Springer Texts in Business and Economics

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Data Base and Model Calibration: Manuel Alejandro Cardenete, Ana-Isabel Guerra and Ferran Sancho
New Business Model as Response to Competition from Emerging Economies: Kazuyuki Motohashi
The Core Concept of Marketing Management: Wulff Plinke
7500 Euros Monthly: A Lifetime. Or Better Yet, Two Millions Right Away?: Ralf Korn and Bernd Luderer
Topology and Convex Optimisation: Norman Schofield
Public Debt: Toshihiro Ihori
Search Engine Optimization (SEO): Klaus Solberg Söilen
The Internalization of External Effects: Hans Wiesmeth
Spectra of Stationary Processes: Uwe Hassler
The Cultural Context of International Management: Kamal Fatehi and Jeongho Choi
International Management and the Cultural Context: Kamal Fatehi and Jeongho Choi
Some Important Value-Judgments, Rules and Theorems: Satish Jain
Organisational Forms to Leverage Knowledge: Klaus North and Gita Kumta
Role of Employees in Organizational Success and Survival: Robert S. Fleming and Michelle Kowalsky
Bivariate Association: Thomas Cleff
Portfolio Returns: Clifford S. Ang
Mock Exam: Investment Decisions in Uncertainty: Kay Poggensee
New Keynesian Macroeconomics: Jin Cao and Gerhard Illing
Violations of the Classical Assumptions: Badi Baltagi
Customer Analytics Part I: V. Kumar and Werner Reinartz
Extension of the Model to Uncertainty: Thorsten Hens and Sabine Elmiger
Public Value, Values, and Public Services: Tony Kinder and Jari Stenvall
Politics and Corruption in the Two-Period Model: Maksym Ivanyna, Alex Mourmouras and Peter Rangazas
Retailing in Electronic Commerce: Products and Services: Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang and Deborrah C. Turban
A Brief History of Social Marketing: Gonzalo Diaz-Meneses and Michael D. Basil
Sustainable Marketing and Public Relations (PR) in Family Businesses: Ramo Palalić, Claire Seaman, Veland Ramadani, Léo-Paul Dana and Gadaf Rexhepi
Value at Risk Models: David L. Olson and Desheng Wu
Perturbation Methods: Framework and Tools: Burkhard Heer and Alfred Maußner
Strategic Management in the Family Businesses: Veland Ramadani, Erick P. C. Chang, Ramo Palalić and Esra Memili
The First Phase of the Design Science Cycle: Exploration Phase: Raymond Opdenakker and Carin Cuijpers
The Insurance Business: Massimiliano Maggioni and Giuseppe Turchetti
Work Design and HR Planning: A Strategic Perspective: Ashish Malik
Greenwashing in the Fashion Industry: Definitions, Consequences, and the Role of Digital Technologies in Enabling Consumers to Spot Greenwashing: Darya Badiei Khorsand, Xiaoxue Wang, Daniella Ryding and Gianpaolo Vignali
Financing a Car with Zero Percent: A Bargain?: Ralf Korn and Bernd Luderer
Economic Growth: Endogenous Saving and Growth: Fernando deHolanda Barbosa and Luiz Antônio de Lima Junior
Operations and Supply Chain Strategy: Dmitry Ivanov, Alexander Tsipoulanidis and Jörn Schönberger
The Financial Crisis in the Euro Area: Maximilian Fandl
Incidence of a Tax: Parthasarathi Shome
Succession and Family Businesses Longevity: Veland Ramadani, Esra Memili, Ramo Palalić and Erick P. C. Chang
Securities Underwriting: Andreas Krause
Understanding Employee Expectations: Robert S. Fleming and Michelle Kowalsky
Decision Making in the Context of Sustainability: Georgios Tsaples, Jason Papathanasiou and Panagiota Digkoglou
Deterministic Inventory Models: Prem Vrat
Economic Growth and Public Debt in the World Economy: Karl Farmer and Matthias Schelnast
Transportation and Sustainability: Henrik Gudmundsson, Ralph P. Hall, Greg Marsden and Josias Zietsman
Stationarity and Invertibility: John D. Levendis
The Abandonment of Business Codes of Ethics: Richard M. Robinson
Ledger and Distributed Ledger: Yuxing Yan
Problems and Exercises I: Igor V. Evstigneev, Thorsten Hens and Klaus Schenk-Hoppé
Demand-Side Stabilization: Overheating, Hard Landing, and Sap Bubbles: Farrokh K. Langdana