Springer Proceedings in Business and Economics

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Comparative Study of Static and Dynamic ARIMA Models in Forecasting of Seasonally Headline Inflation

Melina Dritsaki and Chaido Dritsaki

Business Strategy to Increase Profit and Customer Base Using Eco-Advertising, Modeling and Optimization

Dimitrios M. Mastrakoulis, Dimitrios K. Nasiopoulos, Dimitrios A. Arvanitidis, Elli C. H. Zara, Panagiotis Trivellas and Catherine Marinagi

Private, State-Owned or Hybrid? State-Owned Multinationals as Strategic Form of Corporate Ownership

Olga Cretu

Consumer Resistance to Digitalization on the Digital Platform Market: Preliminary Analysis

Marina Ryzhkova and Andrey Glukhov

Enhancing Capacities for Cultural Growth: Insights from the Timișoara 2023 European Capital of Culture Program

Ionuț-Sorin Bageac, Issoré-Maïmounata Boly and Bianca-Ioana Dobre

Liquidity Proxies Based on Intraday Data: The Case of the Polish Order-Driven Stock Market

Joanna Olbrys and Michal Mursztyn

Analysis of Perception of Customers of Bata India Limited Products

N. P. Singh, S. K. Sharma, D. Singh and S. Kalra

Female Leadership: A Case of Neuropsychological Research in Colombia

Diana Carolina Cárdenas-Poveda, Nolly Castañeda-Ibañez and Alejandra Rizo-Arévalo

Promotion of Cultural Heritage Tourism in Chokhatauri District in Georgia

Eka Devidze and Lali Gigauri

Antecedents and Effects of Influencer Marketing Strategies: A Systematic Literature Review and Directions for Future Research

Surej P. John and Sivakumari Supramaniam

The Regulatory Interventions and Their Impact on the Main Electricity and Gas Suppliers in the Czech Republic in 2023

David Morgenstern

The Impact of Presence and Hypothetical Absence of Tourism in Indian Economy

Poonam Munjal

Journal of Global Marketing (JGM) Synopsis: Aims and Scope, Impact, and Other Highlights

Sakshi Kathuria, Ajay Manrai and Raj Sethuraman

Digitalization of the German Legal System from the Perspective of a District Court

Mia Alikhah, Jan Baumann, Richard C. Geibel and Christian Schlicht

Designing Value Co-creation for a Free-Floating e-Bike-Sharing System

Christoph Heitz, Marc Blume, Corinne Scherrer, Raoul Stöckle and Thomas Bachmann

Impact of Negative Emotions on Social Campaigns Effectiveness—Measuring Dilemmas

Anna Borawska and Dominika Maison

A Cross Validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain

Sebastián Molinillo, Yuksel Ekinci and Arnold Japutra

Exploring Stakeholder Positions in AI-Powered Culture and Arts Education

Hanjin Lee, Seoyoung Byun, Yeeun Lee and Gaeun Son

Trends in the Use of Validation Tools in the Tourism Sector: A Bibliometric Analysis

David García-Arango, Jefferson Quiroz-Fabra, Alejandro Valencia-Arias, Lina-Marcela Cifuentes-Correa, Wilmer Londoño-Celis and Vanesa García-Pineda

Urban Transportation Planning and Investment in India: Emerging Challenges

S. Sriraman

Quo Vadis Advertisement? Positives and Negatives of Current Ad

Pavel Horňák

Energy Perspective 2030 for Ukraine in the Context of the EU Integration

Oleksandr Chernyak, Ganna Kharlamova and Andriy Stavytskyy

AI-Driven DeFi: Catalyzing Innovation A Cosmic Partnership Shaping Finance’s Tomorrow

Garima Agarwal and Preshni Shrivastava

Analysis of the Economic Entities’ Perception Over the Implementation of the Saf-T

Ionescu Cristina Mihaela and Haralambie George Alin

Made in Italy? Images and Narratives of Afro-Italian Fashion

Ludovica Carini and Silvia Mazzucotelli Salice

Sustainability Reporting by South African Higher Education Institutions

André P. Calitz, Margaret D. M. Cullen and Samuel Bosire

Marketing Communications in the Sharing Economy: Is the Brand of the Car Important to Car-Sharing Users?

Pavel Pelech

Are Corporate Financing Policies Different in Old and New EU Member States?

Julia Koralun-Bereźnicka

Moving Toward Sustainability and Circular Economy in the Restaurant Industry

António Melo, Daniel Azevedo, Susana Silva, Goretti Silva, Beatriz Maia, Henrique Camões and Carla Melo

Factors Influencing Users’ Content Sharing Intention in Travel-Related Consumer Generated Media

Jiao Li, Kaige Zhu and Juhyeok Jang

Public News Flows and Chinese Renminbi: A Volatility Regime-Switching Analysis

Kin-Yip Ho, Yanlin Shi and Zhaoyong Zhang

Do Men and Women Differ When Purchasing Private Label Goods?

María José Miquel, Eva María Caplliure, Carmen Pérez and Enrique Bigné

Evaluation of the Impact of Interaction with Social Robot: A Classroom Application for Learning Socioemotional Skills in Early Childhood

Verona Lesseigneur, Lorena Delgado, Daniel Gálvez, Francisco Olivares, Johana Cabrera and Pavlo Santander

Entrepreneurship Leadership as an Implementation Factor of State Programs for Accelerated Development of Primorsky Region (2000–2017)

Elena Pililian and Lubov Moiseeva

Investigation of the Factors Leading to Shopping Cart Abandonment via Mobile Devices

Tzenifer Ifigeneia Fasoura, Vaggelis Saprikis and Ioannis Antoniadis

Theoretical Aspects of the Optimization of the Regional Innovative Enterprises

Sergey V. Zakharov, Evgeniya V. Bibaeva and Olga V. Nikitina

Impact of Nonresident Bank Loans on Economic Activity

Ilkay Sendeniz-Yüncü

Safeguarding the Ephemeral: Designing Active Participation in Cultural Events

Sofia Mytilinaiou

Advantages and Disadvantages of the Membership of the Republic of Serbia in the European Union

Branislav Dudić, Ján Smoleň, Petra Milošovičová and Zdenka Dudić

Study on the Choice of Strategic Emerging Industries in Gansu Province Based on Multi-level Grey Model

Zhonghua Luo, Qi Men and Lixin Yun

Formation of a Comprehensive “Tourism and Travel” Digital Platform in the Russian Federation

Viktor Valerievich Lavrov

Decision Aiding Process in the Frame of the Strategic Farm Management

Evangelia Krassadaki and Nikolaos F. Matsatsinis

Way to Implementing Innovation Driven Personnel-Fit OE at Georgian Universities

Tatia Gherkenashvili

Exploring the Relationship Between Competitiveness, Organizational and Management Capabilities, Marketing 4.0 Capabilities, CSR and Green Innovation of MNCs in Vietnam

Thi Nhinh Tran and Huu Huy Nhut Nguyen

Digital Marketing Strategies in Educational Tourism: A Social Media Perspective

Surej P. John

What Will Be the Areas of Competition Between NB and PL in the Metaverse?

Marcello Sansone, Annarita Colamatteo, Maria Anna Pagnanelli and Maria D’Agostini

Marketing Attribution in Omnichannel Retailing

Mariano Méndez-Suárez and Abel Monfort

The Impact of Consumer Self-regulation in Grocery Shopping on Subsequent Consumption of Healthy and Unhealthy Food

Sascha Steinmann, Amelie Winters, Gunnar Mau and Hanna Schramm-Klein

A Transformative Launch into Leadership Team Coaching

Daneel van Lill

A Qualitative Study of the Influence of Artificial Intelligence on Individual Investors in Asian Stock Markets

Ratnakumar Pullagura and Seetharaman Arumugam