Springer Proceedings in Business and Economics

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The Influence of Brand Digital Storytelling Using the Hero’s Customer Journey Communication Technique on Customer Acquisition and Retention: Emilie Gachassin, Catherine Prentice and Park Thaichon
Measuring Dynamics of Financial Integration on the Euro Area Stock Markets, 2000–2016: Elzbieta Majewska and Joanna Olbrys
City Branding of Casablanca in Morocco: Ezzohra Belkadi
Analyzing Macro-regional Management Transformation Factors Through the Human Resources Prism: Elena I. Lazareva, Julia V. Gavrilova, Kseniya Y. Boeva, Dmitry A. Shevchenko and Nikita V. Matveev
Online Research and Learning Environment to Facilitate the Elaboration of Bachelor’s/Master’s Theses in Multidisciplinary Teams: Mihai Florin Talos, Liciniu A. Kovács and Sebastian A. Văduva
Greenwashing Detection and Impact on Responsible Business and Investment: Case of Ukrainian Companies (Agriculture Leaders): Inna Makrenko, Serhiy Makarenko and Pavlo Rubanov
Analysis of the Cost Intensity of Transportation in the Polish Rescue Services System: Michał Suchanek and Adam Mytlewski
How Fair is the Handling of the Claimant Customer? A Comparison Between the e-mail and Telephone Channels: Sara Tahali and Hélène Yildiz
Discrete-Time Framework for Determining Optimal Software Release and Patching Time: Anshul Tickoo, P. K. Kapur, A. K. Shrivastava and Sunil K. Khatri
Determinants of Capital Structure: The Case of Chinese Technology Firms: Mohamad Kaakeh and Korhan K. Gokmenoglu
The Destabilizing Effects of Political Budget Cycles: The Case of Greece: George Petrakos, Konstantinos Rontos, Chara Vavoura and Ioannis Vavouras
The Role of Community Characteristics in Entrepreneurship in Vietnam: An Importance‐Performance Analysis: Khanh Hung Doan
Principal Versus Agent: Are Universities Doing Their Jobs?: Carla Serfontein
The Perceptions and Challenges of Corporate Sustainability Reporting in China: Junru Zhang, Hadrian Geri Djajadikerta and Zhaoyong Zhang
Increasing the Use of Social Networks by Businesses and Their Crucial Role in the Creation of Online Stores, Modeling and Optimization: Dimitrios M. Mastrakoulis, Dimitrios K. Nasiopoulos, Dimitrios A. Arvanitidis, Elli C. H. Zara and Catherine Marinagi
Mapping the Future: A Bibliometric Analysis of the Intersection Between Artificial Intelligence and Neuromarketing: Homero Ulises Rodriguez-Insuasti and Marcelo Leon
Dynamics of a Duopoly Game in R&D Efforts with Asymmetric Information: Georges Sarafopoulos, Despoina Terzopoulou and Kosmas Papadopoulos
Digitalisation: Catalysing the Transition to a Circular Economy in Ukraine: Tetiana Gorokhova
Nonlinear Relationship Between Intellectual Capital and Hotel Performance: Quadratic Effect in PLS-SEM: Lorena Ruiz-Fernández, Bartolomé Marco-Lajara, Pedro Seva-Larrosa and Javier Martínez-Falcó
Generation Y—Challenges for Heritage Planning: Doru Marian Tudorache, Alina Niculescu, Marioara Musteață-Pavel and Adriana Radu
The Pay Equity Dilemma Women Face Around the World: H. Muge Yayla-Kullu and Lana McMurray
Open-Access Resource for the Management and Promotion of Greek Museums with Folk Exhibits: Anna Vacalopoulou, Stella Markantonatou, Katerina Toraki and Panagiotis Minos
Testing New Measures of Exchange Market Pressure in Sub-Saharan Africa: Senanu Kwasi Klutse
Tax Compliance and Satisfaction: The Role of e-Tax System from the Perspective of Stakeholders: Radhi Al-Hamadeen, Malek Alsharairi, Violet Salameh, Ghazal Jabali, Dania Abdallah and Lina Khalil
Exploring Omnichannel Retailing Differences and Preferences Among Consumer Generations: Iulia Diana Popa, Dan Cristian Dabija and David B. Grant
Unlocking Financial Innovation: The Synergy of Open Banking and Artificial Intelligence in Banking System: Isabelle Oprea
Creating Value with Big Data in Marketing: Ionuţ Adrian Moşescu, Raluca-Giorgiana Chivu, Ionuţ Claudiu Popa and Florina Botezatu
Work and Family Role Characteristics as Determinants of Work-Family Conflict: J. Reeves Wesley, Malay Bhattacharjee and Ernest Johnson
The Effect of Web Advertising Visual Design on Online Purchase Intention: Insights on Generations Y and Z: Luisa M. Martinez, Teresa V. Neves and Luis F. Martinez
Multivariate Analysis of Consumer Preference Structures Across Multiple Categories: Sri Devi Duvvuri
“I’d like to, but I Can’t”. Store Brands’ Limited Exploitation of the Gluten-Free Opportunity: Edoardo Fornari, Alessandro Iuffmann Ghezzi and Daniele Fornari
Effects of Social Influence on Satisfaction with PL Brands in Thailand: Randall Shannon
IMC Strategies of Festivals in Destination Branding: Gökçe Özdemir and Duygu Türkmenoğlu
Connected Cars and Driving Pattern: An Analytical Approach to Risk-Based Insurance: SrinivasaRao Valluru
Leverage Effect and Volatility Asymmetry: Parthajit Kayal and S. Maheswaran
Impact of TQM and Industry 4.0 on Sustainable Performance: An Empirical Study on the Bangladeshi Garment Industry: Palash Saha, Subrata Talapatra, José Carlos Sá and Gilberto Santos
Museums: From Cabinets of Curiosity to Cultural Shopping Experiences: Elizabeth Booth and Raymond Powell
Digitalization in Medicine: A Critical Analysis of Chances and Challenges: Jinane Benajiba
The Mutual Cultural Dependence Between Larissa and Thessaly: Vasileios D. Spanos and Stavros Kalogiannidis
Act in Favor of Agricultural Biodiversity: Novel Strategies for Sustainable Conservation and Development of Endangered Livestock Breeds: Maria Elena Marescotti, Annafrancesca Corradini, Eugenio Demartini, Valentina Lodde, Federica Franciosi, Alberto Maria Luciano and Anna Gaviglio
The Big Data for Drought Monitoring in Georgia: Marika Tatishvili, Ana Palavandishvili, Mariam Tsitsagi and Nikoloz Suknidze
The Prospects of the New VAT System in Europe in the Context of Digitisation and the Use of Blockchain: Flavius Valentin Jakubowicz and Ionela Florea Munteanu
Need to Lead: Romania’s Leadership Traits on the Global Stage: Sander Schroevers, Laurentiu Mihai and Aynur Dogan
Marketing as a Management Tool of Biosphere Reserves to Achieve Agenda 2030 Goals: Katarína Vitálišová, Anna Vaňová and Darina Rojíková
Data-Driven Foresight in Life Cycle Management: An Interview Study: Marie Scheuffele, Niklas Bayrle-Kelso and Leo Brecht
Environmentally Oriented Cost Accounting and Accounting of Estimated Liabilities of Economic Entities: Dmitry Karagodin and Maria Tsyguleva
The Effects of Memorable Tourism Experiences Dimensions on Revisit Intentions: Aikaterini Stavrianea
Evolutionary Metamorphosis of Money Management: Analysing Financial Frauds in India: Divyansha Sachdeva, Shashwat Modi, Rushina Singhi and Kiran Jindal
The Weakness of Mass Tourism in the Covid-19 Period and the Contribution of Architecture: Dionysia Fragkou
Implementing a Mass Customization Business Model in the Health Industry: Marc Poulin