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SpringerBriefs in Business

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Introducing a Framework for Planning and Implementing Pop-up Activities
Gary Warnaby and Charlotte Shi
Contracts: You Never Give Me Your Money, All I Get Is Your Funny Paper
Ronnie Phillips
Concluding Thoughts
Mojca Ramšak
The Executor of IMC: The Marcom Manager
Kwang-Yong Shin
Customer Outlook on Mobility: Survey Design
Cordelia Friesendorf and Luca Uedelhoven
Content Analysis and Categorization: Towards a Systematization of the Literature on Counterfeiting and Piracy
Ludovica Cesareo
Discussion, Managerial Implications, and Future Steps
Mariella Pinna
Conclusions on Social Media Addiction and Generation Z
Teresa Berenice Treviño Benavides, Ana Teresa Alcorta Castro, Sofia Alejandra Garza Marichalar, Mariamiranda Peña Cisneros and Elena Catalina Baker Suárez
Appendix A
Albert J. Lee
China: An Innovation Country?
Annika Steiber
External and Internal Analysis of the Environment
Giorgio Gandellini, Alberto Pezzi and Daniela Venanzi
Managers’ Exploration Activities and Individual Unlearning
Makoto Matsuo
Decisions
Karin Brunsson
The Role of the Private Sector
Min Ding
Conclusion
Hiromichi Shibata
Stakeholders’ Management
Sebastian Văduva, Victor T. Alistar, Andrew R. Thomas, Călin D. Lupiţu and Daniel S. Neagoie
My Backpack
Agustin Chevez
Closing Chapter
Ralf Bebenroth
Co-Creation and Learning
K. B. Akhilesh
Blackblot Market-Value Pricing™ Model Glossary
Gabriel Steinhardt
Preliminary Data Collections on User Opinions About Virtual Advisors
Manning Li and Jihong Liu
Data Envelopment Methodology of Performance Evaluation
Harald Dyckhoff and Rainer Souren
Establishing a Culture of Innovation and Risk-Taking
Antonia Caro-Gonzalez
Nurturing Employee Vigor: Implications for Sustainable Performance
Bas Kodden
Sustainability as a Core Principle
Álvaro Dias
Overall Conclusions and Policy Recommendations
Sabine E. Herlitschka
Summary
Friedrich Glauner
Scope of Short Messaging Service as a Marketing Channel
Mahmud Akhter Shareef, Yogesh K. Dwivedi and Vinod Kumar
Development of a Model for the Application of the Circular Economy in Hotels and Restaurants Through the ‘Customer Journey Map’
Joaquín Sánchez-Planelles, Yolanda Trujillo-Adriá and Gabriela Ribes-Giner
Descriptions of the Leading Business Networks
Alexander Häntzschel
The King of Mobile Game: The Story of Ourpalm
Jiazhuo G. Wang and Juan Yang
Business Model Positioning and Strategic Positioning
Wei Wei, Wuxiang Zhu and Guiping Lin
Competition-Policy Implications
Dieter Ahlert and Benjamin Schefer
The Market Size for SCF Solutions
Erik Hofmann and Oliver Belin
Management of Alliance Network at the Functioning Stage
Włodzimierz Sroka and Štefan Hittmar
Thai Rolls Restaurants: Growth and Delegating Control to Nonfamily Management
Malin Brännback and Alan L. Carsrud
Change Management
Keow Ngang Tang
Domain Driven Intelligent Knowledge Discovery
Yong Shi, Lingling Zhang, Yingjie Tian and Xingsen Li
Overview of CSR Report
Kwang-Yong Shin
The Dichotomy Scripted Versus Non-scripted Entertainment for Global Audiences
Paolo Sigismondi
Discussion and Comparison About the Common Characteristics
Andrea Chiarini
Award Winning Scones
Agustin Chevez
Conclusion
Mariella Pinna
Political and Macroeconomic Situation in Sub-Saharan Africa
Philipp von Carlowitz
Adaptive Behaviour Paradigms
Oluwaseun E. Adegbite, Antonis C. Simintiras, Yogesh K. Dwivedi and Kemefasu Ifie
Amazon Fast Tracks Transformation
Mary J. Cronin
Loyalty in E-Commerce
Daniel Kvíčala and Halina Starzyczná
Implications of Research Findings
Vissanu Zumitzavan and Jonathan Michie
Persuasiveness of eWOM Communications
Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade and Michael D. Williams
Economics of Invisible Collaboration
Masayuki Matsui
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