Journal of Digital & Social Media Marketing

2013 - 2025

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Volume 10, issue 4, 2023

Editorial pp. 293-294

Simon Beckett

TikTok for good: How the American Red Cross grew a TikTok following to reach a new audience with its mission pp. 295-305

Haley Correll and Jess Buckholtz

The power of customer data pp. 306-311

James Burnham

Disruptive and destructive? A typology of social bots in public relations pp. 312-325

Janica Choong and Ming (Bryan) Wang

How does influencer marketing on TikTok impact brand trust among generation Z? pp. 326-339

Lauren Wright and Michael Cherry

Hybrid trade shows are becoming the norm: What to know about trade shows going forward pp. 340-345

Rosanna Badalamenti-Montes

The role of experiential values and online platform evaluations in the purchase decision process: A bi-dimensional approach pp. 346-360

Won-Sik Jung and Sung-Joon Yoon

Instagram influencers in Kuwait: A persuasion knowledge perspective pp. 361-378

Ahmad Alhaidar and Fei Xue

Volume 10, issue 3, 2023

Editorial pp. 197-198

Simon Beckett

Customer lifetime value: How understanding your current customers can help to find new ones pp. 199-208

David Green and Aaron Smith

Creating strong brand names: A framework for digital practitioners pp. 209-223

Francisco J. Conejo

How Guide Dogs Northern Ireland makes social media accessible for visually impaired tech users pp. 224-230

Mark Quinn and Torie Tennant

Why digital brand content is like waste (and what can we learn from this) pp. 231-237

José Manuel Simián

Building brand loyalty on Twitter: The case of Elon Musk and Tesla pp. 238-248

Christian Rudeloff and Julius Damms

The language of social media contests: A lexical analysis of contests across social platforms pp. 249-269

Curt Gilstrap and Sun-Young Park

How perceived characteristics and personality shape the value of advertising on Snapchat: A mixed method study pp. 270-282

Huan Chen and Yoon-Joo Lee

Volume 10, issue 2, 2022

Editorial pp. 101-102

Simon Beckett

How to unlock the maximum return on social content pp. 103-115

Michelle Dougenik

App-usage data and geo-tracking: How to address consumers at the right moment based on behaviour and geo-location pp. 116-124

Joerg Schudrowitz

Optimising content beyond the checklist: Leveraging Google’s expertise–authoritativeness– trustworthiness principle for search engine optimisation pp. 125-134

Lisa Fellinger and Despina Fronimaki

Time for marketing to embrace reinforcement learning pp. 135-142

Laura Murphy, Fernando Perales, Anand Gopal, Yordanka Gyurdieva, Victor Gueorguiev and Pratyush Shandilya

Adapting Hollywood acting techniques to engage audiences pp. 143-150

Kevin Doherty

The how and why of executive social media activation pp. 151-158

Patrick Casey Hall

‘Scandal’, wine and shopping: The social customer journey for the Camille 23-oz. wine glass pp. 159-172

Morgan Bryant Reeder, Janée N. Burkhalter and Natalie T. Wood

The cultivation of brand knowledge and purchase intention among brand followers on social media pp. 173-186

Yujie Wei

Volume 10, issue 1, 2022

Editorial pp. 4-5

Simon Beckett

Why COVID-19 disruptions to shopping behaviours underscore the need for a coordinated, cross-functional conversion rate optimisation strategy pp. 6-17

Sarah Bond

How Bang & Olufsen moved from the darkness to the light with influencer marketing pp. 18-26

Alexei Edwards

The role of brands in online safety: Don’t trust Google to sort it out for you pp. 27-34

Imran Ahmed, Marlene Obst and Rachel Rose

Beautiful failure: A case study on #EqualityActJapan and a lesson in failing well on social media pp. 35-44

Amanda Alampi and Ziva Luddy Juneja

The elusive omni-channel advantage: How to make the complex simple using scalable technology pp. 45-51

Christopher Cummings

How to pivot to a first-party data marketing strategy pp. 52-60

Jascha Kaykas-Wolff

How behavioural science can improve influencer marketing campaigns pp. 61-68

Alan Gray

Revealing consumer insights through visual analysis of social media images pp. 69-75

Alina Hura

Feel-good marketing: Understanding autonomous sensory meridian response and its online audience pp. 76-81

Arianne Adams

How Portuguese adolescents relate to influencers and brands on TikTok pp. 82-95

Patrícia Dias and Alexandre Duarte

Volume 9, issue 4, 2022

Editorial pp. 288-289

Simon Beckett

Social storytelling in a post-pandemic world: Four content pillars to build relevant authenticity with today’s social consumer pp. 290-297

Valerie Morrow

Are your social media posts hitting the bullseye? pp. 298-307

Loran Jarrett and Sajeev Varki

Communication in a world of change: Engaging healthcare professionals through Twitter pp. 308-317

Stefania Alvino

Narcissists’ perceived compatibility with social media content: The moderating role of psychological capital pp. 318-332

Benjamin K. Wright, Brian D. Webster and Imran Syed

Hidden online customer journey: How unseen activities affect media mix modelling and multichannel attribution pp. 333-353

Arkadiusz Zaremba

Micro-influencer marketing during the COVID-19 pandemic: New vistas or the end of an era? pp. 354-370

Michael Gerlich

Volume 9, issue 3, 2021

Editorial pp. 196-197

Simon Beckett

How social media influencers helped the NYC public health system raise awareness of COVID-19 testing among historically disadvantaged populations pp. 198-204

Carmen Boon and Emily Golloub

Scaling up CRM in a high-growth business pp. 205-213

Catherine Allan, Jim Mccarthy-Cheung and Veronika Usmanova

How putting the customer at the heart of everything can supercharge growth pp. 214-218

Julie Zhou

The experience economy: Post COVID-19, brands need to refocus on customer experience pp. 219-228

Chelsea Perino

Future-proofing your digital measurement for the post-cookie era pp. 229-235

Allan Tinkler

Content that converts: How to co-create powerful video stories that keep audiences engaged all year long pp. 236-242

Michael Hoffman

The social economy: Monetising the transactional nature of social media pp. 243-251

Melanie Shreffler and Amber Mccullough

Maximising the impact of A/B testing pp. 252-260

Narayan Keshavan

Lite app adoption and cannibalisation pp. 261-274

Tianfu Wang, Yam B. Limbu and Junzhou Zhang

Money on the table: Increasing revenue through menu order pp. 275-283

Steven C. Huff

Volume 9, issue 2, 2021

Editorial pp. 100-101

Simon Beckett

How L’Oréal adopted new technologies to scale personalisation, adapt to new customer demands and evolve into the top beauty tech company pp. 102-110

Jakenna Gilbert

Using social media benchmarking to inform strategy pp. 111-126

Casper Vahlgren

Behind a success story: How the NFL used digital marketing to grow a mainstream sports audience in the UK pp. 127-134

Jamie King and Lewis Wiltshire

Ethical design: Persuasion, not deception pp. 135-148

Jeanette R. Van Der Lee, Dries Cuijpers, Mareille De Bloois, Jessanne Mastop, Winnie Van Heesch and Elianne F. Van Steenbergen

Managing the business-to-business customer’s experience using engagement insights pp. 149-159

Xenthe Bang

Digital engagement strategies in a pandemic pp. 160-168

Seanice Lojede

What are consumers saying online about your products? Mining the text of online reviews to uncover hidden features pp. 169-186

Miriam Alzate, Marta Arce-Urriza and Javier Cebollada

Volume 9, issue 1, 2021

Editorial pp. 4-5

Simon Beckett

The US Army’s path to virtual recruiting pp. 6-12

Xeriqua Garfinkel and Shauna M. Clark

How agencies are adapting during the COVID-19 pandemic pp. 13-21

Marco Giuliani and Xenia Muntean

Scaling search engine visibility for franchises: A guide for multi-location brands pp. 22-31

Steve Wiideman

Is offline media becoming the biggest driver of online engagement? A review of recent trends and opportunities pp. 32-42

Srikanth Ramachandran and Mehul Mandalia

How the study of social media data has evolved through time, putting social media insights-led actions at the heart of many organisations’ strategy pp. 43-52

Jackie Balchin

Marketing collaborations between luxury brands and hip-hop artists: An analysis of community feedback on Instagram pp. 53-67

Jonas Polfuß

The influence of the relationship life cycle on business-to-business social media: Theory and practice pp. 68-93

Loran Jarrett and Sajeev Varki