue 4, 2017

Editorial pp. 320-321

Simon Beckett

Protecting the brand in the era of fake news: Why brands need advertisement verification tools pp. 322-331

Ginny Marvin and Seth Meisel

Best practices for producing stories on Instagram pp. 332-340

Erica Nardello

The rise of media analytics pp. 341-352

Peter Wickwire

Identity-related motivations online: Falk–s framework applied to US museum websites pp. 353-369

Sarah Wambold and Marty Spellerberg

Creating accessible online forms pp. 370-378

Jonathan Whiting

Accessibility gotchas with CAPTCHAs pp. 379-390

Jennifer LoCascio Gauvreau

Quantifying the influence of consumer reviews via text analysis pp. 391-402

Oshin Anand, Praveen Ranjan Srivastava and Atanu Rakshit

Social media in small business operations pp. 403-416

Lakshmi Goel, Pingying Zhang and Sven-Volker Rehm

Volume 5, issue 3, 2017

Editorial pp. 212-213

Hagen Wenzek

Basware's journey to modern business-to-business performance marketing pp. 214-220

Ceri Jones

A data-driven approach to government social media pp. 221-227

Bryan Proehl

How to build high impact content: A case study in museum online content strategy pp. 228-235

Ryan Dodge

The power of feeds: How to build strong underlying data to drive successful digital marketing programmes pp. 236-245

Melissa Reilly and Todd Bowman

Accessibility research study: Humanising the need for inclusive design pp. 246-254

Monica Reha, David Sloan and Sarah Horton

Searching and finding: A lifelong quest pp. 255-269

Sabrina Duda and James Barley

Practical data science for the web professional pp. 270-279

Michael Nescot

Why single sign-on is so expensive and what you can do to reduce costs pp. 280-290

Jessica D. Moore, Vlad Oprica and Dave Gallerizzo

Maintaining a WordPress site for long-term security pp. 291-302

Elizabeth Coppinger

Native advertising: A close look at an emerging advertising unit pp. 303-316

David Kamerer

Volume 5, issue 2, 2017

Editorial pp. 116-117

Hagen Wenzek

Lover of discounts, unicorns and tacos: Progressive's Flo in social media pp. 118-129

James M. Leonhardt and Ryan E. Cruz

The attribution challenge: How to get real business value out of it pp. 130-138

Adam Proehl

How to use social media to deliver excellent customer service pp. 139-145

Jessica Milcetich

How to get the most from WeChat pp. 146-152

Alexis Bonhomme

Turbo-boost success with a supercharged framework for strategic visioning pp. 153-174

Sarah Weise and Carrie-Ann Barrow

How Instagram content affects brand attitudes and behaviour pp. 175-188

Ming (Bryan) Wang and Valerie K. Jones

Improving social media brand personas using archetypes pp. 189-202

Francisco J. Conejo

Volume 5, issue 1, 2017

Editorial pp. 4-5

Simon Beckett

As programmatic advertising becomes the new normal, how can advertisers create greater consumer engagement and publishers ensure greater return? pp. 6-17

Tony Bishop

Size, quantity and management capabilities: How Google updates AdWords to increase revenue pp. 18-27

Andy Taylor

Blurring the lines between sales and marketing: Influencing sales through customer-segmented social media marketing pp. 28-38

Erica Melchior

Search engine optimisation in 2017: A new world where old rules still matter pp. 39-60

Brian Alpert

How real-time analytics changes the face of the sports betting industry pp. 61-75

Andrew W. Pearson

Using emoji effectively in marketing: An empirical study pp. 76-95

Chi Hong Leung and Winslet Ting Yan Chan

Engaging fans on social media in US minor league soccer: A content analysis of consumer promotion on Facebook, Twitter and Instagram pp. 96-109

Julie D. Lanzillo and Margaret C. Stewart

Volume 4, issue 4, 2017

Editorial pp. 316-317

Simon Beckett

Maximising Sponsorship ROI in an Omni-Channel World pp. 318-328

Norris Scott

Leveraging social media to generate conversation and growth: Case study of the WNBA'S Chicago Sky pp. 329-338

Lauren Niemiera

Can the sanctity of journalism be maintained in an era of native advertising? Case study of Netflix pp. 339-351

Beth Donnelly Egan

Improving return on investment and measurement on Facebook pp. 352-357

Kizzy Lilburne

Are we still not hearing them? The evolution of Hispanic marketing in the USA pp. 358-363

Hugo Pérez

Visual content can save organic social media pp. 364-373

Patrick Miner

How digital marketing can galvanise nonprofit supporters pp. 374-379

Alexandra Baird

Building brand engagement through Twitter marketing strategies pp. 380-390

Karen Mishra and Aneil Mishra

A cross-cultural study of consumer connection with social networking sites pp. 391-406

Yujie Wei, Typhaine Lebègue and Salil Talpade

Volume 4, issue 3, 2016

Editorial pp. 205-206

Simon Beckett

A peek behind the curtain: How the Chicago Bears engage their social media followers pp. 207-216

Matt Koch

Unleashing your silent majority: How employee advocacy and engagement build your brand and trust via digital strategies pp. 217-231

Tamara Snyder and David Honig

Using predictive analytics to morph marketing in real time: A consumer electronics case study pp. 232-242

Francesco Federico

Prevent, plan, manage: Social media strategy for crisis communications pp. 243-250

Grant Fuller

From social media to innovation and marketing intelligence: A simulation to forecast online review and rating performance pp. 251-262

Shu Wang

Creating meaningful real-world brand experiences pp. 263-274

Christian Dodd, Nathan Koch and Max Morein

A case for case studies: The effective use of case studies in the college classroom pp. 275-278

Frauke Hachtmann

Brand tracking on social media: The role of country-of-origin perceptions pp. 279-291

James Pokrywczynski and Hang Lu

The role of social media in the apparel retail sector in Vietnam: A study of Facebook fan pages pp. 292-309

Nguyen Thi Tuyet Mai, Nguyen Anh Hao and Phung Thi Xuan Huong

Volume 4, issue 2, 2016

Editorial pp. 100-101

Simon Beckett

Using data to build always-on valuable experience throughout the consumer journey pp. 102-111

Yi Li

How to measure and strategise content growth pp. 112-122

Jack Cornwall

If a planetarium can do it, so can you: How brands can shift toward an experience-led model pp. 123-130

Marc Lapides and Caroline Chen

Brands need realistic reviews to balance flawless five-star perception online pp. 131-140

Theresa O’Neil

Riding a tidal wave: Managing reputation in the face of an industry sea change pp. 141-148

William Spiers and Andrew Williams

Delivering targeted paid advertising using Gmail native ads: Case study of Liberty Marketing pp. 149-156

Philip Woodward

She’s just not that into you: The mediating impact of brand attachment on digital interactions pp. 157-169

JoAnn Sciarrino and John Prudente

Creating Facebook applications to understand network effects on consumer behaviour pp. 170-177

Shuoyang Zhang

Measuring the effects of social media marketing: Adoptions, engagement and consequences pp. 178-190

I-Ping Chiang, Lin-Han Huang and Shih-Hui Lo

Permission-based e-mail marketing in the Indian context: Factors affecting consumer consent pp. 191-198

Nimit Gupta

Volume 4, issue 1, 2016

Editorial pp. 4-5

Simon Beckett

How Coca-Cola Journey transformed corporate communications pp. 6-16

Doug Busk

Humanising the brand in a digital age pp. 17-24

James Caig

Tactics to enrich customer data for higher return on e-mail marketing investment pp. 25-34

Parinda Joshi

A lean approach to image-based user interviews: Discover deep emotional drivers for a targeted digital strategy pp. 35-53

Sarah Weise

Marketing promotions in social network games: Making them work pp. 54-69

Ginger Killian and John Hulland

Which social media channels are most frequently used by small businesses and does the choice reflect the age of the business? pp. 70-81

Sherry J. Roberts, Patrick R. Geho and Susan Hall Webb

Understanding the chemistry of communicating effectively to an audience that is connected and engaged interactively in real time pp. 82-93

Wilfried R. Vanhonacker