Consumer Behavior

Stefan Hoffmann () and Payam Akbar ()
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Stefan Hoffmann: Christian-Albrechts-Universität zu Kiel
Payam Akbar: Christian-Albrechts-Universität zu Kiel

in Springer Books from Springer

Date: 2023
ISBN: 978-3-658-39476-9
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Chapters in this book:

Ch 1 Consumer and Behavior

Stefan Hoffmann and Payam Akbar

Ch 2 Consumer Behavior Research

Stefan Hoffmann and Payam Akbar

Ch 3 Motivation

Stefan Hoffmann and Payam Akbar

Ch 4 Emotion

Stefan Hoffmann and Payam Akbar

Ch 5 Cognition

Stefan Hoffmann and Payam Akbar

Ch 6 Attitude

Stefan Hoffmann and Payam Akbar

Ch 7 Decision

Stefan Hoffmann and Payam Akbar

Ch 8 Interindividual Differences

Stefan Hoffmann and Payam Akbar

Ch 9 Social Environment

Stefan Hoffmann and Payam Akbar

Ch 10 Physical Environment

Stefan Hoffmann and Payam Akbar

Ch 11 Media Environment

Stefan Hoffmann and Payam Akbar

Ch 12 Changing Consumer Behavior

Stefan Hoffmann and Payam Akbar

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DOI: 10.1007/978-3-658-39476-9

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