Springer Texts in Business and Economics

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Introduction to Multichannel Marketing: Bernd W. Wirtz
1 Introduction: Thorsten Hens and Marc Oliver Rieger
“We Take over Your VAT!” How Big Is the Actual Discount?: Ralf Korn and Bernd Luderer
Rationality of Choices Made by Individual Consumer: Karolina Sobczak-Marcinkowska and Krzysztof Malaga
Modeling: Jeffrey M. Keisler
Portfolio Selection: Introductory Comments: Igor V. Evstigneev, Thorsten Hens and Klaus Schenk-Hoppé
International Finance and International Macroeconomics: An Overview: Giancarlo Gandolfo
Introduction: Bilash Kanti Bala, Fatimah Mohamed Arshad and Kusairi Mohd Noh
Introduction to the Garment Economy: Michelle Brandstrup and Leo Dana
Introduction: Ashish Malik
Return: Enzo Mondello
Introduction to Social Commerce: Efraim Turban, Judy Strauss and Linda Lai
What Is Behavioral Economics?: Masao Ogaki and Saori C. Tanaka
Introduction and Basic Theoretical Concepts: Klaus Neusser
Introduction: Thorsten Hens and Marc Oliver Rieger
Definitions and Concepts: Volker Eric Amelung
Corporate Success Through Market Driven Innovation: Kurt Gaubinger, Michael Rabl, Scott Swan and Thomas Werani
Definitions and Concepts: Volker Eric Amelung
Chapter 1: Normative Ethics and Business Practice: An Introductory Review: Richard M. Robinson
A Framework for Transformation: Amiya K. Chakravarty
Introduction: Victor J. Tremblay and Carol Horton Tremblay
First Principles: Martin Kolmar
Introduction: Ashish Malik
What Is Econometrics?: Badi Baltagi
The Concept of Risk and Corporate Risk: Hongmu Lee
Economic Base Theory of Regional Growth: Richard S. Conway
The Big Picture in Social Marketing: Debra Z. Basil
Overview of Electronic Commerce: Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang and Deborrah C. Turban
Introduction and Basic Theoretical Concepts: Klaus Neusser
Basics of Options: Dietmar Ernst and Joachim Häcker
Phenomenon and Challenge to Management: Michael Kleinaltenkamp, Wulff Plinke and Albrecht Söllner
Understanding E-Commerce: Sanjay Mohapatra
Production Functions, Cost Minimization, and Profit Maximization: Pasquale De Luca
Capital Budgeting and Investment Decisions: Uwe Götze, Deryl Northcott and Peter Schuster
Overview of Electronic Commerce: Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang and Deborrah C. Turban
Normative Ethics and Business Practice: An Introductory Review: Richard M. Robinson
Strategic CRM Today: V. Kumar and Werner Reinartz
Basics of Supply Chain and Operations Management: Dmitry Ivanov, Alexander Tsipoulanidis and Jörn Schönberger
The Origins and Role of Insurance in Society: Massimiliano Maggioni and Giuseppe Turchetti
Fundamentals and Structure of Aviation Systems: Andreas Wittmer and Thomas Bieger
Gains From Trade: Martin Kolmar and Magnus Hoffmann
Main Features of the Banking Business Model: Alessandro Santoni and Federico Salerno
The Issue of Climate Change: Marc Chesney, Jonathan Gheyssens and Luca Taschini
The Issue of Climate Change: Marc Chesney, Jonathan Gheyssens, Anca Claudia Pana and Luca Taschini
An Overview of General Equilibrium Theory: Manuel Alejandro Cardenete, Ana-Isabel Guerra and Ferran Sancho
Return Analysis: Wolfgang Marty
Return Analysis: Wolfgang Marty
A Review of Some Basic Statistical Concepts: Badi Baltagi
Market Risks: Anja Blatter, Sean Bradbury, Pascal Bruhn and Dietmar Ernst
2 Decision Theory: Thorsten Hens and Marc Oliver Rieger