Apas Papers

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185: Value Dimensions in a Voluntary Experience: A Comparison of Pre and Post Perceptions

Francisco Arteaga, Elena Floristan, Irene Gil and Martina Gonzales

184: Responsibility for the Future of the World - Paradigm Shift in the Theory and Practice of Marketing

Hetesi Erzsebet and Gábor Rekettye

183: Perceived Value and E-loyalty in the Electronic Service: An Application on the Cultural Industry Setting

Maria Fuentes-Blasco and Irene Gil-Saura

182: Heterogeneity Analysis in the University Context. A Proposal Based on Service Quality Perceptions

Maria Fuentes-Blasco, Irene Gil-Saura and Beatriz Moliner-Velasquez

181: Motivations and Management Factors of Volunteer Work in Nonprofit Organizations: A Literature Review

Marisa Ferreira, Joao F. Proenca and Teresa Proenca

180: Fair Trade: Notorielty and Purchase Motivations of Consumers in Valenc ia

Francisco Arteaga, Teresa Fayos, Martina G. Gallarza and David Servera

179: The Affects of Consumers Expertise and Experience with Service Guarantees on the Expectations within Postal Sector

Ida Ercsey and Jozsa Laszlo

178: The Ideal Clerk's Role in the Framing of Quality of Complex Product of the Public Administration

Tibor Dravalolgyi

176: A new Role for Social Marketing: Engaging the Publci with Science

Kevin Davison and Christine Domegan

175: Model of the Experience of Breastfeeding: Faith on Emotions or hot Cog nition

Gonzalo Diaz-Meneses

174: Generating Emotions and Satisfaction through Cultural Activities in Mu seums

Rebeca Silvia Garcia, Carmen Camarero Izquierdo and Maria Jose Garrido Samaniego

173: Latest Epistemological Evolution of Corporate Social Responsibility: An Empirical Analisys

Alejandro Alvarado-Herrera, Enrique Bigne, Rafael Curras-Perez and Jose Rivera-Alcami

172: Identification in Cause-Related Marketing: A Consumer Perspective

Enrique Bigne, Rafael Curras-Perez, Carla Ruiz-Mafe and Silvia Sanz-Blas

171: Corporate Social Responsibility: The State of the Question and Marketing Implications

Carmen Berne, Marta Pedraja and Pilar Ramo

170: Citizen Adoptation of E-government Based on TAM and TPB Models

Daniel Belanche, Luis Casalo and Carlos Flavian

169: Analysis of Sports Sponsorship Effectiveness in Terms of Image Transfer: A Gender Approach with Implications for Public Administration Managem ent

Raquel Barreda-Tarrazona, Teresa Vallet Bellmunt and Amparo Cervera Taulet

168: Student Satisfaction During and After Higher Education Service Consump tion

Helena Alves, Paulo Duarte and Mário Raposo

167: The When and How of Communicating Climate Change

Katherine N. Irvine, Greig Mill and Caroline Wilson

166: Exploring Frontline Conflicts at Higher Education Institutions. A Complex Methodological Approach

Katalin Jackel and Zoltan Veres

165: The Role of Compliance in Helthcare Services

Eva Malovics and Beata Vajda

164: Satisfaction and Expectation Analysis of the New Students of FBE MUAF in Brno

Jana Turčínková and Jiri Urbanek

163: Servicescape and Emotional Response: An Application in Cultural Public Services

Berta Tubillejas Andreas, Haydee Calderon Garcia and Amparo Cervera Taulet

162: Functional Food Marketing in Hungary

Istvan Piskoti and Szabolcs Nagy

161: The Emotional Component in Consumer Behaviour Relating to Special Even ts

Gabriel Navarro and Amparo Cervera Taulet

160: The Use of Social Marketing Messages to Reduce Binge Drinking Among Irish Third Level Female Students

Fergus Murphy and Maurice Murphy

159: Considerents Concerning the Romanian Emigrants' Options

Avram Fitiu, Emilian Merce and Marius Mircea Sabau

158: CSR of the Bank of Cyprus: Do Consumers and Other Stakeholders Know? Do they Appreciate?

Christiana Aristotelous and Marlen Martoudi Demetriou

157: The Spectrum of Philanthropy

Peter Maple

156: Social Uses of Internet: Hierarchies in the Digital Life

Maria Ercilia Garcia Alvarez, Nela Filimon and Jordi Lopez Sintas

155: The Application of Social Marketing in Increasing the Supply of Blood from Young Donors, Non-Donors and Lapsesd-Donors

John Healy and Maurice Murphy

154: The Use of Social Marketing Messages in an Anti-Tabacco Context: An Investigation of Irish Female Adolescents

Barry Griffin and Maurice Murphy

153: The Integration of Corporate Social Responsibility (CSR) in the New European Higher Education Area (EHEA)

Clementina Galera Casquet, Isabel Sanchez Hernandez, Mercedes Galan Ladero and Dolores Gallardo Vasquez

152: Cause Related Marketing: The Role of Mental Accounting, Price and Product Type

Ilaria Baghi, Enrico Rubaltelli and Marcello Tedecshi

151: An Analysis of the Motivation of Donors to Religious and Secular Organ ization

Madalena Abreu

150: Reducing the Administrative Expenditures as Source for Increasing the Efficiency of Local Governance under Conditions of the Financial Crisis

Ani Matei and Lucica Matei

149: Local Employment Policies in the Context of the Economic Crisis - Influences of the European Community Structural Instruments

Ani Matei and Lucica Matei

148: New Model of Regulatory Decision Making and the Public Administration Reforms. The Romanian Context

Luminita Gabriela Popescu

147: Entrepreneurship Education: A New Product for New Social Needs

Maria Purificacion Garcia Miguelez, Ana Lanero, Pablo Gutierrez Rodriguez and Jose Luis Vasquez Burguete

146: NHS Barnsley: Increasing the Uptake of Sexual Health Services

Jonathan Upton

144: Building Cohesion and Trust in London - A Social Marketing Approach

Jonathan Upton

143: Is Responsible Consumption Compatible with Economic Crisis?

Clementina Galera Casquet and Montserrat Diaz-Mendez

142: An Approach to Corporate Social Responsibility (CRS) in the New European Higher Education Area (EHEA). The Case of Marketing Studies

Montserrat Diaz-Mendez, M. Mercedes Galan-Ladero, Clementina Galera-Casquet and Victor Valero-Amaro

141: Accessibility of the Public Educational System in Administrative Scien ces

Mihaela Carausan

140: Marketing Mechanisms Generating Public Participation

Ioana-Luiza Acsinia and Lucica Matei

139: Braking Distances Arcross Markets through the Internet

Catalin Vrabie

138: Civil Society Development and Citizen Monitoring on the Environment

Jose Luis Vasquez Burguete, Ivan Georgiev, Oleg Milev, Pablo Gutierrez Rodriguez and Ivan Varlyakov

137: Towards Verifying Communication Research in Healthcare

Beata Vajda

136: Exploring the Role of Brand Love on Perceived Corporate Social Respons ability

Rodoula Tsiotsou

135: Creativity in Social Advertising: Developing a Conceptual Framework

Emmanuella Plakoyiannaki, Alexandros Triantos and Rodoula Tsiotsou

134: Determinants and Consequences of Alumni Identification

George Baltas, Magnus Hultman, Haseeb Shabbir and Dionysis Skarmeas