Springer Proceedings in Business and Economics

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Why do Indian Women Use Skin Lightening Creams to (Re)construct Their Personhood Identity? An Exploratory Study of Skin Colour, Social Acceptance and Brand Responsibility: Saptaparni Chaki, Janine Dermody and Nicoletta Occhiocupo
Binary Prediction: Arnab Kumar Laha
Generation Y Marketing—The Path to Achievement of Successful Marketing Results Among the Young Generation: Viliam Lendel, Eva Siantová, Anna Závodská and Veronika Šramová
“Black Friday”: Attitudes, Behavior and Intentions of Greek Consumers: Rodoula H. Tsiotsou
Supporting of Swiss Franc Borrowers and Sustainability of the Banking Sector in Poland: Michał Buszko
Identifying the Optimum Social Site that Could Serve eLearning Purposes: A Preliminary Analysis: Ioana Andreea Bogoslov and Radu Mircea Georgescu
Asymmetric Effects of Credit Growth on the Current Account Balance: Panel Data Evidence: Mehmet Ekinci and Tolga Omay
Multi-sensory Experiences at Heritage Places: SCRIPTORAMA, The Black Sea Open Street Museum: Dorothea Papathanasiou-Zuhrt, Nikolaos Thomaidis, Aldo Russo and Valentina Vasile
Robust Modality Selection in Radiotherapy: Sevnaz Nourollahi, Archis Ghate and Minsun Kim
Assessment of the Impact of the Deployment of Manual Accreditation Application Systems by Sector Education and Training Authorities Government Agency on Skills Development Providers: Nita Sukdeo, Olasumbo Makinde and Nomthandazo Nkosi
A Bibliometric Analysis Regarding the Digitalization of the Accounting Profession: Oana Cristina Stoica and Liliana Ionescu-Feleagă
Hedge Accounting During the Negative Interest Rate Environment by Insurance Companies: Zdeněk Rybák
Post Breast Cancer Coaching Path: A Co-production Experience for Women: H. Biancuzzi, F. Dal Mas, L. Miceli and R. Bednarova
Agile 8D Problem-Solving Framework in a Renewable Energy Sector: Cláudia Sousa Silva and Ana Luísa Pereira
Towards a Generalized Measure of Systemic Risk: Systemic Turbulence Measure: Marta Karaś and Witold Szczepaniak
Debt Management of Urban Gminas on the Example of the Silesian Voivodeship: Justyna Łukomska-Szarek and Agnieszka Wójcik-Mazur
European Growth Prospects After Covid-19: Dominick Salvatore
Not as Black as Is Painted? Influence of sCDS Market on Domestic Financial Markets Before and After the Ban on Naked sCDS Trade: Agata Kliber
COVID-19: Effects on Buying Decisions and Patterns Among Urban Dwellers in a Sub-Sahara African Market, A Case of Lagos Metropolis: Ayodele Oniku, Olamide R. Okunnu and Owolabi Kuye
EU Countries’ Performance in Digitalization: Anca Maria Paraschiv, Narcisa Alexandra Panie, Tamara Maria Nae and Laura Ciobanu
Exploring the Intersection of Digital Evolution and Corporate Sustainability and Responsibility: Marinos Voukis
Using Data Sources, Tools and Applications During Data Mining in Marketing Management of Higher Education: Martina Juříková
Differences in the Effect of Ethical Labels on National Brand and Private Label Brand Products on Store and Brand Perception: A Preliminary Work: Vanessa Steppuhn
Two-Asset Portfolio with Triangular Fuzzy Present Values—An Alternative Approach: Krzysztof Piasecki and Joanna Siwek
Game-Theoretic Approaches in Cloud and P2P Networks: Issues and Challenges: Georgia Koloniari and Angelo Sifaleras
Sustainability of Farmer Producer Organizations and Marketing Channels: Some Issues: Aditi and Debashis Acharya
Personality, Theory of Planned Behavior and Entrepreneurship Education Effectiveness: A Comparative Study: Panagiotis A. Tsaknis, Alexandros G. Sahinidis, Grigorios Gikas and Dimitrios Kallivokas
The Impact of COVID-19 on Consumer Behaviour: The Case of Greece: Prokopis K. Theodoridis and Androniki Kavoura
The Dynamics of Social Interaction and Social Practices in the Context of the Digitalisation: Anna Lipatova
Tradable Water Rights System Optimization for Efficient Water Resources Allocation: Athanasios E. Tsiarapas and Zisis Mallios
Towards a Hybrid Minimax Recommender for Free-Roaming Museum Visits: George Pavlidis
Industrial Ecosystem Framework: A Literature Review: Evgeny Kuzmin, Guzalbegim Rakhimova and Hatidje Nasirova
Branding Strategies of European Retail Banks: A Linguistic Comparison Between Brand Names for Financial Products: Erhard Lick, Holger Wochele and Fiorenza Fischer
The In-Store Location of Promotional Displays Alters Shoppers’ Attention and Buying Decisions: Sascha Steinmann, Masoumeh Hosseinpour, Gunnar Mau and Markus Schweizer
What Are the Main Levers to Convert Occasional and Non-buyers into Regular Buyers of Private-Label Brands?: Samy Belaid, Sedki Karoui, Jérôme Lacoeuilhe and Dorsaf Fehri
Application of Thermodynamics Entropy Concept in Financial Markets: Sellamuthu Prabakaran
The Impact on the Organisational Effects of the Implementation of ERP and Selected Management Methods: Agnieszka Bieńkowska, Katarzyna Walecka-Jankowska and Anna Zgrzywa-Ziemak
The Impact of the Covid Pandemic on Consumer Ethics and Corporate Responsibility: Hendrik Müller
Exploring the Dynamics of Knowledge Ecosystem: A Systematic Literature Review: Ana Iolanda Voda, Daniela Tatiana Șoitu and Dana Claudia Cojocaru
The Impact of Public Debt on Economic Growth: Empirical Analyses for Western Balkan Countries: Abdylmenaf Bexheti, Luljeta Sadiku and Murat Sadiku
Linear Regression for Predictive Analytics: Arnab Kumar Laha
Ping-Pong Governance: Token Locking for Enabling Blockchain Self-governance: Paul Merrill, Thomas H. Austin, Justin Rietz and Jon Pearce
Development and Deployment of a Digital Customer Loyalty Program in Two Shopping-Centers: Christin Barreira and Richard C. Geibel
Sustainable Agriculture for Muslim Farmers in Thailand: Blending Islamic Principles of Sustainable Living: Felicito Jabutay, Tan Limpachote and Sasithorn Suwandee
Alerts in Emergency Situations Using Mobile Technology, Scientometric Visualization Analysis: Raluca Repanovici and Anişor Nedelcu
The Elusive Nature of Values—What Do We Really Mean by Integrity?: Karen R. Vollum-Dix
Critical Success Factors in the Management of Sustainable Projects in the Defense Industry in the Context of Industry 4.0: Juliano Sampaio Conegundes Souza, Mauro Luiz Martens, Cristina Dai Prá Martens, Cleber Grafietti, Marcio Cardoso Machado and Cleber Gaspar Correa Duarte
Modelling the Relations Between the Primary Resources and the Financial Result: Trans Polonia Group Case Study: Andrzej Letkiewicz and Michał Suchanek
Modeling Decentralized Payment Services’ Digital Marketing Performance Through Webpage Auditing Strategy: Damianos P. Sakas and Nikolaos T. Giannakopoulos
European Union at a Crossroads: What Could the Next 60 Years Bring About?: Lia-Alexandra Baltador