Springer Proceedings in Business and Economics

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The Role of Customer Segmentation and Personalization Strategies in Data-Driven Marketing for Enhancing Sales Performance and Customer Retention in the E-Commerce Industry: Valbona Arifi, Veland Ramadani, Jusuf Zeqiri and Rasim Zuferi
Development of AI Digital Human Based the Emperor Qin Shi Huang Terracotta Warriors XR Contents: Rebecca Jiyun Lee, Limao Yanchi and Jin Ho Park
Does It Pay off to Change the CEO? Changes in Operating Performance: Preliminary Results: Katarzyna Byrka-Kita, Mateusz Czerwinski, Agnieszka Preś-Perepeczo and Tomasz Wiśniewski
Systemic Risk in Selected Countries of Western and Central Europe: Marta Karaś and Witold Szczepaniak
Decision-Making Process Transformation in Post-Covid-19 World in Higher Educational Institutions: Tamta Lekishvili and Vasil Kikutadze
Price Clustering in Stocks from the WIG 20 Index: Paweł Miłobędzki
Human-Centred Technologies in Resource-Constraint Settings. Insights from a Frugal Innovation Perspective: Maria Alejandra Pineda-Escobar
Relationship Between Remittances and Economic Growth: Evidence from Southeast European Developing Countries: Krenare Shahini Gollopeni and Hyrije Abazi Alili
Designing a Value-Sensitive Electronic Barter Platform for Sustainable Consumption: Edison M. Esberto, Princess R. Dimla and Aira Leigh Y. Dela Cruz
Coming to Terms with the Digital Natives: Understanding the Marketing Sensitivities of GenZers as Hospitality Consumers: Semih Yılmaz, Ayşe Collins and Seyid Amjad Ali
Global Research Dynamics in Human Resource Management and Organizational Behaviour: A Country Citation and Collaboration Analysis: José Andrés Gómez Gandía, Antonio de Lucas Ancillo, María Teresa del Val Núñez and Sorin Gavrila Gavrila
Singapore as a ‘Global City’: Governance in a Challenging International Environment: Ian Patrick Austin
Food Stamps as a Method of the Parallel Government Support: Andrey Nechaev, Elena Ilina and Miaomiao Li
Identification of Behavioral Changes in Transport as a Means for Decarbonisation of the Economy: Urszula Motowidlak
Relationship Between Property Prices and High-Speed Railway Services in Italy: Mario Tartaglia, Sara Nourbakhsh, Cristina Pronello, Alessandro Baronti and Francesca Pagliara
Financing MSMEs Rife with Problems—A Demand Side Analysis: Chinmayee Sahoo and Alok Ranjan Behera
Learning Continuity in the Realm of Education 4.0: Higher Education Sector in the Post-pandemic of COVID-19: Debarshi Mukherjee and Khandakar Kamrul Hasan
Digital Finance Is a Key of European and Global Integration: Otilia Manta
The Knowledge Management in Context of Telecommuting Due to Covid-19: Rômulo Barros Teixeira, Ricardo Rodrigues Barbosa and Mauro Araújo Câmara
Data Analysis Evaluation of Web Technologies Enhancing Communication in Tourism Industry: Case Study in Kefalonia Island: Gerasimos Panas, Stefania Vasiliadou and Constantinos Halkiopoulos
The Policy of Informal Economy Sector Legalization to Enhance Economic Diversification: Samar S. Moawad Sofy and Emad Mohamed Abd Elsalam
Analysis of Website Performance Dependence on Global Brand Value: Lubica Gajanova, Anna Krizanova and George Lăzăroiu
Labor Market Challenges and the Role of the University in the Digital Era. A Systemic Approach: Ineza Gagnidze
Adaptive Reuse of Historic Urban Spaces: Challenges in Interior Redesign for Tourism: Maria Tămășan
Innovative Responses to the COVID-19COVID-19 PandemicPandemic in Primary HealthcareHealthcare: The Case of the Arte Nova Family Health Unit: José Pedro Machado Antunes, Sofia Senra Furtado, Sara Cristina Santos Rocha, Inês Campos Pinto, Maria Espírito Santo Cunha, Carolina Teixeira Carlos and Manuel Au-Yong-Oliveira
Big Data Strategy and Business Analytics: A Literature Review: Ioannis Mouratidis, Maria I. Kamariotou and Fotis C. Kitsios
A Trend Analysis of Private Label Research Between 2000 and 2012: Sebastian Molinillo, Yuksel Ekinci, Georgina Whyatt and Nicoletta Occhiocupo
Consumer Value Dimensions in Mobile and Voice Commerce: Saskia Kaiser and Carsten D. Schultz
Another Approach Regarding the Balance Between Natural and Manufactured Ecosystems: Paul Negirla, Sorin Nanu, Ioan Silea and Octavian Stefan
Residents’ Perceptions Toward Cultural, Social and Economic Benefits and Costs of Tourism Industry: An Empirical Survey: Panagiotis Trivellas, Nikolaos Kakkos, Labros Vasiliadis and Dimitrios Belias
The Use of Blockchain Technology for Transport and Logistics Systems in the Digital Economy: Irina Vaslavskaya, Irina Koshkina and Rimma Zaripova
Non-aeronautical Services Offer as an Airport Revenue Management Tool: Dariusz Tłoczyński
Examining the Relationship Between Tourism Seasonality and Saturation for the Greek Prefectures: A Combined Operational and TALC-Theoretic Approach: Thomas Krabokoukis, Dimitrios Tsiotas and Serafeim Polyzos
Effect of Oil Price Volatility on Clean Energy Stock Market Performance: Negar Fazlollahi and Saeed Ebrahimijam
The Influence of e-Word-of-Mouth on Travel Behavior: Evidence from Greece: Nikolaos Trihas, Eirini Papadaki, Georgios Zozonakis and Aikaterini Michelaki
Factors Affecting Consumers’ Attitude and Intentions Toward Online Events During the COVID-19 Pandemic: Otilia-Elena Platon, David-Florin Ciocodeică, Margareta-Stela Florescu, Ştefan Claudiu Căescu and Olguţa-Anca Orzan
Transgender Entrepreneurs: An Alternative Path to Social Integration: Gnana Sanga Mithra S, Aravind B. R, Bhuvaneswari G, Suriya S, Sathish R and Edhaya Chandran E
Privacy-Preserving User Modeling for Digital Marketing Campaigns: The Case of a Data Monetization Platform: Carolina Lucas, Emila Aguiar, Patrícia Macedo, Zhenze Wu and Qiwei Han
Games Using Virtual Reality as a Tool in Economics Experiments: Mariusz Borawski
Regulatory Environment for the Formation of Leadership Positions for the Persons with Disabilities: Genrix Kazarian, Rymma Gryshova and Nino Durglishvili
Underwater Cultural Heritage Tourism and Diving Tourism Alternatives in the COVID-19 Era: Maria Vrasida
Social Media-Based Tourist Flow Weighting: Christian Weismayer, Ilona Pezenka and Katharina Ladurner
Influence of the Mutual Trade of the CIS Countries on Their Economic Convergence: Methodical Approach and Empirical Analysis: Elena Andreeva and Artem Ratner
Shadow Economy, Transparency, and Leadership in Business: Short-Run Dynamics and Long-Run Equilibrium: Muslum Mursalov, Serhii Lyeonov and Inna Tiutiunyk
Digital App’s Effectiveness in Greek Cultural Context: Evaluating Users’ Satisfaction with Net Promoter Score (NPS): Antonios Kargas, Eleni C. Gkika and Dimitrios Drosos
An Analysis of the Relationship Between Sustainability Focus and Grit in German Entrepreneurs: Antonia F. Terriuolo
The Importance of Monitoring Contagious Diseases in Cross-Border Areas: Ioannis Tsoukalidis, Antonios Kostas and Anastasios Karasavvoglou
Measuring the Impact of Chatbot Attributes in Enhancing Consumer Satisfaction and Brand Loyalty Among Centennials: PLS-SEM Analysis: Abhinav P. Tripathi, Anju Tripathi, Upasana Gupta and Mehak Malik
Evaluation of E-Service Quality in the Hotel Sector: A Systematic Literature Review: Anna Kourtesopoulou, John Kehagias and Alkistis Papaioannou
The Impact of Former US President Donald Trump's Tweets on Financial Markets: Elisabete Mendes Duarte, Paulo Malaquias Filho and Maria João Jorge