Springer Proceedings in Business and Economics

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Research on the Construction of Enterprise Brand Competitiveness Evaluation System Based on the Integration of SWOT and AHP Model: Mudan Tao and Zhi Li
Daughter Entrepreneurs Between Birth Family and Gender Stereotypes: Annalisa Sentuti, Francesca Maria Cesaroni and Maria Gabriella Pediconi
Renewable Energy Financial Modelling: The Chinese Stock Price Case: Karel Janda and Binyi Zhang
Management Team: Solutions for Strategic Development of Educational Organization: Marina V. Lazareva and Elena V. Gubanova
Authentication of SMIs by Culturally Different Audiences: Investigation with Chat GPT-3 Prompt Engineering: Svetlana Stepchenkova, Andrei Kirilenko and Jing Yang
A Mean-Variance Analysis of the Global Minimum Variance Portfolio Constructed Using the CARBS Indices: Coenraad C. A. Labuschagne, Niel Oberholzer and Pierre J. Venter
Description and Categorisation of Agriculture Holdings in the Region of Western Macedonia: Theodoros Siogkas, Katerina Melfou, Athanasios Ragkos and Apostolos Polymeros
Exploring the Potential of a Regional CoVE in Green Innovation: Insights from Skopje Region: Mila Velkovska, Radmil Polenakovikj, Valentina Gecevska, Bojan Jovanovski and Trajce Velkovski
The Cultural Heritage of the Archaeological Park of Dion, Pieria, Greece: Vasileios Dimou, Eirini Tsagkalidou, Chris Vasilliadis and Georgios Chrysostomou
The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequency Within a Brand: Olivier Reimann, Udo Wagner and Heribert Reisinger
Business Is Business: The Difference in Perception of Influencer’s Morality Between Generation Y and Z: Nina Grgurić Čop and Barbara Culiberg
Use of Semiotics in an Emic Research: Opportunities and Implications: Sumita Mishra and Rajen K. Gupta
Scientific Contribution in the Field of Nonprofit Governance: A Bibliometric Analysis: João Domingues, Amélia Carvalho, Cecília Carmo, Vanda Lima and Jaime Teixeira
The Relationship Between Subordinates and Supervisors and the Impact on Job Satisfaction and Efficiency of the Employees: G. Tsitmideli, G. Sidiropoulos, M. Chalikias, D. Drosos and P. Kalantonis
Private Label Consumer Purchasing Habits: Ana Frías-Marcos
Drivers of Value Creation in An Ecotourist Destination: Disentangling the Links that Tie Travellers’ Motivations and the Destination’s Image: Angel Peiro-Signes, Marival Segarra-Oña and Mauricio Carvache-Franco
Factors Influencing Individual Investor Participation in Stock Market: Dorika Jeremiah Mwamtambulo
Omnichannel Experience in Loyalty Loop for Customer Engagement Management: Taewon Suh and Sang Bong Lee
Management of Ceramic Art Festivals: Promoting Cultural Activities at a Global Level: Margarita Kefalaki and Paraskevi Danelaki
Generations and Their Preferences for Loyalty Program Rewards in Supermarket Retailing: Giada Salvietti, Marco Ieva and Cristina Ziliani
Netnographic Study on the Adoption of Inbound Marketing by E-Commerce Platforms in Algeria: Hanane Meslem and Ayoub Abbaci
Labor Productivity Improvement: The Role of Remuneration in the New Qualification System: O. V. Kiselkina, Z. V. Karbulatskaya, O. V. Pratchenko and G. T. Guzelbaeva
A Conceptual Model of Dress Embodiment and Technological Mediation in Digital Fashion: Michela Ornati
The COVID-19 Crisis Effect on Railways’ Digital Branding: Risk Management Applications Utilizing Big Data: Damianos P. Sakas, Ioannis Dimitrios G. Kamperos, Marina C. Terzi and Athanasios Kriemadis
Copper Price Discovery on COMEX, 2006–2015: Marta Chylińska and Paweł Miłobędzki
Adopting Business Analytics to Leverage Enterprise Data Assets: Mohamed Djerdjouri and Abdelghani Mehailia
Raising Rivals’ Costs When the Downstream Firms Compete in Stackelberg Fashion: Jacek Prokop and Adam Karbowski
The Concept of Classification of Tourist Motivation Factors: L. A. Koziol and R. W. Pyrek
Features of Financing the Green-Digital Way in Russia: Elena Vitsko, Elena Sintsova and Mikhail Makarov
Examples of Experiments in Macroeconomics: Jerzy Boehlke and Magdalena Osinska
A Concept of Freight Traffic Flow Regulations in the City of Gdansk: Daniel Kaszubowski and Filip Heleniak
Applying Behavioural Finance Approach to Investment Decisions: Determinants of Investment: Sunil Kumar, Sanjay Guha and Sattar Ali
The Adoption of AI Tools in Doctoral Studies: An Extended TAM Framework: Lahsen Oubdi and Oumaima El-Mekkaoui
1948–2018: From the Free-Trade Vision to Protectionist Attitudes: Nicola Acocella
The Influence of Augmented Reality on the Consumer Purchasing Process: Federica Murmura, Laura Bravi, Giada Pierli, Gilberto Santos and Fabio Musso
The Absorptive Capacity of a Finance Company as an Efficiency Factor of Its Pro-technology Innovation Activities: Waldemar Glabiszewski and Maciej Zastempowski
Financial Constraints and Cash Flow Sensitivity to Investment in Indian Listed Manufacturing Firms: Sanjeev Kumar and K. S. Ranjani
Determinants of Organisations’ Decisions Regarding Investments in Human Resource Development: Alic Bîrcă, Luminita Chivu and Christiana Brigitte Sandu
A Note on the Choice of Inflation Rate Series and Its Impact on Empirical Policy Frontier Estimation: Dominik Kavřík
Research on the Effects of “DeepFake” Technology for the Modern Digital Space: T. Afanasyeva and I. Yumasheva
Temporary Museum Exhibitions as Tools for Cultural Innovation: Kali Tzortzi and Katerina Koukouvaou
Towards a User-Centric Broadband Equity: A Comparative Analysis of Mobile Broadband Network Performance Using Crowdsourcing and Drive-Through Tests: Amr Hashem, ElHassan ElSabry and Tarek Khalil
Knowledge Management and Employee General Competencies in Accounting Firms: Panagiotis Trivellas, Nikolaos Kakkos and Ilias Santouridis
Accelerated Mobile Pages: A Comparative Study: Konstantinos I. Roumeliotis and Nikolaos D. Tselikas
Ethnocultural Identity and Values of Leadership Among the Youth: Asya Berberyan and Ruzanna Gabrielyan
Analysis of Impediments to Sustainability in the Food Supply Chain: An Interpretive Structural Modeling Approach: Jyoti Dhingra Darbari, Vernika Agarwal, Rashi Sharma and P. C. Jha
Assessing Financial Literacy Considering Bhartiya Model and Its Impact on Financial Decision Making: Ravisha Chutani and Harsh Purohit
Artificial Intelligence and the ‘Data Act’ in the European Union: A Legal and Economic Analysis of New Digital Regulations and Their Impact on Citizens’ Rights and Business Innovation: Fernando Castelló, Cristina Santos-Rojo and Francisco Torre Olid
A Framework to Include Sustainability in Consumer Protection Policies: Laura Best and Miemie Struwig
Lean Digital Culture as an Enabler of Corporate Sustainability Performance: The Mediating Role of Intention to Use Industry 4.0 Technologies: Maria Gianni and Katerina Gotzamani