Journal of Digital & Social Media Marketing

2013 - 2025

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Volume 11, issue 4, 2024

Editorial pp. 305-306

Simon Beckett

ChatGPT for marketers: Limitations and mitigations pp. 307-323

Despina Christou, Kostas Hatalis, Mark G. Staton and Michael Frechette

Enhancing user experience: Unveiling the impact of website speed optimisation on user engagement pp. 324-338

Lisa Fellinger and Despina Fronimaki

The Met Office: Taking TikTok by storm pp. 339-348

Ross Middleham and Sarah Fysh

This brand is #cancelled: Exploring brand avoidance in the age of cancel culture and influencer marketing pp. 349-361

Ruonan Zhang, Savanna Pruitt and Nicky Chang Bi

Exploring the relationships among internet celebrities’ characteristics, content creation and influence pp. 362-378

Yung-Ching Yang, I-Ping Chiang, Ying-Ying Chen and Kuan-Yu Hou

The status quo of social media management as a professional field: An empirical investigation of challenges, objectives and measurement strategies of social media managers pp. 379-390

Rosemarie Nowak, Christian Rudeloff, Birgit Sedlmayer-Gansinger and Michael Oppermann

Volume 11, issue 3, 2023

Editorial pp. 209-210

Simon Beckett

Design for engagement in digital omni-channel: From funnel to loop pp. 211-224

Seann Lautner

The future of marketing: How cultural understanding contributes to the success of brand positioning and campaigns pp. 225-235

Janina Jahns

Building the case to embed a digital mindset among internal stakeholders pp. 236-243

Gregg M. Arbittier

Search marketing in the age of AI: Understanding the marketing implications of search, assistive and answer engines pp. 244-260

Jason Barnard and Matt Artz

Tweeting about female empowerment: How corporate brands communicate femvertising on X (formerly Twitter) pp. 261-271

Christian Rudeloff and Jana Kohnen

Airlines and corporate sustainability initiatives: Unrecognised value pp. 272-286

Dixie Button, Doreen Mcgunagle, Laura Zizka and Patti Clark

Reconnoitring the comparative landscape of print and mobile media in Dubai pp. 287-300

Suzanne L. Conner and Dennis Lee

Volume 11, issue 2, 2023

Editorial pp. 105-106

Simon Beckett

TikTok as an influencer marketing channel for user acquisition pp. 107-114

Amanda Allegrini

Unlocking sustainable e-commerce growth: The role of owned channels pp. 115-127

Cian Agnew

How business-to-business and business-to-consumer marketers can future-proof their digital marketing strategies pp. 128-154

Manvee Sharma

Trust as a competitive advantage pp. 155-163

Simon Beyer

Curing pilotitis in digital marketing among life sciences companies pp. 164-175

David Davidovic

The Michigan State Parks Photo Ambassadors programme: A case study pp. 176-189

Stephanie M. Yancer

Influencers and their motivations to create content: A qualitative typology based on an international survey pp. 190-204

Florian Haumer, Castulus Kolo, Alexander Roth and Rafael Schwarz

Volume 11, issue 1, 2023

Editorial pp. 5-6

Simon Beckett

Jumping off the social bandwagon: The importance of doing more with less and the key organisational changes required along the way pp. 7-19

Elizabeth Charlesworth

Marketers should use social media to build trust in their brand, but they must know how to measure it pp. 20-29

Charlotte Lander, Rachel Harris and Duarte Garrido

How Appian developed and delivered a successful business-to-business social media strategy pp. 30-42

Ehsan Khodarahmi

A formula for success: How Formula One racing embraced digital and social media to engage fans pp. 43-59

Natalie T. Wood and Janée N. Burkhalter

The onset of social entertainment: How prioritising authentic entertainment on social media will help brands succeed pp. 60-68

Jillian Robinson

Does it pay to polarise? The impact of brand activism on brand perceptions and purchase intentions in entrepreneurial marketing pp. 69-78

Christian Rudeloff and Hamasa Amin

Digital marketing and misinformation: Why we need a new professional ethics to guide our practice pp. 79-88

Jaigris Hodson

A decision-making characteristics framework for marketing attribution in practice: Improving empirical procedures pp. 89-100

Shashank Hosahally and Arkadiusz Zaremba

Volume 10, issue 4, 2023

Editorial pp. 293-294

Simon Beckett

TikTok for good: How the American Red Cross grew a TikTok following to reach a new audience with its mission pp. 295-305

Haley Correll and Jess Buckholtz

The power of customer data pp. 306-311

James Burnham

Disruptive and destructive? A typology of social bots in public relations pp. 312-325

Janica Choong and Ming (Bryan) Wang

How does influencer marketing on TikTok impact brand trust among generation Z? pp. 326-339

Lauren Wright and Michael Cherry

Hybrid trade shows are becoming the norm: What to know about trade shows going forward pp. 340-345

Rosanna Badalamenti-Montes

The role of experiential values and online platform evaluations in the purchase decision process: A bi-dimensional approach pp. 346-360

Won-Sik Jung and Sung-Joon Yoon

Instagram influencers in Kuwait: A persuasion knowledge perspective pp. 361-378

Ahmad Alhaidar and Fei Xue

Volume 10, issue 3, 2023

Editorial pp. 197-198

Simon Beckett

Customer lifetime value: How understanding your current customers can help to find new ones pp. 199-208

David Green and Aaron Smith

Creating strong brand names: A framework for digital practitioners pp. 209-223

Francisco J. Conejo

How Guide Dogs Northern Ireland makes social media accessible for visually impaired tech users pp. 224-230

Mark Quinn and Torie Tennant

Why digital brand content is like waste (and what can we learn from this) pp. 231-237

José Manuel Simián

Building brand loyalty on Twitter: The case of Elon Musk and Tesla pp. 238-248

Christian Rudeloff and Julius Damms

The language of social media contests: A lexical analysis of contests across social platforms pp. 249-269

Curt Gilstrap and Sun-Young Park

How perceived characteristics and personality shape the value of advertising on Snapchat: A mixed method study pp. 270-282

Huan Chen and Yoon-Joo Lee

Volume 10, issue 2, 2022

Editorial pp. 101-102

Simon Beckett

How to unlock the maximum return on social content pp. 103-115

Michelle Dougenik

App-usage data and geo-tracking: How to address consumers at the right moment based on behaviour and geo-location pp. 116-124

Joerg Schudrowitz

Optimising content beyond the checklist: Leveraging Google’s expertise–authoritativeness– trustworthiness principle for search engine optimisation pp. 125-134

Lisa Fellinger and Despina Fronimaki

Time for marketing to embrace reinforcement learning pp. 135-142

Laura Murphy, Fernando Perales, Anand Gopal, Yordanka Gyurdieva, Victor Gueorguiev and Pratyush Shandilya

Adapting Hollywood acting techniques to engage audiences pp. 143-150

Kevin Doherty

The how and why of executive social media activation pp. 151-158

Patrick Casey Hall

‘Scandal’, wine and shopping: The social customer journey for the Camille 23-oz. wine glass pp. 159-172

Morgan Bryant Reeder, Janée N. Burkhalter and Natalie T. Wood

The cultivation of brand knowledge and purchase intention among brand followers on social media pp. 173-186

Yujie Wei

Volume 10, issue 1, 2022

Editorial pp. 4-5

Simon Beckett

Why COVID-19 disruptions to shopping behaviours underscore the need for a coordinated, cross-functional conversion rate optimisation strategy pp. 6-17

Sarah Bond

How Bang & Olufsen moved from the darkness to the light with influencer marketing pp. 18-26

Alexei Edwards

The role of brands in online safety: Don’t trust Google to sort it out for you pp. 27-34

Imran Ahmed, Marlene Obst and Rachel Rose

Beautiful failure: A case study on #EqualityActJapan and a lesson in failing well on social media pp. 35-44

Amanda Alampi and Ziva Luddy Juneja

The elusive omni-channel advantage: How to make the complex simple using scalable technology pp. 45-51

Christopher Cummings

How to pivot to a first-party data marketing strategy pp. 52-60

Jascha Kaykas-Wolff

How behavioural science can improve influencer marketing campaigns pp. 61-68

Alan Gray

Revealing consumer insights through visual analysis of social media images pp. 69-75

Alina Hura

Feel-good marketing: Understanding autonomous sensory meridian response and its online audience pp. 76-81

Arianne Adams

How Portuguese adolescents relate to influencers and brands on TikTok pp. 82-95

Patrícia Dias and Alexandre Duarte