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Journal of Business Research

1973 - 2015

Current editor(s): A. G. Woodside

from Elsevier
Series data maintained by Zhang, Lei ().

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Volume 38, issue 3, 1997

Contributions of Business-to-Business Marketing Journals: Introduction to the special issue pp. 177-177 Downloads
Arch G. Woodside
Contributions to marketing theory and practice from Industrial Marketing Management pp. 179-198 Downloads
Peter J. LaPlaca
Advances in industrial marketing theory and research from the Journal of Business and Industrial Marketing pp. 199-209 Downloads
Wesley J. Johnston and Jeffrey E. Lewin
Scientific contributions to the field from the Journal of Business-to-Business Marketing pp. 211-233 Downloads
J. David Lichtenthal, David T. Wilson and Mary M. Long
Theory, practice, and empirical development contributions: Advances in Business Marketing and Purchasing pp. 235-241 Downloads
Richard E. Plank

Volume 38, issue 2, 1997

Erratum pp. ii-ii Downloads
Janet D. Bailey
Effects of researcher presence and appeal on response quality in hand-delivered, self-administered surveys pp. 105-114 Downloads
Cynthia Webster
Individual and joint decision-making in industrial vendor selection pp. 115-122 Downloads
W. Patton
Determinants of audit committee formation in the life insurance industry: New Zealand evidence pp. 123-129 Downloads
Mike Adams
Developing typologies of consumer motives for use of technologically based banking services pp. 131-139 Downloads
Gloria Barczak, Pam Scholder Ellen and Bruce K. Pilling
Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts pp. 141-159 Downloads
Keith B. Murray and Christine M. Vogel
Environmental management by marketing decision-makers in financial services pp. 161-170 Downloads
Terry Clark and Daryl McKee
An analysis of implied tax rates on long-term taxable and tax-exempt bonds pp. 171-176 Downloads
Timothy W. Koch and Duane Stock

Volume 38, issue 1, 1997

Prologue to this special issue: Strategic choices in the new international enterprise in Latin America pp. 1-2 Downloads
Esteban R. Brenes and Luis V. Dominguez
The internationalization of Latin American enterprises and market liberalization in the Americas: A vital linkage pp. 3-16 Downloads
Luis V. Dominguez and Esteban R. Brenes
Atlas Electrica, S.A pp. 17-21 Downloads
J. Nicolas Marin and Juan Carlos Barahona
Cafe Britt, S.A pp. 23-33 Downloads
Esteban R. Brenes, Isabel Bolanos, Ramon Burciaga, Marco Jimeno and Francisco Salas
Chocolates El Rey: Industrial modernization and export strategy pp. 35-45 Downloads
Luis V. Dominguez and Mariana Cirigliano
Cerro Cahui pp. 47-56 Downloads
John C. Ickis and Jorge Rivera
Free zones in El Salvador pp. 57-65 Downloads
Esteban R. Brenes, Vince Ruddy and Rene Castro
J.M. Textiles pp. 67-75 Downloads
Esteban R. Brenes, Kenneth Bryant, Rene Castro and Vince Ruddy
MAVES: Strategic alliance pp. 77-87 Downloads
John C. Ickis
Portico, S.A pp. 89-96 Downloads
Betty J. Diener and Hunter Saklad
Shrimp or bananas pp. 97-103 Downloads
Forrest D. Colburn

Volume 37, issue 3, 1996

A brief history of the future of advertising: Visions and lessons from integrated marketing communications pp. 135-138 Downloads
William O. Bearden and Charles S. Madden
The inevitability of integrated communications pp. 139-146 Downloads
Don E. Schultz
Market-back approach to the design of integrated communications programs: A change in paradigm and a focus on determinants of success pp. 147-153 Downloads
David W. Stewart
Integrated marketing communications and the evolution of marketing thought pp. 155-162 Downloads
James G. Hutton
Advertising trends: Innovation and the process of creative destruction pp. 163-171 Downloads
George M. Zinkhan and Richard T. Watson
Rising from the ashes of advertising pp. 173-181 Downloads
Roland T. Rust and Sajeev Varki
Using consumption constellations to develop integrated communications strategies pp. 183-191 Downloads
Basil G. Englis and Michael R. Solomon
Enhancing the consumer-product relationship: Lessons from the QVC home shopping channel pp. 193-200 Downloads
Debra Lynn Stephens, Ronald Paul Hill and Karyn Bergman
How agencies can support integrated communications pp. 201-206 Downloads
Anders Gronstedt
Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship pp. 207-215 Downloads
Fred Beard
Exploring decision-making approaches and responsibility for developing marketing communications strategy pp. 217-223 Downloads
Joseph E. Phelps, Thomas E. Harris and Edward Johnson
Does environmental advertising reflect integrated marketing communications?: An empirical investigation pp. 225-232 Downloads
Les Carlson, Stephen J. Grove, Russell N. Laczniak and Norman Kangun
Use and impact of direct mail in the context of integrated marketing communications: U.S. congressional campaigns in 1982 and 1990 pp. 233-244 Downloads
Ruth Ann Weaver Lariscy and Spencer F. Tinkham

Volume 37, issue 2, 1996

Special issue on selections from the international research seminar on marketing communications and consumer behavior pp. 85-86 Downloads
Alain J. P. Jolibert, Robert A. Peterson and Alain Strazzieri
Lost and found: The information-processing model of advertising effectiveness pp. 97-104 Downloads
Marc Scholten
Ad-evoked feelings: Structure and impact on Aad and recall pp. 105-114 Downloads
Rik Pieters and Marianne de Klerk-Warmerdam
Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context pp. 115-120 Downloads
Michel Laroche, Chankon Kim and Lianxi Zhou
Facilitating and inhibiting effects of brand cues on recall, consideration set, and choice pp. 121-126 Downloads
Manoj Hastak and Anusree Mitra
Identification and validation of the components of the person-object relationship pp. 127-134 Downloads
Yves Evrard and Philippe Aurier

Volume 37, issue 1, 1996

The interaction between price and long-run variables in a multinational brand market pp. 1-14 Downloads
Chung Koo Kim
Escalation and the diffusion of responsibility: A commercial lending experiment pp. 15-26 Downloads
Linda V. Ruchala, John W. Hill and Dan Dalton
Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes pp. 27-39 Downloads
Morris B. Holbrook and Robert M. Schindler
On the front lines: Stress, conflict, and the customer service provider pp. 41-50 Downloads
James S. Boles and Barry J. Babin
Top-down versus bottom-up sales tactics effects on the presentation of a product line pp. 51-61 Downloads
Casey L. Donoho and Michael J. Swenson
Ownership structure, deregulation, and risk in the savings and loan industry pp. 63-69 Downloads
Donald R. Fraser and Asghar Zardkoohi
The role of affect in consumer satisfaction judgments of credence-based services pp. 71-84 Downloads
Bruce L. Alford and Daniel L. Sherrell
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