Springer Proceedings in Business and Economics

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A Model of Brand Cocreation, Brand Immersion, Their Antecedents and Consequences in Café Brand Context: Fulya Acikgoz and Asli D. A. Tasci
Women’s Tourism Entrepreneurship: Digital Approach and E-Skills in Travel Business Marketing: Marianna Kapota, Ioanna Giannoukou and Constantinos Halkiopoulos
Rose and Olive Heritage in Bulgaria and Greece: A Comparative Study: Vesselin Loulanski and Tolina Loulanski
Sustainability and Marketing: Examining the Digital Impacts: Debika Sihi
Equal Opportunities in Entrepreneurship in Romania’s West Region: Mădălina Dumitrița Maticiuc, Diana Claudia Sala and Valentin Partenie Munteanu
Motivational Model of Social Entrepreneurship: Exploring the Shaping of Engagement of Social Entrepreneur: Balram Bhushan
Gender, Institutions, and Entrepreneurship: Evidence from Jordanian Women in the Tourism Sector: Baker Alserhan, Kimberly Gleason, Jusuf Zeqiri, Areej Shabib Aloudat and Hala Bashbsheh
Customer Focus in European Higher Education Systems: Diana Ivana, Sorin Dan and Oana Popovici
COVID-19: Effect on Indian Beauty Industry: Ruby Chanda and Geetih Kaul
Do Quality Systems Really Refer to Quality? Consumer Research on Consumer Reputation and Knowledge of Food Quality Systems in Hungary: Katalin Székelyhidi
Financial Services Market in an Ageing Society. Challenges for the Development of Silver Economy: Grażyna Krzyminiewska
The Production or Intermediation Approach?: It Matters: Martin Boďa and Zuzana Piklová
The Role of the Bio District in Removing Barriers to the Adoption of Agroecology: Giovanni Dara Guccione, Laura Viganò, Alberto Sturla, Alessandra Vaccaro, Luca Colombo, Tiziana Pirelli and Francesca Varia
Can Geopolitical Risks Significantly Affect Green Finance? Evidence from Top Green Bond Issuer Countries: Karel Janda and Binyi Zhang
Sustainable Transport of Supplies in the City Centre as a Part of the Concept of Good Neighbourliness: Krzysztof Lewandowski
Exploring the Connections Between Cultural Intelligence, Knowledge Dynamics, Disrupted Organisational Context and Multicultural Leadership: Dan Paiuc
‘To Be or Not to Be, That is the Question’: Analysing VIL’s Competitive Prospects in the Telecom Sector: Prerona Baruah and Sneha L. Thayyil
Financial Literacy and Financial Behavior: An Evidence of Linkage in Albanian Context: Besa Shahini
An Empirical Investigation into SMEs’ Propensity to Expend Resources on Promotional Activities Within a Catching-Up Market: František Pollák, Peter Markovič and Zuzana Dzilská
Mapping Environmentally Sustainable Business: A Bibliometric Analysis: Bianca-Eugenia Leoveanu-Soare and Ina Nimerenco
How to Leverage Digital Marketing in B2B: A Study on Italian SMEs During the Covid-19 Outbreak: Lala Hu and Mirko Olivieri
Cognitive Assimilation and Satisfaction with Live Streaming Commerce Broadcast in Hong Kong: Mark Ng, Monica Law, Lubanski Lam and Celine Cui
The Impact of Presence and Hypothetical Absence of Tourism in Indian Economy: Poonam Munjal
Trends in the Use of Validation Tools in the Tourism Sector: A Bibliometric Analysis: David García-Arango, Jefferson Quiroz-Fabra, Alejandro Valencia-Arias, Lina-Marcela Cifuentes-Correa, Wilmer Londoño-Celis and Vanesa García-Pineda
Exploring Stakeholder Positions in AI-Powered Culture and Arts Education: Hanjin Lee, Seoyoung Byun, Yeeun Lee and Gaeun Son
Private, State-Owned or Hybrid? State-Owned Multinationals as Strategic Form of Corporate Ownership: Olga Cretu
Liquidity Proxies Based on Intraday Data: The Case of the Polish Order-Driven Stock Market: Joanna Olbrys and Michal Mursztyn
Consumer Resistance to Digitalization on the Digital Platform Market: Preliminary Analysis: Marina Ryzhkova and Andrey Glukhov
Comparative Study of Static and Dynamic ARIMA Models in Forecasting of Seasonally Headline Inflation: Melina Dritsaki and Chaido Dritsaki
Business Strategy to Increase Profit and Customer Base Using Eco-Advertising, Modeling and Optimization: Dimitrios M. Mastrakoulis, Dimitrios K. Nasiopoulos, Dimitrios A. Arvanitidis, Elli C. H. Zara, Panagiotis Trivellas and Catherine Marinagi
Quo Vadis Advertisement? Positives and Negatives of Current Ad: Pavel Horňák
Do Men and Women Differ When Purchasing Private Label Goods?: María José Miquel, Eva María Caplliure, Carmen Pérez and Enrique Bigné
Entrepreneurship Leadership as an Implementation Factor of State Programs for Accelerated Development of Primorsky Region (2000–2017): Elena Pililian and Lubov Moiseeva
Factors Influencing Users’ Content Sharing Intention in Travel-Related Consumer Generated Media: Jiao Li, Kaige Zhu and Juhyeok Jang
Moving Toward Sustainability and Circular Economy in the Restaurant Industry: António Melo, Daniel Azevedo, Susana Silva, Goretti Silva, Beatriz Maia, Henrique Camões and Carla Melo
Public News Flows and Chinese Renminbi: A Volatility Regime-Switching Analysis: Kin-Yip Ho, Yanlin Shi and Zhaoyong Zhang
Decision Aiding Process in the Frame of the Strategic Farm Management: Evangelia Krassadaki and Nikolaos F. Matsatsinis
Impact of Negative Emotions on Social Campaigns Effectiveness—Measuring Dilemmas: Anna Borawska and Dominika Maison
Digitalization of the German Legal System from the Perspective of a District Court: Mia Alikhah, Jan Baumann, Richard C. Geibel and Christian Schlicht
Designing Value Co-creation for a Free-Floating e-Bike-Sharing System: Christoph Heitz, Marc Blume, Corinne Scherrer, Raoul Stöckle and Thomas Bachmann
A Cross Validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain: Sebastián Molinillo, Yuksel Ekinci and Arnold Japutra
Does Clove Export Cause Economic Growth in Nigeria?: Okezie A. Ihugba, Alexander A. Orji, Erasmus E. Duru and N. C. Ebomuche
Female Leadership: A Case of Neuropsychological Research in Colombia: Diana Carolina Cárdenas-Poveda, Nolly Castañeda-Ibañez and Alejandra Rizo-Arévalo
Promotion of Cultural Heritage Tourism in Chokhatauri District in Georgia: Eka Devidze and Lali Gigauri
Antecedents and Effects of Influencer Marketing Strategies: A Systematic Literature Review and Directions for Future Research: Surej P. John and Sivakumari Supramaniam
Innovation and AI: An Opportunity for Spanish Tourism in the Post COVID-19 Era: Aimée Torres-Penalva and Luis Moreno-Izquierdo
A Dynamic Heterogeneous Panel Model for Predicting Healthcare Expenditure in the Middle East Countries: Shailender Singh and Muhammad Muazu Bala
Investment Opportunities in the WSE: Bull Versus Bear Markets: Paulina Roszkowska and Łukasz K. Langer
Urban Transportation Planning and Investment in India: Emerging Challenges: S. Sriraman
Marketing Communications in the Sharing Economy: Is the Brand of the Car Important to Car-Sharing Users?: Pavel Pelech