Business Horizons

1958 - 2025

Current editor(s): C. M. Dalton

From Elsevier
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Volume 57, issue 6, 2014

Say yes to Facebook and get your customers involved! Relationships in a world of social networks pp. 695-702

Hélia Gonçalves Pereira, Maria de Fátima Salgueiro and Inês Mateus

Digital marketing and social media: Why bother? pp. 703-708

Maria Teresa Tiago and Jose Cristóvao Veríssimo

Customer loyalty through social networks: Lessons from Zara on Facebook pp. 709-717

Ana Margarida Gamboa and Helena Martins Gonçalves

Business performance and social media: Love or hate? pp. 719-728

Jordi Paniagua and Juan Sapena

Click-and-Mortar SMEs: Attracting customers to your website pp. 729-736

Eva Lahuerta Otero, Pablo A. Muñoz Gallego and Renée M.E. Pratt

Inside your social media ring: How to optimize online corporate reputation pp. 737-745

Paola Barbara Floreddu, Francesca Cabiddu and Roberto Evaristo

Corporate communication, sustainability, and social media: It's not easy (really) being green pp. 747-758

Anne H. Reilly and Katherine A. Hynan

Volume 57, issue 5, 2014

Applications of business analytics in healthcare pp. 571-582

Michael J. Ward, Keith A. Marsolo and Craig M. Froehle

Analytics in empirical/archival financial accounting research pp. 583-593

Michael Crawley and James Wahlen

Supply chain analytics pp. 595-605

Gilvan C. Souza

Solving the problems of new product forecasting pp. 607-615

Kenneth B. Kahn

Collaborative projects (social media application): About Wikipedia, the free encyclopedia pp. 617-626

Andreas Kaplan and Michael Haenlein

Marketing retirement—or staying on the job pp. 627-635

Betsy DuBois Gelb and Teri Elkins Longacre

Equity-worthiness and equity-willingness: Key factors in private equity deals pp. 637-645

Arturo Capasso, Rosario Faraci and Pasquale Massimo Picone

Why implementing corporate innovation is so difficult pp. 647-655

Donald F. Kuratko, Jeffrey G. Covin and Jeffrey S. Hornsby

Volume 57, issue 4, 2014

Manufacturing outsourcing, onshoring, and global equilibrium pp. 463-472

David Owen Kazmer

Revenue-sharing contracts across an extended supply chain pp. 473-482

Bo van der Rhee, Glen Schmidt, Jack A. A. van der Veen and V. Venugopal

An improved method for managing catastrophic supply chain disruptions pp. 483-495

James R. Bradley

Using social and economic incentives to discourage Chinese suppliers from product adulteration pp. 497-508

Christopher S. Tang and Volodymyr Babich

Managing supply-demand risk in global production: Creating cost-effective flexible networks pp. 509-519

Brian Tomlin

1 > 2? Less is more under volatile exchange rates in global supply chains pp. 521-531

Burak Kazaz

Line, line, everywhere a line: Cultural considerations for waiting-line managers pp. 533-539

Graham Gillam, Kyle Simmons, Donald Stevenson and Elliott Weiss

Volume 57, issue 2, 2014

The game plan for aligning the organization pp. 189-201

Stephan M. Wagner, Kristoph K.R. Ullrich and Sandra Transchel

Robust supplier relationships: Key lessons from the economic downturn pp. 203-213

Lisa M. Ellram and Daniel Krause

The leadership disease...and its potential cures pp. 215-224

Craig L. Pearce and Charles C. Manz

Bringing product and consumer ecosystems to the strategic forefront pp. 225-234

Mayukh Dass and Shivina Kumar

Diversity challenge: An integrated process to bridge the ‘implementation gap’ pp. 235-245

Rossella Riccò and Marco Guerci

What women want: Creation of a luxury brand pp. 247-257

Judy Park

Applying great management in a state agency: Indiana BMV's journey from worst to first pp. 259-268

Douglas R. Austrom and Timothy T. Baldwin

Prime time: The strategic use of subconscious priming to enhance customer satisfaction pp. 269-277

Robert C. Ford

Reduce product counterfeiting: An integrated approach pp. 279-288

Anne E. Wilcock and Kathryn Boys

Volume 57, issue 1, 2014

Why domestic outsourcing is leading America's reemergence in global manufacturing pp. 27-36

John A. Pearce

Diagnosing a firm's internal environment for corporate entrepreneurship pp. 37-47

Donald F. Kuratko, Jeffrey S. Hornsby and Jeffrey G. Covin

It's a secret: Marketing value and the denial of availability pp. 49-59

David Hannah, Michael Parent, Leyland Pitt and Pierre Berthon

Utilizing the access value of customers pp. 61-71

Puqing Lai

Communication essentials for female executives to develop leadership presence: Getting beyond the barriers of understating accomplishment pp. 73-83

Anett D. Grant and Amanda Taylor

How can we make this work? Understanding and responding to working parents of children with autism pp. 85-95

Charles R. Stoner and Julia B. Stoner

Shedding gender stigmas: Work-life balance equity in the 21st century pp. 97-106

Erica M. Southworth

Planning and implementing effective service guarantee programs pp. 107-116

Barry Berman and Anil Mathur

Competing in network markets: Can the winner take all? pp. 117-125

David P. McIntyre and Asda Chintakananda

Strategic roads that diverge or converge: GM and Toyota in the battle for the top pp. 127-136

Shamsud D. Chowdhury

Volume 56, issue 4, 2013

A Eurasian (or a Soviet) Union? Consequences of further economic integration in the Commonwealth of Independent States pp. 411-420

Christopher Hartwell

RMB exchange rate and trade balance pp. 421-432

Gang Yi

International strategies of mid-sized firms: A comparison of Indiana and Guangdong Province pp. 433-441

Zheng Ping Fu and Marjorie A. Lyles

Chinese foreign direct investment in the United States: Location choice determinants and strategic implications for the State of Indiana pp. 443-451

Dennis Kelley, Joshua Klatte Coner and Marjorie A. Lyles

Lessons learned from Brazilian multinationals’ internationalization strategies pp. 453-463

Ronaldo C. Parente, Álvaro Bruno Cyrino, Nicole Spohr and Flavio Carvalho de Vasconcelos

The neglected need for strategic renewal in emerging markets: Lessons from Vietnam in transition pp. 465-471

Markus Taussig

Profitable growth: Avoiding the ‘growth fetish’ in emerging markets pp. 473-481

Nan Zhou, Seung Ho Park and Gerardo R. Ungson

A few good women at the top: The China case pp. 483-490

Shimin Liu

Beyond cops and robbers: The contextual challenge driving the multinational corporation public crisis in China and Russia pp. 491-501

Meng Zhao

Volume 56, issue 3, 2013

A Facebook ‘friend’ request from the boss: Too close for comfort? pp. 291-300

Joy Van Eck Peluchette, Katherine Karl and Jason Fertig

Inaction speaks louder than words: The problems of passivity pp. 301-311

Sally J.F. Baron

How much is too much? The limits to generous treatment of stakeholders pp. 313-322

Jeffrey S. Harrison and Douglas A. Bosse

Evaluate your business school's writings as if your strategy matters pp. 323-331

John L. Cotton and Alex Stewart

Resilience: Continuous renewal of competitive advantages pp. 333-342

Eduardo de Oliveira Teixeira and William B. Werther

Entrepreneurial resilience during challenging times pp. 343-350

Amanda Bullough and Maija Renko

It's how you frame it: Transformational leadership and the meaning of work pp. 351-360

Dean J. Cleavenger and Timothy P. Munyon

Spontaneous virtual teams: Improving organizational performance through information and communication technology pp. 361-375

Yu Tong, Xue Yang and Hock Hai Teo

Getting the right payoff from customer penalty fees pp. 377-386

Stephen S. Tax, Kim, Young “Sally” and Sudhir Nair

From avatars to mavatars: The role of marketing avatars and embodied representations in consumer profiling pp. 387-397

Brian E. Mennecke and Anicia Peters

Volume 56, issue 2, 2013

Contending with Chinese counterfeits: Culture, growth, and management responses pp. 141-148

Alan Zimmerman

Effectiveness of anti-piracy technology: Finding appropriate solutions for evolving online piracy pp. 149-157

Hasshi Sudler

Protecting your brand against the heartbreak of genericide pp. 159-166

Michael G. Walsh

Technology designed to combat fakes in the global supply chain pp. 167-177

Ling Li

Are U.S. exports influenced by stronger IPR protection measures in recipient markets? pp. 179-188

Tani Fukui, Alexander B. Hammer and Lin Z. Jones

The challenge of curbing counterfeit prescription drug growth: Preventing the perfect storm pp. 189-197

Peggy E. Chaudhry and Stephen A. Stumpf

Toward a compelling customer touchpoint architecture pp. 199-205

Anirudh Dhebar

Maquiladoras in the 21st century: Six strategies for success pp. 207-217

John Hadjimarcou, Lance E. Brouthers, Jason P. McNicol and Donald E. Michie

What do we make of Japan? Myths and realities pp. 219-229

Derek Lehmberg, Charles Dhanaraj and Akie Funai

My Chevrolet: A case study of Brazilian innovation and entrepreneurship pp. 231-240

Marcos Hashimoto

Volume 56, issue 1, 2013

Developing and sustaining an ethical corporate culture: The core elements pp. 39-50

Mark S. Schwartz

Preserving the integrity of knowledge and information in R&D pp. 51-61

Marc H. Meyer and Tucker J. Marion

How to reduce turnover intentions in the family business: Managing centripetal and centrifugal forces pp. 63-73

Dmitry Khanin

Supply chain lessons from the catastrophic natural disaster in Japan pp. 75-85

YoungWon Park, Paul Hong and James Jungbae Roh

How to build an e-learning product: Factors for student/customer satisfaction pp. 87-96

Gandolfo Dominici and Federica Palumbo

Tailoring a book program for managers: Why and how pp. 97-104

Betsy D. Gelb and Rob Austin McKee

Strategy made simple: Thinking in threes pp. 105-111

Robert W. Keidel

Rethinking underemployment and overqualification in organizations: The not so ugly truth pp. 113-121

Katina W. Thompson, Thomas H. Shea, David M. Sikora, Pamela L. Perrewé and Gerald R. Ferris