Journal of Retailing and Consumer Services

2008 - 2026

Current editor(s): Harry Timmermans

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 88, issue C, 2026

Green Specificity: Igniting curiosity and arousing emotional ambivalence

Ser Zian Tan, Lin Yang and Wee Hong Loo

Strategic decision-making in the sharing economy: Balancing profitability and sustainability in retail, rental, and second-hand markets using a game-theoretic approach

Saba Salimi, Mohsen Shahriari and Hossein Khosroshahi

Customer flow spillovers in retailers' short- and long-term decisions: Profitability and dynamic mechanisms

Chunyu Bao, Min Li and Yiying Pei

A longitudinal big data approach to theorizing consumers' continuance intention to use loyalty apps

Waqas Ahmed, Mohammed A. Al-Sharafi, Ali Raza, Shehab Abdulhabib Saeed Al-Zaeemi, Mousa Ahmad Al-Bashrawi and Yogesh K. Dwivedi

Asking fintech voice Chatbots: Explaining consumer switching intention by status quo bias theory

Stanley Y.B. Huang

From purchase to return: How personalized E-commerce recommendations shape consumer behavior

Hui-Chiung Lo, Wen-Jung Chang and I-Hung Chen

Navigating the shifting landscape of multi-level user demands: A novel hybrid approach for identifying product opportunities and directions

Qing Li, Jie Lin, Chao Wang, Shuaiyong Xiao, Xiaoyan Jiang and Zijuan Hu

A stimulus-organism-response approach to predicting membership retention in fitness clubs

Helen Watts, Jan Francis-Smythe and Robin Bell

The power of influencers: How moral image drives suboptimal food consumption

Biyu Guan, Xin Li, Shiyu Zeng, Pei Liu and Hailong Sun

The role of consumer involvement in cue use during food purchasing Decisions: The moderating effect of consumer familiarity

Han Yin, Eddy S. Fang, Treasa Kearney, Miranda Mirosa and Peter Guenther

Machine talk: When flattery sounds better from a bot

David Chai, Jian Li and Jinsong Huang

Universal appeal? A flow theory perspective on the adoption of digital twin-based fashion technology

Yuju Rubie Kao and Tunmin Catherine Jai

“Manipulated virtual influencers (VIs)†： The impact of VI post customization level on consumers’ willingness to engage in VI marketing campaigns

Xuebing Dong, Biao Wang, Xiucheng Fan and Nianqi Deng

Front or back? The impact of AI information presentation order on purchase intentions at different AI innovation locus

Qi Dai and Yuanyuan Jiang

Is authenticity rewarded or inauthenticity penalized? Reconsidering the value of brand authenticity

Michail D. Kokkoris and Bernadette Kamleitner

From complexity to chaos: Understanding their combined impact on customer experience in retail environments

Weijie Ling, Hyemin Lee, Huayuan Xu and Younghwan Pan

Bridging logistics and payment to build trust in African E-Retail: The role of logistics service quality, payment drivers, and cultural influences

Chaimaa El Aissoug, Thai Young Kim and Xueqin Wang

The efficacy of the use of social media networks and celebrity endorsers on green Consumption: An integrated model of attitude, intention, and actual behavior

Abul Kalam and Muhammad Mollah

The dynamic impact of electronic word-of-mouth (eWOM) in the movie market lifecycle: the moderating role of key creators’ activity on movie attendance

Qi Wang, Xiaoqian Fan and Wen Zhang

Thinking fast and slow in film reception: Cognitive spillover of consumer emotions across digital platforms

J. Balu, R. Sreejith and K.R. Sinimole

What's in a Name? The differential impact of branded vs. generic promotional credit on repurchase intention

Raghuram Ramadoss

Drivers of green consumer behavior in hotels: The roles of green attitudes and environmental gardening identity (PLS-SEM and fsQCA evidence)

Jai Kumar, Jinyan Huang and Joti Kumari

More saturated, better Performance: How color saturation affects product performance perception

Zhiyuan Huang, Xiaohe Dai and Li Wang

Implications of retailer-owned digital twins services: The trade-offs between customer experience, misfit returns reduction, and investment costs

Qin Yang, Lin Sun, Xu Wu and Youwei Li

The untapped influence of employee incivility on customer citizenship behavior: A mixed-methods inquiry in quick-service restaurants

Shameem Shagirbasha, Madhan Kumar and Nalinakshya Panda

Stop sabotaging your Influencers: How language formality undermines engagement in sponsored content

Abhishek Kumar Jha, Ronak Singhania and Samrat Bagchi

Demand forecasting in cross-border live streaming commerce: An explainable multimodal AI framework for market segmentation

Qi Zhang, Feng Ye, Xue Li and Pengbin Gao

Witnessing robot mistreatment: A dual-path model of behavioral contagion and empathy in customer observers

Taeshik Gong and Huang, Yu-Shan (Sandy)

When customization mode meets product innovativeness: How their match drives consumer purchase

Qiang Xu, Xiaoqun Wang and Qingzhou Sun

Effects of emotional expression on user engagement in virtual influencers’ Instagram posts: A comparative analysis with human influencers

Chaeeun Ko and Hyunmi Baek

Unwavering interests in influencers: Influencer-focused barrages in social media product review videos

Yanli Pei, Juntao Wu, Fang Wang and Shan Wang

Virtual characters, virtual influence? Assessing the efficacy of virtual and human influencers and the influence of need for interaction and consumer envy

Marco Pichierri and Russell W. Belk

A lifecycle-based household recommendation system: From product recycling to purchasing

Xingyu Chen, Bo Peng and Ying Liu

Role of relationship norms in motivating initial consumer adoption and continuous usage of mobile apps: A randomized field experiment

Lei Liu and Ping Zhao

Understanding the mechanism behind consumers’ purchase intentions toward AI recommendations: The trade-off between privacy and incentives

Shuhui Gong, Lu Liu, Jiawei Shao, Yue Li and Yuting Yang

Framing luxury in the resale era: Matching influencer type with regulatory focus in second-hand luxury consumption

Dung Minh Nguyen and Trieu Nguyen

Should your brand hire virtual influencers? How realism and gender presentation shape trust and purchase intentions

Vaibhav Shwetangbhai Diwanji

How assortment size, distinctive allocations, and local market density affect convenience store transaction performance

Pei-Yu Chien and Jack Cadeaux

Optimizing pricing in an online marketplace: The role of buy-now, pay-later option and return policies

Somayeh Najafi-Ghobadi and Mina Rezaei Kalantary

Targeted vs. universal: Optimal strategies for multi-unit purchase coupons

Yan Wang, Wei Xing, Xuan Zhao and Yongsheng Zhou

Visualizing brand longevity: How logo concreteness shapes consumer perceptions of brand age

Lijing Zheng and Yi Zhu

Can ChatGPT relate to you? Exploring consumer satisfaction with AI-generated product advice through the lens of consumption values

Kexin Meng and Jing Jian Xiao

Does ‘green’ matter? Understanding consumer behavior toward low-involvement green products

Salhieh, Sa’Ed M.

Barriers and motivators of globalization for buying behavior of imported Chinese domestic home appliances: the roles of brand image, product judgement, perceived product quality and endorser's credibility

Nguyen Le, Tai Tan Nguyen and Hoa Thi Lien Nguyen

Reselling or consignment? Blockchain adoption and sales model choices under consumer reference quality effects

Yongxi Yi, Yuan Feng, Yuqiong Li and Chao Li

Disruptive but costly: How upside-down logos backfire in consumer responses to brands

Tae Hyun Baek, Mark Yi-Cheon Yim, Jooyoung Park and Areum Cho

What does it take to buy in brick-and-mortar secondhand fashion stores? A non-user segmentation with recommendations considering current secondhand retail trends

Felix Zechiel, Marah Blaurock and Büttgen, Marion

Beyond persuasion Knowledge: Examining the roles of visual appeal, visual congruence, and social proof in influencer advertising

Juan Kong and Chen Lou

Building Lovemarks with social media marketing: A methodological comparison

J. Christopher Westland

Factors affecting consumers’ energy curtailment behavior and purchases of energy-efficient appliances

Hoang Viet Nguyen, Ninh Nguyen, Bao Ngoc Le, Simon Pervan, Tuan Duong Vu and Thi My Nguyet Nguyen

Green influencers' source credibility in driving customers’ green behaviors: Role of trust, engagement, and knowledge in a cross-country study

Phuong Van Nguyen and Hoang Tran Phuoc Mai Le

How lack of choice to opt-out of generative artificial intelligence in traditional search engines drives consumer switching intentions: The mechanism of empowerment

Pubali Mukherjee and Varsha Jain

A stimulus-organism-response eye-tracking survey of how background-foreground images drive image appeal, product perception, and willingness to pay in e-commerce

Neha Chaudhuri, Gaurav Gupta and Weng Marc Lim

Shopping goal specificity matters: How algorithmic recommendations influence adoption intention

Jie Xin, Peng Qin, Tingting Li and Zhihao Yang

Consumer evaluation of corporate social irresponsibility (CSIR): The roles of CSIR type, brand awareness, and domain congruence

Chi-Cheng Luan and Su Zhang

Confidence and country: How consumer economic outlook shapes domestic country bias

Daniel Peter Hampson, Yicong Zhang, Xiaoling Guo, Eunkyung Lee and Xiaoju Qu

Strategic pricing of private labels: The role of within-category processed food diversity

Pankaj C. Patel

Too human to trust? How AI human-likeness and context orientation shape consumer preferences in premium high-tech markets

Myoung-Jin Chae and Molan Kim

Consumer hope and sustainable consumption: Integrating structural and configurational insights

Mohd Sadiq, Syed Muhammad Fazal-e-Hasan, Hormoz Ahmadi, Gary Mortimer, Samantha Murdy and Susan Dann

Beyond the screen: Understanding consumer engagement with live-stream shopping from the perspective of the information system success model

Xiao-Wu Wang and Yihao Guo

Why subscribers cut the cord: A study of the migration from pay-TV to OTT services through the push-pull-mooring framework

Daegyu Kim, Hun Kim and Yonghee Kim

When feeling takes a backseat in livestream commerce: The effects of virtual versus human streamers on consumers’ impulsive buying

Zixuan Liu, Shiquan Zhong, Ning Jia, Jiemin Zhang and Likchern Lee

From rational depletion to impulsive decision: A multi-information source perspective in social livestreaming e-commerce

Yundi Zhang, Shixuan Fu and Xiangbin Yan

Leveraging customer stability to reduce idiosyncratic Risk: Insights from goal interdependence theory

Xinyi Wang, Xiaoyu Zhang and Qiang Lu

Sports, politics, and social media: A Human-AI collaborative analysis of consumer reactions to Trump's break 50 appearance

Tyreal Yizhou Qian, Hua Gong and Chenglong Xu

Instrumental vs. hedonic Affordances: Examining their impact on repurchase behavior on live commerce platforms through self-determination theory

Hongquan Chen, Shuhua Zhang, Bingjia Shao, Yong Zhang and Quanwu Zhao

Mapping digital satisfaction dimensions in mobile fashion retail: Service-Dominant Logic in the Turkish market

Sezai Tunca and Yavuz Selim Balcioglu

Do second-hand luxury retailers affect luxury brand image? Exploring the mediation of construal level theory between official and unofficial retailers

Huifeng Bai, Vito Tassiello, Yan Sun and Jin Shi

When sparks fly: How arousal-driven atmospheres, brand positioning, and consumer traits collide in live-streaming ecosystems

Bingjia Shao, Yinghui Zhu, Pianpian Yang and Yan Qin

Caught in the Act: Natural recognition of deepfake UGC ad, expectancy violation and consumer responses

Jing Yang and Susanna S. Lee

Purpose and profit: Understanding consumer reactions to social enterprises in retail and services

Niek Althuizen, Sánchez Sánchez, Carlos Raúl, Victoria-Sophie Osburg, Verena Batt and Mareike Falter

Advice by Algorithms: Dual Dimensions of Trust in AI Financial Service Adoption

Chang, Chia-Yang (Mac), Park, Sungjun (Steven) and Minh Cong Dinh

Enhancing product selection in live-streaming E-commerce: A multi-criteria decision-making framework

Jiafu Su, Hongyu Liu, Yijun Chen, Mingyan Wang and Jingqiu Zhang

From reviews to constructs: Using LLMs to model customer satisfaction in platform-based services

Thorsten Teichert and Adnan Muhammad Shah

Utilitarian or experiential? Divergent location strategies of the rural coffee retail in the Hangzhou metropolitan area

Yufan Chen, Kechen Xu, Yong He and Qianhu Chen

Convergence amidst divergence: Research on the diffusion of innovative products under non-contractual coopetition

Yinjie Zhang and Chunxiang Guo

Exploring the impact of generative art in virtual stores: A metaverse study on consumer perception and approach intention

Woo Bin Kim, Jhovanna Vanessa Perez and So-Yeon Yoon

From critical incidence to discontinuance: How distrust. Dissatisfaction and fatigue contribute to the abandonment of Femtech apps

Urvashi Tandon and Myriam Ertz

Artificial intelligence versus human providers for personalized solutions? The influence of expected group size and perceived uniqueness on adoption intentions

Chenxuan Hou, Tingting Li and Yanzhang Gu

Shopping well-being through mobile apps: A congruence theory perspective

Kamel El Hedhli, Ibrahim Alnawas, Imene Becheur, Allam K. Abu Farha and Haithem Zourrig

Dual congruence in live-streaming commerce: A mixed-method to examine the role of virtual influencers and live content on consumer purchase behavior

Zhucheng Shao

Beyond consistency: The role of logo variability in brand extensions

Bo Chen

Emotional divergence among virtual avatar types: A topic-based study using LDA and DistilBERT

Ying Wang, Hon Tat Huam and Abu Bakar Abdul Hamid

Impulsive socially responsible buying after corporate social responsibility: when and why it happens

Lu Huang, Zilu Yang, Tong Wu and Fei Jin

The impact of consumers' strategic return behavior on review bias: Evidence from Chinese online fashion retail

Kunlu Zhou, Hongchao Zhang, Zhicheng Fang and Yinggao Qin

A longitudinal consumer feedback analytics approach for theory building and testing: Examining consumer satisfaction and loyalty in buy now, pay later (BNPL) platforms

Mohammed A. Al-Sharafi, Shehab Abdulhabib Alzaeemi, Mousa Albashrawi, Yogesh K. Dwivedi, Rasha Alahmad and Inyoung Chae

Beyond technology: Role of technology-organization-environment-human factors in autonomous driving adoption for new energy vehicles

Ting Ji, Shaofeng Wang, Jianyuan Wang and Jie Zhang

Environmental guardians: How virtual influencers and human influencers can more effectively promote green products

Haoyu Wu and Wu Li

From attraction to aversion and back: examining brand hate, love, and retention

Syed Ramiz ul Hassan, Tariq Iqbal Khan, Mahnaz Mansoor and Raja Ahmed Jamil

A dual-theory examination of price guarantee advertising believability and its impact on consumer trust, satisfaction, and repurchase in retail

Khim Kheong Hoo, Ben Wooliscroft and Megan Phillips

Advancing retail and service strategies: AI-driven consumer behavior prediction, gamification, and ethical marketing

Minh Tung Tran

How review sentiment influences ratings in Generative AI applications: Insights from VADER and LDA analysis

Yuebin Meng, Sangchul Park and Geumchul Um

The dark side of AI adoption: A study of innovation resistance, job dissatisfaction, and workplace complaints in the franchised retail sector

Jhong-Min Yang and Ken-Chang Hsu

The color of status: Effects of logo color on brand status perceptions

Beibei Yue and Qing Xia

Why consumers react differently to brand transgressions: Functional vs. ethical breaches and psychological contracts

Sophie de Villartay, Eric Julienne, Marie-Eve Laporte and Fabienne Berger-Remy