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- Banner and Native Advertising, Display Campaigns
- Klaus Solberg Söilen
- Challenges Confronting Insurance
- Peter Zweifel and Roland Eisen
- Capital Structure Choice and Company Value
- Pasquale De Luca
- Co-creating a Sea Change Social Marketing Campaign for Ocean Literacy in Europe: A Digital Interactive Tool for Environmental Behavior Change
- Christine Domegan, Patricia McHugh, Veronica McCauley and Kevin Davison
- Introduction to Strategic Multichannel Marketing
- Bernd W. Wirtz
- Cake-Cutting: Fair Division of Divisible Goods
- Claudia Lindner and Jörg Rothe
- The Fate of a Monetary Union
- Hubert Kempf
- Capital Market Adaptability, Investor Behaviour, and Impact
- Dirk Schoenmaker and Willem Schramade
- The Financial Crisis of 2008 and Its Aftermath
- Peter Dorman
- Inequality
- Peter Dorman
- Public Debt Reduction in Advanced Countries and its Impacts on Emerging Countries
- Karl Farmer and Matthias Schelnast
- Analysis of the Strategic Company Situation
- Bernd W. Wirtz
- Simulation
- H. A. Eiselt and Carl-Louis Sandblom
- The Information and Communication Technology and the Tourism Sector
- Guido Candela and Paolo Figini
- Options (II): Continuous-Time Models, Black–Scholes and Extensions
- Patrice Poncet and Roland Portait
- Digital Business Strategy
- Bernd W. Wirtz
- Competences and Organisational Functions
- Massimiliano Maggioni and Giuseppe Turchetti
- New Products
- Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis and S. M. Riad Shams
- Growth in Monetary Economies: Steady-State Analysis of Monetary Policy
- Alfonso Novales, Esther Fernández and Jesus Ruiz
- Inventory Models
- H. A. Eiselt and Carl-Louis Sandblom
- Digital Cultures
- Klaus Solberg Söilen
- Economic Exposure and Accounting Exposure
- Peijie Wang
- International Corporate Finance
- Angelo Corelli
- Leadership and Planning
- Joseph C. Santora and Gil Bozer
- Optimization Under Uncertainty
- Eduardo Souza de Cursi
- Marketing and Advertising in E-Commerce
- Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang and Deborrah C. Turban
- E-Commerce Security and Fraud Issues and Protections
- Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang and Deborrah C. Turban
- Review Problems for Part I
- Hans Peters
- Incentive Contracts
- Susheng Wang
- Strategies and Business Models in Digital Marketing
- Klaus Solberg Söilen
- Structure, Customers and People
- Parthasarathi Shome
- Project and Portfolio Selection
- Gündüz Ulusoy and Öncü Hazır
- Financial Planning
- Angelo Corelli
- Routing and Scheduling
- Dmitry Ivanov, Alexander Tsipoulanidis and Jörn Schönberger
- Market Segmentation in Multichannel Marketing
- Bernd W. Wirtz
- Financial Planning
- Angelo Corelli
- Mergers
- Pak-Sing Choi, Eric Dunaway and Felix Munoz-Garcia
- Digital Government Services
- Bernd W. Wirtz
- Scheduling of Synthetic Granulate
- Marco Richter and Volker Stockrahm
- Cash Flow, Profit and Working Capital
- Tim Mazzarol and Sophie Reboud
- Term Projects
- Yuxing Yan
- Appendix to Chapter 2
- Giancarlo Gandolfo
- Growth in Monetary Economies: Steady-State Analysis of Monetary Policy
- Alfonso Novales, Esther Fernández and Jesus Ruiz
- Cookies and Privacy Concerns
- Klaus Solberg Söilen
- Enhancing Health by Means of Massive Open Online Courses
- Gonzalo Diaz-Meneses
- Credit and Banking
- Vasilii Erokhin, Gao Tianming and Jean Vasile Andrei
- Understanding Social Media & Future Experience
- Norliana Jailani and Gianpaolo Vignali
- R Installation and Basics
- Yuxing Yan
- Modeling the Debt Mechanics of the Euro Zone
- Karl Farmer and Matthias Schelnast
- Computation of Stationary Distributions
- Burkhard Heer and Alfred Maußner
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