Springer Proceedings in Business and Economics

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Exploring the Possibility of Short-Form Travel Videos for Cross-Border Promotion in Rural Tourism During the COVID-19 Pandemic: A Case Study of Ganzi Tibetan Autonomous Prefecture, China: Kaige Zhu, Jiao Li and Juhyeok Jang
A Journey for All Senses: Multisensory VR for Pre-travel Destination Experiences: Jakob C Uhl, Barbara Prodinger, Markus Murtinger and Armin Brysch
Nonlinear Relationship Between Intellectual Capital and Hotel Performance: Quadratic Effect in PLS-SEM: Lorena Ruiz-Fernández, Bartolomé Marco-Lajara, Pedro Seva-Larrosa and Javier Martínez-Falcó
Generation Y—Challenges for Heritage Planning: Doru Marian Tudorache, Alina Niculescu, Marioara Musteață-Pavel and Adriana Radu
Open-Access Resource for the Management and Promotion of Greek Museums with Folk Exhibits: Anna Vacalopoulou, Stella Markantonatou, Katerina Toraki and Panagiotis Minos
The Pay Equity Dilemma Women Face Around the World: H. Muge Yayla-Kullu and Lana McMurray
Tax Compliance and Satisfaction: The Role of e-Tax System from the Perspective of Stakeholders: Radhi Al-Hamadeen, Malek Alsharairi, Violet Salameh, Ghazal Jabali, Dania Abdallah and Lina Khalil
Testing New Measures of Exchange Market Pressure in Sub-Saharan Africa: Senanu Kwasi Klutse
Exploring Omnichannel Retailing Differences and Preferences Among Consumer Generations: Iulia Diana Popa, Dan Cristian Dabija and David B. Grant
An Agile and Flexible Supply Chain for Efficient Humanitarian Logistics in a Disaster Management System: B. R. Raghukumar, Ashish Agarwal and Milind Kumar Sharma
An Integrated Model of Healthcare Facility Location and Equipment Allocation: Tamara Melo Sathler, João Flávio de Freitas Almeida, Samuel Vieira Conceição, Luiz Ricardo Pinto and Francisco Carlos Cardoso Campos
Problems and Development Prospects of the Independent Financial Advisors Institute in Russia: Daria Dobrovolskaya, Uliana Kartasheva, Maria Zulina, Daria Briginya and Botakoz Tussupbaeva
Analysis of the Cost Intensity of Transportation in the Polish Rescue Services System: Michał Suchanek and Adam Mytlewski
Simulation of the Influence of Inventory Valuation Methods on Vat Settlements in Retail Trade: Mariya Shygun and Andrii Zhuravel
Discrete-Time Framework for Determining Optimal Software Release and Patching Time: Anshul Tickoo, P. K. Kapur, A. K. Shrivastava and Sunil K. Khatri
How Fair is the Handling of the Claimant Customer? A Comparison Between the e-mail and Telephone Channels: Sara Tahali and Hélène Yildiz
Determinants of Capital Structure: The Case of Chinese Technology Firms: Mohamad Kaakeh and Korhan K. Gokmenoglu
The Destabilizing Effects of Political Budget Cycles: The Case of Greece: George Petrakos, Konstantinos Rontos, Chara Vavoura and Ioannis Vavouras
Measuring Dynamics of Financial Integration on the Euro Area Stock Markets, 2000–2016: Elzbieta Majewska and Joanna Olbrys
Greenwashing Detection and Impact on Responsible Business and Investment: Case of Ukrainian Companies (Agriculture Leaders): Inna Makrenko, Serhiy Makarenko and Pavlo Rubanov
Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data: Marco Ieva, Ida D’Attoma, Cristina Ziliani and Juan Carlos Gázquez-Abad
The Influence of Brand Digital Storytelling Using the Hero’s Customer Journey Communication Technique on Customer Acquisition and Retention: Emilie Gachassin, Catherine Prentice and Park Thaichon
Online Atmospherics - An Evaluation of the Current State of the Art and Future Research Directions: Eva Maria González Hernández, Jan-Hinrich Meyer and Andrea Trujillo
Dynamics of a Duopoly Game in R&D Efforts with Asymmetric Information: Georges Sarafopoulos, Despoina Terzopoulou and Kosmas Papadopoulos
Increasing the Use of Social Networks by Businesses and Their Crucial Role in the Creation of Online Stores, Modeling and Optimization: Dimitrios M. Mastrakoulis, Dimitrios K. Nasiopoulos, Dimitrios A. Arvanitidis, Elli C. H. Zara and Catherine Marinagi
Key Factors of Adoption of Alternative Business Model: A Study on Handicraft Artisans During COVID-19 Pandemic: Sriparna Guha, Anirban Mandal and Fedric Kujur
City Branding of Casablanca in Morocco: Ezzohra Belkadi
Online Research and Learning Environment to Facilitate the Elaboration of Bachelor’s/Master’s Theses in Multidisciplinary Teams: Mihai Florin Talos, Liciniu A. Kovács and Sebastian A. Văduva
Creating Value with Big Data in Marketing: Ionuţ Adrian Moşescu, Raluca-Giorgiana Chivu, Ionuţ Claudiu Popa and Florina Botezatu
Unlocking Financial Innovation: The Synergy of Open Banking and Artificial Intelligence in Banking System: Isabelle Oprea
The Perceptions and Challenges of Corporate Sustainability Reporting in China: Junru Zhang, Hadrian Geri Djajadikerta and Zhaoyong Zhang
The Role of Community Characteristics in Entrepreneurship in Vietnam: An Importance‐Performance Analysis: Khanh Hung Doan
“I’d like to, but I Can’t”. Store Brands’ Limited Exploitation of the Gluten-Free Opportunity: Edoardo Fornari, Alessandro Iuffmann Ghezzi and Daniele Fornari
The Effect of Web Advertising Visual Design on Online Purchase Intention: Insights on Generations Y and Z: Luisa M. Martinez, Teresa V. Neves and Luis F. Martinez
Multivariate Analysis of Consumer Preference Structures Across Multiple Categories: Sri Devi Duvvuri
Data-Driven Foresight in Life Cycle Management: An Interview Study: Marie Scheuffele, Niklas Bayrle-Kelso and Leo Brecht
The Role of Emotional Leader in Women-Owned Family Businesses: Francesca Maria Cesaroni, Amaya Erro Garcés and Annalisa Sentuti
Easy or Tough Coopetition? Perspective of Coopetitive Real Options Games: Elżbieta Rychłowska-Musiał
The Analysis of the Perceived Usefulness of Online Communication Tools When Searching for SMEs: Radovan Bacik, Richard Fedorko, Jakub Horváth and Ján Mihál
The Impact of Behavioral Factors on Decisions Made by Individual Investors on the Capital Markets: Mirosława Żurek
Can HSR Services Increase Regional Economic Integration? Evidence from the Italian Case: Leonardo Piccini and Mario Tartaglia
Assessing Mobile Banking Service Quality Dimensions Using Multi-Criteria Decision Making: Ashwarya Kapoor, Rajiv Sindwani and Manisha Goel
The Big Data for Drought Monitoring in Georgia: Marika Tatishvili, Ana Palavandishvili, Mariam Tsitsagi and Nikoloz Suknidze
The Prospects of the New VAT System in Europe in the Context of Digitisation and the Use of Blockchain: Flavius Valentin Jakubowicz and Ionela Florea Munteanu
The Weakness of Mass Tourism in the Covid-19 Period and the Contribution of Architecture: Dionysia Fragkou
Implementing a Mass Customization Business Model in the Health Industry: Marc Poulin
Unemployment Among Potential Young Romanian Future Leaders: Mihaela Simionescu and Maria-Simona Naroș
Magic Mirror: “You are the Fairest of Them All!” Cross-buying at the Point of Sale: Björn Gorlas and Carsten D. Schultz
Act in Favor of Agricultural Biodiversity: Novel Strategies for Sustainable Conservation and Development of Endangered Livestock Breeds: Maria Elena Marescotti, Annafrancesca Corradini, Eugenio Demartini, Valentina Lodde, Federica Franciosi, Alberto Maria Luciano and Anna Gaviglio
Effects of Social Influence on Satisfaction with PL Brands in Thailand: Randall Shannon