SpringerBriefs in Business

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Theory of IMC Strategy: Kwang-Yong Shin
What Is Internationalization?: Gabriel Hawawini
Organizations and Management: Karin Brunsson
Basic Concepts: Gerardo Marletto, Simone Franceschini, Chiara Ortolani and Cécile Sillig
The Essence of Lifestyle Entrepreneurship: Álvaro Dias
Risk Pooling in Business Logistics: Gerald Oeser
Environment and Equilibrium: Albert J. Lee
How Did Growth Become So Interesting?: Malin Brännback, Alan L. Carsrud and Niklas Kiviluoto
A Random Regret Minimization-based Discrete Choice Model: Caspar G. Chorus
Traditional Word-of-Mouth (WOM): Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade and Michael D. Williams
Definition of Key Terms: Knowledge, Knowledge Production, Innovation, Democracy, and Governance: Elias G. Carayannis and David F. J. Campbell
Humanitarian Logistics and Supply Chain Management: Alessandra Cozzolino
A Business Simulation Model of Conventional Firms: Ali Anari and James W. Kolari
Background: Social Role of Companies and Success Indicators: José Luis Retolaza, Leire San-Jose and Maite Ruíz-Roqueñi
Systems: Kaj U. Koskinen and Rainer Breite
Structure and Methodology: Marco Fortis and Monica Carminati
Defining the Term Integrity: Victor T. Alistar
Virtual Advisors in the Virtual World: Manning Li and Jihong Liu
Value Concept: Gabriel Steinhardt
Organizational Structures and the Location of Sustainability: Svala Gudmundsdottir and Throstur Olaf Sigurjonsson
Normative Benchmarks and Current SUSA Practice: Wim Vandekerckhove
The World History of Wine Queens: Mojca Ramšak
Philosophical and Theoretical Questions and Aspects Pertaining to Businesses Relationships: Vijay Pereira, Yama Temouri and Daicy Vaz
The Study Presents a New, Explorative Perspective on the Uncertainty of Future Developments: Ingo Wieck, Martin Streichfuss, Thorsten Klaas-Wissing and Wolfgang Stölzle
Research on Social Media Use and Generation Z: Teresa Berenice Treviño Benavides, Ana Teresa Alcorta Castro, Sofia Alejandra Garza Marichalar, Mariamiranda Peña Cisneros and Elena Catalina Baker Suárez
The Bottom of the Pyramid Concept: Philipp von Carlowitz
Drivers of E-Mobility: Kaan Y. Ciftci, Alex Michel and Patrick Siegfried
A Systematic Review of Patient Engagement and Its Organizational Impact: Francesca Sanguineti
Reading a Family Business Case: Alan L. Carsrud and Malin Brännback
Research Method: Loris Landriani and Matteo Pozzoli
Reading a Family Business Case: Alan L. Carsrud and Malin Brännback
Conceptualizing Social Entrepreneurship: Cecilia Grieco
Engagement and Disengagement at Work: What’s New: Barbara Imperatori
Literature Review and Conceptual Framework: Vissanu Zumitzavan and Jonathan Michie
Relevance of WCM and Its Weaknesses: Erik Hofmann and Oliver Belin
Looking for the Definition of Website Quality: Tereza Semerádová and Petr Weinlich
What is a Co-creative Meeting?: Christoph Mandl, Markus Hauser and Hanna Mandl
The Transition Journey to the Circular Economy by Companies in the Valencian Region’s Tourism Industry: Blanca de-Miguel-Molina, María de-Miguel-Molina, Luis Miret-Pastor and María Belén Silva-Cárdenas
The Power of Batteries: The Story of BYD: Jiazhuo G. Wang and Juan Yang
Is European–U.S. Science and Technology Cooperation “Fit” to Working Jointly on “Grand Challenges”?: Sabine E. Herlitschka
Italy’s Competitiveness According to UNCTAD/WTO’s Trade Performance Index: Marco Fortis, Stefano Corradini and Monica Carminati
How to Use This Brief: Orit Hazzan and Ronit Lis-Hacohen
A Call for Action—Tackling the Profound Transitions Ahead: Antonia Caro-Gonzalez
Activities and Risk Areas that Discredit Integrity: Victor T. Alistar
A New Model for a New World: Why It’s Needed and What It Consists of: Annika Steiber
About This book: Agustin Chevez
The Complexity of the Counterfeiting and Piracy Phenomena: A 1980–2015 Literature Review: Ludovica Cesareo
The Who, What, When, Where and Why of Social Impact Data: Carol Aebi
Digital Technologies and Industrial Transformations: Aldo Geuna, Marco Guerzoni, Massimiliano Nuccio, Fabio Pammolli and Armando Rungi
Social Websites: Practices and Tools for Emerging Markets: Manlio Del Giudice, Maria Rosaria Della Peruta and Elias G. Carayannis