Springer Proceedings in Business and Economics
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- Women’s Tourism Entrepreneurship: Digital Approach and E-Skills in Travel Business Marketing
- Marianna Kapota, Ioanna Giannoukou and Constantinos Halkiopoulos
- The Role of the Bio District in Removing Barriers to the Adoption of Agroecology
- Giovanni Dara Guccione, Laura Viganò, Alberto Sturla, Alessandra Vaccaro, Luca Colombo, Tiziana Pirelli and Francesca Varia
- How to Leverage Digital Marketing in B2B: A Study on Italian SMEs During the Covid-19 Outbreak
- Lala Hu and Mirko Olivieri
- Cognitive Assimilation and Satisfaction with Live Streaming Commerce Broadcast in Hong Kong
- Mark Ng, Monica Law, Lubanski Lam and Celine Cui
- Antecedents and Effects of Influencer Marketing Strategies: A Systematic Literature Review and Directions for Future Research
- Surej P. John and Sivakumari Supramaniam
- Promotion of Cultural Heritage Tourism in Chokhatauri District in Georgia
- Eka Devidze and Lali Gigauri
- Female Leadership: A Case of Neuropsychological Research in Colombia
- Diana Carolina Cárdenas-Poveda, Nolly Castañeda-Ibañez and Alejandra Rizo-Arévalo
- Urban Transportation Planning and Investment in India: Emerging Challenges
- S. Sriraman
- Analysis of Perception of Customers of Bata India Limited Products
- N. P. Singh, S. K. Sharma, D. Singh and S. Kalra
- The Impact of Presence and Hypothetical Absence of Tourism in Indian Economy
- Poonam Munjal
- Do Men and Women Differ When Purchasing Private Label Goods?
- María José Miquel, Eva María Caplliure, Carmen Pérez and Enrique Bigné
- Entrepreneurship Leadership as an Implementation Factor of State Programs for Accelerated Development of Primorsky Region (2000–2017)
- Elena Pililian and Lubov Moiseeva
- Energy Perspective 2030 for Ukraine in the Context of the EU Integration
- Oleksandr Chernyak, Ganna Kharlamova and Andriy Stavytskyy
- Analysis of the Economic Entities’ Perception Over the Implementation of the Saf-T
- Ionescu Cristina Mihaela and Haralambie George Alin
- Decision Aiding Process in the Frame of the Strategic Farm Management
- Evangelia Krassadaki and Nikolaos F. Matsatsinis
- Private, State-Owned or Hybrid? State-Owned Multinationals as Strategic Form of Corporate Ownership
- Olga Cretu
- Business Strategy to Increase Profit and Customer Base Using Eco-Advertising, Modeling and Optimization
- Dimitrios M. Mastrakoulis, Dimitrios K. Nasiopoulos, Dimitrios A. Arvanitidis, Elli C. H. Zara, Panagiotis Trivellas and Catherine Marinagi
- Liquidity Proxies Based on Intraday Data: The Case of the Polish Order-Driven Stock Market
- Joanna Olbrys and Michal Mursztyn
- Consumer Resistance to Digitalization on the Digital Platform Market: Preliminary Analysis
- Marina Ryzhkova and Andrey Glukhov
- Comparative Study of Static and Dynamic ARIMA Models in Forecasting of Seasonally Headline Inflation
- Melina Dritsaki and Chaido Dritsaki
- Quo Vadis Advertisement? Positives and Negatives of Current Ad
- Pavel Horňák
- Does Clove Export Cause Economic Growth in Nigeria?
- Okezie A. Ihugba, Alexander A. Orji, Erasmus E. Duru and N. C. Ebomuche
- Made in Italy? Images and Narratives of Afro-Italian Fashion
- Ludovica Carini and Silvia Mazzucotelli Salice
- Marketing Communications in the Sharing Economy: Is the Brand of the Car Important to Car-Sharing Users?
- Pavel Pelech
- Sustainability Reporting by South African Higher Education Institutions
- André P. Calitz, Margaret D. M. Cullen and Samuel Bosire
- Are Corporate Financing Policies Different in Old and New EU Member States?
- Julia Koralun-Bereźnicka
- Innovation and AI: An Opportunity for Spanish Tourism in the Post COVID-19 Era
- Aimée Torres-Penalva and Luis Moreno-Izquierdo
- A Dynamic Heterogeneous Panel Model for Predicting Healthcare Expenditure in the Middle East Countries
- Shailender Singh and Muhammad Muazu Bala
- Investment Opportunities in the WSE: Bull Versus Bear Markets
- Paulina Roszkowska and Łukasz K. Langer
- Advantages and Disadvantages of the Membership of the Republic of Serbia in the European Union
- Branislav Dudić, Ján Smoleň, Petra Milošovičová and Zdenka Dudić
- Theoretical Aspects of the Optimization of the Regional Innovative Enterprises
- Sergey V. Zakharov, Evgeniya V. Bibaeva and Olga V. Nikitina
- Study on the Choice of Strategic Emerging Industries in Gansu Province Based on Multi-level Grey Model
- Zhonghua Luo, Qi Men and Lixin Yun
- Impact of Nonresident Bank Loans on Economic Activity
- Ilkay Sendeniz-Yüncü
- Formation of a Comprehensive “Tourism and Travel” Digital Platform in the Russian Federation
- Viktor Valerievich Lavrov
- Trends in the Use of Validation Tools in the Tourism Sector: A Bibliometric Analysis
- David García-Arango, Jefferson Quiroz-Fabra, Alejandro Valencia-Arias, Lina-Marcela Cifuentes-Correa, Wilmer Londoño-Celis and Vanesa García-Pineda
- Exploring Stakeholder Positions in AI-Powered Culture and Arts Education
- Hanjin Lee, Seoyoung Byun, Yeeun Lee and Gaeun Son
- Journal of Global Marketing (JGM) Synopsis: Aims and Scope, Impact, and Other Highlights
- Sakshi Kathuria, Ajay Manrai and Raj Sethuraman
- Designing Value Co-creation for a Free-Floating e-Bike-Sharing System
- Christoph Heitz, Marc Blume, Corinne Scherrer, Raoul Stöckle and Thomas Bachmann
- A Cross Validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain
- Sebastián Molinillo, Yuksel Ekinci and Arnold Japutra
- Impact of Negative Emotions on Social Campaigns Effectiveness—Measuring Dilemmas
- Anna Borawska and Dominika Maison
- Digitalization of the German Legal System from the Perspective of a District Court
- Mia Alikhah, Jan Baumann, Richard C. Geibel and Christian Schlicht
- Public News Flows and Chinese Renminbi: A Volatility Regime-Switching Analysis
- Kin-Yip Ho, Yanlin Shi and Zhaoyong Zhang
- Factors Influencing Users’ Content Sharing Intention in Travel-Related Consumer Generated Media
- Jiao Li, Kaige Zhu and Juhyeok Jang
- Moving Toward Sustainability and Circular Economy in the Restaurant Industry
- António Melo, Daniel Azevedo, Susana Silva, Goretti Silva, Beatriz Maia, Henrique Camões and Carla Melo
- Digital Marketing Strategies in Educational Tourism: A Social Media Perspective
- Surej P. John
- What Will Be the Areas of Competition Between NB and PL in the Metaverse?
- Marcello Sansone, Annarita Colamatteo, Maria Anna Pagnanelli and Maria D’Agostini
- Way to Implementing Innovation Driven Personnel-Fit OE at Georgian Universities
- Tatia Gherkenashvili
- The Impact of Consumer Self-regulation in Grocery Shopping on Subsequent Consumption of Healthy and Unhealthy Food
- Sascha Steinmann, Amelie Winters, Gunnar Mau and Hanna Schramm-Klein
- Marketing Attribution in Omnichannel Retailing
- Mariano Méndez-Suárez and Abel Monfort
- Revenue Disclosure Practices of Companies Within the Construction and Telecommunications Industries: Significant Judgements and Uncertainties
- Marelize Malan and Patel Zaheera
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