Overcoming Crisis:Case Studies of Asian Multinational Corporations

Edited by Parissa Haghirian

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: Crisis management is not a new topic in management research and teaching. Every company meets challenges and crisis at some point and being able to deal with them decides whether a business survives. Despite this, crisis management has not yet been a prominent part of the modern business school curriculum. The pandemic has changed that, and how to deal with crisis has become the major question, not only for entrepreneurs and managers, but also for business educators.

Keywords: Globalization; Asian Business/Management; Entrepreneurship; Strategy; Crisis; Marketing; Decision Sciences; Gaming; Automotive; K-Pop; Aviation Industry; Restaurant and Hospitality Management; Keiretsu; Chinese Management; Korean Management; General Business; Management; International Trade (search for similar items in EconPapers)
JEL-codes: D23 L26 M1 M16 (search for similar items in EconPapers)
Date: 2023
ISBN: 9789811257926
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https://www.worldscientific.com/worldscibooks/10.1142/12893 (text/html)
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Chapters in this book:

Ch 1 Domino’s Pizza Japan — How Fast Can a Pizza Go? , pp 3-14

Juan Tomas Rodriguez

Ch 2 Haidilao — China’s Most Famous Hot Pot Restaurant and the Pandemic , pp 15-28

Shifan Du

Ch 3 The GoTo Group Merger , pp 31-50

Sandra Agacy Satyawirawan

Ch 4 Mercari and the Challenges of Internationalization , pp 51-61

Jaime Villar Domenech

Ch 5 Meituan — China’s Leading E-commerce Platform for Local Services Facing the Pandemic , pp 63-77

Yifei Zhang

Ch 6 Toshiba’s Three-Way Split Signals the End of Poor Japanese Management , pp 81-93

Le Thi Kieu Sang

Ch 7 SoftBank’s Vision Fund or How to Lose 5 Billion Dollars in a Car’s Seat , pp 95-109

Jakub Majko

Ch 8 Nissan After Carlos , pp 113-127

Hidemi Shimamura

Ch 9 Kia Motors’ Plan S for a Strategic Shift , pp 129-141

Alexandre Bagnoud

Ch 10 Honda Entering the Era of Electric Vehicles , pp 143-155

Gracia Natalia Gloria Paat

Ch 11 Toyota Production System — From Recall Crisis to Recovery , pp 157-169

Eiko Ishikawa

Ch 12 Toyota — Looming Downfall in an Electrifying Industry , pp 171-183

Pascal Elias Kedves

Ch 13 K-pop Industry Preparing for a Virtual Future , pp 187-202

Gabriela Quincy Rosemarie

Ch 14 Sony PlayStation 5 Facing the Global Chip Shortage , pp 205-220

Jordan De Bono

Ch 15 Devsisters: How to Stay in the Game? , pp 221-233

Saaskylaana Kalitina

Ch 16 Dolce & Gabbana in China: It’s All About Reputation , pp 237-249

Andrea Tardelli

Ch 17 Shiseido and the Challenges Faced Amid the COVID-19 Pandemic , pp 251-261

Cut Naomi Noor Azmi

Ch 18 Isetan Mitsukoshi Entering the Metaverse , pp 263-276

Uyen Uyen Nguyen Huynh

Ch 19 MUJI: The Challenges of a Japanese Brand Going Global , pp 279-292

Nadja Aldendorff

Ch 20 Xiaomi Entering the Indian Market: Successes and Challenges , pp 293-305

Deepak Pandey

Ch 21 Emirates Airline Combating the Coronavirus Outbreak , pp 309-321

Azka Jam

Ch 22 Taking Off Again, Japan Airlines , pp 323-338

Rim Silini

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