Springer Proceedings in Business and Economics

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Generation Y Marketing—The Path to Achievement of Successful Marketing Results Among the Young Generation: Viliam Lendel, Eva Siantová, Anna Závodská and Veronika Šramová
Binary Prediction: Arnab Kumar Laha
EU Countries’ Performance in Digitalization: Anca Maria Paraschiv, Narcisa Alexandra Panie, Tamara Maria Nae and Laura Ciobanu
Exploring the Intersection of Digital Evolution and Corporate Sustainability and Responsibility: Marinos Voukis
Using Data Sources, Tools and Applications During Data Mining in Marketing Management of Higher Education: Martina Juříková
Differences in the Effect of Ethical Labels on National Brand and Private Label Brand Products on Store and Brand Perception: A Preliminary Work: Vanessa Steppuhn
Robust Modality Selection in Radiotherapy: Sevnaz Nourollahi, Archis Ghate and Minsun Kim
A Bibliometric Analysis Regarding the Digitalization of the Accounting Profession: Oana Cristina Stoica and Liliana Ionescu-Feleagă
Assessment of the Impact of the Deployment of Manual Accreditation Application Systems by Sector Education and Training Authorities Government Agency on Skills Development Providers: Nita Sukdeo, Olasumbo Makinde and Nomthandazo Nkosi
The Impact of COVID-19 on Consumer Behaviour: The Case of Greece: Prokopis K. Theodoridis and Androniki Kavoura
The Dynamics of Social Interaction and Social Practices in the Context of the Digitalisation: Anna Lipatova
Tradable Water Rights System Optimization for Efficient Water Resources Allocation: Athanasios E. Tsiarapas and Zisis Mallios
Towards a Hybrid Minimax Recommender for Free-Roaming Museum Visits: George Pavlidis
Game-Theoretic Approaches in Cloud and P2P Networks: Issues and Challenges: Georgia Koloniari and Angelo Sifaleras
Multi-sensory Experiences at Heritage Places: SCRIPTORAMA, The Black Sea Open Street Museum: Dorothea Papathanasiou-Zuhrt, Nikolaos Thomaidis, Aldo Russo and Valentina Vasile
The In-Store Location of Promotional Displays Alters Shoppers’ Attention and Buying Decisions: Sascha Steinmann, Masoumeh Hosseinpour, Gunnar Mau and Markus Schweizer
Branding Strategies of European Retail Banks: A Linguistic Comparison Between Brand Names for Financial Products: Erhard Lick, Holger Wochele and Fiorenza Fischer
The Impact of the Covid Pandemic on Consumer Ethics and Corporate Responsibility: Hendrik Müller
Development and Deployment of a Digital Customer Loyalty Program in Two Shopping-Centers: Christin Barreira and Richard C. Geibel
Exploring the Dynamics of Knowledge Ecosystem: A Systematic Literature Review: Ana Iolanda Voda, Daniela Tatiana Șoitu and Dana Claudia Cojocaru
The Impact of Public Debt on Economic Growth: Empirical Analyses for Western Balkan Countries: Abdylmenaf Bexheti, Luljeta Sadiku and Murat Sadiku
What Are the Main Levers to Convert Occasional and Non-buyers into Regular Buyers of Private-Label Brands?: Samy Belaid, Sedki Karoui, Jérôme Lacoeuilhe and Dorsaf Fehri
Linear Regression for Predictive Analytics: Arnab Kumar Laha
The Effect of Financial Crises on Banking Performance in Developed and Emerging Economies: Necla Tunay, Nesrin Özataç and K. Batu Tunay
Emilia Morelli: A Historian in Italian Academics During the Second Post World War Period: Silvio Berardi
Rural Development Policies and Mountain Areas: The 2014/2020 Rural Development Program in Alto Molise: Angelo Belliggiano, Sara Bispini, Giuseppe Pistacchio and Corrado Ievoli
Application of Thermodynamics Entropy Concept in Financial Markets: Sellamuthu Prabakaran
The Impact on the Organisational Effects of the Implementation of ERP and Selected Management Methods: Agnieszka Bieńkowska, Katarzyna Walecka-Jankowska and Anna Zgrzywa-Ziemak
Reconfiguring Variety, Profitability, and Postponement for Product Customization with Global Supply Chains: Martin Bonev, Anna Myrodia and Lars Hvam
Critical Success Factors in the Management of Sustainable Projects in the Defense Industry in the Context of Industry 4.0: Juliano Sampaio Conegundes Souza, Mauro Luiz Martens, Cristina Dai Prá Martens, Cleber Grafietti, Marcio Cardoso Machado and Cleber Gaspar Correa Duarte
The Elusive Nature of Values—What Do We Really Mean by Integrity?: Karen R. Vollum-Dix
Alerts in Emergency Situations Using Mobile Technology, Scientometric Visualization Analysis: Raluca Repanovici and Anişor Nedelcu
Sustainable Agriculture for Muslim Farmers in Thailand: Blending Islamic Principles of Sustainable Living: Felicito Jabutay, Tan Limpachote and Sasithorn Suwandee
Ping-Pong Governance: Token Locking for Enabling Blockchain Self-governance: Paul Merrill, Thomas H. Austin, Justin Rietz and Jon Pearce
Modelling the Relations Between the Primary Resources and the Financial Result: Trans Polonia Group Case Study: Andrzej Letkiewicz and Michał Suchanek
Density Forecasts of Emerging Markets’ Exchange Rates Using Monte Carlo Simulation with Regime Switching: Krystian Jaworski
European Union at a Crossroads: What Could the Next 60 Years Bring About?: Lia-Alexandra Baltador
Modeling Decentralized Payment Services’ Digital Marketing Performance Through Webpage Auditing Strategy: Damianos P. Sakas and Nikolaos T. Giannakopoulos
Overcoming Barriers to the Adoption of Anti-counterfeiting Technologies in the Italian Fashion SMEs: An Exploratory Analysis: Chiara Scrimieri, Antonio La Sala, Nicola Cucari and Alberto Pastore
Impact of Category-Specific Demand Environment on Store Brand Quality Positioning: Empirical Evidence: Hwan Chung and Eunkyu Lee
Instagram: Digital Behavior in Luxury Fashion Brands: Marta Torregrosa, Cristina Sánchez-Blanco, Patricia SanMiguel and Jorge Río Pérez
Impulsivity and Entrepreneurial Fear of Failure in a Muslim Society: Some Insights from Startups During Crises in an Emerging Market Economy: Donard Games and Dessy Kurnia Sari
Developing Entrepreneurship in the African Area: Ioan-David Legman
Crisis Management in Business Tourism. An Empirical Study in the Iberian Peninsula: Fernanda Ferreira, Dália Liberato, Marta Sousa, Pedro Liberato and Elga Costa
A Study on Cooperation Strategies of Dual Channel Supply Chain Based on Service Level: Guojun Ji and Xi Liu
Modeling of Transport and Logistical Processes at the Local Level: The Case of Tatarstan: R. S. Nikolaev and D. O. Egorov
Product Demand Forecasting Based on Reservoir Computing: Jorge Calvimontes and Jens Bürger
A Systematic Approach for Investigating the Technology Chasm in Tourism and Travel: Horst Treiblmaier
The Income Velocity of Money – Determinants (Case of the Czech Republic): Jan Bohacik
Comparing Local vs Global Clustering with FIMIX-PLS: Application to Marketing: Sophie Dominique, Mohamed Hanafi, Fabien Llobell, Jean-Marc Ferrandi and Véronique Cariou