Online-Marketing-Intelligence

Dennis Ahrholdt (), Goetz Greve () and Gregor Hopf ()
Additional contact information
Dennis Ahrholdt: HSBA Hamburg School of Business Administration
Goetz Greve: HSBA Hamburg School of Business Administration
Gregor Hopf: Duale Hochschule Baden-Württemberg

in Springer Books from Springer

Date: 2023
Edition: 2. Aufl. 2023
ISBN: 978-3-658-40599-1
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Chapters in this book:

Ch 1 Einführung

Dennis Ahrholdt, Goetz Greve and Gregor Hopf

Ch 2 Display-Marketing

Dennis Ahrholdt, Goetz Greve and Gregor Hopf

Ch 3 Suchmaschinenmarketing (SEO & SEA)

Dennis Ahrholdt, Goetz Greve and Gregor Hopf

Ch 4 Social Media Marketing

Dennis Ahrholdt, Goetz Greve and Gregor Hopf

Ch 5 E-Mail-Marketing

Dennis Ahrholdt, Goetz Greve and Gregor Hopf

Ch 6 Mobile Marketing

Dennis Ahrholdt, Goetz Greve and Gregor Hopf

Ch 7 Website- und Webshop-Marketing

Dennis Ahrholdt, Goetz Greve and Gregor Hopf

Ch 8 Integrierte Erfolgskontrolle von Online-Marketinginstrumenten

Dennis Ahrholdt, Goetz Greve and Gregor Hopf

Ch 9 Einführung in Teil II: Forschungsergebnisse

Dennis Ahrholdt, Goetz Greve and Gregor Hopf

Ch 10 Display-Marketing

Dennis Ahrholdt, Goetz Greve and Gregor Hopf

Ch 11 Suchmaschinenmarketing

Dennis Ahrholdt, Goetz Greve and Gregor Hopf

Ch 12 Social Media Marketing

Dennis Ahrholdt, Goetz Greve and Gregor Hopf

Ch 13 E-Mail-Marketing

Dennis Ahrholdt, Goetz Greve and Gregor Hopf

Ch 14 Mobile Marketing

Dennis Ahrholdt, Goetz Greve and Gregor Hopf

Ch 15 Website- und Webshop-Marketing

Dennis Ahrholdt, Goetz Greve and Gregor Hopf

Ch 16 Integrierte Erfolgskontrolle von Online-Marketinginstrumenten

Dennis Ahrholdt, Goetz Greve and Gregor Hopf

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DOI: 10.1007/978-3-658-40599-1

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