Springer Texts in Business and Economics

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Marketing Communications in Social Media: Efraim Turban, Judy Strauss and Linda Lai
Test of Hypotheses with Panel Data: Badi Baltagi
Work Design and HR Planning: A Strategic Perspective: Ashish Malik
International Operations Management Strategies: Chung Lai Johnny Wan and Yulan Wang
Entrepreneurial Marketing Mix: Robert D. Hisrich and Veland Ramadani
Individual and Contextual Aspects of Academic and Educational Entrepreneurship: Mehtap Aldogan Eklund
The Special Properties of Accounting Events: Byung T. Ro
Topology and Convex Optimisation: Norman Schofield
International Management and the Cultural Context: Kamal Fatehi and Jeongho Choi
The Cultural Context of International Management: Kamal Fatehi and Jeongho Choi
Data Base and Model Calibration: Manuel Alejandro Cardenete, Ana-Isabel Guerra and Ferran Sancho
Some Important Value-Judgments, Rules and Theorems: Satish Jain
Option Markets, Valuation, and Hedging: Jiří Witzany
Search Engine Optimization (SEO): Klaus Solberg Söilen
Spectra of Stationary Processes: Uwe Hassler
The Internalization of External Effects: Hans Wiesmeth
7500 Euros Monthly: A Lifetime. Or Better Yet, Two Millions Right Away?: Ralf Korn and Bernd Luderer
Monetary Policy in a Monetary Union: Lessons from Simple Models: Hubert Kempf
The Core Concept of Marketing Management: Wulff Plinke
Organisational Forms to Leverage Knowledge: Klaus North and Gita Kumta
Managing ED Operations: Diwakar Gupta
Public Debt: Toshihiro Ihori
New Business Model as Response to Competition from Emerging Economies: Kazuyuki Motohashi
Airline Strategy: From Network Management to Business Models: Thomas Bieger and Andreas Wittmer
Work Book: Planning, Business Models and Strategy: Tim Mazzarol and Sophie Reboud
Mock Exam: Investment Decisions in Uncertainty: Kay Poggensee
Portfolio Returns: Clifford S. Ang
Retailing in Electronic Commerce: Products and Services: Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang and Deborrah C. Turban
Perturbation Methods: Framework and Tools: Burkhard Heer and Alfred Maußner
Extension of the Model to Uncertainty: Thorsten Hens and Sabine Elmiger
Public Value, Values, and Public Services: Tony Kinder and Jari Stenvall
Bivariate Association: Thomas Cleff
Violations of the Classical Assumptions: Badi Baltagi
Politics and Corruption in the Two-Period Model: Maksym Ivanyna, Alex Mourmouras and Peter Rangazas
New Keynesian Macroeconomics: Jin Cao and Gerhard Illing
Value at Risk Models: David L. Olson and Desheng Wu
Role of Employees in Organizational Success and Survival: Robert S. Fleming and Michelle Kowalsky
Sustainable Marketing and Public Relations (PR) in Family Businesses: Ramo Palalić, Claire Seaman, Veland Ramadani, Léo-Paul Dana and Gadaf Rexhepi
The First Phase of the Design Science Cycle: Exploration Phase: Raymond Opdenakker and Carin Cuijpers
Strategic Management in the Family Businesses: Veland Ramadani, Erick P. C. Chang, Ramo Palalić and Esra Memili
A Brief History of Social Marketing: Gonzalo Diaz-Meneses and Michael D. Basil
Customer Analytics Part I: V. Kumar and Werner Reinartz
Understanding Employee Expectations: Robert S. Fleming and Michelle Kowalsky
Stationarity and Invertibility: John D. Levendis
Securities Underwriting: Andreas Krause
Decision Making in the Context of Sustainability: Georgios Tsaples, Jason Papathanasiou and Panagiota Digkoglou
Economic Growth: Endogenous Saving and Growth: Fernando deHolanda Barbosa and Luiz Antônio de Lima Junior
Financing a Car with Zero Percent: A Bargain?: Ralf Korn and Bernd Luderer
Operations and Supply Chain Strategy: Dmitry Ivanov, Alexander Tsipoulanidis and Jörn Schönberger
Greenwashing in the Fashion Industry: Definitions, Consequences, and the Role of Digital Technologies in Enabling Consumers to Spot Greenwashing: Darya Badiei Khorsand, Xiaoxue Wang, Daniella Ryding and Gianpaolo Vignali