Journal of Retailing and Consumer Services

2008 - 2026

Current editor(s): Harry Timmermans

From Elsevier
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Volume 92, issue C, 2026

FOMO-driven binge-scrolling and eudaimonic wellbeing

Farrah Zeba, Linda D. Hollebeek, Ankit Kesharwani, Musarrat Shaheen and Arvola, René

How AI involvement affects curiosity and content engagement in AI-generated advertisements

Songmee Kim and Erin Cho

Who considers, who owns? Multi-study evidence on the behavioral process of cryptocurrency adoption in the United States

Erin B. Fitz and Kyle L. Saunders

Vlogs as retail touchpoints to influence consumer interest: A mixed-method approach combining SEM, fsQCA, and LDA topic modeling

Yijing Wei, Jisu Yi and Heejin Kim

Vector-based Retail Gravitation and store survival: Evidence from São Paulo pharmacies

Felipe Augusto Xavier Uchida and Almeida de Magalhães Cipparrone, Flávio

Is gamification always beneficial? Exploring non-monotonic consumer motivation and progress framing in gamified loyalty programs

Jiyoung Hwang and Laee Choi

When ‘Pay Later’ means ‘Pay Now’: How deferred payment options shape choice

Pritam Kumari and Sanjeev Tripathi

The voice or the script? Unlocking AI agent persuasion through modality and mental imagery

Mai Nguyen, Mojita Barari and Yunen Zhang

Neuroadaptive retailing: Integrating multisensory biometrics and predictive emotion modelling to decode consumer immersion in hybrid shopping environments

Xiaolong Qiao, Laibin Wang and Muhammad Zain

Service over self: A dyadic perspective on customer stewardship control in frontline service encounters

Rashid Mushtaq, Baljeet Singh and Bharadhwaj Sivakumaran

The tyranny of choice: Unpacking the dual nature of channel decision autonomy in shaping consumer stickiness and costly switching in omnichannel retail

Wenqi Wang, Haiyan Hua, Luanyi Zeng and Hong Wang

Digital nudging and eco-friendly Choices: A cross-national study on sustainable consumer behavior in mobility-as-a-service (MaaS) platforms

Chan Bao

Mindful travel in the digital age: How immersive technology transforms value-driven well-being into brand evangelism

Mahnaz Mansoor, Ibrahim A. Alibrahim, Tariq Iqbal Khan and Muhammad Ali

Exploring intention to drone food delivery: A unified model of UTAUT2, risk and consumer innovativeness

Haoyang Wu, Zhenghan Zhang, Yuntao Guo and Xinghua Li

Mapping cross-platform personalization: How path configurations impact ad effectiveness

Wenjing Zhao, Yaping Chang, Jun Yan and Shaowei Chai

Should AI express emotion? Mitigating the negative effect of AI emotional expression on usage intention

Nan Zhang, Yupeng Mou, Zhihua Ding and Jing Huang

Quiet luxury and minimalist values: Longitudinal evidence on sustainable luxury consumption

Khanh Huy Nguyen, An Khang Trinh and Mai Dong Tran

Predicting the unpredictable: How behavioral predictability displays enhance service quality perceptions through cognitive ease

Liangbo Zhang, Linjian Zhang, Yiqiu Zeng and Xiaoxiao Niu

When taste meets color: How spicy food consumption influences consumers’ preferences for high-saturation visuals

Shuyu Lei and Jiangang Du

Should AI disclose diagnostic uncertainty? Understanding consumer responses through the lens of information diagnosticity

Wanshu Niu, Jing Fang and Wuke Zhang

The relational power of friendly AI shopping assistants: A serial mediation model of sense of care, reliance, and stickiness intention

Woojin Choi

Explainable fake review detection: A hybrid deep learning model for E-commerce platforms to enhance customer trust

Abhishek Jakhar and Ajay Indian

Motives for online order tracking and customer behavior during the waiting period

Alison Watkins, Carter Morgan, Seckin Ozkul and Philip Trocchia

The effects of coupon redemption on customer lifetime value and spillovers

Rin Tsujikawa, Ryoya Nakano and Takahiro Hoshino

A multi-study examination of gamers’ switching intention and behavior from pirated to authentic video games: Moral cleansing and push-pull-mooring

Houcai Wang, Zhenya Robin Tang and M.A. Shariful Amin

The packaging redesign modernisation dilemma: The relationship with familiarity, likeability, and its effect on purchase intent

William Caruso, Jenni Romaniuk, Bill Page, Zachary William Anesbury, Rashid Saeed and John Williams

Content is king: How content characteristics of short-video advertising drive advertising performance

Jingpeng Li, Qinchang Shen, Max Kei Yin Fong, Mingyang Wang and Yongyue Bie

AI-chatbots’ positive emotional expression may backfire: A perspective of emotional intensity

Hao Wu and Guoxin Li

AI-enabled complaint handling and customer recommendation: A quasi-experimental difference-in-differences (DiD) perspective

Mansour Alyahya, Gomaa Agag and Mohamed Abdelwahab

Are frictionless experiences always beneficial? Customer loyalty consequences of Single Sign-On (SSO) onboarding

Hakyung Lim and Seungwook Jin

The selling-oriented versus customer-oriented retail chatbot and effects on customer satisfaction

Söderlund, Magnus and Meriem Moutawakil Andersson

Beyond the top hits: How generative AI recommendations reshape consumer choice in music streaming services

Hyeonyeong Shim and Dongyeon Kim

Revisiting customer loyalty in the digital age: How loyalty enhances sales performance through high-quality reviews

Zhanhe Du, Ziwei Xiao, Chenhui Xiong, Zelong Wei, Chencheng Shi and Xiuwu Liao

Reshaping electronic word-of-mouth and commitment to second-hand high-end fashion with blockchain-enabled sustainability information: Comparing Vietnam and France

Khoi Minh Nguyen, Van Anh Nguyen, Chau Ho Diem Nguyen, Trang Thao Huynh, Tran Phuong Dung, An Quach and Ngan Thanh Nguyen

Designing persuasive chatbots: Cross-market evidence on cognitive and affective pathways in AI-mediated retail interactions

Gang Yang, Qiushi Du, Wanhaun Cai, Ying Fang and Gomaa Agag

Unity of knowledge and action: exploring how hotel low-carbon message framing and policy narrative attributes affect consumer low-carbon behavior

Niantao Jiao and Jiahao Zhang

Exploring the process of consumer empowerment: The role of perceived control in consumer power

Sanam Akhavannasab and Holger Roschk

Humans vs. AI in social science research: Rivals or allies in understanding consumers?

Pelegrín-Borondo, Jorge, Cristina Olarte-Pascual, García-Milon, Alba and Francisco Javier Martinez-de-Pison

More flexible or more rigid? A study on the double-edged sword effect of Gen AI usage dependence on employees’ emotional labor

Shi Yunxia, Guo Zhenpeng, An Hui, Zhang Bu and Yu Lingling

Framing the attitude-behavior gap as structural disconnection: A dual-level diagnostic of customer experience quality

Hikaru Goto

How ‘Dark Triad’ traits shape online rating behaviour: The moderating role of psychological need satisfaction

Jingjing Guo, Yi Meng, Shasha Wang and Gary Mortimer

When influencers make us feel better: How upward comparison emotions shape well-being?

Kerong Li, Eugene Cheng-Xi Aw, Garry Wei-Han Tan and Ki, Chung-Wha (Chloe)

Structural drivers of sales in omnichannel retailing

Boram Lim, Taewan Kim, Dongyoup Kim and Yihan Chiu

Not all AI failures are equal: How failure type and user relationship norms shape retention in healthcare chatbots

Yan Jin, He Peng, Zhuo Sun, Xiao Han Zhang, DanDan Zhang and Jin Zhang

Influence of technological integration and design aesthetics on consumer engagement in digital marketing campaigns

Wang Lin and Jiaxin Luo

AI vs. human models in fashion brand advertising: A schema theoretical perspective on consumer responses

Sanghee Kim

“Heart it or cart itâ€: The mere placement effect and its impact on purchase likelihood

Sukriti Sekhri and Sanjeev Tripathi

The dual-path impact of early check-in convenience on traveler value: A contextualized study based on spatial-temporal behavioral intentions

Linming Li and Song Huang

When parents become guests and staff become guardians: A dual-path mechanism model

Hao Wang, Brent Moyle and Timothy J. Lee

Unpacking the “uncertainty-revelation†mechanism: How consumer innovativeness motivation and sensation seeking drive blind box consumption intentions

Yi-Wei Chang

Development of a mobile application for shelf planogram control using artificial intelligence

Medya Tanrikulu and Adnan Corum

From technological signal to behavioral response: Unraveling the influence of blockchain traceability labels in fresh e-commerce

Yi Mei and Nianqi Deng

Process reveal or product display? The impact of product presentation strategy on consumer engagement in short-video marketing

Qiang Yang, Qianqian Han, Tianze Zhang and Yanqing Lin

Returns foresight: Explainable machine-learning models to predict and reduce product return propensity in omnichannel apparel retail

Xiao Chen, Muhammad Haron and Mammadova simuzar Sultan

When consistency signals distinctiveness: How univalent reviews elevate perceived uniqueness and purchase of plant-based meat alternatives

Hoa Thi Pham, Duong Anh Dang and Trang Phuong Ngoc Nguyen

Why a human image is better than a human illustration in social media advertising

Maher Georges Elmashhara, Sofia Salgado Pinto, Yasmine Nabih and Leonor do Nascimento Rocha

Does consistency matter? The role of signal congruence in driving purchase on peer-to-peer platform

Yanan Shi

Facing sustainability: How visible facial recognition authentication spurs green consumption via self-enhancement

Zixuan Huang, Liang Wang, Rob Law and Xiaoxiao Qi

The influence of social crowding on consumers’ product tactile information preference: The mediating role of self-threat

Xiaofei Zhang, Yaqi Cui and Jiamin Li

Gamified loyalty programs in online grocery retail: A mixed-methods investigation of consumer engagement and behaviour

Lingli Qing, Guili Deng, Zenglu Zhang and Shunhao Mai

Dual impact of live-streaming e-commerce on non-live sales: Evidence from Douyin

Xiaoyi Wang and Zikun Chen

Virtual advocates for sustainability: How influencer type and message congruence shape consumer responses in emerging markets

Mennatallah Elkashif, Yousra Bakr and Ahmed Taher

Corrigendum to “AI vs. human models in luxury and fast-fashion brand advertising on social media: A schema-theoretical perspective on consumer skepticism†[92 (2026) 104820]

Sanghee Kim

The symphony of service: How consumers evaluate multi-stakeholder travel contexts

Mihai Orzan, Anjala S. Krishen, Maria Petrescu, John Gironda, Michael T. Lee and Robyn L. Raschke

“They deserve it†vs. “That's Cruelâ€: Consumer responses to service-delivery robot abuse

Haithem Zourrig, Pezhman Lamei and Kamel El Hedhli

Wise sage or goofy performer: The double-edged sword effect of chatbots using Chinese Xiehouyu on prosocial consumer behavior

Jialiang Chen, Siqin Wang and Wenxin Ke

When the self meets the machine: Self-Schemas, symbolic fit, and engagement in AI–human service systems

R.B. Anagha, S. Sreejesh and Venkataraman Sankaranarayanan

The impact of social exclusion types on consumers’ green product purchase intentions

Jian Gao, Liyu Tang and Rui Zhang

The effort heuristic in the generative age: Why consumers aesthetically appreciate AI art but refuse to pay

Hai-hua Hu, Yijia Xu, Jiarui Hong, Sitong Chen, Xinyang Hou, Jiayu Su and Jingjing Tao

When AI advice backfires: Field experimental evidence on personalization, intrusiveness, and purchase behavior

Alwia Saeed Osman Zobair, Zainab Mohammed Osman Kodai, Mohammed Abdulaziz Almansour, Salwa Dirar Awad Mohammed, Gomaa Agag and Osman Alipour

Conversational service interactions in omnichannel luxury furniture retail: Insights from a longitudinal case study

Elisabetta Savelli and Ilaria Vella

Investigating the dynamic impact of customer traffic on sales performance: An empirical study of livestream e-commerce

Xuedong Liang, Zhentang Liang, Yunying Zhao and Peng Luo

Will sustainable energy consumption be sustained? Unveiling environmental concern as a catalyst for green energy gratification: An integrated application of SEM and fsQCA

Rajesh Desai and Avani Raval

When “nonsense†makes sense: Effects of non-informational speech by virtual streamers in livestream commerce

Jiale Huo, Runnan Wang and Qiang Yang

Luxury resale and brand equity: Motivation-based value appraisals and first-hand benchmarks

Qian Zhang, Dongyoup Kim and Dong Soo Kim

Drivers and outcomes of customer engagement in livestreaming commerce

Irfan Hameed, Kamran Khan, Muhammad Waqas, Yuksel Ekinci and Gao Jiamin

When fast is not always better: How temporal metaphors shape continuous watching in live-streaming commerce

Yanzhe Yuan, Jiraporn Surachartkumtonkun, Wei Shao, Haroon Iqbal Maseeh and Yaning Zhang

Relationship orientation Vs functional cues- a mixed methods study of the factors determining private label brand preferences

Nataraj Balasubramanian, Srinivasan Sudha and Nancyprabha Pushparaj

Omni-channel grocery forecasting: Channel differences in forecastability and predictive signals

Boram Lim, Sofia Cavieres, Wen Jing Han and Lee, Hyeong-Tak (Tak)

From virtual to real: How live-streaming scenario and linguistic style drive travel intention in TEcLS

Shuqian Yang and Biao Luo

The effect of green advertising appeals and consumer identity on purchase intention: The moderating role of corporate social responsibility perception

Xiaoxin Fang, Zhenzhong Zhu, Wenxue Li and Fu Liu

Voice image meets communication style: How audio-visual congruence shapes satisfaction with voice assistants

Weiyao Kang, Guangmei Yang and Bingjia Shao

LDA-SEM-fsQCA analysis of AI digital human anchor traits on consumers’ purchase intention in agricultural e-commerce: A mixed-methods study

Jinpeng Wen, Xiaohua Li, Hejia Wan, Guanren Yang and Xiaorong Cui

When health warnings backfire: The inverse effect on fast food consumption under different framings

Xiyu Chen, Xi Yang, Xiaoxuan Wang, Yushi Jiang and Xintao Yu

Complexity masks your secrets: Secrecy salience drives consumer preference for complex product packaging

Gus Guanrong Liu, Daren Shen and Siyun Chen

Augmented reality and consumer well-being in retailing: A SEM–ANN analysis

Behzad Foroughi, Morteza Ghobakhloo and Hsuan Hsu

Winning hearts or backfiring? The double-edged sword effect of over-service on customer positive experience

Peng Xie, Lu Ma and Ye Wei

Age cues in advertisement: How regulatory orientation shaping consumer preference

Yuxuan Zhao, Tianran Wang and Xiucheng Fan

Macroeconomic psychology and green consumption: The influence of consumer confidence

Qinhai Ma, Liang Yao and ShiYing Wang

Anthropomorphic AI in retail: Machine, assistant, or coworker?

Jungkun Park, Yuhsuan Chen and Minsoo Kim