Springer Proceedings in Business and Economics

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Last Mile and Blockchain: Opportunities and Challenges: Rafael Villa, Marta Serrano and Tomás García
Key Factors in Students’ Entrepreneurial Intentions: Ricardo Coelho, Gina Santos and Carla Susana Marques
Cognitive Assimilation and Satisfaction with Live Streaming Commerce Broadcast in Hong Kong: Mark Ng, Monica Law, Lubanski Lam and Celine Cui
How to Leverage Digital Marketing in B2B: A Study on Italian SMEs During the Covid-19 Outbreak: Lala Hu and Mirko Olivieri
Comparative Study of Static and Dynamic ARIMA Models in Forecasting of Seasonally Headline Inflation: Melina Dritsaki and Chaido Dritsaki
Business Strategy to Increase Profit and Customer Base Using Eco-Advertising, Modeling and Optimization: Dimitrios M. Mastrakoulis, Dimitrios K. Nasiopoulos, Dimitrios A. Arvanitidis, Elli C. H. Zara, Panagiotis Trivellas and Catherine Marinagi
Consumer Resistance to Digitalization on the Digital Platform Market: Preliminary Analysis: Marina Ryzhkova and Andrey Glukhov
Liquidity Proxies Based on Intraday Data: The Case of the Polish Order-Driven Stock Market: Joanna Olbrys and Michal Mursztyn
Private, State-Owned or Hybrid? State-Owned Multinationals as Strategic Form of Corporate Ownership: Olga Cretu
Advantages and Disadvantages of the Membership of the Republic of Serbia in the European Union: Branislav Dudić, Ján Smoleň, Petra Milošovičová and Zdenka Dudić
Theoretical Aspects of the Optimization of the Regional Innovative Enterprises: Sergey V. Zakharov, Evgeniya V. Bibaeva and Olga V. Nikitina
Safeguarding the Ephemeral: Designing Active Participation in Cultural Events: Sofia Mytilinaiou
Impact of Nonresident Bank Loans on Economic Activity: Ilkay Sendeniz-Yüncü
Study on the Choice of Strategic Emerging Industries in Gansu Province Based on Multi-level Grey Model: Zhonghua Luo, Qi Men and Lixin Yun
Formation of a Comprehensive “Tourism and Travel” Digital Platform in the Russian Federation: Viktor Valerievich Lavrov
Made in Italy? Images and Narratives of Afro-Italian Fashion: Ludovica Carini and Silvia Mazzucotelli Salice
Marketing Communications in the Sharing Economy: Is the Brand of the Car Important to Car-Sharing Users?: Pavel Pelech
Sustainability Reporting by South African Higher Education Institutions: André P. Calitz, Margaret D. M. Cullen and Samuel Bosire
Are Corporate Financing Policies Different in Old and New EU Member States?: Julia Koralun-Bereźnicka
Entrepreneurship Leadership as an Implementation Factor of State Programs for Accelerated Development of Primorsky Region (2000–2017): Elena Pililian and Lubov Moiseeva
Do Men and Women Differ When Purchasing Private Label Goods?: María José Miquel, Eva María Caplliure, Carmen Pérez and Enrique Bigné
Exploring Stakeholder Positions in AI-Powered Culture and Arts Education: Hanjin Lee, Seoyoung Byun, Yeeun Lee and Gaeun Son
Trends in the Use of Validation Tools in the Tourism Sector: A Bibliometric Analysis: David García-Arango, Jefferson Quiroz-Fabra, Alejandro Valencia-Arias, Lina-Marcela Cifuentes-Correa, Wilmer Londoño-Celis and Vanesa García-Pineda
Analysis of the Economic Entities’ Perception Over the Implementation of the Saf-T: Ionescu Cristina Mihaela and Haralambie George Alin
AI-Driven DeFi: Catalyzing Innovation A Cosmic Partnership Shaping Finance's Tomorrow: Garima Agarwal and Preshni Shrivastava
Energy Perspective 2030 for Ukraine in the Context of the EU Integration: Oleksandr Chernyak, Ganna Kharlamova and Andriy Stavytskyy
Does Clove Export Cause Economic Growth in Nigeria?: Okezie A. Ihugba, Alexander A. Orji, Erasmus E. Duru and N. C. Ebomuche
Urban Transportation Planning and Investment in India: Emerging Challenges: S. Sriraman
Analysis of Perception of Customers of Bata India Limited Products: N. P. Singh, S. K. Sharma, D. Singh and S. Kalra
Quo Vadis Advertisement? Positives and Negatives of Current Ad: Pavel Horňák
Innovation and AI: An Opportunity for Spanish Tourism in the Post COVID-19 Era: Aimée Torres-Penalva and Luis Moreno-Izquierdo
A Dynamic Heterogeneous Panel Model for Predicting Healthcare Expenditure in the Middle East Countries: Shailender Singh and Muhammad Muazu Bala
Investment Opportunities in the WSE: Bull Versus Bear Markets: Paulina Roszkowska and Łukasz K. Langer
Impact of Negative Emotions on Social Campaigns Effectiveness—Measuring Dilemmas: Anna Borawska and Dominika Maison
Designing Value Co-creation for a Free-Floating e-Bike-Sharing System: Christoph Heitz, Marc Blume, Corinne Scherrer, Raoul Stöckle and Thomas Bachmann
A Cross Validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain: Sebastián Molinillo, Yuksel Ekinci and Arnold Japutra
Digitalization of the German Legal System from the Perspective of a District Court: Mia Alikhah, Jan Baumann, Richard C. Geibel and Christian Schlicht
Female Leadership: A Case of Neuropsychological Research in Colombia: Diana Carolina Cárdenas-Poveda, Nolly Castañeda-Ibañez and Alejandra Rizo-Arévalo
Promotion of Cultural Heritage Tourism in Chokhatauri District in Georgia: Eka Devidze and Lali Gigauri
Antecedents and Effects of Influencer Marketing Strategies: A Systematic Literature Review and Directions for Future Research: Surej P. John and Sivakumari Supramaniam
Journal of Global Marketing (JGM) Synopsis: Aims and Scope, Impact, and Other Highlights: Sakshi Kathuria, Ajay Manrai and Raj Sethuraman
The Impact of Presence and Hypothetical Absence of Tourism in Indian Economy: Poonam Munjal
Decision Aiding Process in the Frame of the Strategic Farm Management: Evangelia Krassadaki and Nikolaos F. Matsatsinis
Factors Influencing Users’ Content Sharing Intention in Travel-Related Consumer Generated Media: Jiao Li, Kaige Zhu and Juhyeok Jang
Moving Toward Sustainability and Circular Economy in the Restaurant Industry: António Melo, Daniel Azevedo, Susana Silva, Goretti Silva, Beatriz Maia, Henrique Camões and Carla Melo
Public News Flows and Chinese Renminbi: A Volatility Regime-Switching Analysis: Kin-Yip Ho, Yanlin Shi and Zhaoyong Zhang
Way to Implementing Innovation Driven Personnel-Fit OE at Georgian Universities: Tatia Gherkenashvili
Digital Marketing Strategies in Educational Tourism: A Social Media Perspective: Surej P. John
What Will Be the Areas of Competition Between NB and PL in the Metaverse?: Marcello Sansone, Annarita Colamatteo, Maria Anna Pagnanelli and Maria D’Agostini
The Impact of Consumer Self-regulation in Grocery Shopping on Subsequent Consumption of Healthy and Unhealthy Food: Sascha Steinmann, Amelie Winters, Gunnar Mau and Hanna Schramm-Klein