Springer Proceedings in Business and Economics

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Greenwashing Detection and Impact on Responsible Business and Investment: Case of Ukrainian Companies (Agriculture Leaders): Inna Makrenko, Serhiy Makarenko and Pavlo Rubanov
Nonlinear Relationship Between Intellectual Capital and Hotel Performance: Quadratic Effect in PLS-SEM: Lorena Ruiz-Fernández, Bartolomé Marco-Lajara, Pedro Seva-Larrosa and Javier Martínez-Falcó
Simulation of the Influence of Inventory Valuation Methods on Vat Settlements in Retail Trade: Mariya Shygun and Andrii Zhuravel
Online Atmospherics - An Evaluation of the Current State of the Art and Future Research Directions: Eva Maria González Hernández, Jan-Hinrich Meyer and Andrea Trujillo
Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data: Marco Ieva, Ida D’Attoma, Cristina Ziliani and Juan Carlos Gázquez-Abad
The Influence of Brand Digital Storytelling Using the Hero’s Customer Journey Communication Technique on Customer Acquisition and Retention: Emilie Gachassin, Catherine Prentice and Park Thaichon
An Agile and Flexible Supply Chain for Efficient Humanitarian Logistics in a Disaster Management System: B. R. Raghukumar, Ashish Agarwal and Milind Kumar Sharma
An Integrated Model of Healthcare Facility Location and Equipment Allocation: Tamara Melo Sathler, João Flávio de Freitas Almeida, Samuel Vieira Conceição, Luiz Ricardo Pinto and Francisco Carlos Cardoso Campos
Generative AI for Sentiment Analysis: Stanislav Ivanov, Katerina Volchek and Celso Brito
Problems and Development Prospects of the Independent Financial Advisors Institute in Russia: Daria Dobrovolskaya, Uliana Kartasheva, Maria Zulina, Daria Briginya and Botakoz Tussupbaeva
The Role of Community Characteristics in Entrepreneurship in Vietnam: An Importance‐Performance Analysis: Khanh Hung Doan
Principal Versus Agent: Are Universities Doing Their Jobs?: Carla Serfontein
The Perceptions and Challenges of Corporate Sustainability Reporting in China: Junru Zhang, Hadrian Geri Djajadikerta and Zhaoyong Zhang
Analyzing Macro-regional Management Transformation Factors Through the Human Resources Prism: Elena I. Lazareva, Julia V. Gavrilova, Kseniya Y. Boeva, Dmitry A. Shevchenko and Nikita V. Matveev
City Branding of Casablanca in Morocco: Ezzohra Belkadi
Online Research and Learning Environment to Facilitate the Elaboration of Bachelor’s/Master’s Theses in Multidisciplinary Teams: Mihai Florin Talos, Liciniu A. Kovács and Sebastian A. Văduva
Key Factors of Adoption of Alternative Business Model: A Study on Handicraft Artisans During COVID-19 Pandemic: Sriparna Guha, Anirban Mandal and Fedric Kujur
Multivariate Analysis of Consumer Preference Structures Across Multiple Categories: Sri Devi Duvvuri
The Effect of Web Advertising Visual Design on Online Purchase Intention: Insights on Generations Y and Z: Luisa M. Martinez, Teresa V. Neves and Luis F. Martinez
“I’d like to, but I Can’t”. Store Brands’ Limited Exploitation of the Gluten-Free Opportunity: Edoardo Fornari, Alessandro Iuffmann Ghezzi and Daniele Fornari
The Big Data for Drought Monitoring in Georgia: Marika Tatishvili, Ana Palavandishvili, Mariam Tsitsagi and Nikoloz Suknidze
The Prospects of the New VAT System in Europe in the Context of Digitisation and the Use of Blockchain: Flavius Valentin Jakubowicz and Ionela Florea Munteanu
Data-Driven Foresight in Life Cycle Management: An Interview Study: Marie Scheuffele, Niklas Bayrle-Kelso and Leo Brecht
Marketing as a Management Tool of Biosphere Reserves to Achieve Agenda 2030 Goals: Katarína Vitálišová, Anna Vaňová and Darina Rojíková
Effects of Social Influence on Satisfaction with PL Brands in Thailand: Randall Shannon
IMC Strategies of Festivals in Destination Branding: Gökçe Özdemir and Duygu Türkmenoğlu
Connected Cars and Driving Pattern: An Analytical Approach to Risk-Based Insurance: SrinivasaRao Valluru
Act in Favor of Agricultural Biodiversity: Novel Strategies for Sustainable Conservation and Development of Endangered Livestock Breeds: Maria Elena Marescotti, Annafrancesca Corradini, Eugenio Demartini, Valentina Lodde, Federica Franciosi, Alberto Maria Luciano and Anna Gaviglio
The Analysis of the Perceived Usefulness of Online Communication Tools When Searching for SMEs: Radovan Bacik, Richard Fedorko, Jakub Horváth and Ján Mihál
Quality Management Determinants of Hospital Services Case Study: Pneumophthisiology Hospitals in Romania: Emilia Ciobanu, Maria Viorica Bedrule Grigoruta and Elisabeta Jaba
Comparing Dynamics of Technology Collaboration in the TFT-LCD Industry Based on a Technology Life Cycle: Giyun Kim and Sungjoo Lee
Store Brand as a Customer Experience Touchpoint and Its Contribution to Store Loyalty: Marco Ieva, Edoardo Fornari and Cristina Ziliani
Research on Evaluation Index System of Enterprise Brand Competitiveness: Taking Liquor Industry as an Example: Yan Fan and Lizhong Tong
Russian Scientific and Educational Journalism Schools: Leadership in Polycentric Paradigm: Sergey G. Korkonosenko, Marina A. Berezhnaia and Zalina F. Khubetcova
Leverage Effect and Volatility Asymmetry: Parthajit Kayal and S. Maheswaran
Implementing a Mass Customization Business Model in the Health Industry: Marc Poulin
Magic Mirror: “You are the Fairest of Them All!” Cross-buying at the Point of Sale: Björn Gorlas and Carsten D. Schultz
The Weakness of Mass Tourism in the Covid-19 Period and the Contribution of Architecture: Dionysia Fragkou
Unemployment Among Potential Young Romanian Future Leaders: Mihaela Simionescu and Maria-Simona Naroș
The Impact of Behavioral Factors on Decisions Made by Individual Investors on the Capital Markets: Mirosława Żurek
The Effects of Memorable Tourism Experiences Dimensions on Revisit Intentions: Aikaterini Stavrianea
Environmentally Oriented Cost Accounting and Accounting of Estimated Liabilities of Economic Entities: Dmitry Karagodin and Maria Tsyguleva
Impact of TQM and Industry 4.0 on Sustainable Performance: An Empirical Study on the Bangladeshi Garment Industry: Palash Saha, Subrata Talapatra, José Carlos Sá and Gilberto Santos
Museums: From Cabinets of Curiosity to Cultural Shopping Experiences: Elizabeth Booth and Raymond Powell
Digitalization in Medicine: A Critical Analysis of Chances and Challenges: Jinane Benajiba
The Mutual Cultural Dependence Between Larissa and Thessaly: Vasileios D. Spanos and Stavros Kalogiannidis
Assessing Mobile Banking Service Quality Dimensions Using Multi-Criteria Decision Making: Ashwarya Kapoor, Rajiv Sindwani and Manisha Goel
Can HSR Services Increase Regional Economic Integration? Evidence from the Italian Case: Leonardo Piccini and Mario Tartaglia
The Role of Emotional Leader in Women-Owned Family Businesses: Francesca Maria Cesaroni, Amaya Erro Garcés and Annalisa Sentuti
Easy or Tough Coopetition? Perspective of Coopetitive Real Options Games: Elżbieta Rychłowska-Musiał