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Using Google Ads in Digital Marketing: Klaus Solberg Söilen
Strategy Definition in Multichannel Marketing: Bernd W. Wirtz
Logistic Regression: Thomas Cleff
Conclusions: Tony Kinder and Jari Stenvall
Fixed Vs Flexible Exchange Rates: Giancarlo Gandolfo
Advertising: Victor J. Tremblay and Carol Horton Tremblay
Computer Assembly: Christoph Kilger
External Balance, Dynamic Efficiency, and Welfare Effects of National Climate Policies: Karl Farmer and Matthias Schelnast
Stochastic Processes and Markov Chains: H. A. Eiselt and Carl-Louis Sandblom
Hints, Answers and Solutions: Hans Peters
Tourism, Development, and Growth: Guido Candela and Paolo Figini
International Corporate Finance: Angelo Corelli
E-governance: Klaus Solberg Söilen
Appendix to Chapter 3: Giancarlo Gandolfo
General Conclusion: Hubert Kempf
Capital Structure: Dirk Schoenmaker and Willem Schramade
Poverty: Peter Dorman
International Corporate Finance: Angelo Corelli
Cost of Capital: Pasquale De Luca
Key Administration Processes: Parthasarathi Shome
Intellectual Property Management: Tim Mazzarol and Sophie Reboud
Multichannel E-Service Delivery: Bernd W. Wirtz
Reliability: Eduardo Souza de Cursi
Use of Social Marketing to Improve Science Teaching in Maharashtra, India: 2014–18: Sameer Deshpande
Design of the Multichannel System: Bernd W. Wirtz
Special Topics: Angelo Corelli
Routing and Scheduling: Dmitry Ivanov, Alexander Tsipoulanidis and Jörn Schönberger
Digital Platforms, Sharing Economy, and Crowd Strategies: Bernd W. Wirtz
Social Networks and E-learning: Klaus Solberg Söilen
Problems in Securitization Structuring: Laurent Gauthier
Product Development Process: Massimiliano Maggioni and Giuseppe Turchetti
Foreign Direct Investment and International Portfolio Investment: Peijie Wang
Reliability Models: H. A. Eiselt and Carl-Louis Sandblom
Oil Industry: Mario Roitsch and Herbert Meyr
Public Finance: Vasilii Erokhin, Gao Tianming and Jean Vasile Andrei
Digital Healthcare: Klaus Solberg Söilen
The Impact of Virtual Interactivity on Shopper Behaviour: Meera Dulabh, Delia Vazquez, Daniella Ryding, Alex Casson and Myriam Caratù
Dispute Management: Parthasarathi Shome
A Case of Co-created Social Marketing Campaign: The Spanish Ana Bella Social School for Women’s Empowerment: Yolanda Díaz-Perdomo, Luis I. Álvarez-González and M. José Sanzo-Pérez
Transitional Dynamics in Monetary Economies: Numerical Solutions: Alfonso Novales, Esther Fernández and Jesus Ruiz
Franchising and Legal Issues for Small Business: Tim Mazzarol and Sophie Reboud
Appendix to Chapter 4: Giancarlo Gandolfo
Success Factors of Digital Government: Bernd W. Wirtz
Pricing Decisions: Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis and S. M. Riad Shams
Futures, Forwards, and Swaps: Enzo Mondello
Conclusion: Krzysztof Malaga and Karolina Sobczak
Firm Valuation Approach: Pasquale De Luca
Time Series and Indices: Thomas Cleff
Underwriting Process: Massimiliano Maggioni and Giuseppe Turchetti
Option Portfolio Strategies: Tools and Methods: Patrice Poncet and Roland Portait