Journal of Retailing and Consumer Services

2008 - 2026

Current editor(s): Harry Timmermans

From Elsevier
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Volume 93, issue C, 2026

Digital guilt: Smart menu feedback and real-time norm activation in reducing food waste

Jingpeng Li, Liangbo Zhang, Mingyang Wang and Yiqiu Zeng

How insomnia among frontline service employees drives customer-directed counterproductive work behavior: Mediation of ego depletion and moderation of organizational health climate and health-oriented leadership

Yuhyung Shin, Won-Moo Hur and Gyeongpyo Shin

A longitudinal study in masstige marketing: The role of cognitive-affective personality system model

Muskan Chaurasia, Ajay K. Manrai and Rajeev Kumar Panda

Letting the bot decide: Trust and risk perceptions in autonomous retail purchase decisions

Jianghang Wang and Jo heon Lee

Facing left or right? How logo direction shapes brand heritage and future perceptions

Xue Huang, Lefa Teng, Wei Song, Lianne Foti and Yifan Huang

The beauty premium in online services: Driving trial adoption but not repeat purchases? Evidence from AI-based big data analysis

Lifang Peng and Wenjun Lyu

What drives sustainable consumption behavior? Empirical evidence from a three-stage hybrid analysis incorporating bibliometric, PLS-SEM, and NCA evidence

Bilal Mukhtar, Ali Hussain, Linda D. Hollebeek and Denni Arli

How immersive design features and relational cohesion jointly form consumer game loyalty

Gen-Yih Liao, Shih-I Tai, Yi-Jing Ciou, T.C.E. Cheng and Ching-I Teng

Beauty framed: How image format and faith shape female consumer responses to attractive model images in Muslim society

Ya-Hui Kuo and Steven Wielard

From interface to interaction: Unpacking the roles of social presence and frontline employee AI symbolization in AI-augmented service encounters

Jincen Xiao, Jingwen Ye, Yuxin Ni, Can Ding, Jing Quan and Shiyu Chen

Help or hurt? When platform filters contradict product attributes in online retail

Yukti Sharma and Alekh Gour

Hierarchical mechanisms of consumer adoption of AI-powered shopping guides: An integrated ISM, fuzzy DEMATEL, and Bayesian Network approach

Jinyang Xu, Wenjing Li, Xin Yan, Junping Xu and Yinan Li

The rhythm of indulgence: How time of day shapes hedonic consumption

Aojie Zhang, Jiarui Sui, Shoucong Carol Xiong and Jianhao Hu

Between automation and authenticity: The hidden emotional costs of generative AI in service work

Boyuan Zha, Yuchen Zhang and Zheng Jun

Designing circular retail strategies: A segmentation-based diagnostic of heterogeneous consumer responses

Hsunchi Chu

How lenient is lenient enough? Return policies for near-expired foods require extra compensation

Shuhui Gong, Jian Li, Guozhen Wang and Yue Li

Sustaining mobile payment habits abroad: Merchant warmth, competence, and the socio-technical foundations of cross-border continuance

Yuanfeng Cai and Timothy J. Lee

When, why, and how do intergenerational influences shape luxury consumption?

Madhumita Banerjee and Nicholas Ashill

Algorithmic ambivalence: How transparency shapes voice behavior in service platform gig workers

Lingyan Hu and Weiwei Liu

Optimizing sustainable packaging: How shared responsibility, consumer effectiveness, and message framing drive consumer engagement

Celie Ahn, Ho Jung Choo and Habin Kim

Make it seen, make it sold: Promotional label elements that elevate value and action in online-retailing

Amjad Hussain Laghari, Ping Han, Wali Muhammad Khoso and Shabana Memon

The digital afterlife: Navigating the ethical and temporal boundaries of grieftech perceptions and usage intentions

Emi Moriuchi, Linda D. Hollebeek, Moira K. Clark and Matthew Wright

Visual and verbal fit-diagnostic contextual cues and review helpfulness in online apparel reviews

Hyunmi Baek, Chaeeun Ko and Saerom Lee

AI-driven sentiment analysis of grape wine consumers: A comparative study between China and Italy

Qiankun Liu and Muhabaiti Pareti

When gamification overwhelms: Information load and reuse intention in online retail

Lea Galle and Stefan Roth

Gender-specific responses to product descriptions in online retailing: The mediating role of decision certainty

Marion Garaus, Elisabeth Wolfsteiner and Sandra Holub

How ERP-enabled digital transformation drives green innovation: Insights from qualitative inquiry and difference-in-differences analysis

Mohammed Abdulaziz Almansour, Zainab Mohammed Osman Kodai, Alwia Saeed Osman Zobair, Salwa Dirar Awad Mohammed, Gomaa Agag and Osman Alipour

Modularity in sustainable fashion: Reframing consumer goals for responsible consumption

Min Jung Kim and Chang, Hyo Jung (Julie)

Surface compliance or proactive expansion? How illegitimate tasks shape employee behavior towards customer service

Yanqing Liang, Ran Wei, Weipeng Liu and Ruonan Zhao

Beyond the monolith: Psychographic heterogeneity among silver-age online shoppers in an emerging market context

Suthamanee Thanaboonruang

Escaping reality, engaging audiences: How virtual background shapes engagement with virtual influencers

Martina Di Cioccio, Rumen Pozharliev and Matteo De Angelis

Enablers and inhibitors of word-of-mouth in ridesharing apps: a dual perspective on user involvement

Jungkun Park, Christine Ye and Yuhsuan Chen

Smart retail services and consumer loyalty: The role of artificial intelligence and big data in market competitiveness

Rong Xu and Yungo Deng

Rethinking sustainability messaging: When and how comparative demarketing outperforms traditional message framing strategies

Jeevan Lawrence, C. Manu, Nandakumar Mekoth and Kapil Khandeparkar

Initiators do not always get advantages: Interaction effects of brands' reciprocal roles and future self-continuity on consumers’ prosocial behaviors

Jin Sun, Zongchao Li and Jingshu Yang

When does beauty matter? Aesthetic design as a catalyst in advance selling

Linfeng Hu, Hanbin Jia, Lingmin Huang, Jiehui Zheng, Xuhong Ye and Qingguo Ma

Nudging online shoppers: Impact of AI-driven retargeting messages and timing on customer behavior

Tanu Jain and Ishani Patharia Chopra

Consumer acceptance of drone delivery services in China’s low-altitude economy: A comparative analysis of two delivery modes

Zhuangzhuang Wu, Yuxin Guo and Jaehoon Lim

Effects of realism design in virtual streamers for live commerce: The influence of form, behavior, and voice on consumers’ recommendation and purchase intentions

Qi Wang, Yuwei Wang and Wen Zhang

Who benefits from the refund-only policy? Consumers, platform, or retailer

Qingxian An, Lei Lei and Bin Cao

How AI-generated review summary transparency shapes online purchase intention: The dual mediating roles of perceived diagnosticity and algorithm trust

Fatma Alkhofaily and Amr Noureldin

When death looms, quiet shines: The quiet turn of luxury consumption under mortality salience

Habin Kim, Eunsoo Baek and Ho Jung Choo

Real-time prices and sustainability metrics in retail: Impacts on satisfaction, value, and repurchase intent

Yuhui Chen, Wei Guan and Jingyao Luo

Beyond four walls: How outdoor backgrounds enhance persuasion in live streaming e-commerce through authenticity perception

Wang, Ziyi (Violet), Jing Jiang, Lianshanyu Qi and Guoqing Guo

The digital gaze in retail encounters: AI face dialogues and consumer preference in the circular economy

Jun Yao, Yu Jia, Xin Wang and Ali Nawaz Khan

A cross-category analysis of vlog-induced cognitive and affective responses in consumer decision contexts

Jingsheng Chen, Jinming Liang, Peilin Chen and Biao Gao

Attentional navigators in digital retailing: How structural alignment of animation enhances decisional certainty

Minjing Peng, Lan Huang and David Michael Smith

How do consumers perceive digital nudging by agentic AI in E-commerce?

Vardhan Choubey and Debarun Chakraborty

Navigating economic recession: Reliance on reasons in consumer decisions

Xuejiao Lin, Jie Wang, Guoqing Guo and Zheng Zhang

The knowledge paradox in circular retailing: How consequence severity shapes purchase intentions for remanufactured products

Yi Wei, GuoHui Sun, ShengHui Wang and JiPeng Li

Endorsing sustainable luxury: How environmental and social engagements activate distinct inward- and outward-oriented consumer responses

Oxana Lahbib, Kessous, Aurélie and Pierre Valette-Florence

When algorithms speak: Boundary conditions of information adoption in AI- and user-generated content

Nannan Gong, Joohwan Seo and Huanzhen Liu

Ambient retail intelligence and algorithmic fairness: Exploring hyper-personalization, cognitive trust sustainable service and consumer loyalty in urban retail cafes

Gege Yang, Yu Zhou and Li, Míng

What makes a good match? Unveiling the seller-good fit effect on second-hand trading platforms: The mediation of trust and moderation of scarcity cues

Jingbo Yuan, Fengyi Chen, Kejie Lu and Xinyue Huang

Chasing green dreams: Understanding consumers’ willingness to pay for sustainability in hotel selection through dual-stage PLS-NCA

Yuqiao Liu, Joaquim Dias Soeiro, Khalil Hussain, Mana Khoshkam, Christy Yen Nee Ng and Erose Sthapit

The invisible power of technologies in luxury and role of consumers’ individual differences: The Paradox of Technological Sophistication

Andrea Sestino, Pedro Mir Bernal, Sádaba, Teresa and Simone Guercini

How consumer traits and perceived value affect recommendation intention in ride-sharing? A mixed-method inquiry using PLS-SEM and fsQCA

Yi Ding, Eldon Y. Li, Xiucheng Fan and Jiang Jiang

Jumping on the bandwagon: Emotional responses, attitude, and willingness to buy in luxury fine dining choices

Jacqueline K. Eastman, Gina A. Tran, F. Mark Case and Vincent Belier

Reshaping luxury offline: How experiential dimensions in brand-led leisure spaces drive consumer preference and premium willingness

Jiawei Miao, Jung Ick Lee and Hyowon Hyun

Omnichannel fulfillment quality and downstream retail outcomes: Evidence from Taiwan's convenience-store pickup market

Shih-Chin Lee, Stanley Y.B. Huang and Chih-Wen Ting

From ownership to access-based luxury consumption: The emergence of luxury fashion rental models

Mona Mrad

Is dissimilarity harmful? Unpacking effects of two dissimilarities between influencer and consumer reviews on review helpfulness

Yi Feng, Tianyuan Mei, Xinwei Wang and Dujuan Wang

AI perception in digital consumption: A multi-layered analysis of evaluation, discourse, and engagement

Ismail Bayram and Ugur, Naciye Güliz

Navigating trust and the personalization-privacy paradox in AI-driven e-commerce: A consumer pathway framework

Chi B. Vu, Wilson Ozuem, Michelle Willis and James Katz

In consumer goal pursuit: When does meaning over pleasure influence word-of-mouth?

Trang Thi-Thuy Duong, Liem Viet Ngo, Gavin Northey, Vicki Andonopoulos and Quan Ha Minh Tran

Comparing value co-creation dynamics in ride-hailing and P2P car-sharing: An actor-network and structural topic modeling approach

Ahmin Kwon and Heejin Lim

Corrigendum to “The packaging redesign modernisation dilemma: The relationship with familiarity, likeability, and its effect on purchase intent†[J. Retail. Consum. Serv. 92 (2026) 104800]

William Caruso, Jenni Romaniuk, Bill Page, Zachary William Anesbury, Rashid Saeed and John Williams

More to show, more to sell? The impact of mixed availability display in physical apparel retailing

Hui Wang, Qiguo Gong, Haili Yang and Siyuan Yi

Teenagers’ post-purchase choices are affected by motivation, opportunity and ability to process the information on expiration dates

Ewelina Marek-Andrzejewska and Anna Wielicka-Regulska

Branded from within: How ingredient branding shapes consumer perceptions and purchase behavior in service-based consumption

Han Jiang

When service robots become teammates and rivals: How dual role perceptions drive hospitality employees’ proactive customer service performance

Limin Zheng, Xin Liu, Abdulaziz Alshalfan, Hang Chen, Pu Zhou and Chang Sun

When green claims backfire: How consumer distrust fuels boycotts against greenwashers

Andrzej Szymkowiak, Marcin Adam Antoniak and Konuk, Faruk Anıl

Don't shop hungry? A receipt-based field study of hunger, shopping purpose, and unplanned purchasing

Sait Durgun, Çetinkaya, Berrak Deniz and Koç, Hakan

Decoding inconsistent online reviews in retail: Dual cues, product type moderation, and implications for consumer decision-making

Yong Liu, Qi Zhang and Xiaochun Liu

How AI-enabled checkout and social responsibility of grocery stores affect consumer behavior in the food retailing market

Junhong Chen, Zhifeng Gao, Dinglin Duan and Lisa House

The impact of degenerative and regenerative business practices on consumer norms and preferences

Gürs, Batuhan

When high-autonomy generative AI undermines “This is mineâ€: Psychological ownership in consumer co-creation

Yixuan Wu, Ziwei Guo and Minghao Li

Why do consumers keep consuming fashion, and what do they gain? The role of problem recognition style and collectivism

Hongjoo Woo, Daeun Chloe Shin, Naeun Lauren Kim and Sumin Lee

Status signal mixing strategy: A comparison between luxury goods and luxury services

Sungyeon Valerie Ryoo, Minjung Shin and Ki-Joon Back

From “Trash†to “Treasureâ€: Product transformation salience, green price premiums, and the AI backfire effect in luxury communication

Jialing Lin, Linyu Huang and Yubo Huang

How government subsidy and consumer eco-consciousness shape online retailers' digital green transformation? A study of Alibaba's green online retailing platform

Yifeng Peng, Kening Da, Lei Li and Baorong Guo

From service failure to relationship failure: Severity-ordered complaint narratives in public ride-hailing reviews

Teruel-Gutiérrez, Ricardo

When convenience backfires: Aligning checkout technologies with shopping motivations to prevent customer revenge

Volkan Yeniaras, Fulya Acikgoz and Bulent Menguc

From techno-sensory challenges to human-centered experiences: The paradox of Haptic–AI integration in luxury retail

Jiyun Kang and Jiarui Li

Mindset meets endorser: Implicit self-theories, influencer type, and condition-specific pathways to luxury brand attitude

Kunlun Xue and Joonheui Bae

Beyond speed and professionalism: Evidence from a discrete choice experiment on AI coach preferences

Yue Sun and Zhenghao Hou

Beyond buy now pay later adoption across markets: Consumer choices and the emergence of save now buy later

Milad Armani Dehghani, Alexandra Rese, Dionysios Karavidas, Noptanit Chotisarn and Yogesh K. Dwivedi

When headlines betray: The emotional cost of clickbait advertising on purchase intention

Qinhai Ma, Shiying Wang, Miaomiao Yan, Yuhan Yao and Liang Yao

Beyond utility maximization: A neurobehavioral model of consumer decision-making under economic incentives

Di Wu, Yue Xu and Zhein Li

Decoding the green choice: Unraveling the complex pathways of purchase intention for carbon-labeled products

Meng Sun, Xukuo Gao, Wan Wang, Li Han and Xiaodong Jing

The right bot for the right job: Aligning chatbot styles with shopping behaviors

Yui An and Hye-Young Kim