Micro & Macro Marketing

1997 - 2025

Current editor(s): Dario Romano

From Società editrice il Mulino
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2022, issue 3

Editoriale: Turismo, immagine del paese, made in Italy pp. 377-381

Giuseppe Bertoli

Introduzione. La Cina cambia pp. 385-388

Tiziano Vescovi

Digital Marketing Channels in the Chinese Luxury Industry. A Focus on International Brands Post Covid-19 pp. 389-413

Elena Cedrola and Lala Hu

Unveiling Main Trends Affecting the Fast-evolving Chinese Customers: An Expert-based Perspective on Opportunities and Challenges for Made-in-Italy Brands pp. 415-456

Marco Francesco Mazzù, Enrico Plateo, Angelo Baccelloni, Ludovico Lavini and Piera Finistauri

Swiss Brands and Chinese Consumers Success Determinants, Opportunities, and Challenges pp. 457-478

Francesca Hansstein

Transforming the Business Offering from Products to Solutions. An Inquiry into the Textile Industry pp. 481-505

Clemente Bottani, Matteo Dominidiato and Annalisa Tunisini

An Empirical Investigation on Some Goods of the Non-Alcoholic Beverage Industry. La-Aids with Dynamic Model for Italian Markets of Bottled Waters, Soft-Drinks, and Juices pp. 507-521

Francesco Scalamonti

Chinese Consumer Culture and Marketing Choice. Three Case Studies pp. 525-544

Tiziano Vescovi

Covid-19 & Consumers’ Behaviors and Preferences: Is a Renewed Love for Home Greenery a Feature of the New Normal Lifestyles? pp. 547-563

Carolina Guerini and Federica Ilaria Fornaciari

Recensioni pp. 567-568

Edoardo Lozza

2022, issue 2

Editoriale. La pandemia da Covid-19 e il valore sociale del marketing: opportunità e prospettive pp. 157-162

Micro & Macro Marketing

Award pp. 163-164

Giuseppe Bertoli

Impact of Covid-19 on consumers’ pro-environmental behaviour intentions. Does proximity to an event matter? pp. 167-192

Mario D'Arco, Generoso Branca, Vittoria Marino and Riccardo Resciniti

Measuring Brand-Influencer Visual Congruence on Instagram Using Deep Learning and Automated Image Recognition pp. 193-213

Adam Elwood, Alessandro Rozza, Elanor Colleoni and Angelo Miglietta

Retail and New Technologies in Fashion. Effects on Shopping Experience and Brand «Luxuryfication» pp. 215-244

Andrea Sestino, Cesare Amatulli and Matteo De Angelis

Product Placement in Italian Movies: The Analysis of Consistency between Brands and Narrative Structure as a Critical Success Factor from Practitioners’ Perspective pp. 245-273

Giulia Amadio

The role of Geographical Indications in the European Union. A systematic literature review pp. 276-308

Andrea Roberto Musolino, Chiara Bartoli, Alberto Mattiacci and Enrico Bonetti

Web Reputation and High-End Hotels: Staff-guest Dynamics Behind Online Reviews pp. 309-330

Fabio Gaspani

Louis Vuitton × Supreme. Collaboration between Luxury and Streetwear Brands pp. 333-354

Maria Carmela Ostillio and Caterina Barberi

The role and evolution of phygital pp. 357-65

Giovanni Ventrelli and Anna Zinola

Recensioni pp. 369-372

Luca P. Vecchio

2022, issue 1

Editoriale: Il marketing e la pandemia pp. 3-5

Vanni Codeluppi

Reviewers 2021 pp. 7-8

Micro & Macro Marketing

Brembo: An industrial luxury icon pp. 11-34

Giuseppe Pedeliento

Consumer Behaviors and Marketing Strategies of Cosmetic Com- panies. An Exploratory Study pp. 35-69

Tonino Pencarelli, Elisabetta Savelli and Selene Tombari

An Experience Warehouse on the Internet. What Happens in Tourism? pp. 71-96

Francesca Rivetti and Mirella Migliaccio

Space food: For a few or for everyone? pp. 97-114

Maria Cristina Martinengo, Monica Gilli, Paola De Bernardi and Alberto Bertello

Vibram: How Digital Marketing Enabled the Digital Transformation pp. 117-134

Andreina Mandelli, Chiara Piancatelli and Alessandro Arbore

Vocazione alla ricerca e innovazione mirata: la ricetta per essere leader nel settore farmaceutico. Intervista ad Alberto Chiesi (Presidente del Gruppo Chiesi) pp. 137-145

Guido Cristini

Recensioni pp. 149-152

Nathan Sorin

2021, issue 3

Editoriale. Rethinking Marketing in the Age of Artificial Intelligence pp. 503-507

Margherita Pagani

The New Life of Marketing Research. The Insight Imperative. Introduction pp. 511-516

Alberto Mattiacci

The New Life of Marketing Research. The Insight Imperative. This Issue pp. 517-520

Alberto Mattiacci and Fabiola Sfodera

Advances in Neuroscience and Its Application in Economics and Marketing Research pp. 521-546

Ana Martinez-Levy, Patrizia Cherubino, Dario Rossi, María-Trinidad Herrero Ezquerro, Arianna Trettel and Fabio Babiloni

A Multistep Strategy for Analyzing Consumer Generated Data pp. 547-568

Isabella Mingo and Prend Kola

Niche Marketing. A Research on Food for Specific Groups pp. 569-592

Patrizia de Luca and Yalda Maria Jahangiri

Willingness to Pay for Functional Foods in Europe and Asia: An Empirical Study in the UK and Japan pp. 593-614

Mitsunori Hirogaki

Premium Private Label: Willingness to Buy and Willingness to Pay in Online Channel pp. 617-646

Giuseppe Bertoli, Bruno Busacca and Vittoria Vaturi

Good for You, Good for the Planet. Barilla’s Sustainability Strategy pp. 649-678

Guido Cristini and Cristina Zerbini

Made in Italy in the Aftermath of the Covid-19 Pandemic pp. 681-699

Tullio Buccellato, Gianluca Santoni and Daria Taglioni

Recensioni pp. 703-706

Edoardo Lozza

2021, issue 2

Editoriale. Digitalizzazione e responsabilità: una prospettiva di marketing pp. 261-270

Guido Cristini, Renato Fiocca and Simone Guercini

Award pp. 271-272

Giuseppe Bertoli

Verso un’economia sostenibile: la prospettiva del marketing (seconda parte) pp. 275-278

Guido Cristini

The Communication of Circular Value Propositions: The Role of Digital Touchpoints in the Customer Decision Journey pp. 279-304

Beatrice Re, Giovanna Magnani and Chiara Andreozzi

How Sustainable Store Brands Drive Satisfaction, Trust and Loyalty Towards Grocery Retailers pp. 305-332

Silvia Bellini, Simone Aiolfi and Edoardo Sabbadin

The Effect of Sustainable Package on Taste Perception of Healthy Foods pp. 333-356

Carmela Donato, Ada Maria Barone and Simona Romani

Eu Ecolabel: The Role of Environmental Labels in the Purchasing Decision-Making Process pp. 357-380

Beatrice Luceri, Cristina Zerbini and Donata Tania Vergura

Sustainability and Supply Chain: Evidence from the Wine Industry pp. 381-408

Alberta Bernardi

Towards the Development of Sustainable Tourism: The Accessibility of Websites for People with Disability pp. 409-432

Morena Pintori, Moreno Frau and Ludovica Moi

The «sustainable ingredient» for the quality and international performance of agrifood products pp. 435-458

Alessandra De Chiara

From E-commerce to Digital Transformation: The Case of Luisaviaroma pp. 461-480

Silvia Ranfagni

Una riflessione sulle responsabilità dei clienti nel mondo digitale pp. 483-496

Renato Fiocca and Ivo Ferrario

Recensioni pp. 499-500

Edoardo Lozza

2021, issue 1

Editoriale. Il nuovo «locale» nelle strategie di marketing delle imprese globali pp. 3-8

Donata Vianelli

Reviewers 2020 pp. 9-10

Micro & Macro Marketing

Verso un’economia sostenibile: la prospettiva del marketing pp. 13-18

Guido Cristini

Sustainable Supply Chain Management: A Literature Review pp. 19-42

Guido Cristini, Cristina Zerbini and Giada Salvietti

Company’s Risk/Reward Profile in the Sustainable Economy: What Role Can Marketing Play? pp. 43-67

Alfonso Siano, Agostino Vollero, Francesca Conte and Domenico Sardanelli

Sustainable Consumer Behaviour: A Field Analysis of Italians’ Attitudes Towards Sustainable Consumption pp. 69-87

Piergiorgio Degli Esposti, Ariela Mortara and Geraldina Roberti

Luxury and Sustainability: How Consumer-related Characteristics May Influence the Effectiveness of Different Sustainability Dimensions pp. 89-112

Cesare Amatulli, Matteo De Angelis and Veronica Spataro

Perceptions and Implications of Product Sustainability and Product Authenticity in the Agri-food Sector: The Case of Organic Olive Oil in Spain pp. 113-140

Veronica Marozzo, Alfonso Vargas-Sánchez, Tindara Abbate, Augusto D'Amico and Elvira Tiziana La Rocca

«Lactose-free» 2.0. Alignment and Mismatch in the Online Communication Exchange between Consumers and Brands of Lactose-free Products pp. 143-172

Greta Castellini, Mariarosaria Savarese, Martina Pizzoli and Guendalina Graffigna

Why do you eat vegan food? Health doesn’t matter, ethics and spirit do pp. 173-193

Elisa Martinelli, Francesca De Canio and Giuseppe Nardin

The Case Study of «Il Buon Gusto Italiano Business Network» pp. 197-218

Alessandra Tzannis, Elisa Martina Martinelli and Cinzia Castiglioni

Digital Technology in the Retail Electric Power Market: State of the Art and Further Challenges pp. 221-250

Alessandro Loda

Recensioni pp. 253-257

Edoardo Lozza and Renato Fiocca