Journal of Retailing and Consumer Services

2008 - 2027

Current editor(s): Harry Timmermans

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 94, issue C, 2027

Customer segmentation using big data: implications for retail marketing

Tianyu Piao, Zhaoheng Dou and Sado Mai

Does positive attribute framing work better in promoting AI-powered services? Boundary conditions of the valence-consistent shift effect

Yueyan Wu, Chenzhuoran Lin, Chunyan Xie and Cai Yang

When AI disclosure makes charities seem less communal: The downside of disclosing AI-generated suggested donation amounts

Xiaotian Liu, Xi Song and Mai Nguyen

Charging confidence: How battery safety regulations shape electric vehicle purchase intentions through signaling theory and valence framework

Yang Zhou, Zhenya Robin Tang, Seongjin Kim and M.A. Shariful Amin

Unveiling the vital nexus of brand personality, loyalty, and love in luxury hospitality service within developing destinations: Moderating role of brand anthropomorphism

Jeewoo Yun, Hoang Tran Phuoc Mai Le and Jiseon Ahn

When automation hurts and when it helps: A context-contingent model of emotional burden and uplift across unmanned retail formats

Yu-Heng Chen and Kimyung Keng

Why consumers disengage from DTC brands: A stressor–strain perspective on mental fatigue and purchase avoidance

Neha Sharma, Himanshu Sharma and Pratibha Singh

The appeal of ugly-cute museum cultural and creative products: A benign violation theory and stimulus-organism-response perspective

Hejin Wang

Human vs AI-generated advertisements: What converts tourists into destination evangelists

Khalid Hussain, Zahra Behboudi, Wondwesen Tafesse, Maha Khamis Al-Balushi and Mirza Mohammad Didarul Alam

When AI designs look simple: Perceived luxuriousness as a driver of consumers’ willingness to pay

Xu, Tengyue (Tsuki), Xinyue Zhou and Xushan Sheng

From social disconnection to brand voice: Identity reconstruction and consumer engagement in brand activism

Hongyu Shi, Tianyu Piao and Song Lei

U-shaped versus linear? The impact of trajectory-based price reduction visualization on consumer purchase intention

Xiushuang Gong, Guangli Leng and Juan Wang

Manufacturer vs. Retailer live-streaming introduction strategy: Product quality perspective

Xujin Pu, Tiantian Ao, Wen Zhang and Yaping Fu

Ownership attribution and consumption objects evaluative bias: The role of female intrasexual competition in consumer evaluation

Xiaofei Li, Jia Jin and Yu Pan

Multiexperience: Core principles grounded in experience theory, theory of embodied cognition, and schema theory

Sahil Dua, Weng Marc Lim, Shilpi Jain and Varsha Khattri

From trash to treasure: How exclusivity influences quality perception across different recycled materials in luxury fashion

Anqi Yu, Veroline Cauberghe and Shubin Yu

Can algorithms care? Algorithmic empathy and consumer trust in AI-mediated service encounters

Wenxiao Zou and Fei Wan

How travel influencers persuade: The role of inspiration, emotional connection, and trust in shaping follower behavior

Leslie Cuevas, Jing Li and Heesu Han

After dark, until the weekend: How temporal misalignment shapes consumer responses to anthropomorphic AI

Yixing Yang

How AI service persona drift erodes consumer trust through relationship discontinuity

Luote Dai, Ruonan Tu and Juheng Li

Beyond transparency: Moderating roles of personalization and need for cognition in explainable AI (XAI) recommendations and perceived fairness

Huh, Jennifer (Yeeun), Garim Lee and Terry Haekyung Kim

Sponsored visibility and attention allocation in E-commerce marketplaces: Evidence from a multi-country Amazon search panel

Munise Hayrun SaÄŸlam

Integrating sustainability and customization in retail: A cost-benefit analysis of dual-channel strategies

Wukang Zhang, Lishu Zhang and Zhang Lei

How to enhance employees’ emotional, cognitive, and intentional readiness for retail automation in the fashion retail industry: A mixed PLS-SEM, NCA, and fsQCA study

Sun, Xun (Catherine) and Jung Ha-Brookshire

From sociotechnical affordances to sustained engagement: Unraveling the sequential mediating roles of online flow state and virtual community experience on China's barrage video platforms

Hua Pang, Chenyang Jin, Yang Ruan, Tong Wang, Xinran Yan and Yuting Zhu

Social media advertising exposure and social media fatigue: The buffering role of advertising literacy

Nianlin Li and Changchun Xuan

Click, try, luxe: The role of AR virtual try-ons in shaping customer experience for luxury retail

Megha Bharti and Anjuman Antil

When assurance fits the risk: Platform and third-party assurance in circular retail

Yadong Li, Ahmad Firdhaus Arham, Xingyi Wang and Mohamad Zuber Abd Majid

AI disclosure and advertising effectiveness: The uncanny valley of mind and the buffering role of brand strength

Li Mo, Ningxuan Zhu, Yusi Wu and Fengyi Deng

The effect of environmental concern on green product choice under different cognitive loads

Wenbo Li, Leixing Wu, Xiu Cheng, Xiao Zheng and Chengjiang Li

Loss or gain? Examining the intervention and spillover effects of message framing on restaurant food waste behavior

Lijie Shan, Yuhan Jin, Yiming Xu, Lingling Xu and Xiaolin Liu

When employees mistreat service robots: Customer moral reactions, behavioral contagion, and service provider evaluation

Taeshik Gong and Yu-Shan Huang

Helpful or hollow? fit-to-feel alignment in proactive AI travel communication

Melody Zhirui Zhou and Timothy J. Lee

Exploring consumer responses to near-expiration food products: The effects of original product price and display location

Hsiu-Hua Chang and Cai-Ting Zhong

No one is watching: AI service agents and the rise of unethical consumer behavior

Espartel, Lélis Balestrin, Simoni F. Rohden and Araújo, Clécio Falcão

How online communities motivate gaming goal pursuit and recurring community visits

Sheng-Pao Shih, Yi-An Lin, Tzu-Ling Huang, Gen-Yih Liao, Alan R. Dennis and Ching-I Teng

Consumer psychological pathways to pro-environmental purchase of specialty freshwater fish: Mediating effects of risk perception and moderating effect of dietary cultural conservatism

Xueming Wang, Tao Shen and Jianming Zheng

Work with or work alone? How AI involvement in healthcare consultations shapes consumer responses to service failure

Lifeng Chen, Bo Huang and Siti Nor Bayaah Ahmad

The power of virtual identities: How priming actual and ideal selves shapes cool brand preference

Xue Huang, Lefa Teng, Chuluo Sun, Hongyan Wang and Lianne Foti

Whimsical threat? The impact of virtual influencers’ cuteness on compensatory consumption

Shan Li, Minjie Zhou, Yuning Huang and Hongnai Zhang

Too much memory, too little trust? How AI customer service memory depth violates relational boundaries in retail service

Luote Dai, Juheng Li, Shengyu Gu and Guanqun Lin

Product essence in avatars: How visual attribute mapping influences avatar effectiveness in online product displays

Xiao Yan, Yuyi Lv and Chen, Hanyu (Yuki)

Hidden in plain sight: service quality gaps in retail self-service systems

Maike Netscher, Stephanie Jordan, Sven M. Laudien, Alexander H. Kracklauer and Christian Schieder

Beyond reviews: Operating-environment cues and consumer decision making on digital service platforms

Wensheng Huang, Runtong Zhang, Xiaochen Wang and Butian Zhao

Human likeness and behavioral authenticity in virtual influencers: Effects on consumer responses and underlying mechanisms

Tong Zhao, Xihui Zhang and Kaisheng Di

When public meets private: How dual digital channels reshape subscription E-commerce

Yating Zhong, Yuan Sun and Liangfei Qiu

Beyond the meal: How restaurant health positioning and language–platform context shape the relationship between sensory language and restaurant ratings

Hongzhi Ran, Chunchun Chen, Tingting Fan and Jianping Huang

Out of space? How human density influences satisfaction in premium services

Annalisa Fraccaro, Parguel, Béatrice and Anastasia Stathopoulou

Too smart for comfort? How neural inference depth shapes consumer adoption of brain–computer interfaces

Na Zhao, Nik Mohd Hazrul Nik Hashim, Zhen Liu, Nakaya Kakuda and Shuyang Si

Post-adoption interaction burden and selective avoidance intention in autonomous delivery services: A stressor-strain-outcome perspective

Xinyu Yao, Kevin X. Li, Yi Xiao and Guanqiu Qi

Who designs what matters: How design task allocation affects consumer attitude towards Human-AI collaborative design?

Cunxin Tao and Peiyao Cheng

Passing the buck: How numerical information influences consumer food waste

Manze Li, Hanxiang Luo, Zhaoyang Xiang and Tianwei Xie

Visible recommendation dominance in digital retail interfaces: Balancing algorithmic guidance and consumer agency

Prince Owusu, Nianxin Wang, Zhiwen Li and Akoto Yaw Omari-Sasu

Consumer or platform in control? Responsible AI governance and its unintended consequences in smart retail supply chains

Zhiqian Fan, Qi Chen and Yongrui Duan

Consumers' servitization experience: Implications for perceived social value and preference for local brands

Josep Rialp, Escandón, Diana, Maryam Vaziri and López, Pilar

The storyteller matters: How mega- and micro-influencers shape narrative and emotional engagement in luxury user-generated content

Chaeyeon Park and Minjung Cho

The endorsement paradox: Unpacking the mechanisms of brand betrayal and consumer retaliation in the digital era

Tran Hai Ly, Nguyen Kim Thao, Lai Minh Sang, Nguyen Thi Ha Giang, Tran Huyen Tran and Pham Thi Chuc An

Delays before shipment: How seller fulfillment time shapes consumer return behavior

Jiarui Sui, Chan Li and Chen, Hanyu (Yuki)

How body-shape diversity in virtual-fitting displays drives customization intention

Dongqin Xia, Lefa Teng, Xinran Wang, Mengmeng Zhang and Lianne Foti

The algorithmic bias in creative legitimacy attribution

Jun Bao, Jiajia Pan and Shanru Ai

Extending sustainable consumption after EV purchase: Green signals and purchase intention toward green EV insurance

Yimeng Zheng, Zhao Chen and Xuepeng Qian

Beyond functionality: How information cues shape green purchasing through utilitarian and emotional value

Hao Zheng, Aizhong He, Ayong Li and Bingqian Zhou

Traveling with imagined companions: How ACGN-merch interactions influence well-being and loyalty

Li, Ting (Tina), Si Wen, Wanjin Liu, Xinyi Yao and Ping Li

Empowered generative artificial intelligence in retail service recovery: Recovery justice, customer effort reduction, trust restoration, and purchase behaviour

Yanjun Qi and Gomaa Agag

When a service robot wears the brand's color: The robot-brand color alignment effect in retail encounters

Woojung Chang and Kyoungmin Lee

Modeling online compulsive buying behavior: The effect of social media addiction, impulsive buying behavior, stress, anxiety, and materialism

Fourat Ben Amor

Online retail sales events: Examining the consequences of intrusive social media advertising

Sharon Sutherland, Shasha Wang, Gary Mortimer and Charmaine Glavas

Motivated by differentiation or assimilation: How consumer motives shape luxury channel use

Ruonan Zhang, Camilla Eunyoung Song, Minqing Liu and Esterina Nervino

Urban popular eventscape and destination image: Scale development and testing an emotion-based mechanism

Hao Wang, Timothy J. Lee, Jun Hyuk Lee and Chi Kin Lou

What drives environmentally friendly packaging choices? Evidence from an in-store field study of real shopping behavior and psychological determinants

Pia Drechsel, Alexander H. Kracklauer, Klaus Menrad and Thomas Decker

Beyond the green purchase: How emotional decay reshapes the dual pathways from eco-product experience to repurchase loyalty and prosocial engagement

Xun Zhu, Xingchen Yang and Yuan Li

GenAI-powered personalization, green economy transition, and sustainable retail performance: Time-varying panel evidence across emerging and developed markets

Haldun Turan

Perceived financial constraints and consumer responses to anthropomorphic service robots

Xiaozhi Huang, Xiaoyi Qu, Xin Cao and Meiting Wei

Ethical service governance and loyalty-related intentions in generative AI subscription services: The mediating role of trust

Zhenyu Wang, Zenan Lu and Jianmin Wang

The double-edged sword of referral rewards: How metacognitive inferences and community structure shape crowding-out patterns in high-involvement markets

Kai-Chieh Chia, Chih-Chen Hsu and Liang-Tay Lin

Consumer decision patterns in sustainable mobility: A cross-cultural digital perspective

Jingyao Luo, Peilin Chen, Fengtao Guang and Jinhan Chen

How chatbot eating-action language shapes food purchase responses?

Jialiang Chen, Geng Li, Jing Chen, Siqin Wang and Wenxin Ke

Front-of-Pack Nutritional Labels as retail demand cues: Evidence from five voluntary-labeling markets

Mazzù, Marco Francesco, Alessandro Casadei and Angelo Baccelloni

When AI ads backfire: Deconstructing consumer backlash to GenAI advertising

Sigurd Birk Heimstad, Tarje Gaustad, Wondwesen Tafesse and Anders Hauge Wien

When tourism becomes a launch event: Developing a motivation scale for space-launch tourism

Melody Zhirui Zhou, Sunghyup Sean Hyun and Timothy J. Lee

How AI-enabled job non-routinization shapes service employees’ individual ambidexterity: An adaptive structuration theory for individuals perspective

Anya Li and Aamir Ali

The impact of help-seeking cues in video posts on user engagement

Ke Ma, Zihan Jiang and Weizheng Sun

Ex-post customer reference effects of lead-time quotation in an online waiting experiment

Valery Pavlov, Riccardo Mogre and Tava Lennon Olsen

Disclosing early or late? The interactive effects of AI disclosure timing and advertisement appeal on consumer attitude toward advertising

Yang Zhang and Kai Chen

When do consumers trust AI? The moderating roles of service orientation and social class in human-AI service robot collaboration

Zhiyong Yang, Zhenzhong Ma, Yating Wang and Yilin Guo

Bridging the perception–behavior gap through digitalization in the OCOP market: the role of QR code–enabled blockchain systems and consumers’ literacy

Nguyen Le, Tu Dieu Thai, Hanh Thi Hong Nguyen, Mai Thi Xuan Tran and Hoa Thi Lien Nguyen

How digital mediation shapes patronage of hidden consumption spaces

Enjia Zhang, Jingxuan Hou, Qian-Cheng Wang and Xuan Liu