Springer Proceedings in Business and Economics

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Extending the Retail Brand to Non-traditional Products

Elisa Martinelli, Francesca Canio, Gianluca Marchi and Marina Vignola

Verification of the Conditional CAPM: The Example of the Polish Capital Market

Lesław Markowski

Ergonomics of Designing Means of Public and Individual Transport Taking into Consideration the Ageing Process of Society

Anna Miarka

Study on Development and Effectiveness of Convergence Education Program

Eunee Park

Financial Crisis Prediction: A Comprehensive Analysis Using Econometrics and Machine Learning

Ziqian Peng, Mengxi Liu, Jianjie Li and Rongxin Zhang

Methodological Approaches to Assessing the Digital Maturity of a Service System in the Context of Managing the Digital Transformation of Transport Infrastructure

Tatyana N. Kosheleva, Vitaly A. Mordovets and Alexey V. Novoselov

Use of Computer Game as an Element of Social Campaign Focusing Attention on Reliability of Information in the Internet

Mariusz Borawski

The Effect of Microfinance Ecosystem on Financial Inclusion in Egypt

Nader Alber and Dalal Takla

Effects of Innovation and Technological Development on Catching up in National Competitiveness: A Study from the Asia-Pacific Region

Thanh Tung Le, Nang Thang Pham and Quoc Vu Huynh

Detecting Price Explosivity (Bubble) in Turkey’s Stock Prices: Evidence from an Radf Technique

Kelvin Onyibor and Okan Şafakli

Non-standard Green Buildings and Smart Houses as Way to Get Additional Financial Resources

Nataly Sergievskaya

Rich Overnight? A Critical Review of Online Business Coaching in Germany

Jonas Polfuß

Exploring the Possibility of Short-Form Travel Videos for Cross-Border Promotion in Rural Tourism During the COVID-19 Pandemic: A Case Study of Ganzi Tibetan Autonomous Prefecture, China

Kaige Zhu, Jiao Li and Juhyeok Jang

A Journey for All Senses: Multisensory VR for Pre-travel Destination Experiences

Jakob C Uhl, Barbara Prodinger, Markus Murtinger and Armin Brysch

Unlocking Financial Innovation: The Synergy of Open Banking and Artificial Intelligence in Banking System

Isabelle Oprea

Creating Value with Big Data in Marketing

Ionuţ Adrian Moşescu, Raluca-Giorgiana Chivu, Ionuţ Claudiu Popa and Florina Botezatu

Work and Family Role Characteristics as Determinants of Work-Family Conflict

J. Reeves Wesley, Malay Bhattacharjee and Ernest Johnson

UK Government Policies and Classical Music: A Case Study of the Royal Liverpool Philharmonic Orchestra

William Chambers

The Role of Community Characteristics in Entrepreneurship in Vietnam: An Importance‐Performance Analysis

Khanh Hung Doan

The Perceptions and Challenges of Corporate Sustainability Reporting in China

Junru Zhang, Hadrian Geri Djajadikerta and Zhaoyong Zhang

Principal Versus Agent: Are Universities Doing Their Jobs?

Carla Serfontein

Nonlinear Relationship Between Intellectual Capital and Hotel Performance: Quadratic Effect in PLS-SEM

Lorena Ruiz-Fernández, Bartolomé Marco-Lajara, Pedro Seva-Larrosa and Javier Martínez-Falcó

Measuring Dynamics of Financial Integration on the Euro Area Stock Markets, 2000–2016

Elzbieta Majewska and Joanna Olbrys

City Branding of Casablanca in Morocco

Ezzohra Belkadi

Risks of Artificial Intelligence Adoption in Corporate Governance: Directors’ Views on AI as a Decision-Support Tool

Manal Ahdadou, Ayoub Ahdadou, Abdellah Aajly and Mohamed Tahrouch

Online Research and Learning Environment to Facilitate the Elaboration of Bachelor’s/Master’s Theses in Multidisciplinary Teams

Mihai Florin Talos, Liciniu A. Kovács and Sebastian A. Văduva

Analyzing Macro-regional Management Transformation Factors Through the Human Resources Prism

Elena I. Lazareva, Julia V. Gavrilova, Kseniya Y. Boeva, Dmitry A. Shevchenko and Nikita V. Matveev

An Agile and Flexible Supply Chain for Efficient Humanitarian Logistics in a Disaster Management System

B. R. Raghukumar, Ashish Agarwal and Milind Kumar Sharma

Problems and Development Prospects of the Independent Financial Advisors Institute in Russia

Daria Dobrovolskaya, Uliana Kartasheva, Maria Zulina, Daria Briginya and Botakoz Tussupbaeva

An Integrated Model of Healthcare Facility Location and Equipment Allocation

Tamara Melo Sathler, João Flávio de Freitas Almeida, Samuel Vieira Conceição, Luiz Ricardo Pinto and Francisco Carlos Cardoso Campos

Generative AI for Sentiment Analysis

Stanislav Ivanov, Katerina Volchek and Celso Brito

Determinants of Capital Structure: The Case of Chinese Technology Firms

Mohamad Kaakeh and Korhan K. Gokmenoglu

Discrete-Time Framework for Determining Optimal Software Release and Patching Time

Anshul Tickoo, P. K. Kapur, A. K. Shrivastava and Sunil K. Khatri

How Fair is the Handling of the Claimant Customer? A Comparison Between the e-mail and Telephone Channels

Sara Tahali and Hélène Yildiz

The Destabilizing Effects of Political Budget Cycles: The Case of Greece

George Petrakos, Konstantinos Rontos, Chara Vavoura and Ioannis Vavouras

Dynamics of a Duopoly Game in R&D Efforts with Asymmetric Information

Georges Sarafopoulos, Despoina Terzopoulou and Kosmas Papadopoulos

Mapping the Future: A Bibliometric Analysis of the Intersection Between Artificial Intelligence and Neuromarketing

Homero Ulises Rodriguez-Insuasti and Marcelo Leon

Increasing the Use of Social Networks by Businesses and Their Crucial Role in the Creation of Online Stores, Modeling and Optimization

Dimitrios M. Mastrakoulis, Dimitrios K. Nasiopoulos, Dimitrios A. Arvanitidis, Elli C. H. Zara and Catherine Marinagi

Digitalisation: Catalysing the Transition to a Circular Economy in Ukraine

Tetiana Gorokhova

Online Atmospherics - An Evaluation of the Current State of the Art and Future Research Directions

Eva Maria González Hernández, Jan-Hinrich Meyer and Andrea Trujillo

Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data

Marco Ieva, Ida D’Attoma, Cristina Ziliani and Juan Carlos Gázquez-Abad

Evaluating the Benefits of IoT Technologies to Design a Multiservice Health Centre

Jhonatan Quiter Pinzon Euan, Matthieu Gruson and Yasmina Maïzi

The Influence of Brand Digital Storytelling Using the Hero’s Customer Journey Communication Technique on Customer Acquisition and Retention

Emilie Gachassin, Catherine Prentice and Park Thaichon

Greenwashing Detection and Impact on Responsible Business and Investment: Case of Ukrainian Companies (Agriculture Leaders)

Inna Makrenko, Serhiy Makarenko and Pavlo Rubanov

Key Factors of Adoption of Alternative Business Model: A Study on Handicraft Artisans During COVID-19 Pandemic

Sriparna Guha, Anirban Mandal and Fedric Kujur

Analysis of the Cost Intensity of Transportation in the Polish Rescue Services System

Michał Suchanek and Adam Mytlewski

Simulation of the Influence of Inventory Valuation Methods on Vat Settlements in Retail Trade

Mariya Shygun and Andrii Zhuravel

Tax Compliance and Satisfaction: The Role of e-Tax System from the Perspective of Stakeholders

Radhi Al-Hamadeen, Malek Alsharairi, Violet Salameh, Ghazal Jabali, Dania Abdallah and Lina Khalil

Testing New Measures of Exchange Market Pressure in Sub-Saharan Africa

Senanu Kwasi Klutse

Exploring Omnichannel Retailing Differences and Preferences Among Consumer Generations

Iulia Diana Popa, Dan Cristian Dabija and David B. Grant