City Branding

Edited by Keith Dinnie

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2011
ISBN: 978-0-230-29479-0
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Chapters in this book:

Ch Chapter 1 Introduction to the Theory of City Branding

Keith Dinnie

Ch Chapter 10 Online City Branding

Magdalena Florek

Ch Chapter 11 Introduction to the Practice of City Branding

Keith Dinnie

Ch Chapter 12 The City Branding of Accra

Anthony Ebow Spio

Ch Chapter 13 The City Branding of Ahmedabad

Satish K. Nair

Ch Chapter 14 Athens City Branding and the 2004 Olympic Games

Maria Fola

Ch Chapter 15 The City Branding of Barcelona: A Success Story

Juan Carlos Belloso

Ch Chapter 16 Branding Budapest

Gyorgy Szondi

Ch Chapter 17 Chongqing’s City Branding

Freeman Lau and Angelica Leung

Ch Chapter 18 Edinburgh

Kenneth Wardrop

Ch Chapter 19 The Hague, International City of Peace and Justice

Bengt-Arne B. F. Hulleman and Robert Govers

Ch Chapter 2 Branding the City as an Attractive Place to Live

Andrea Insch

Ch Chapter 20 Brand Hong Kong

Grace Loo, Saumya Sindhwani, Cai Jing and Theresa Loo

Ch Chapter 21 Kuala Lumpur: Searching for the Right Brand

Ghazali Musa and T. C. Melewar

Ch Chapter 22 Branding Lisbon — Defining the Scope of the City Brand

João Ricardo Freire

Ch Chapter 23 Montevideo City Branding

Pablo Hartmann

Ch Chapter 24 Branding New York City — The Saga of ‘I Love New York’

Peggy R. Bendel

Ch Chapter 25 Paris as a Brand

Jean-Noël Kapferer

Ch Chapter 26 Seoul City Branding

You Kyung Kim and Peter Eung-Pyo Kim

Ch Chapter 27 The City Branding of Sydney

Geoff Parmenter

Ch Chapter 28 Superflat Tokyo

Roland Kelts

Ch Chapter 29 The City Branding of Wollongong

Greg Kerr, Gary Noble and John Glynn

Ch Chapter 3 City Branding and Inward Investment

Alan C. Middleton

Ch Chapter 4 City Branding and the Tourist Gaze

Gert-Jan Hospers

Ch Chapter 5 City Brand Partnerships

Sicco van Gelder

Ch Chapter 6 City Branding and Stakeholder Engagement

John P. Houghton and Andrew Stevens

Ch Chapter 7 Paradoxes of City Branding and Societal Changes

Can-Seng Ooi

Ch Chapter 8 City Branding through Food Culture

Richard Tellström

Ch Chapter 9 City Branding through New Green Spaces

Jared Braiterman

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-29479-0

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DOI: 10.1057/9780230294790

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