Journal of Retailing and Consumer Services

2008 - 2025

Current editor(s): Harry Timmermans

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 86, issue C, 2025

Time well spent! The role of information presentation and viewing time in sustainable textile online purchase behavior: Insights from an online store experiment

Rösch, Stella Franca and Cristopher Siegfried Kopplin

A co-creation involving peripheral cues: When and how engagement size generates persuasiveness

Peng Li and Yang Sun

Virtual influencers in brand image recovery: A comparative study of younger and older brands after celebrity endorsement crises

Yuexin Yao, Qihua Liu and Mengqian Guo

Brand-transformed or celebrity-transformed? The effect of different role-transformed virtual influencers on purchase intention

Xueying Wang and Yuexian Zhang

Interplay of Imagery: Unveiling the impact of Co-branding anthropomorphized couple imagery on consumer engagement

Jinlin Meng and Jing Zhang

Exploring the adverse effects of the metaverse on users’ psychological well-being and Self-Esteem: A mixed-methods study

Yue Jia and Gustave Florentin Nkoulou Mvondo

Flash sale or continuing Sale? Examining the timing flow of E-tailers’ promotion effects

Yiming Zhuang and Xun Xu

The effectiveness of immersive media in promoting consumer Products: Augmented vs. virtual reality

Jin-Feng Wu, Zhen Zhang, Yinglu Wu and Xin-Jie Tang

First come, first served: The importance of purchase priority in new product purchase competition

Min Zhang and Jihye Park

Sincerity or incompetence? The double-edged sword effect of sadness expression in chatbots service failure

Weida Zhang, Bo Yang, Meifang Yang, Le Xie and Yu Zheng

The interplay of nostalgic ad content types, narrative person, social belonging, and brand identification in shaping masstige brand passion

Naeem Gul Gilal, Jian Zhang, Faheem Gul Gilal, Waseem Gul Gilal and Rukhsana Gul Gilal

The role of sales magnet products in the sustainability of local grocery stores: An example of a grocery store focusing on local delicatessen products in Turkiye

Meltem Yuksektepe and Selcuk Burak Hasiloglu

Strategic configuration of platform functionalities in service-selling Platforms: The role of price position and reputation

Lingfeng Dong, Jiaying Wang, Sin You Tok, Yu Tu and Ou Li

Enhancing consumer trust in displayed information through digital price tags in retail marketing

Mark Yi-Cheon Yim and Sukki Yoon

The drivers and boundaries of consumer switching from full-length to derivative condensed content

Tin Trung Nguyen, Ekant Veer and Paul W. Ballantine

Decoding internal customer satisfaction in services firms through the lens of ability, motivation and opportunity framework using text mining approaches

Abhinav Shankar Rathor, Manish Kumar and Sreevatsa Bellary

Can higher delivery costs promote greener practices? Consumer behaviour insights from Barcelona

Savall-Mañó, Maria, Hannah Hook and Mohamed Abouelela

Shaping hedonic-utilitarian attitudes and consumer Intentions: The determinant role of the indulgence vs. restraint culture dimension

Ali Heydari, Michel Laroche, Michele Paulin and Marie-Odile Richard

Strategic choices in live-streaming e-commerce: Balancing live-streaming selling mode and return-freight insurance strategy

Zhongwei Chen, Chenlu Ji, Lin Zhang and Jianghua Zhang

Promoting textile product repair services in the European setting: do emotions shape consumers’ evaluations?

Debora Bettiga, Marco Mandolfo and Giuliano Noci

Volume 85, issue C, 2025

I am not like them: A terror management theory perspective on the consumer separation tendency of pet profile images

Yongdan Liu, Matthew Tingchi Liu and Yutong Ma

Improving consumer satisfaction through shopping app features: A Kano-based approach

Kathrin Sinemus, Stephan Zielke and Thomas Dobbelstein

Optimizing cooperation mechanisms for augmented reality (AR) services: Balancing product returns, pricing, and customer satisfaction

Zhitang Li, Peng He and Henry Xu

How to present food images on packaging? The influence of aesthetics design on consumers' perceived healthiness

Linfeng Hu, Sainan Wang, Jiehui Zheng and Qianwen Xu

Research on the impact of matched effects between green advertising appeals and product type on consumer purchase intention

Fei Zhang, Yi Zhang, Shiyu Liao, Xingjian Zhou and Xiaogang Ma

Unpacking conflicting evaluations and ambivalence in online hotel booking: The moderating role of perceived enjoyment in user retention

Yixiu Yu, Fred Davis, Eric Walden and Ofir Turel

E-commerce enterprise flexibility leading to better customer perception

Wieslaw Urban and Buraczyńska, Barbara

Less stress, fewer delays: The role of sophisticated AI in mitigating decision fatigue and purchase postponement in luxury retail

Jiarui Li and Jiyun Kang

Optimizing gift card and pricing strategies in the presence of double mental discounting

Jie Cui and Jingming Pan

Measuring technology acceptance over time using transfer models based on online customer reviews

Daniel Baier, Andreas Karasenko and Alexandra Rese

Retraction notice to “Understanding the effects of live streamers’ appearance and abilities in shaping consumer purchase: A cross-cultural empirical research†[J. Retailing and Consum. Serv. 81 (2024) 104031]

Zerong Wang, Zeen Wang, Denisa Rinprasertmeechai and Saechoen Worawan

The way out – Customer benefits and self-service satisfaction in cashierless shopping systems

Carsten D. Schultz and Friederike Paetz

Tailoring explanations in conversational recommendations: The impact of decision contexts and user interfaces

Qian Qian Chen, Li Min Lin and Youjae Yi

AI service may backfire: Reduced service warmth due to service provider transformation

Xingyang Lv, Yufan Yang, Dazhi Qin and Xiaoyan Liu

Less colorful = purer? The effect of packaging colorfulness on product purity perception

Zhiyuan Huang and Xiaohe Dai

Signaling cost to distributive fairness sensitive customers with price guarantee window

Zhiguo Li, Qianqian Cao, Xiaoyuan Xu and Hongwu Zhang

Decoding influencer marketing effectiveness on instagram: Insights from image, text, and influencer features

Yu-Hsiang Hsiao and Yi-Yi Lin

Are assertive messages more effective in live marketing? Matching effects of anchor type and message assertiveness on purchase intention

Yanping Gong, Rong Huang, Zhuo Chen, Yongdan Liu and Yuxuan Tan

How does blockchain mitigate false advertising in live streaming E-commerce? A tripartite stochastic evolutionary game approach

Ruipeng Wang and Yuhong Tai

Improving customer retention in taxi industry using travel data analytics: A churn prediction study

A.L.D. Loureiro, Miguéis, V.L., à lvaro Costa and Michel Ferreira

Dynamic prediction of product competitive position: A multisource data-driven competitive analysis framework from a multi-competitor perspective

Yanlai Li, Huiru Yu and Zifan Shen

Impact of AI-generated virtual streamer interaction on consumer purchase intention: A focus on social presence and perceived value

Hao Liu, Peilin Zhang, Hongqing Cheng, Najmul Hasan and Raymond Chiong

Influencing mechanisms of live streamer's language strategies on product sales

Xiangyang Ma, Jiawen Ren, Xianghui Khor, Ruina Wang, Tieshan Li and Xiaoping Lang

Effect of infrastructure and technological factors on slum online commerce and product delivery: A structural functionalism perspective

Abdul Karim Armah, Jinfa Li and Mengdi Wei

Fun or warm: How conversational style boosts customer engagement

Debashree Roy Bhattacharjee, Abhisek Kuanr, Debasis Pradhan and Tapas Ranjan Moharana

Digital daydreams: Exploring consumer motivations for engaging with the metaverse

Sigma Soni, Parvinder Arora, Dharun Kasilingam and Varsha Jain

Effects of crisis-induced inflation on purchasing and consumer behavior in Germany

Theresia Mennekes and Hanna Schramm-Klein

The power of personal losses: How the loss-gain frame influences public green participation intentions

Chunfeng Chen, Depeng Zhang, Lu Zhu and Junbao Wu

When algorithms meet emotions: Understanding consumer satisfaction in AI companion applications

Nikee Silayach, Rajeev Kumar Ray, Navneet Kumar Singh, Devi Prasad Dash and Amit Singh

Helpful or harmful? A curvilinear perspective on AI agent anthropomorphism in service failure tolerance

Ruoran Liu, Jin-Xing Hao, Yan Yu and Wei Shan

Exploring the influence of perceived economic mobility on leisure consumption: The moderating effect of social capitals

Yanghee Kim, Wei Tian, Taewoo Roh, Seojin Stacey Lee and Minwoo Lee

Empathetic creativity as a ‘shield’: A dual-path study of the impact of artificial intelligence usage on employee work outcomes

Yuchen Jiao, Yuling Huang, Tong Wen and Mengyan OuYang

From awareness to preference: The dual role of brand and eco-friendliness in shaping green choices

Amirhossein Najafabadiha, Ying Wang and Ehsan Javanmardi

The higher the better? A study on the dark side of high engagement atmosphere in live streaming sales on consumer post-purchase satisfaction

Xiaojun Fan, Wenxia Tao, Haowei Yu and Zheng Wang

How emotions in online reviews affect movie sales: Evidence from Hollywood

Rahat Ullah, Muhammad Aftab Alam and Atya Zeb

Review lifecycle analytics and importance–obsolescence analysis: A data-driven design approach to product circularity

Jisoo Won, Jiyeong Son and Minjung Kwak

Sustainability-driven fashion: Unpacking generation Z’s second-hand clothing purchase intentions

Anna Prisco, Irene Ricciardi, Martina Percuoco and Vincenzo Basile

Consumer behavior toward cultured meat in the foodservice industry: Insights from IPA and fsQCA analysis on shifting trends

Lanji Quan and Heesup Han

Walking on the tightrope: Unveiling the addictive power of hedonic motivations and marketing stimuli

Laura Carmen Heredero, Carmen Camarero and Rodríguez-Escudero, Ana Isabel

Integrating digital influencer persuasion model and theory of planned behavior: The mediating role of consumer involvement in endorsed brands

Muhammad Shahzeb Fayyaz, Amir Zaib Abbasi, Sanjeev Kumar, Ammar Qureshi, Khalil Hussain and Lakhi Muhammad

Multicategory choice modeling by recurrent neural nets

Harald Hruschka

The effects of regulatory focus, processing disfluency, and shopping goals on consumer perceptions of range-of-savings claims in retailers’ mobile ads

Kikyoung Park and Gangseog Ryu

Unlocking the potential of NFTs in branding: An exploration of NFT-based brand experience

Wenjie Li, Graciela Corral de Zubielqui and Sally Rao Hill

Is streamer live-stream favorable to merchant live-stream? The effect of pre- and post-effort

Tong Wang

Striking the right balance: Customising return policy leniency for managing customer online return proclivity and satisfaction

Quang Huy Duong, Li Zhou, Meng Meng, Le Thuy An Dang and Tiep Duy Nguyen

Timing Matters: How pre- and post-holiday promotions affect fresh and frozen product sales in grocery retail

Farzaneh Darbanian, Patrick Brandtner, Taha Falatouri, Mehran Nasseri and Sina Mirshahi

Love deepens hatred! AI immorality and users’ love-becomes-hate phenomenon

Jiaxuan Li, Mingxing Han and Qinjian Yuan