Springer Proceedings in Business and Economics

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“Greek Breakfast”: A New Tourism Brand Name for an Age-Long Gastronomy Tradition: Alexios-Patapios Kontis and Aristeidis Gkoumas
User Generated Content and Social Media Platforms in Digital Marketing: Determinants of Perceived Value and Travel Information Trust: Eleftheria Mitsopoulou, Eleni Moustaka, Maria I. Kamariotou and Fotis C. Kitsios
Reverse Logistics in Marketing Campaigns: František Milichovský
Customer Voices Incorporated in a Marketing Class: A Review: Kirti Sharma, Jaydeep Mukherjee and Mukul P. Gupta
Analysis of the Role of Trust and Uncertainty in Tourism Decision-Making as a Result of the Security Measures Introduced by SARS-CoV-2: Greta Gulyas and Elisabeta Ilona Molnar
COVID-19 Crisis Among Romanian Entrepreneurs—Challenges and Support Measures: Mihaela Cornelia Dan, Simona Irina Goia Agoston and Shahrazad Hadad
Integration Measures Based on Principal Component Analysis: Example of Eurozone Stock Markets: Elzbieta Majewska and Pawel Jamroz
A New Business Model in Health Care Between Public and Private: Low Cost High Value Healthcare: Elena Querci and Patrizia Gazzola
Advancing Mindset in Entrepreneurial Intentions: A New Model?: Maria Patrocínia Correia, Carla Susana Marques and Rui Silva
The Role of Trust and Contracts in the Expansion of Technology-Intensive SMEs: Ewa Baranowska-Prokop and Jacek Prokop
ESG Rankings to Confirm the Commitment of Universities to the SDGs: Svetlana A. Zhutiaeva, Alexander Yu. Usanov and Aleksandra V. Selezneva
A Business Typological Framework for the Management of Product Complexity: Paul Christoph Gembarski and Roland Lachmayer
Artificial Intelligence-Powered Tools for Personalized Product Recommendations in E-Commerce: The Role of User Satisfaction on Online Purchase Decisions: Julia Mischin, Georgios A. Deirmentzoglou, Sofia Daskou and Eirini Vlassi
Moments of Truth in Social Commerce Customer Journey: A Literature Review: Letícia Terra and Beatriz Casais
Is ESG an Essential Topic for Companies Operating Primarily in the Digital Environment?: Vojtěch Kotrba, Jakub Menšík and Luis F. Martinez
Marketing Strategy and Customer Lifetime Value in Our Current Time of Uncertainty and Distress—A Dynamic Industry Equilibrium Approach: Gerasimos Lianos, Igor Sloev and Roudaina Houjeir
Consumers’ Adherence to Mediterranean Diet to Revamp Italian Inner Areas: Anna Uliano, Concetta Nazzaro, Marco Lerro and Marcello Stanco
Female Entrepreneurship and Management in the Immigrant Reception Sector in Italy: Paola Paoloni and Marco Valeri
Game Theory and Its Usefulness in the Development of Innovative Strategies: Denisa Ligia Matei
A Human-Robot Interaction Platform in the Context of Remanufacturing: A Case-Study: Swaminath Venkateswaran, Amar Makhloufi, Yanis Diallo, Bérénice Thomine, Louis Plantey and Athana Kumarakulasingam
Spatial Concentration of Local Government Expenditure in the Czech Republic: Lucie Sedmihradská, Guner Tuncer and Ersin Nail Sagdic
Investigating the Adoption of Integrated Marketing Communication Strategies at Institutional Cultural Festivals in Greece. The Case Study of Aeschylia in Elefsina: Lamprini Trivella
Mass Customization and Personalization: A Way to Improve Sustainability Beyond a Common Paradox: C. R. Boër, C. Redaelli, D. Boër and M. T. Gatti
Defining Requirements for a BIM-Enabled Learning Environment: Emlyn Witt, Kalle Kähkönen and Marco Alvise Bragadin
Interactivity and Animation Effects in VR-Enhanced OOH Advertising: Minwoo Cho and Donghun Chung
Effects of the Use of AI on Jobs and on the Employment Model: Limits and Risks: Răzvan Vasile, Elena Bunduchi, Valentin Sava and Olga Pachni-Tsitiridou
Food Tourism Sustainability in Portugal: A Systematic Literature Review: Teresa Mendes, Pedro Liberato, Dália Liberato, Teresa Dieguez and Hugo Barreira
Financial Synergies of Mergers and Acquisitions: Between Intentions and Achievements: Diana Marieta Mihaiu
Employability in the Post-COVID Labor Market in Greece: Maria Tsampra and Maria Katsigianni
Legislative Aspects of Custody of Securities in the Conditions of the Slovak Republic: Tomáš Peráček, Boris Mucha and Patrícia Brestovanská
Remuneration System as a Leading Motivational Mechanism for Russian Regional Dairy Cluster Development: Vera P. Samarina, Tatiana P. Skufina and Aleksandr V. Samarin
Tourist Sub-destinations: Shedding Light on a Neglected Touristic Behavior: Markos-Marios Tsogas, Evangelia Chatzopoulou and Iliana Savva
E-Payment Systems Using Multi-card Smartcard: Nenad Badovinac and Dejan Simic
Changing Gender Roles at Homes: Impact of Corona Pandemic: Binita Behera, Pratikhya Priyadarshini and Amarendra Pattnaik
Funding Policies, Tourism Entrepreneurship and Innovation in the Territory: Emprendetur (Spain): Cristina Figueroa-Domecq, Laura Fuentes-Moraleda, María Rosario González-Rodríguez and María Dolores Flecha-Barrio
The Competitiveness of Regions in Poland in 2009–2016: Agnieszka Wojtasiak-Terech and Ewa Majerowska
The Influence of Consumer Optimism and Pessimism on Purchasing Intention of Eco-Friendly Clothing by Generation Z: Model Proposal: Sofia Antunes, Susana Garrido and Cristela Bairrada
The Rolling Hills: ESG Metaverse Platform: Soojin Choi, Timothy Jung and Sujin Bae
Virgil Abolh’s Cinematic Fashion Shows for Louis Vuitton’s Men’s Collections on YouTube: Natalia Luque-Zequeira and Marta Torregrosa
Capital Structure and Firm Value of Listed Firms in Vietnam, the Regulatory Role of Science and Technology: A Threshold Regression Approach: Duong Thuy Phan and Thanh Thi Hoang
Exploring Stakeholders’ Perspectives on Hotel Design: Panagiota Anastasiadou, Efthymia Sarantakou, Evridiki Maniati and Evangelia Tsilika
Reforming Tax Systems: Steps to Take Toward Crisis Recovery: Liridona Seferi, Abdylmenaf Bexheti and Uran Radoniqi
Strategic Management of Costs: A New Tool to Gain Competitive Advantage: Vlora Berisha
Emission Rights Reporting by Czech Companies: Ondřej Buben
Communicating Virtual Fashion: A Case Study of the Virtual Collection ‘Neo-Ex’: Marie Ledendal
Human Intelligence and Artificial Intelligence in Professional Translations — Redesigning the Translator Profession: Felicia Constantin, Anamaria-Mirabela Pop and Monica-Ariana Sim
Digital Tourism Marketing as a Potential Catalyst for Transformative Experiences: Maria Murto, Minna Ahlstén and Elli Vento
Changes in Urban Transport Behaviour and Preferences of Residents in Employment: Gdynia Case: Krzysztof Grzelec and Justyna Staszak-Winkler
Does Households’ Financial Well-being Determine the Levels of Their Sight Deposits Under Turmoil?: Katarzyna Kochaniak
Preserving Macro-environment Sustainability in the Russian Federation: Key Trends and Risks: Ludmila N. Babkina, Oksana V. Skotarenko and Elena S. Kuznetsova