Journal of Retailing and Consumer Services

2008 - 2026

Current editor(s): Harry Timmermans

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 89, issue PB, 2026

Consumer impulse buying behavior in the evolving marketplace: An integrated quantitative and qualitative approach

Mingchao Li and Ruchun Deng

Influencer-dominated or follower-dominated? The influence of virtual community dominance and social media platform service on influencers' well-being

Xiaomeng Sui, Yun Liu, Jin Zhu and Chaoyang Liu

The power of language in promotion: Exploring the impact of language style and the moderating role of address forms

Siyu Peng, Chenxi Li, Xinyi Tu and Xiucheng Fan

Overlapping letters communicate uniqueness: The impact of textual logo design and consumption occasion on product evaluation

Lu Yang, Yunhui Huang and Liqin Rao

The effects of Figure–Ground contrast in App icons on consumer responses: The mediating role of perceived safety

Xiaohui Sun, Zhiqi Liang, Ning Zhang and Liqin Yu

The positive effects of warning labels: Evidence from healthy food consumption

Hanxi Li, Sha Zhang, Xia Liu and Hong Zhao

Matching generative AI word-of-mouth with product type: Impact on consumer adoption and trust

Jiaxin Ma, Depeng Zhang, Chunfeng Chen and Helen S. Du

How pre-purchase return tendency shapes planned vs. unplanned returns in livestream commerce

Qishen Zhou, Anton Yang, Yalan Xu and Fangmin Zhan

Editorial to the special issue on decoupling and environmental sustainability

Daniella Ryding, Jessica Lichy, Elaine Ritch and Lloyd C. Harris

Decoding consumer responses to anthropomorphic products using electroencephalography, skin conductance, and eye-tracking

Zhiwei Xu, Siqi Liu, Siyu Zhang and Yaqi Yang

Formal or informal? Which language do merchants use to reply to negative online reviews?

Ruijuan Wu and Liting Huang

Toward agentic AI: User acceptance of a deeply personalized AI super assistant (AISA)

Marc Hasselwander, Varsolo Sunio, Oliver Lah and Emmanuel Mogaji

AI or human: How the type of information to be disclosed alters customer service agent preferences

Xiaohe Dai, Li Zhang, Zhiyuan Huang and Li Wang

Understanding user disengagement in social shopping platform: The roles of fatigue and dependency

Inwon Kang, Yecai Chen and Jinnam Kim

Subscription fatigue - Are you for real? Studying cross-cultural factors for multihoming using consumption value theory

Shagun Sarraf and Arpan Kumar Kar

Do satisfaction and satiation both drive immediate and delayed subscription cancellation? Implications for subscription video-on-demand services

Ismael Becerril-Castrillejo, Nieto-García, Marta and Muñoz-Gallego, Pablo Antonio

To facial or not to facial? From emoji to empathy in shaping customer satisfaction with chatbot service recovery

Zhongpeng Cao and Kexin Yu

Uncovering consumer loyalty behavior: A data mining approach in the fast-moving consumer goods sector

Sadra Ahmadi, Fatemeh Barkhi and S.R. Nikhashemi

Emojis as catalysts: How AI agents leverage emojis to enhance customer engagement across the pre-core and core service stages

Lijuan Luo, Kang Wang and Yujie Zheng

How and when AI-enabled customer experience shapes sustainable consumption in smart hotels: The role of eco-friendly customer innovativeness

Sohail Ahmad, Muhammad Ashfaq, Jing Song and Rui Wang

How Music–Video metaphors build destination brand resonance: Dyadic affect, meaning access, and cultural cues

Joston Gary, Yang Gu, Hannah Wang, Xixing Zhou, Yan Feng and Moreira, António Carrizo

Human versus non-human agents who make predictions of service delivery: An examination of user responses to agents’ view of the future

Söderlund, Magnus

Bridging gaps: How does mobile banking drives entrepreneurial intention through financial inclusion

Osama Elbayoumy, Ruihong Liu and Xiu-Hao Ding

Branded, partnered, or opting out: A comparison of secondhand business models in shaping consumer responses

Daeun Chloe Shin, Angie Lee and Garim Lee

Recursive hierarchical facility optimization for enhancing retail equity: A consumer-centric case in China's 4 state-level new districts

Zhuonan Huang, Shaohua Wang, Haojian Liang, Yang Zhong and Tianbao Wang

Comfort first: Understanding consumer continuance intention in contactless logistics delivery through human–computer interaction

Xinyu Yao, Miao Su, Lanhui Cai and Guanqiu Qi

Stylized vs. photorealistic celebrity avatars: What works best for brand endorsement?

Hai-hua Hu, Sijia Ren and Dehong Li

Who decides: The consumer or the retailer? An LLM-assisted Bayesian framework for modeling purchase decisions with retailer influence

Xiexin Liu and Xinwei Chen

Demystifying how emotional and cognitive resonance to AI-driven content consistency sparks customer engagement and impulse buying in short-video E-commerce

Thuy Do Xuan Nguyen and Khoi Minh Nguyen

When live-streaming fails: Influencer coping strategies, improvisational responses, and consumer purchase intention

Lin Fang, Baozhou Lu and Minghao Zhang

Return fees in online retailing - Psychological mechanisms across fee designs and product categories

Kathrin Mayr, Sarah Amsl, Teresa Schwendtner, Herbert Kotzab and Christoph Teller

When the future feels long: How future time perspective shapes upgrade intentions through the lens of self-improvement

Xuan Gong and Amar Razzaq

Designing the fitverse: How vividness, interactivity, and presence drive metaverse fitness engagement

Aparnita Saha, Dharun Kasilingam and Daniel Inbaraj Jublee

Outsourcing choice: AI voice assistants as shopping surrogates

Linlin Mo, Sean Sands and Civilai Leckie

Time tells all: The impact of long-term brand activism on brand loyalty and hypocrisy perceptions

Xia Jiang, Hanzhang Chen, Xinghong Qin and Xi Lei

Volume 89, issue PA, 2026

The upside of mind wandering in influencing purchasing intention: A conditional process analysis of the moderating role of temporal distance and mediating effects of memory

Lin Qiao and Xiangyou Shen

Insignificance drives bonding: How awe toward nature influences consumers' preference for warm brands

Tingyi Wang and Rong Chen

Monetary return policies in fashion e-retail: Exploring the role of retailer brand attachment on consumer responses

Klütz, Anna-Marie and Carmen-Maria Albrecht

Say-one-thing-and-mean-another consumers? A multi-method study of functional demand mismatch in e-commerce AI assistants

Shuai Chen and Yang Zhao

Should the doctor smile at me? The impact and mechanism of the service avatar's smile display and realism on the customer's self-disclosure in healthcare consultation services

Guimei Hu, Tao Xie, Haizhong Wang and Wumei Liu

Who Gets Heard? Analyzing online restaurant reviews to understand the representation of vulnerable consumers

Yiru Wang, Christina A. Kuchmaner, Xun Xu and Ran Xu

The scarcer, the more eager to buy? How does the scarcity of blind box products affect impulse purchase intention

Xiaoli Tang and Yi Zhang

Does sustainability knowledge deepen emotional bonds? A study of creative branding in social commerce

Nam Tien Duong

Is sadness always bad? The effects of streamers’ multimodal expressions on viewer engagement in live streaming

Lijuan Luo, Meiling Xu and Fei Wan

Anthropomorphism of virtual influencers: A congruence perspective

Yijia Cao, Yao, Yongheng (Angus) and Fang Wang

Guidance strategies for green consumption from an information ecology perspective: Dynamic modeling and scenario simulation in social networks

Han Huang, Qianwen Li and Ruyin Long

To serve the country or avoid risk? The effects of strategic versus responsive CSR on consumer trust under high tariff salience

Luote Dai, Kangli Xiang, Shengyu Gu and Xiaomin Zhou

Self-image matters: Examining individual differences in resistance to loss framing messages

Jun He, Cinzia Calluso, Carmela Donato, Regis Thouvarecq and Pierpaolo Iodice

Concern for others' perceptions of fairness reduces variety-seeking behavior when choosing for multiple others

Lei Zhao, Yuhang Wang, Yuqi Peng, Yujie Wang and Fengpei Hu

The seduction and the strain: How rich channel environments enliven and overwhelm consumers

Wenqi Wang, Haiyan Hua, Hong Wang and Luanyi Zeng

The bright side of fictional information: Positive impacts of AI hallucination on tourists’ cultural contact

Yuchen Wang and Rui Guo

The power of contextual attire: Effects of style and color brightness on customer mood and food consumption

Sijun Wang, Junwu Dong and Yili Guo

Weather, temperature, and variety-seeking: When arousal turns environment into choice

Jiarui Sui, Jianhao Hu, Xuan Zhang and Wanyue Li

Religious sensitivity in controversial advertising: A comparative study of consumer behavior in Pakistan and Hungary

Qurat Ul Ain, Shahid Rasool, Muhammad Zeshan and Damien Chaney

When and how AI personalization drives sustainable purchases: The roles of relevance, privacy, and transparency in eco-friendly advertising

Usman Ahmad Qadri, Alsadig Mohamed Ahmed Moustafa and Muhammad Waqas

Who and how to pair with a virtual influencer? The impact of co-endorser type, perceived distance, and gender congruence on consumer responses in virtual influencer collaborations

Fanjue Liu

Online purchasing and household food waste: unpacking the role of value assessment discrepancies from purchase to usage

Qingsong Tian, Wenbing Gao, Yan Lin, Yan Yu and Chongguang Li

When the city Stalls, so does kindness: Exploring the influence of urban traffic environments on prosocial behavior

Huan Zou, Yongge Niu and Xiaona Ma

Introducing the adaptive “Dual Response†Kano method – conceptualization and empirical application

Benedikt M. Brand and Alexandra Rese

Reducing frontline employee directed verbal abuse: A multi-study approach

Gary Mortimer, Osorio Andrade, María Lucila and Shasha Wang

Decoding customer experiences on meal delivery apps: A cross-platform text-mining analysis of online reviews through the lens of service psychology theories

Adnan Muhammad Shah, Pir Noman Ahmad, Amir Zaib Abbasi, Muhammad Omar Parvez, Spring H. Han, Bayram, Gül Erkol and KangYoon Lee

The ethics of automation: How the degree of robot adoption shapes unethical consumer behavior

Changdian Deng, Yaping Chang and Yujia Xia

Making art accessible: How prompted AI use for simplifying art descriptions enhances museum visit satisfaction

Meg Michelsen and Pubali Mukherjee

More pressure or more support? The Manager's dueling roles in the relationship between salesperson time pressure and sales performance

Valter Afonso Vieira, Hercilio Costa Filho, Colin B. Gabler and Raj Agnihotri

Performance analysis of supermarkets: a combined approach using DEA and linear regression

Telles de Proença, Odair, Thiago Coelho Soares, Gisele Mazon and Sandro Soares

Beyond status: The LEX model and the future logic of luxury retail

Phil Klaus

Corrigendum to “A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms†[J. Retail. Consum. Serv. 74 (2023) 1–20 103450]

Thanatchaphan Petcharat, Aungkana Jattamart and Adisorn Leelasantitham

Beyond algorithms: How socio-technical antecedents drive social-exchange outcomes in AI travel planning personalization

Gus Guanrong Liu, Linxiang Lv, Lucia Lu Meng and Jinyan Tao

Impact of impulse buying on product return in online shopping

Mingfang Li, Askar H. Choudhury and Jiangang Du

Catalyzing re-innovation: How digital transformation drives recovery from technological failure in manufacturing

Yang Zhang, Xuan Yang, Xuanxuan Xu and Jun Wan

Is more always better? The effect of audience size on sales performance in live streaming commerce: A multimethod study

Lifeng He, Xinmiao Li, Yuzhuo Li, Yu Liu, Ning Zhang and Xiaohang Zhou