Springer Proceedings in Business and Economics

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Combining Traditional and Digital Tools in Developing an International Guerilla Marketing Strategy: The Case of a SME Greek Company: Sofia Gkarane, Lenoudias Efstratios-Marinos, Chris A. Vassiliadis and Yannis Vassiliadis
Evolution of Payment Instruments and Their Development in the Digital Economy: Natalia A. Lazareva, Irina G. Zaiceva and Elena M. Zvyagina
Factors Driving the Development of Green Use of Natural Resources in New Geopolitical and Geoeconomic Realities: Sergey Yu. Solodovnikov, Tatsiana V. Serhiyevich, Olga D. Ugolnikova and Aleksandr L. Pastukhov
Specifics of Accounting in the Agricultural Sector: Irena Honková
Virtual Brand Communities as a Source of Value Co-creation: Dagna Siuda
Development of ICT-IoT-VR Ocean Healing Platform Using Wearable Device Linkage Application: Jin Hyeok Park, Yun Seo Choi and Hak Soo Lim
Unveiling Destination Perceptions: A Machine Learning Study on Instagram Influencers’ Cognitive Images: Roman Egger and Veronika Surkic
The Development of New Ideas for IT Products, Through Social Media: Pachtiti E. Foteini, Nasiopoulos K. Dimitrios, Damianos P. Sakas and D. S. Vlachos
From Boomers to Zoomers: Challenges in Managing the Multigenerational Workforce: Ana-Maria Grigore and Frank Elbers
Use and Influence of Large Language Models for Optimizing Product Texts in E-Commerce: Ann-Cathrin Nordhoff and Darius Zumstein
The Impact of Monetary Policy on the Stock Market: Evidence from Vietnam: Tuyen Trung Dang, Hong Thi Nguyen and Hai Trung Dao
Feasibility Study of Creating Audio Tourism with Emphasis on Urban Sounds: Mohammad Hossein Tamjidi and Zeinab Lotfalikhani
The Role of Data Analytics in Enhancing External Audit Quality: Karlien Dempsey and Vanessa Dyk
Conceptual Model of Outcomes of Perceived Fair Insurance Services: Urban Šebjan and Polona Tominc
Spectators’ Satisfaction of a Small-Scale Sport Event and Intention to Re-visit the Sport Event’s Destination: Konstantinos Mouratidis, Maria Doumi and Vassilios Thanopoulos
Technician Routing and Scheduling Problem: A Case Study: César Nunes and Manuel P. Lopes
The Trade Fair Industry in Transition: Digital, Physical and Hybrid Trade Fairs. The Case of Thessaloniki: Eleana Kostopoulou, Spyros Avdimiotis and Dimitris Kourkouridis
The Effect of Digital Distraction on the Quality of Experience in Restaurants: Pablo Flôres Limberger, Brendha Amorim, Paulo Sérgio Reinert, Tercio Pereira and Gustavo Behling
Leadership for Achieving Sustainable Development: Social and Environmental Concerns: Luz Dary González Cortés
Presence of Severe Injuries and Financial Burden of Hospitalization: A Case of Vietnam: Phuong Vu and Ardeshir Sepehri
The Role of Marketing Interventions in Fostering the Diffusion of Green Energy Technologies: Charalampos Tziogas, Naoum Tsolakis, Patroklos Georgiadis and Charalampos Yakinthos
Tourism Industry’s Synergies with Cultural and Creative Industries as Marketing Tools: The Case Study of Film-Induced Tourism in Greece: Eirini Papadaki
Wider Effects of Railways: The Palermo–Catania High-Speed Line, Italy: Chiara Chinzari, Enrico Cieri, Mara Radicioni, Sarah Ravà, Michele Cerullo and Mario Tartaglia
The Stability of Money Demand in the Long Run: An Empirical Study from Italy: Chaido Dritsaki
Convergence of Sustainable Economic Development in Russian Regions: Anastasia Kurilova, Dmitry Gura and Svetlana Vasilyeva
Ecosystemic Challenges on the Path of Digital Transformation: Exhibition Organizer’s Perspective: Romanova Anastasia
Design Thinking Workshops: Uncovering Facilitator and Participants’ Experiences: Bogdan Rusu
Human Resource Empowerment and Employees’ Job Satisfaction in a Public Tourism Organization: The Case of Greek Ministry of Tourism: Alkistis Papaioannou, George Baroutas, Ioulia Poulaki, Georgia Yfantidou and Alexia Noutsou
Forecasting Tanker Freight Rate: Rodrigo Ferreira Bertoloto and Fernando Luiz Cyrino Oliveira
Economic Security Indicators Forecasting for Management Decisions Based on Integrated Reporting Data: Alsu Ahmetshina, Roza Kaspina and Linar Molotov
Does the Fall in Crude Oil Prices Really Affect the Malaysian Ringgit?: Muhammad Adli Amirullah and Zarinah Hamid
Financial Stability of Health Insurance Fund of the Republic of North Macedonia: Shpresa Alija, Jonida Lloga and Arbër Ajdini
Increasing Revenue and Decreasing Cost: The Promotion of Direct Distribution Channels in Hospitality: Tânia Vieira, Mónica Oliveira and Teresa Pataco
Information Systems Planning Research and Strategy as Practice: Toward a Theory-Driven Agenda: Maria Kamariotou and Fotis Kitsios
Optimum Design and Function Improvement of Mobile Nursing System: Gang Tong, Huan Liu and Luxing Wang
Perceptions of Hospital Quality: A Case Study from Greece: Spyridon Mamalis, Irene Kamenidou, Stavros Pavlidis and Athina Xatziaggelou
A Case for Strategic Management in Higher Education in India: Sahil Sawhney, Ankur Gupta and Kulwant Kumar
Investigating the Role of High-Speed Rail in Influencing University Student Educational Choices in Italy: Mario Tartaglia and Ilaria Lopresti
The Beauty Boom: Analyzing the Socio-Economic Contribution of the Beauty Industry to the European Union: Oana Turcu, Cristian Brancu and Cristian Busu
The Impact of Work Stress on Innovative Work Behavior in Manufacturing: The Mediating Roles of Psychological Resilience and Work Engagement: Qi Feng, Wornchanok Chaiyasoonthorn and Singha Chaveesuk
Authenticity as an Antecedent of the Tourist Experience in Measuring the Gap Between Tourist Experiences at an Accommodation Establishment and a Tourist Attraction in Lesotho: Shale Johannes Shale, Sello Samuel Nthebe and Magdalena Petronella Swart
AI-Driven Chatbots in Halal Marketing Communication—Challenges and Opportunities: Muhammad Dharma Tuah Putra Nasution, Desi Astuti, Sri Rahayu, Yossie Rossanty, Ramadhan Harahap and Ahmad Rafiki
Preselection of Contractors Before Inviting for Bidding Using AHP: Satyendra Kumar Sharma
Prioritizing Supply Chain Services Features in Online Supermarkets: Evidence from Greece: Anastasia Mitropoulou and Giannis T. Tsoulfas
Assessment of Knowledge Management in Small Businesses: The Examination of Support, Rewards, and Empowerment in Organisations: Amitabh Patnaik, Avinash Pawar and Alekha Panda
Profitability Determinants of the Greek Hospitality Industry: The Crisis Effect: Panagiotis E. Dimitropoulos
Electric Power Industry of Russia in the Transition to a Low-carbon Economy: Natalia V. Vasilenko
Using Entrepreneurship to Address Economic Challenges: Sweta Patnaik and Shamil Isaacs
The Difficulties of Access to Bank Financing by SMEs: A Questionnaire Study: Yasmine Derradj and Hanya Kherchi Medjden
Business Model Archetypes in the Construction Industry: A Systematic Literature Review: Ana Beatriz Nogueira Peixe Sales and Fernando Luiz Emerenciano Viana