Marketing Review St.Gallen

2016 - 2024

Current editor(s): Sven Reinecke, Thomas Bieger, Johanna Gollnhofer, Dennis Herhausen, Andreas Herrmann, Christian Hildebrand, Thomas Rudolph, Christian Schmitz, Marcus Schögel, Torsten Tomczak, Dirk Zupancic, Christian Belz, Heinz Weinhold-Stünzi

From Universität St.Gallen, Institut für Marketing und Customer Insight
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Volume 37, issue 6, 2020

Kunstmarkt: Hypes, Trends, Geschmackskonzentrationen pp. 6-10

Jutta Nixdorf and Laura Noll

Technostress – der lange Schatten der Digitalisierung pp. 12-19

Sven Bisquolm and Katja Rost

The Blockchain's Impact on Digital Marketing Platforms pp. 20-29

Alexander Hahn, Timo Knackstedt and Philipp Sandner

Wissensvorsprung durch Google, Facebook & Co. – Dichtung und Wahrheit - Ein provokatives Votum pp. 30-37

Ralf T. Kreutzer

Triumph after the hype? Success factors for CRM implementation pp. 38-45

Manuel Kern and Marco Schmäh

Wie man Hypes antizipiert und für sich nutzen kann - Die Additive Fertigung bei KSB pp. 46-53

Maximilian Stieler and Alexander Munk

Taktiken für rentables Omni-ChannelManagement pp. 54-63

Thomas Metzler, Thomas Rudolph and Marc Linzmajer

Gibt's nicht, geht nicht! - Eine Konzeptionalisierung von Informationsdefiziten im Preisprozess pp. 64-73

Iris Schmutz and Sven Reinecke

Volume 37, issue 5, 2020

Then potential of unstructured data: Embedding voice and deep learning to accelerate sales automation pp. 6-9

Guntram Friede and Christian Schmitz

Sales- und Service-Bots im Vertrieb - Chance oder Risiko für Unternehmen? pp. 10-17

Goetz Greve and Frederike Meyer

Digitalisierung und Automatisierung - Herausforderungen und Gestaltungsansätze für eine kundenzentrierte B-to-B-Marktbearbeitung pp. 18-26

Christian Schmitz, Jan Altenscheidt, Sophie-Charlotte Ernst and Matthias Huckemann

Daten und Automation bei KMUs in Sales und Marketing - Zwei Use-Cases aus der Praxis pp. 28-33

Alex Schöpf

Automated Product Suggestions with Needs-based ConƖgurators pp. 34-41

Johanna Hasenmaile-Aspin and Philipp Scharfenberger

Digital-Sales-Enablement - Apps für Mehrwert im Kundengespräch pp. 42-49

Axel Thoma

Adaptive Sales Automation - Chatbots as Personalized and Scalable Sales Agents pp. 50-57

Anouk S. Bergner

The Art of War & Sales: Is Sales the Next Frontier for the Bots? pp. 58-61

Samuel van Deth

Co-Kreation der Marke in Brand-Communities pp. 68-75

Rebekka Saak and Holger J. Schmidt

Kommunikationsparadigma im Wandel - Auf dem Weg zum kommunikativen Ökosystem pp. 76-83

Konrad Zerr, Jörg Tropp and Richard Linxweiler

Volume 37, issue 4, 2020

If you have no interest in purpose, make sure your product is a killer! pp. 6-9

Steve Walls and Martin Berger

Purpose: A Foundational Theory for an Up-and-Coming Topic pp. 10-16

Dominik Brendel

Purpose-Driven-Marketing - Marketing-Hype oder langfristiges Erfolgskonzept pp. 18-23

Annett Stang

Don't Mix Business with Politics? - Understanding Stakeholder Reactions to Corporate Political Activism pp. 24-30

Moritz Appels, Laura Marie Edinger-Schons, Daniel Korschum and Luisa Balk

Maximizing Participation in Corporate Volunteering pp. 32-38

Michael Verbücheln and Laura Marie Edinger-Schons

Purpose-Driven-Branding: Agile Markenführung als "Brand-Ucation" pp. 40-49

Jan Lies

The Sustainable Marketing Canvas - A New Decision-Making Tool pp. 50-57

Nikolina Fuduric

Purpose 'In These Uncertain Times' pp. 58-62

Samuel van Deth

Sustainability Apps – The Key to Promoting Sustainable Shopping? pp. 64-71

Anna-Katharina Jäger, Anja Weber and Manfred Kirchgeorg

Funktionalität oder Nachhaltigkeit? - Eine Bestandsaufnahme im Schweizer Bergsportmarkt pp. 72-78

Christian Moesch, Tim Marklowski and Tim Ströbel

Volume 37, issue 3, 2020

Lessons From Market Making: Customer Foresight in the B2B Sector and What We Can Learn From It pp. 6-11

Dieter Goerdten and Johanna Gollnhofer

The Customer Foresight Territory pp. 12-19

Eric Eller, Rupert Hofmann and Jan Oliver Schwarz

Machine Economicus – Business Forecast 4.0 - Methods to Predict Short-, Medium- and Long-term Futures pp. 20-31

Ronald Ivancic and Stefan Ott

Looking for Prophets? The Trend Receiver Approach pp. 32-37

Jan-Diederich Lüken

Customer Foresight - Practice How to Access Future Markets Through Extraordinary People pp. 38-47

Rupert Hofmann

Applied Strategic Foresight – Learnings from Trend Transfer at SIX pp. 48-55

Birte Karoline Manke, Tobias Alexander Lehmann and Michael Katz

Customer Foresight - The Good, The Bad, The Ugly pp. 56-59

Samuel van Deth

Premiumization as a Profit Growth Strategy - A Framework of Strategic Options pp. 60-68

Anna-Karina Schmitz and Martin Faßnacht

Product Category Priming – A Case Study on Chocolate pp. 70-77

Enrique Strelow, Mark Heitmann and Simone Kühn

Volume 37, issue 2, 2020

Ist die Technologie ein Teil von mir? Oder bin ich ein Teil der Technologie? pp. 6-9

Christian Hildebrand and Iris Schmutz

Was Kundenorientierung wirklich bedeutet pp. 10-17

Udo Kords

Customer-Education – Möglichkeiten und Grenzen im Marketing- Management pp. 18-27

Marie-Sophie Schönitz, Jana Stolz-Römmermann and Florian Siems

Konfiguratoren und Plattformen im B-to-B-Online-Vertrieb pp. 28-37

Matthias Schlipf and Juri Solloch

The Circle: Das Grossbauprojekt am Flughafen Zürich kurz vor Eröffnung pp. 38-43

Iris Schmutz

Mythos Value-Based-Pricing - Der Versuch einer (wertfreien) Einordnung pp. 44-53

Andreas Krämer and Iris Schmutz

Wenn das Wetter den Preis bestimmt pp. 54-61

Dietmar Kremmel, Benjamin von Walter and Christian Heumann

Traditionelles WOM vs. eWOM in der Filmindustrie pp. 62-69

Thomas Aichner, Oswin Maurer and Denise Frötscher

Explainer-Videos: Zwischen Agenturleistung und DIY-Tool pp. 70-78

Sandra Böhrs and Andreas Krämer

Volume 37, issue 1, 2020

The Internet of Things: a new perspective beyond technology pp. 6-11

Oliver Bäcker and Dennis Herhausen

What Drives B-to-B Customers' Adoption of Smart Product-Service Systems? pp. 12-18

Eva Kropp and Dirk Totzek

Akzeptanz von Smart Speakern in der Customer-Journey pp. 20-28

Silvia Zaharia and Matthias Würfel

Customer-Experience im Internet der Dinge pp. 30-37

Gerald Blessing and Christina Kühnl

Cashierless Stores – the New Way to the Customer? pp. 38-47

Marcus Schögel and Severin Lienhard

Capturing Value in the Internet of Things pp. 48-55

Felix Wortmann, Dennis Herhausen, Dominik Bilgeri, Markus Weinberger and Elgar Fleisch

IoT in Execution at John Deere - Innovation Leadership in What is Perceived to Be an Old Industry pp. 56-63

Markus Beinert, Heiko Nies and Andreas Vermehren Schmiedel

Perspektiven für Face-Recognition im Data-Driven-Marketing pp. 68-75

Michael Reinhold, Dennis Herhausen, Maximilian Pahl and Jochen Wulf