Springer Proceedings in Business and Economics

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Privacy-Preserving User Modeling for Digital Marketing Campaigns: The Case of a Data Monetization Platform: Carolina Lucas, Emila Aguiar, Patrícia Macedo, Zhenze Wu and Qiwei Han
Social Media-Based Tourist Flow Weighting: Christian Weismayer, Ilona Pezenka and Katharina Ladurner
Analyzing the Impact of Publishing, Interacting, and Monitoring Skills on the Growth of Brand Equity in Social Media Marketing Using NLP: Ch. Rajendra Babu, D. Venkateswarlu, D. Ratna Kishore and D. Prabhakar
Co-creation and Design Thinking to Envision More Sustainable Business Models: A Foresight Design Approach for Organizational Sustainability of SME Manufacturers: Alexandre Joyce
Roles and Implications of Marketing Communications in Retail Settings: A Systematic Review: Michele Girotto, Luisa Solé Moro Mª and Ana Maria Argila Irurita
Evaluation of E-Service Quality in the Hotel Sector: A Systematic Literature Review: Anna Kourtesopoulou, John Kehagias and Alkistis Papaioannou
Measurement of Profit Losses from Brand Damage: The Case of an Unlisted Company: Tomáš Krabec and Romana Čižinská
Digital App’s Effectiveness in Greek Cultural Context: Evaluating Users’ Satisfaction with Net Promoter Score (NPS): Antonios Kargas, Eleni C. Gkika and Dimitrios Drosos
Influence of the Mutual Trade of the CIS Countries on Their Economic Convergence: Methodical Approach and Empirical Analysis: Elena Andreeva and Artem Ratner
Shadow Economy, Transparency, and Leadership in Business: Short-Run Dynamics and Long-Run Equilibrium: Muslum Mursalov, Serhii Lyeonov and Inna Tiutiunyk
Skills in Demand for Blockchain Related Jobs: Monica Mihaela Maer Matei and Anamaria Năstasă
Transnational Corporations and Fordism in the Digital Era: A Theoretical Explanation and Prediction: Daniel Lorberg and Holger Janusch
Business Modeling for the Sustainability of Humanitarian Projects: Darshan Suresh Rathi and Ali M. S. Zalzala
Social Media and E-Commerce Platforms Purchases Satisfaction: Sofia Kapali, Maria Tsourela and Dimitris Paschaloudis
The Impact of the Pandemic Crisis on the Development of Human Resources in the Romanian Education System: Anca Georgeta Luțan (Petre) and Oana Cătălina Mirică (Dumitrescu)
The Factors Influencing Customers’ Intention to Use Peer-to-Peer (P2P) Lending Services on Fintech Platforms: Man Quang Lam, Chun Min Chen, Phuong Cat Thi Nguyen, Thanh Tan Tran, Trung Thanh Nguyen and Khoi Dinh Nguyen
The Importance of Monitoring Contagious Diseases in Cross-Border Areas: Ioannis Tsoukalidis, Antonios Kostas and Anastasios Karasavvoglou
How Nonprofit Organizations in Greece Are Using Facebook as a Public Relations Tool: Iordanis Kotzaivazoglou, Dimitrios Pascaloudis, Stella Sylaiou, Dafni-Maria Nerantzaki and Eleni Mantzirtzi
The Role of Museums in the Development of Cultural Tourism. Case Study: Bucharest Municipality: Florentina-Cristina Merciu, George-Laurențiu Merciu and Andreea-Loreta Cercleux
InsurTech in CEE Region—Where Are We?: Jacek Lisowski and Anna Chojan
Does the Financial Performance of Banks Change During the Global Financial Crisis? The Case of Palestine: Wesam Hamed and Alimshan Faizulayev
Like, Comment, Share, and View: Interpersonal Communication and Engagement in Social Media Environment Among Malaysians: Jamilah Ahmad
Tech-Infused Bites: Customer Adoption Factors in Quick Commerce Food Delivery Services: K. P. Jaheer Mukthar, Mohammed Taslim and C. Nagadeepa
The Transformation of the Accounting Profession Within a Digitalized Economy and the Impact on Accounting Education: Sofia Asonitou
Modeling and Simulation of the Strategic Use of the Internet Forum Aiming at Business Success of High-Technology Companies: Damianos P. Sakas, Dimitrios K. Nasiopoulos and Panagiotis Reklitis
Alternative Approaches to Insurance of Extreme Flood Risk: Hana Bártová
Climate Change and Bank Stability: An Empirical Evidence from the Indian Banks: Onkar Shivraj Swami
Conceptual Foundation for a Town Centre Physical/Digital Integration Measurement Tool: Fiona Ellis-Chadwick and Antonia Estrella-Ramón
A Digital Fabrication Infrastructure Enabling Distributed Design and Production of Custom Furniture: Andrea Barni, Donatella Corti, Paolo Pedrazzoli and Diego Rovere
Implementation of Hybrid Artificial Intelligence Technique to Detect Covert Channels Attack in New Generation Internet Protocol IPv6: Abdulrahman Salih, Xiaoqi Ma and Evtim Peytchev
Looking for Determinants of the Environmental Concern at the Hospitality Industry: Angel Peiro-Signes and Marival Segarra-Oña
СLIL Technology in Foreign Language Studying in a Technical University Within the Frame of Sustainable Development of Education: Gulnara F. Lutfullina and Albina T. Galiakhmetova
Directionality and Agency Capability as Sine Qua Non for the Emergence of Inclusive Innovation Systems: A Case Study: Claudia Marcela Bula Rodriguez, María Luisa Villalba Morales and Walter Lugo Ruiz Castañeda
Creating Alternative Flagships: Case Study of the Salt Pond of Angelochori, Greece: Dilaveri Stamatina
An Analysis of the Relationship Between Sustainability Focus and Grit in German Entrepreneurs: Antonia F. Terriuolo
The Impact of Former US President Donald Trump's Tweets on Financial Markets: Elisabete Mendes Duarte, Paulo Malaquias Filho and Maria João Jorge
Purchase Decision Support with Internet of Things-Based Systems: Monika Kulisz, Jerzy Lipski and Agnieszka Bojanowska
Entrepreneurial Intention Determinants Among Female Students. The Influence of Role Models, Parents’ Occupation and Perceived Behavioral Control on Forming the Desire to Become a Business Owner: Alexandros Sahinidis, Dimitrios Stavroulakis, Evangelia Kossieri and Sotiris Varelas
Pharmaceutical Marketing STAR: Tiago Costa, Teresa Tiago, Flávio Tiago, Sandra Faria and João Couto
Understanding Consumers Preferences for Organic Eggs with Organic Plus Attributes: Giuseppina Rizzo, Riccardo Testa, Giorgio Schifani and Giuseppina Migliore
Safeguarding Ethics, Sustaining Success: The Role of Italy’s Legality Rating in Mitigating Firms’ Insolvency Risk: Davide Liberato lo Conte and Giuseppe Sancetta
Investors Decisions in the Light of Exploitable Predictable Irrationality Effect on Warsaw Stock Exchange: The Case of UEFA EURO 2012 and 2016: Sebastian Majewski
Interval-Based Gender Diversity Composite Indicators in Gender Studies: Federica Doni, Carlo Drago and Paola Paoloni
Technology Domain Discovery Methodology for Technology Opportunity Based on Patent Data: Sanghyun Park and Sungjoo Lee
The Evolution of Romania’s International Trade in Services During the COVID-19 Crisis: Paraschiv Dorel Mihai, Oana Popovici, Davidescu Adriana AnaMaria, Manea Daniela, Gerard Cazabat and Birol Ibadula
Energy Saving of a Drone Using a Hydrogen Cell Battery, Modeling, and Optimization: Dimitrios A. Arvanitidis, Dimitrios K. Nasiopoulos, Dimitrios M. Mastrakoulis and Panagiotis Reklitis
The Use of Business Bootstrapping as a Tool for Improving the Performance of SMMEs in Incubators in South Africa: Sthembiso Eugine Rodney Nkwinika and Lawrence O. Obokoh
Analysis of the European Union's Energy Dependence on the Russian Federation. The European Resilience in Gas Supply in the Context of Russian-Ukrainian Tensions: Ioan-Cătălin Murărașu
The Sustainable Strategic Innovation Adopted by the Archaeological Museum of Taranto “MArTA” Which Drives the Repositioning of Taranto as a Cultural Tourist Destination: Nicolaia Iaffaldano
Strategies for Conservation and Utilization of Shudao Linear Cultural Heritage Based on Digital Twin Technology: Jie Zhang and Niao Xu