Springer Proceedings in Business and Economics

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The Decision Makers’ Perceptions Toward the Adoption of Artificial Intelligence in the Context of Industry 4.0 and Its Effect on Decision-Making Quality: Case of Agro-Industrial SME in Morocco: Badra Lamssarbi, Abdoulkarim Mamoudou and Si Mohamed Bouaziz
Estimation of Product Category Sales’ Responsiveness to Assortment Size: Juan Carlos Gázquez-Abad and Francisco J. Martínez-López
Generative, Agentic, and Explainable AI: Evolution and Future in Tourism: Ainhoa Carballido-Risco
The Impact of Augmented Reality Avatars on Student Engagement, Motivation and Interest in History Learning: Maria V. R. Ladehof, Fabio Campos, Marnix S. van Gisbergen and Shima Rashnoodi
Display Advertising and Brand Awareness in Search Engines: Predicting the Engagement of Branded Search Traffic Visitors: Ioannis C. Drivas, Damianos P. Sakas and Georgios A. Giannakopoulos
Multi-period Portfolio Optimisation Using a Regime-Switching Predictive Framework: Piotr Pomorski and Denise Gorse
International Cooperation in the EU Transport Research: Experiences and Barriers: Monika Bąk
Do You Recommend This? Exploring the Role of Presence, Self-efficacy, and Usability in the Willingness to Adopt and Recommend a VR Application: Marnix S. Gisbergen, Shima R. Rashnoodi, Miruna Doicaru and Fabio Campos
Preference Management in a Single User Group Recommender System: Hanif Emamgholizadeh, Amra Delić and Francesco Ricci
Technology Path Way: Reframing with a New Perspective: Ahyun Kim, Jinwoo Kim and Yong Jin Kim
Portuguese Heritage in the UAE: Authenticity in Archaeology and Tourism: Adriaan De Man
Provenance: Past, Present and Future in Interdisciplinary and Multidisciplinary Perspective: Victoria L. Lemieux
Greek Political Economy in the Post-crisis Period 2010–2019: Pantelis Sklias, Spyros Roukanas and Georgios Galatsidas
Artificial Intelligence as a Strategic Development Tool in Hospitality Businesses: Ioanna Kalliampakou, Alexandra Theodoropoulou and Ioanna Giannoukou
The Rhythm of the Night: Some Anomalies in Open and Close Prices of Polish and German Blue-Chip Stocks: Hermann Locarek-Junge and Stefan Albers
Bridging the Gaps: Exploring Air-Rail Intermodal Transport Research Trends and Comparative Insights from CNKI, WoS, and Scopus: Di Wu, Juan Carlos Martín and Wangping Wu
European Union Food Geographical Indication Qualifications: A Systematic Literature Review on Tourism Destinations’ Impacts: Teresa Mendes, Cristina Rodrigues, Elisa Alén, Dália Liberato and Ana Cristina Sousa
A Casual Model of Entrepreneurial Intention in Undergraduate Students: Porngarm Virutamasen, Piyapong Klaikleng, Kageeporn Wongpreedee and Navidreza Ahadi
Mainstream Economics Versus Behavioral Economics—A Contribution to Reflection: Ewa Mazur-Wierzbicka
Does Consumer Involvement in PLBs of Retail Food Affect Development?: Hanna Gendel-Guterman and Dalia Shilian
Chosen Measures for Pricing of Liquidity: Ewa Dziwok
Consumers’ Responses to Private Labels: Evaluations Extrinsic Cues Imitations: Siddhartha Sarkar and Meenakshi Rawani
Ambient Media in the View of the General Public and Their Relation to this Communication Form: Tomáš Šula and Milan Banyár
Cultural Heritage Management (CHM) and the Sustainable Development Requirements: Gheorghe Zaman
The Faro Convention as a Key Driver for Cultural Tourism Development: Heritage Initiatives of Museums and Cultural Stakeholders in Greece: Maria Damou and Sofia Boutsiouki
The Relationship Between Profitability and Market Value: Evidence from Jordanian Banks: Mohammad Fawzi Shubita
Some Remarks on Methodological Foundations of Unified Growth Theory: Jerzy Boehlke
Analysis of Performance of the Warsaw Stock Exchange Companies from Finance Macrosector in Periods of Crisis: Beata Bieszk-Stolorz and Iwona Markowicz
Economic Security and Resilience in the Era of Covid-19: A Comparative Analysis of the Economies of Greece, Spain, Italy and Portugal: Lazaros Mitsou, Theodora Vainterli, Ioannis Paliokas and Vasilios Zoumpoulidis
Modelling Technology Transfer in Green IT with Multi-agent System: Christina Herzog, Jean-Marc Pierson and Laurent Lefèvre
Revisiting Authenticity in the Age of the Digital Transformation of Cultural Tourism: Maria Shehade and Theopisti Stylianou-Lambert
Mapping the Structure of Hedge Accounting Studies: A Scientometric Model: Ana Catarina Paula Leite and Liliana Marques Pimentel
Meaningfulness, Social Impact, and Legitimacy: A Critical Literature Review of Definitions of the Concept “Purpose-Driven Branding”: Marc Lunkenheimer and Alexander H. Kracklauer
Neurobiology of Decision Making: Methodology in Decision-Making Research. Neuroanatomical and Neurobiochemical Fundamentals: Andrzej Potemkowski
The Added Value of Virtual Reality Headsets on Esport Viewing Experience: Karsten Beeker, Miruna Doicaru and Marnix S. Gisbergen
The Great Reset, an Opportunity or Threat: Maurice Yolles
A Paradigm Shift in Assessment Practices Enabled with Digital Technologies: Tamilmani Kulamangalam Thiyagarajan, Sridheepika Varadareddiar Subramanian, Nishad Nawaz and Hariharasudan Anandhan
Economic Indicators and Cost Analysis in the Hotel Industry of Crete: Efstathios Velissariou and Ioanna Georgedaki
Regulation and Legal Constraints in Response to “Airbnb, Go Home!” Protests in the European Union: Vesna Lukovic
The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises: Eduardo Terán-Yépez, Irene Gea-Labella, María-del-Mar Martínez-Bravo and María- de-las-Mercedes Capobianco-Uriarte
Core Inflation Dynamics and Impact of Demand and Supply Shocks: Evidence from India: Priyanka Sahu and Naresh Kumar Sharma
Cultural Participation in Smaller European Capitals of Culture: Insights from the Garage Festival, Trenčín 2026: Rafaela Neiva Ganga, Miriam Šebová, Dana Kuběnková and Katarína Rozvadská
The Views of Greek Mountain Travelers on Mountain Tourism During Summertime: A Questionnaire Web-Based Analysis: Natali Dologlou and Vaios Kotsios
Evaluation of External Costs Change Due to High Speed Rail in Italy: Martina Farsi, Mario Tartaglia and Lorenzo Vannacci
Comparison of Economic Determinants of Household Spending in Africa: A Case Study of Nigeria and Seychelles: Comfort Ikuesan
Identifying Methods and Tools Toward More People-Friendly Environment: A Scoping Review: Mahgol Afshari, Alenka Temeljotov-Salaj, Agnar Johansen and Jardar Lohne
User-Centered Service Innovation for Commercial Vehicles: Plugging in the Handyman Market: Kate Spierings, Nicole Eikelenberg, Dirk Snelders and Froukje Sleeswijk Visser
A Systematic Literature Review on Literature Reviews Regarding Artificial Intelligence in Accounting and Auditing: Fábio Albuquerque and Paula Gomes dos Santos
Serious Games at the Service of Cultural Heritage and Tourism: Andreas Georgopoulos, Georgia Kontogianni, Christos Koutsaftis and Margarita Skamantzari
Digital Transformation in Education: A Roadmap for Future Research: Filomena Izzo, Ida Camminatiello and Nessrine Omrani