Springer Texts in Business and Economics

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Financing the Venture: Tim Mazzarol and Sophie Reboud
Trading Strategies: Clifford S. Ang
Food and Beverages: Michael Wagner and Herbert Meyr
International Labor Relations: Kamal Fatehi and Jeongho Choi
Spatial Panel Data Models: Badi Baltagi
Co-creating a Sea Change Social Marketing Campaign for Ocean Literacy in Europe: A Digital Interactive Tool for Environmental Behavior Change: Christine Domegan, Patricia McHugh, Veronica McCauley and Kevin Davison
Option Pricing Formula Under the Heston Model: Geon Ho Choe
Introduction to Strategic Multichannel Marketing: Bernd W. Wirtz
Capital Structure Choice and Company Value: Pasquale De Luca
Challenges Confronting Insurance: Peter Zweifel and Roland Eisen
Banner and Native Advertising, Display Campaigns: Klaus Solberg Söilen
Capital Market Adaptability, Investor Behaviour, and Impact: Dirk Schoenmaker and Willem Schramade
The Fate of a Monetary Union: Hubert Kempf
The Financial Crisis of 2008 and Its Aftermath: Peter Dorman
Cake-Cutting: Fair Division of Divisible Goods: Claudia Lindner and Jörg Rothe
Public Debt Reduction in Advanced Countries and its Impacts on Emerging Countries: Karl Farmer and Matthias Schelnast
Simulation: H. A. Eiselt and Carl-Louis Sandblom
Analysis of the Strategic Company Situation: Bernd W. Wirtz
Inequality: Peter Dorman
The Information and Communication Technology and the Tourism Sector: Guido Candela and Paolo Figini
Applications to a Miscellany of Marketing Problems: Vithala R. Rao
New Products: Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis and S. M. Riad Shams
Options (II): Continuous-Time Models, Black–Scholes and Extensions: Patrice Poncet and Roland Portait
Growth in Monetary Economies: Steady-State Analysis of Monetary Policy: Alfonso Novales, Esther Fernández and Jesus Ruiz
Inventory Management: Dmitry Ivanov, Alexander Tsipoulanidis and Jörn Schönberger
Competences and Organisational Functions: Massimiliano Maggioni and Giuseppe Turchetti
Digital Business Strategy: Bernd W. Wirtz
Economic Exposure and Accounting Exposure: Peijie Wang
Inventory Models: H. A. Eiselt and Carl-Louis Sandblom
Leadership and Planning: Joseph C. Santora and Gil Bozer
Digital Cultures: Klaus Solberg Söilen
International Corporate Finance: Angelo Corelli
E-Commerce Security and Fraud Issues and Protections: Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang and Deborrah C. Turban
Review Problems for Part I: Hans Peters
Marketing and Advertising in E-Commerce: Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang and Deborrah C. Turban
Optimization Under Uncertainty: Eduardo Souza de Cursi
Incentive Contracts: Susheng Wang
Strategies and Business Models in Digital Marketing: Klaus Solberg Söilen
Convex and Concave Functions: Zrinka Lukač
Project and Portfolio Selection: Gündüz Ulusoy and Öncü Hazır
Structure, Customers and People: Parthasarathi Shome
Financial Planning: Angelo Corelli
Market Segmentation in Multichannel Marketing: Bernd W. Wirtz
Routing and Scheduling: Dmitry Ivanov, Alexander Tsipoulanidis and Jörn Schönberger
Mergers: Pak-Sing Choi, Eric Dunaway and Felix Munoz-Garcia
Financial Planning: Angelo Corelli
Term Projects: Yuxing Yan
Scheduling of Synthetic Granulate: Marco Richter and Volker Stockrahm
Digital Government Services: Bernd W. Wirtz
Cash Flow, Profit and Working Capital: Tim Mazzarol and Sophie Reboud