Springer Proceedings in Business and Economics

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The Influence of Brand Digital Storytelling Using the Hero’s Customer Journey Communication Technique on Customer Acquisition and Retention: Emilie Gachassin, Catherine Prentice and Park Thaichon
Online Atmospherics - An Evaluation of the Current State of the Art and Future Research Directions: Eva Maria González Hernández, Jan-Hinrich Meyer and Andrea Trujillo
The Role of Community Characteristics in Entrepreneurship in Vietnam: An Importance‐Performance Analysis: Khanh Hung Doan
Principal Versus Agent: Are Universities Doing Their Jobs?: Carla Serfontein
UK Government Policies and Classical Music: A Case Study of the Royal Liverpool Philharmonic Orchestra: William Chambers
The Perceptions and Challenges of Corporate Sustainability Reporting in China: Junru Zhang, Hadrian Geri Djajadikerta and Zhaoyong Zhang
Unlocking Financial Innovation: The Synergy of Open Banking and Artificial Intelligence in Banking System: Isabelle Oprea
Work and Family Role Characteristics as Determinants of Work-Family Conflict: J. Reeves Wesley, Malay Bhattacharjee and Ernest Johnson
Creating Value with Big Data in Marketing: Ionuţ Adrian Moşescu, Raluca-Giorgiana Chivu, Ionuţ Claudiu Popa and Florina Botezatu
Nonlinear Relationship Between Intellectual Capital and Hotel Performance: Quadratic Effect in PLS-SEM: Lorena Ruiz-Fernández, Bartolomé Marco-Lajara, Pedro Seva-Larrosa and Javier Martínez-Falcó
The Effect of Web Advertising Visual Design on Online Purchase Intention: Insights on Generations Y and Z: Luisa M. Martinez, Teresa V. Neves and Luis F. Martinez
“I’d like to, but I Can’t”. Store Brands’ Limited Exploitation of the Gluten-Free Opportunity: Edoardo Fornari, Alessandro Iuffmann Ghezzi and Daniele Fornari
Multivariate Analysis of Consumer Preference Structures Across Multiple Categories: Sri Devi Duvvuri
Assessing Mobile Banking Service Quality Dimensions Using Multi-Criteria Decision Making: Ashwarya Kapoor, Rajiv Sindwani and Manisha Goel
Can HSR Services Increase Regional Economic Integration? Evidence from the Italian Case: Leonardo Piccini and Mario Tartaglia
The Role of Emotional Leader in Women-Owned Family Businesses: Francesca Maria Cesaroni, Amaya Erro Garcés and Annalisa Sentuti
Easy or Tough Coopetition? Perspective of Coopetitive Real Options Games: Elżbieta Rychłowska-Musiał
Quality Management Determinants of Hospital Services Case Study: Pneumophthisiology Hospitals in Romania: Emilia Ciobanu, Maria Viorica Bedrule Grigoruta and Elisabeta Jaba
Comparing Dynamics of Technology Collaboration in the TFT-LCD Industry Based on a Technology Life Cycle: Giyun Kim and Sungjoo Lee
Research on Evaluation Index System of Enterprise Brand Competitiveness: Taking Liquor Industry as an Example: Yan Fan and Lizhong Tong
Store Brand as a Customer Experience Touchpoint and Its Contribution to Store Loyalty: Marco Ieva, Edoardo Fornari and Cristina Ziliani
Russian Scientific and Educational Journalism Schools: Leadership in Polycentric Paradigm: Sergey G. Korkonosenko, Marina A. Berezhnaia and Zalina F. Khubetcova
The Impact of Behavioral Factors on Decisions Made by Individual Investors on the Capital Markets: Mirosława Żurek
Environmentally Oriented Cost Accounting and Accounting of Estimated Liabilities of Economic Entities: Dmitry Karagodin and Maria Tsyguleva
The Effects of Memorable Tourism Experiences Dimensions on Revisit Intentions: Aikaterini Stavrianea
Leverage Effect and Volatility Asymmetry: Parthajit Kayal and S. Maheswaran
The Analysis of the Perceived Usefulness of Online Communication Tools When Searching for SMEs: Radovan Bacik, Richard Fedorko, Jakub Horváth and Ján Mihál
The Big Data for Drought Monitoring in Georgia: Marika Tatishvili, Ana Palavandishvili, Mariam Tsitsagi and Nikoloz Suknidze
The Prospects of the New VAT System in Europe in the Context of Digitisation and the Use of Blockchain: Flavius Valentin Jakubowicz and Ionela Florea Munteanu
Approaching the Monuments of the ‘Other’: A Model for Their Presentation: Vasiliki Mitropoulou
Evolutionary Metamorphosis of Money Management: Analysing Financial Frauds in India: Divyansha Sachdeva, Shashwat Modi, Rushina Singhi and Kiran Jindal
The Role of Artificial Intelligence Foresight in Preventing Recessions and Overheating: Dumitru-Alexandru Bodislav, Florina Bran, Cristina Dima and Valeriu-Ionuț Andrei
Data-Driven Foresight in Life Cycle Management: An Interview Study: Marie Scheuffele, Niklas Bayrle-Kelso and Leo Brecht
The Weakness of Mass Tourism in the Covid-19 Period and the Contribution of Architecture: Dionysia Fragkou
Implementing a Mass Customization Business Model in the Health Industry: Marc Poulin
Unemployment Among Potential Young Romanian Future Leaders: Mihaela Simionescu and Maria-Simona Naroș
Promoting the Rich Cultural Legacy of Pieria, Through Geospatial Documentation: Vasileios Dimou, Athanasios Iliodromitis, Vasileios Pagounis, Dimitrios Anastasiou, Elisavet Tsilimantou, Christos Vassiliadis and Georgios Chrisostomou
Magic Mirror: “You are the Fairest of Them All!” Cross-buying at the Point of Sale: Björn Gorlas and Carsten D. Schultz
The Mutual Cultural Dependence Between Larissa and Thessaly: Vasileios D. Spanos and Stavros Kalogiannidis
Digitalization in Medicine: A Critical Analysis of Chances and Challenges: Jinane Benajiba
Museums: From Cabinets of Curiosity to Cultural Shopping Experiences: Elizabeth Booth and Raymond Powell
Impact of TQM and Industry 4.0 on Sustainable Performance: An Empirical Study on the Bangladeshi Garment Industry: Palash Saha, Subrata Talapatra, José Carlos Sá and Gilberto Santos
Act in Favor of Agricultural Biodiversity: Novel Strategies for Sustainable Conservation and Development of Endangered Livestock Breeds: Maria Elena Marescotti, Annafrancesca Corradini, Eugenio Demartini, Valentina Lodde, Federica Franciosi, Alberto Maria Luciano and Anna Gaviglio
Need to Lead: Romania’s Leadership Traits on the Global Stage: Sander Schroevers, Laurentiu Mihai and Aynur Dogan
Marketing as a Management Tool of Biosphere Reserves to Achieve Agenda 2030 Goals: Katarína Vitálišová, Anna Vaňová and Darina Rojíková
Connected Cars and Driving Pattern: An Analytical Approach to Risk-Based Insurance: SrinivasaRao Valluru
IMC Strategies of Festivals in Destination Branding: Gökçe Özdemir and Duygu Türkmenoğlu
Effects of Social Influence on Satisfaction with PL Brands in Thailand: Randall Shannon
Risk Information of Stock Market Using Quantum Potential Constraints: Sina Nasiri, Eralp Bektas and Gholamreza Jafari
Business Process Management in Academic Libraries: Analyzing the As-Is Model of the Circulation Department: Fotis C. Kitsios, Maria I. Kamariotou, Parthena Matoula, Barbara Kissa and Elias Gounopoulos