Micro & Macro Marketing

1997 - 2025

Current editor(s): Dario Romano

From Società editrice il Mulino
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2021, issue 3

Editoriale. Rethinking Marketing in the Age of Artificial Intelligence pp. 503-507

Margherita Pagani

The New Life of Marketing Research. The Insight Imperative. Introduction pp. 511-516

Alberto Mattiacci

The New Life of Marketing Research. The Insight Imperative. This Issue pp. 517-520

Alberto Mattiacci and Fabiola Sfodera

Advances in Neuroscience and Its Application in Economics and Marketing Research pp. 521-546

Ana Martinez-Levy, Patrizia Cherubino, Dario Rossi, María-Trinidad Herrero Ezquerro, Arianna Trettel and Fabio Babiloni

A Multistep Strategy for Analyzing Consumer Generated Data pp. 547-568

Isabella Mingo and Prend Kola

Niche Marketing. A Research on Food for Specific Groups pp. 569-592

Patrizia de Luca and Yalda Maria Jahangiri

Willingness to Pay for Functional Foods in Europe and Asia: An Empirical Study in the UK and Japan pp. 593-614

Mitsunori Hirogaki

Premium Private Label: Willingness to Buy and Willingness to Pay in Online Channel pp. 617-646

Giuseppe Bertoli, Bruno Busacca and Vittoria Vaturi

Good for You, Good for the Planet. Barilla’s Sustainability Strategy pp. 649-678

Guido Cristini and Cristina Zerbini

Made in Italy in the Aftermath of the Covid-19 Pandemic pp. 681-699

Tullio Buccellato, Gianluca Santoni and Daria Taglioni

Recensioni pp. 703-706

Edoardo Lozza

2021, issue 2

Editoriale. Digitalizzazione e responsabilità: una prospettiva di marketing pp. 261-270

Guido Cristini, Renato Fiocca and Simone Guercini

Award pp. 271-272

Giuseppe Bertoli

Verso un’economia sostenibile: la prospettiva del marketing (seconda parte) pp. 275-278

Guido Cristini

The Communication of Circular Value Propositions: The Role of Digital Touchpoints in the Customer Decision Journey pp. 279-304

Beatrice Re, Giovanna Magnani and Chiara Andreozzi

How Sustainable Store Brands Drive Satisfaction, Trust and Loyalty Towards Grocery Retailers pp. 305-332

Silvia Bellini, Simone Aiolfi and Edoardo Sabbadin

The Effect of Sustainable Package on Taste Perception of Healthy Foods pp. 333-356

Carmela Donato, Ada Maria Barone and Simona Romani

Eu Ecolabel: The Role of Environmental Labels in the Purchasing Decision-Making Process pp. 357-380

Beatrice Luceri, Cristina Zerbini and Donata Tania Vergura

Sustainability and Supply Chain: Evidence from the Wine Industry pp. 381-408

Alberta Bernardi

Towards the Development of Sustainable Tourism: The Accessibility of Websites for People with Disability pp. 409-432

Morena Pintori, Moreno Frau and Ludovica Moi

The «sustainable ingredient» for the quality and international performance of agrifood products pp. 435-458

Alessandra De Chiara

From E-commerce to Digital Transformation: The Case of Luisaviaroma pp. 461-480

Silvia Ranfagni

Una riflessione sulle responsabilità dei clienti nel mondo digitale pp. 483-496

Renato Fiocca and Ivo Ferrario

Recensioni pp. 499-500

Edoardo Lozza

2021, issue 1

Editoriale. Il nuovo «locale» nelle strategie di marketing delle imprese globali pp. 3-8

Donata Vianelli

Reviewers 2020 pp. 9-10

Micro & Macro Marketing

Verso un’economia sostenibile: la prospettiva del marketing pp. 13-18

Guido Cristini

Sustainable Supply Chain Management: A Literature Review pp. 19-42

Guido Cristini, Cristina Zerbini and Giada Salvietti

Company’s Risk/Reward Profile in the Sustainable Economy: What Role Can Marketing Play? pp. 43-67

Alfonso Siano, Agostino Vollero, Francesca Conte and Domenico Sardanelli

Sustainable Consumer Behaviour: A Field Analysis of Italians’ Attitudes Towards Sustainable Consumption pp. 69-87

Piergiorgio Degli Esposti, Ariela Mortara and Geraldina Roberti

Luxury and Sustainability: How Consumer-related Characteristics May Influence the Effectiveness of Different Sustainability Dimensions pp. 89-112

Cesare Amatulli, Matteo De Angelis and Veronica Spataro

Perceptions and Implications of Product Sustainability and Product Authenticity in the Agri-food Sector: The Case of Organic Olive Oil in Spain pp. 113-140

Veronica Marozzo, Alfonso Vargas-Sánchez, Tindara Abbate, Augusto D'Amico and Elvira Tiziana La Rocca

«Lactose-free» 2.0. Alignment and Mismatch in the Online Communication Exchange between Consumers and Brands of Lactose-free Products pp. 143-172

Greta Castellini, Mariarosaria Savarese, Martina Pizzoli and Guendalina Graffigna

Why do you eat vegan food? Health doesn’t matter, ethics and spirit do pp. 173-193

Elisa Martinelli, Francesca De Canio and Giuseppe Nardin

The Case Study of «Il Buon Gusto Italiano Business Network» pp. 197-218

Alessandra Tzannis, Elisa Martina Martinelli and Cinzia Castiglioni

Digital Technology in the Retail Electric Power Market: State of the Art and Further Challenges pp. 221-250

Alessandro Loda

Recensioni pp. 253-257

Edoardo Lozza and Renato Fiocca

2020, issue 3

Editoriale: Ci sono «bullshit jobs» fra le professioni del marketing? pp. 455-459

Edoardo Lozza

Il marketing del turismo nell’era digitale: nuove sfide, nuove opportunità pp. 463-466

Umberto Martini

Tourist Behaviour and Hotel Hospitality. An Exploratory Investigation on the Impact of the Internet pp. 467-487

Ariela Mortara and Rosantonietta Scramaglia

Mobile Instant Messaging Apps for Enhancing Tourist Engagement: Towards a Relational Profile of Digital Tourist pp. 489-512

Letizia Lo Presti, Giulio Maggiore and Vittoria Marino

Digital Communication and Museum Experience. A Multichannel Approach pp. 513-533

Erica Del Vacchio, Roberta Gargiulo and Francesco Bifulco

Image-based Social Media and Visual Content Analysis: Insights from a Literature Review pp. 537-558

Matilde Milanesi and Simone Guercini

Social media listening. From text analysis to the interpretation of the meanings pp. 559-584

Elisabetta Risi and Guido Di Fraia

How to Improve the Maternal Pathway for Migrant Women: Insights for Retention Strategies from Tuscany Region pp. 585-607

Manila Bonciani, Ilaria Corazza, Barbara Lupi and Sabina De Rosis

Transparency of Digital Marketing and Consumer Protection pp. 611-628

Paolo Martinello

Essere vicini alle persone: la sfida della distribuzione del futuro. Intervista a Francesco Pugliese pp. 629-643

Guido Cristini

The Consumer Behaviour in a Post Pandemic World pp. 647-656

Anna Zinola

2020, issue 2

Editoriale: Consumatori e ambiente: quale rapporto? pp. 247-249

Vanni Codeluppi

Awards pp. 251-252

Giuseppe Bertoli

Gli immigrati come nuovi consumatori e le politiche di marketing delle imprese pp. 255-259

Renato Fiocca, Edoardo Lozza and Eraldo Olivetta

Immigrant Target Marketing and Communication Policies of Italian Companies pp. 261-278

Alessia Anzivino

Migration and Identity Configuration. The Role of Consumption in the Process of Cultural Integration pp. 279-294

Cinzia Castiglioni and Edoardo Lozza

Migrant consumers, celebrity culture and technosociality pp. 295-324

Angela Antonia Beccanulli, Silvia Biraghi and Rossella Gambetti

Image and Imaginary of Italy and Made in Italy in Some Emerging Markets pp. 327-351

Alessandro De Nisco, Maria Rosaria Napolitano and Antonello D'Avino

Manufacturers' Involvement in In-store Visual Merchandising, with a Focus on Digital Technologies pp. 353-376

Chiara Mauri and Karin Zaghi

Retail Resilience and Proactive Policy pp. 377-394

Luca Zanderighi and Luigi Orsi

Measuring the Effects of Video Advertising on Brand Associations pp. 395-415

Christian Caldato, Simone Benedetto and Francesca Checchinato

The Fashion Journey Toward Inclusion pp. 419-430

Maria Carmela Ostillio and Caterina Antonucci

Consumers at the Mercy of Agri-food Fake News: A Psychological Identikit pp. 433-445

Greta Castellini, Mariarosaria Savarese and Guendalina Graffigna

Recensioni pp. 449-451

Micro & Macro Marketing

2020, issue 1

Editoriale: The Actor or the Machine? The Strategic Marketing Decision-Maker Facing Digitalization pp. 3-7

Simone Guercini

Reviewers 2019 pp. 9-11

Micro & Macro Marketing

Ravvivare la dimensione strategica del marketing attraverso processi di stakeholder engagement pp. 15-18

Maria Rosaria Napolitano and Angelo Riviezzo

Stakeholder Engagement: Which Arrangements for Value Co- Creation? pp. 19-43

Michela Cesarina Mason, Silvia Iacuzzi, Paolo Fedele and Andrea Garlatti

Investigating the Place of Origin Effect through a Stakeholder Perspective pp. 45-70

Sonia Caterina Giaccone and Rosario Faraci

Heritage and Relationship Marketing for Italian agri-food firms pp. 71-92

Marta Maria Montella and Patrizia Silvestrelli

The Future of Mobile Marketing in Italy: A Delphi Study pp. 95-121

Thomas Aichner, Paolo Coletti and Patrick Lombardo

To Each Yachtsman His Port. A Benefit Segmentation for the Marinas Customers pp. 123-148

Clara Benevolo and Riccardo Spinelli

The Dominant Ethic and the New Spirit of Veganism pp. 149-167

Niccolò Bertuzzi

Food Made in Italy and Origin of the Primary Ingredient pp. 169-189

Marco Ginanneschi

Tod’s Group between the Cultural Identity of Bel Paese and International Success pp. 193-216

Maria Rosaria Napolitano, Riccardo Resciniti and Floriana Fusco

La comunicazione d’impresa secondo gli italiani pp. 219-238

Mauro Ferraresi

Recensioni pp. 241-243

Edoardo Lozza