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- Using Google Ads in Digital Marketing
- Klaus Solberg Söilen
- Excel VBA
- Yuxing Yan
- Strategy Definition in Multichannel Marketing
- Bernd W. Wirtz
- Logistic Regression
- Thomas Cleff
- Fourier Transforms for Stochastic Processes
- Geon Ho Choe
- Advertising
- Victor J. Tremblay and Carol Horton Tremblay
- Fixed Vs Flexible Exchange Rates
- Giancarlo Gandolfo
- Conclusions
- Tony Kinder and Jari Stenvall
- Computer Assembly
- Christoph Kilger
- Hints, Answers and Solutions
- Hans Peters
- External Balance, Dynamic Efficiency, and Welfare Effects of National Climate Policies
- Karl Farmer and Matthias Schelnast
- Stochastic Processes and Markov Chains
- H. A. Eiselt and Carl-Louis Sandblom
- International Corporate Finance
- Angelo Corelli
- Tourism, Development, and Growth
- Guido Candela and Paolo Figini
- Dynamic Programming
- Geon Ho Choe
- E-governance
- Klaus Solberg Söilen
- Appendix to Chapter 3
- Giancarlo Gandolfo
- Cointegration, Error Correction, and Vector Autoregression
- Panchanan Das
- General Conclusion
- Hubert Kempf
- Recent Developments and Future Outlook
- Vithala R. Rao
- Poverty
- Peter Dorman
- Cost of Capital
- Pasquale De Luca
- Capital Structure
- Dirk Schoenmaker and Willem Schramade
- International Corporate Finance
- Angelo Corelli
- Key Administration Processes
- Parthasarathi Shome
- Intellectual Property Management
- Tim Mazzarol and Sophie Reboud
- Design of the Multichannel System
- Bernd W. Wirtz
- Special Topics
- Angelo Corelli
- Use of Social Marketing to Improve Science Teaching in Maharashtra, India: 2014–18
- Sameer Deshpande
- Multichannel E-Service Delivery
- Bernd W. Wirtz
- Reliability
- Eduardo Souza de Cursi
- Social Networks and E-learning
- Klaus Solberg Söilen
- Option Pricing by the Fourier Transform
- Geon Ho Choe
- Digital Platforms, Sharing Economy, and Crowd Strategies
- Bernd W. Wirtz
- Routing and Scheduling
- Dmitry Ivanov, Alexander Tsipoulanidis and Jörn Schönberger
- Product Development Process
- Massimiliano Maggioni and Giuseppe Turchetti
- Problems in Securitization Structuring
- Laurent Gauthier
- Measuring, Designing Questionnaire, Sampling
- Atanu Adhikari
- Foreign Direct Investment and International Portfolio Investment
- Peijie Wang
- Reliability Models
- H. A. Eiselt and Carl-Louis Sandblom
- Oil Industry
- Mario Roitsch and Herbert Meyr
- Public Finance
- Vasilii Erokhin, Gao Tianming and Jean Vasile Andrei
- Digital Healthcare
- Klaus Solberg Söilen
- The Impact of Virtual Interactivity on Shopper Behaviour
- Meera Dulabh, Delia Vazquez, Daniella Ryding, Alex Casson and Myriam Caratù
- Dispute Management
- Parthasarathi Shome
- Bond Pricing
- Geon Ho Choe
- A Case of Co-created Social Marketing Campaign: The Spanish Ana Bella Social School for Women’s Empowerment
- Yolanda Díaz-Perdomo, Luis I. Álvarez-González and M. José Sanzo-Pérez
- Routing and Scheduling
- Dmitry Ivanov, Alexander Tsipoulanidis and Jörn Schönberger
- Transitional Dynamics in Monetary Economies: Numerical Solutions
- Alfonso Novales, Esther Fernández and Jesus Ruiz
- Franchising and Legal Issues for Small Business
- Tim Mazzarol and Sophie Reboud
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