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Journal of Business Research
1973 - 2013
Edited by A. G. Woodside
from Elsevier
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Volume 38, issue 3 , 1997
Contributions of Business-to-Business Marketing Journals: Introduction to the special issue pp. 177-177 Arch G. Woodside Contributions to marketing theory and practice from Industrial Marketing Management pp. 179-198 Peter J. LaPlaca Advances in industrial marketing theory and research from the Journal of Business and Industrial Marketing pp. 199-209 Wesley J. Johnston and Jeffrey E. Lewin Scientific contributions to the field from the Journal of Business-to-Business Marketing pp. 211-233 J. David Lichtenthal , David T. Wilson and Mary M. Long Theory, practice, and empirical development contributions: Advances in Business Marketing and Purchasing pp. 235-241 Richard E. Plank Volume 38, issue 2 , 1997
Erratum pp. ii-ii Janet D. Bailey Effects of researcher presence and appeal on response quality in hand-delivered, self-administered surveys pp. 105-114 Cynthia Webster Individual and joint decision-making in industrial vendor selection pp. 115-122 W. Patton Determinants of audit committee formation in the life insurance industry: New Zealand evidence pp. 123-129 Mike Adams Developing typologies of consumer motives for use of technologically based banking services pp. 131-139 Gloria Barczak , Pam Scholder Ellen and Bruce K. Pilling Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts pp. 141-159 Keith B. Murray and Christine M. Vogel Environmental management by marketing decision-makers in financial services pp. 161-170 Terry Clark and Daryl McKee An analysis of implied tax rates on long-term taxable and tax-exempt bonds pp. 171-176 Timothy W. Koch and Duane Stock Volume 38, issue 1 , 1997
Prologue to this special issue: Strategic choices in the new international enterprise in Latin America pp. 1-2 Esteban R. Brenes and Luis V. Dominguez The internationalization of Latin American enterprises and market liberalization in the Americas: A vital linkage pp. 3-16 Luis V. Dominguez and Esteban R. Brenes Atlas Electrica, S.A pp. 17-21 J. Nicolas Marin and Juan Carlos Barahona Cafe Britt, S.A pp. 23-33 Esteban R. Brenes , Isabel Bolanos , Ramon Burciaga , Marco Jimeno and Francisco Salas Chocolates El Rey: Industrial modernization and export strategy pp. 35-45 Luis V. Dominguez and Mariana Cirigliano Cerro Cahui pp. 47-56 John C. Ickis and Jorge Rivera Free zones in El Salvador pp. 57-65 Esteban R. Brenes , Vince Ruddy and Rene Castro J.M. Textiles pp. 67-75 Esteban R. Brenes , Kenneth Bryant , Rene Castro and Vince Ruddy MAVES: Strategic alliance pp. 77-87 John C. Ickis Portico, S.A pp. 89-96 Betty J. Diener and Hunter Saklad Shrimp or bananas pp. 97-103 Forrest D. Colburn Volume 37, issue 3 , 1996
A brief history of the future of advertising: Visions and lessons from integrated marketing communications pp. 135-138 William O. Bearden and Charles S. Madden The inevitability of integrated communications pp. 139-146 Don E. Schultz Market-back approach to the design of integrated communications programs: A change in paradigm and a focus on determinants of success pp. 147-153 David W. Stewart Integrated marketing communications and the evolution of marketing thought pp. 155-162 James G. Hutton Advertising trends: Innovation and the process of creative destruction pp. 163-171 George M. Zinkhan and Richard T. Watson Rising from the ashes of advertising pp. 173-181 Roland T. Rust and Sajeev Varki Using consumption constellations to develop integrated communications strategies pp. 183-191 Basil G. Englis and Michael R. Solomon Enhancing the consumer-product relationship: Lessons from the QVC home shopping channel pp. 193-200 Debra Lynn Stephens , Ronald Paul Hill and Karyn Bergman How agencies can support integrated communications pp. 201-206 Anders Gronstedt Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship pp. 207-215 Fred Beard Exploring decision-making approaches and responsibility for developing marketing communications strategy pp. 217-223 Joseph E. Phelps , Thomas E. Harris and Edward Johnson Does environmental advertising reflect integrated marketing communications?: An empirical investigation pp. 225-232 Les Carlson , Stephen J. Grove , Russell N. Laczniak and Norman Kangun Use and impact of direct mail in the context of integrated marketing communications: U.S. congressional campaigns in 1982 and 1990 pp. 233-244 Ruth Ann Weaver Lariscy and Spencer F. Tinkham Volume 37, issue 2 , 1996
Special issue on selections from the international research seminar on marketing communications and consumer behavior pp. 85-86 Alain J. P. Jolibert , Robert A. Peterson and Alain Strazzieri Lost and found: The information-processing model of advertising effectiveness pp. 97-104 Marc Scholten Ad-evoked feelings: Structure and impact on Aad and recall pp. 105-114 Rik Pieters and Marianne de Klerk-Warmerdam Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context pp. 115-120 Michel Laroche , Chankon Kim and Lianxi Zhou Facilitating and inhibiting effects of brand cues on recall, consideration set, and choice pp. 121-126 Manoj Hastak and Anusree Mitra Identification and validation of the components of the person-object relationship pp. 127-134 Yves Evrard and Philippe Aurier Volume 37, issue 1 , 1996
The interaction between price and long-run variables in a multinational brand market pp. 1-14 Chung Koo Kim Escalation and the diffusion of responsibility: A commercial lending experiment pp. 15-26 Linda V. Ruchala , John W. Hill and Dan Dalton Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes pp. 27-39 Morris B. Holbrook and Robert M. Schindler On the front lines: Stress, conflict, and the customer service provider pp. 41-50 James S. Boles and Barry J. Babin Top-down versus bottom-up sales tactics effects on the presentation of a product line pp. 51-61 Casey L. Donoho and Michael J. Swenson Ownership structure, deregulation, and risk in the savings and loan industry pp. 63-69 Donald R. Fraser and Asghar Zardkoohi The role of affect in consumer satisfaction judgments of credence-based services pp. 71-84 Bruce L. Alford and Daniel L. Sherrell
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