Entrepreneurship

2013 - 2025

From Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD
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DEFINITION, PRINCIPS AND PRECONDITION FOR IMPLEMENTATION OF THE BENCHMARKING TO IMPROVE THE ENTERPRISES’ ACTIVITY pp. 5-20: Raya Madgerova and Anny Atanasova
BENCHMARKING IN MANAGEMENT OF HUMAN RESOURCES pp. 21-32: Mariana Usheva
CHARACTERISTICS OF BENCHMARKING IN TOURISM pp. 33-40: Ilinka Terziyska and Vyara Kyurova
ORGANISATIONAL LEADERSHIP IN MANAGER’S ACTIVITIES pp. 41-50: Milena Filipova
THE IMPORTANCE OF INTELLECTUAL RESOURCES IN THE POST-INDUSTRIAL ECONOMY pp. 51-59: Maria Kicheva
TOURISM IN BLAGOEVGRAD DISTRICT: A REVIEW OF THE STRATEGY, POSITION AND DIRECTION OF DEVELOPMENT FOR SMES pp. 60-69: Maria Stankova
THE IMAGE AS A SOURCE OF COMPETITIVE ADVANTAGE IN HOTEL BUSINESS pp. 70-76: Vyara Kyurova
POSSIBILITIES FOR THE INCREASE OF COMPETITIVENESS OF A PRODUCT THROUGH THE IMPLEMENTATION OF ACTIVE METHODS FOR DIRECT CONNECTION WITH THE CONSUMERS pp. 77-84: Raina Dimitrova
SEGMENTATION AS AN INSTRUMENT FOR EFFECTIVE MARKETING POLICY IN HOTEL BUSINESS pp. 86-98: Vyara Kyurova
CHARACTERISTICS OF THE IMPLEMENTATION OF INTERNAL BUSINESS SOCIAL NETWORKS IN THE MANAGEMENT OF HUMAN RESOURCES IN THE INFORMATION TECHNOLOGY SECTOR pp. 99-108: Radoslav Vladov
INSTITUTIONAL THEORY OF PROPERTY RIGHTS - BASICS AND NATIONAL PRIORITIES pp. 109-119: Stanka Rinkova
DEVELOPMENT OF A "QUASIMARKET" STRUCTURES IN THE PUBLIC SECTOR pp. 120-129: Stanka Rinkova