Springer Proceedings in Business and Economics

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A Multidimensional Scaling Application on GDP and CO2 Emissions Data: Country Groups for Policy Implementations

Gizay Daver and Ersin Kanat

How to Leverage Digital Marketing in B2B: A Study on Italian SMEs During the Covid-19 Outbreak

Lala Hu and Mirko Olivieri

Cognitive Assimilation and Satisfaction with Live Streaming Commerce Broadcast in Hong Kong

Mark Ng, Monica Law, Lubanski Lam and Celine Cui

Investment Opportunities in the WSE: Bull Versus Bear Markets

Paulina Roszkowska and Łukasz K. Langer

A Dynamic Heterogeneous Panel Model for Predicting Healthcare Expenditure in the Middle East Countries

Shailender Singh and Muhammad Muazu Bala

Innovation and AI: An Opportunity for Spanish Tourism in the Post COVID-19 Era

Aimée Torres-Penalva and Luis Moreno-Izquierdo

Decision Aiding Process in the Frame of the Strategic Farm Management

Evangelia Krassadaki and Nikolaos F. Matsatsinis

A Cross Validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain

Sebastián Molinillo, Yuksel Ekinci and Arnold Japutra

Designing Value Co-creation for a Free-Floating e-Bike-Sharing System

Christoph Heitz, Marc Blume, Corinne Scherrer, Raoul Stöckle and Thomas Bachmann

Impact of Negative Emotions on Social Campaigns Effectiveness—Measuring Dilemmas

Anna Borawska and Dominika Maison

Digitalization of the German Legal System from the Perspective of a District Court

Mia Alikhah, Jan Baumann, Richard C. Geibel and Christian Schlicht

Exploring Stakeholder Positions in AI-Powered Culture and Arts Education

Hanjin Lee, Seoyoung Byun, Yeeun Lee and Gaeun Son

Trends in the Use of Validation Tools in the Tourism Sector: A Bibliometric Analysis

David García-Arango, Jefferson Quiroz-Fabra, Alejandro Valencia-Arias, Lina-Marcela Cifuentes-Correa, Wilmer Londoño-Celis and Vanesa García-Pineda

Does Clove Export Cause Economic Growth in Nigeria?

Okezie A. Ihugba, Alexander A. Orji, Erasmus E. Duru and N. C. Ebomuche

Journal of Global Marketing (JGM) Synopsis: Aims and Scope, Impact, and Other Highlights

Sakshi Kathuria, Ajay Manrai and Raj Sethuraman

Analysis of Perception of Customers of Bata India Limited Products

N. P. Singh, S. K. Sharma, D. Singh and S. Kalra

Urban Transportation Planning and Investment in India: Emerging Challenges

S. Sriraman

Quo Vadis Advertisement? Positives and Negatives of Current Ad

Pavel Horňák

Promotion of Cultural Heritage Tourism in Chokhatauri District in Georgia

Eka Devidze and Lali Gigauri

Antecedents and Effects of Influencer Marketing Strategies: A Systematic Literature Review and Directions for Future Research

Surej P. John and Sivakumari Supramaniam

Female Leadership: A Case of Neuropsychological Research in Colombia

Diana Carolina Cárdenas-Poveda, Nolly Castañeda-Ibañez and Alejandra Rizo-Arévalo

The Impact of Presence and Hypothetical Absence of Tourism in Indian Economy

Poonam Munjal

Comparative Study of Static and Dynamic ARIMA Models in Forecasting of Seasonally Headline Inflation

Melina Dritsaki and Chaido Dritsaki

Liquidity Proxies Based on Intraday Data: The Case of the Polish Order-Driven Stock Market

Joanna Olbrys and Michal Mursztyn

Business Strategy to Increase Profit and Customer Base Using Eco-Advertising, Modeling and Optimization

Dimitrios M. Mastrakoulis, Dimitrios K. Nasiopoulos, Dimitrios A. Arvanitidis, Elli C. H. Zara, Panagiotis Trivellas and Catherine Marinagi

Consumer Resistance to Digitalization on the Digital Platform Market: Preliminary Analysis

Marina Ryzhkova and Andrey Glukhov

Private, State-Owned or Hybrid? State-Owned Multinationals as Strategic Form of Corporate Ownership

Olga Cretu

AI-Driven DeFi: Catalyzing Innovation A Cosmic Partnership Shaping Finance's Tomorrow

Garima Agarwal and Preshni Shrivastava

Energy Perspective 2030 for Ukraine in the Context of the EU Integration

Oleksandr Chernyak, Ganna Kharlamova and Andriy Stavytskyy

Analysis of the Economic Entities’ Perception Over the Implementation of the Saf-T

Ionescu Cristina Mihaela and Haralambie George Alin

Moving Toward Sustainability and Circular Economy in the Restaurant Industry

António Melo, Daniel Azevedo, Susana Silva, Goretti Silva, Beatriz Maia, Henrique Camões and Carla Melo

Factors Influencing Users’ Content Sharing Intention in Travel-Related Consumer Generated Media

Jiao Li, Kaige Zhu and Juhyeok Jang

Public News Flows and Chinese Renminbi: A Volatility Regime-Switching Analysis

Kin-Yip Ho, Yanlin Shi and Zhaoyong Zhang

Entrepreneurship Leadership as an Implementation Factor of State Programs for Accelerated Development of Primorsky Region (2000–2017)

Elena Pililian and Lubov Moiseeva

Do Men and Women Differ When Purchasing Private Label Goods?

María José Miquel, Eva María Caplliure, Carmen Pérez and Enrique Bigné

Impact of Nonresident Bank Loans on Economic Activity

Ilkay Sendeniz-Yüncü

Theoretical Aspects of the Optimization of the Regional Innovative Enterprises

Sergey V. Zakharov, Evgeniya V. Bibaeva and Olga V. Nikitina

Formation of a Comprehensive “Tourism and Travel” Digital Platform in the Russian Federation

Viktor Valerievich Lavrov

Safeguarding the Ephemeral: Designing Active Participation in Cultural Events

Sofia Mytilinaiou

Study on the Choice of Strategic Emerging Industries in Gansu Province Based on Multi-level Grey Model

Zhonghua Luo, Qi Men and Lixin Yun

Advantages and Disadvantages of the Membership of the Republic of Serbia in the European Union

Branislav Dudić, Ján Smoleň, Petra Milošovičová and Zdenka Dudić

Made in Italy? Images and Narratives of Afro-Italian Fashion

Ludovica Carini and Silvia Mazzucotelli Salice

Sustainability Reporting by South African Higher Education Institutions

André P. Calitz, Margaret D. M. Cullen and Samuel Bosire

Marketing Communications in the Sharing Economy: Is the Brand of the Car Important to Car-Sharing Users?

Pavel Pelech

Are Corporate Financing Policies Different in Old and New EU Member States?

Julia Koralun-Bereźnicka

Digital Marketing Strategies in Educational Tourism: A Social Media Perspective

Surej P. John

What Will Be the Areas of Competition Between NB and PL in the Metaverse?

Marcello Sansone, Annarita Colamatteo, Maria Anna Pagnanelli and Maria D’Agostini

The Impact of Consumer Self-regulation in Grocery Shopping on Subsequent Consumption of Healthy and Unhealthy Food

Sascha Steinmann, Amelie Winters, Gunnar Mau and Hanna Schramm-Klein

Marketing Attribution in Omnichannel Retailing

Mariano Méndez-Suárez and Abel Monfort

Way to Implementing Innovation Driven Personnel-Fit OE at Georgian Universities

Tatia Gherkenashvili