Springer Texts in Business and Economics

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A Simple General Equilibrium Model: Manuel Alejandro Cardenete, Ana-Isabel Guerra and Ferran Sancho
Relationship Marketing and the Concept of Customer Value: V. Kumar and Werner Reinartz
Market Pricing and Market Efficiency: Alex Backwell
Basic Concepts of Valuation: Kuo-Ping Chang
Entrepreneurship in Argentina: Gustavo Birollo
Games in Normal Form: R. K. Amit
Work Book: The Entrepreneurial Process: Tim Mazzarol and Sophie Reboud
“According to Adam Ries, that Comes to …” About Fusti, Freight, and Cartage: Ralf Korn and Bernd Luderer
Definitions, Social Media Types, and Tools: Amy Van Looy
Some Relevant Microeconomics: Peter Dorman
What Is Neuroeconomics?: Masao Ogaki and Saori C. Tanaka
Theoretical Concepts for the Assessment of Managed Care: Volker Eric Amelung
Strategic HRM & ER: Best-Practice Versus Best Fit: Ashish Malik
Management Versus Leadership: Robert S. Fleming and Michelle Kowalsky
Characteristics of Media Management: Bernd W. Wirtz
Environmental Externalities and their Internalization Through Voluntary Approaches: Wolfgang Buchholz, Christiane Reif and Dirk Rübbelke
Economic Base Theory Empirical Evidence: Richard S. Conway
Tools and Platforms for Social Commerce: Efraim Turban, Judy Strauss and Linda Lai
Autoregressive Moving-Average Processes: Klaus Neusser
Organizing and Managing Projects: Gündüz Ulusoy and Öncü Hazır
The Post-Mass Production Factory: Alexander C. Tsigkas
The Fundamentals of Social Marketing: Debra Z. Basil
Strategic HRM and ER: Best Practice Versus Best Fit: Ashish Malik
Examples from Different Industries, Services, and Continents: Dmitry Ivanov, Alexander Tsipoulanidis and Jörn Schönberger
Big Data and Data Mining: Klaus Solberg Söilen
The Maximum Principle: Continuous Time: Suresh Sethi
Finite Two-Person Zero-Sum Games: Hans Peters
Course Unit 2: Variance and Standard Deviation: Dietmar Ernst and Joachim Häcker
Accounting Fraud and Internal Control: Hongmu Lee
Pure Strategy Nash Equilibrium and Simultaneous-Move Games with Complete Information: Felix Munoz-Garcia and Daniel Toro-Gonzalez
Other Single-Unit Auctions: Asunción Mochón and Yago Sáez
Demand, Technology, and the Theory of the Firm: Victor J. Tremblay and Carol Horton Tremblay
How to Invest? The Cost-Average Effect: Ralf Korn and Bernd Luderer
Managing Single-Family Homes: Daleik A. Vaughn
Scale: Darren Grant
Gains from Trade: Martin Kolmar
Real Estate Finance: Loan Documentation and Payment Structures: G. Jason Goddard and Bill Marcum
Data: Marko Sarstedt and Erik Mooi
Extension of the Model to Capital: Thorsten Hens and Sabine Elmiger
Data: Marko Sarstedt and Erik Mooi
The Black-Scholes Model, Including the Greeks: Dietmar Ernst and Joachim Häcker
Autoregressive Moving-Average Models: Klaus Neusser
Markets and Institutions -- Introduction: Martin Kolmar and Magnus Hoffmann
Risk: Measurement, Perception, and Management: Peter Zweifel and Roland Eisen
Budget Deficits, Trade Deficits, and Global Capital Flows: The National Savings Identity: Farrokh K. Langdana
The Double Entry Accounting in Two-Dimensional Setting: Byung T. Ro
First-Price Auctions: Pak-Sing Choi and Felix Munoz-Garcia
Managing the Customer: Amiya K. Chakravarty
Cost Structure of the Firm: Pasquale De Luca
The Markowitz Framework: Pierre Brugière