Business Horizons

1958 - 2025

Current editor(s): C. M. Dalton

From Elsevier
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Volume 63, issue 6, 2020

Are your cash-flow tools recession ready? pp. 693-704

John Mullins

The COVID-19 Virtual Idea Blitz: Marshaling social entrepreneurship to rapidly respond to urgent grand challenges pp. 705-723

Sophie Bacq, Will Geoghegan, Matthew Josefy, Regan Stevenson and Trenton A. Williams

Building an organizational digital twin pp. 725-736

Rashik Parmar, Aija Leiponen and Llewellyn D.W. Thomas

The virtual reality value chain pp. 737-748

Anouk de Regt, Stuart J. Barnes and Kirk Plangger

Social networks and social media: Understanding and managing influence vulnerability in a connected society pp. 749-761

Patrick F. Bruning, Bradley J. Alge and Hsin-Chen Lin

Design thinking for innovation: Considering distinctions, fit, and use in firms pp. 763-772

Cheryl Nakata

Open branding: Managing the unauthorized use of brand-related intellectual property pp. 773-785

Karen Robson, Jeremy de Beer and Ian P. McCarthy

Business model innovations in China: A focus on value propositions pp. 787-799

Yaqun Yi, Yunhui Wang and Chengli Shu

Stealing thunder as a crisis communication strategy in the digital age pp. 801-810

Sang Yeal Lee

Entrepreneurs in the making: Six decisions for fostering entrepreneurship through maker spaces pp. 811-824

Brian J. Bergman and Jeffery S. McMullen

Digital transformation: Five recommendations for the digitally conscious firm pp. 825-839

Ted Saarikko, Ulrika H. Westergren and Tomas Blomquist

Volume 63, issue 5, 2020

Something in Adland doesn’t add up: It’s time to make female creatives count pp. 597-606

Helen Thompson-Whiteside

Better marketing for female marketers: Gendered language in the Forbes CMO list pp. 607-617

Kristen M. Getchell and Lauren Skinner Beitelspacher

Women in sales in developing countries: The value of technology for social impact pp. 619-626

Victoria L. Crittenden, William F. Crittenden and Haya Ajjan

Getting in the game: Putting golf at the forefront of your networking toolbox pp. 627-636

Deborah M. Gray, Nancy Hicks and Jennifer J. Rundels

Women count: Perceptions of forecasting in sales pp. 637-646

J. Holton Wilson, Rebecca Dingus and Jeffrey Hoyle

The differential treatment of women during service recovery: How perceived social power affects consumers’ postfailure compensation pp. 647-658

Krista Hill Cummings and Allison E. Seitchik

Marketing feminism in youth media: A study of Disney and Pixar animation pp. 659-669

Kristen Schiele, Lauren Louie and Steven Chen

Gender stereotypes in television advertising in the Middle East: Time for marketers and advertisers to step up pp. 671-679

Ali Khalil and Ganga S. Dhanesh

Volume 63, issue 4, 2020

More than meets the eye: The functional components underlying influencer marketing pp. 469-479

Colin Campbell and Justine Rapp Farrell

Disruptive framing in value creation and price setting: Transforming value with strategic frames of reference pp. 481-491

Gerald E. Smith

Wearables in the workplace: The brave new world of employee engagement pp. 493-505

Kateryna Maltseva

Angel investor network pitch meetings: The pull and push of peer opinion pp. 507-518

Matthew S. Wood, Anna Long and Kendall Artz

Bringing dark data into the light: Illuminating existing IoT data lost within your organization pp. 519-530

Gregory Gimpel

Calculated risk? A cybersecurity evaluation tool for SMEs pp. 531-540

Michael Benz and Dave Chatterjee

The copycat conundrum: The double-edged sword of crowdfunding pp. 541-551

Birton J. Cowden and Susan L. Young

Building innovative teams: Leadership strategies across the various stages of team development pp. 553-563

Janice Francis Super

Think intersectionally, act innovatively pp. 565-572

David Strutton and Gina A. Tran

How small service failures drive customer defection: Introducing the concept of microfailures pp. 573-584

Sean Sands, Colin Campbell, Lois Shedd, Carla Ferraro and Alexis Mavrommatis

Who cares about organizational purpose and corporate social responsibility, and how can organizations adapt? A hypermodern perspective pp. 585-594

Ganga S. Dhanesh

Volume 63, issue 3, 2020

How bad is your company? Measuring corporate wrongdoing beyond the magic of ESG metrics pp. 287-299

Davide Fiaschi, Elisa Giuliani, Federica Nieri and Nicola Salvati

Changing the game to compete: Innovations in the fashion retail industry from the disruptive business model pp. 301-311

Byoungho Ellie Jin and Daeun Chloe Shin

Growth paths for overcoming the digitalization paradox pp. 313-323

Heiko Gebauer, Elgar Fleisch, Claudio Lamprecht and Felix Wortmann

Assessing data quality: A managerial call to action pp. 325-337

Tadhg Nagle, Tom Redman and David Sammon

Applying blue ocean strategy to hire and assimilate workers with disabilities into distribution centers pp. 339-350

Alexander E. Ellinger, Jeffrey Naidoo, Andrea D. Ellinger, Karli Filips and Gregory D. Herrin

How to serve online consumers in rural markets: Evidence-based recommendations pp. 351-362

Rui Sousa, Carolina Horta, Ricardo Ribeiro and Elliot Rabinovich

Brand protection across the enterprise: Toward a total-business solution pp. 363-376

Jeremy M. Wilson and Clifford A. Grammich

Entrepreneurship as a solution to poverty in developed economies pp. 377-390

Michael H. Morris, Susana C. Santos and Xaver Neumeyer

An exploration of entrepreneurs' identities and business growth pp. 391-401

Yuksel Ekinci, Sianne Gordon-Wilson and Adrian Slade

Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel pp. 403-414

Jeannette Paschen, Matthew Wilson and Joao Ferreira

Volume 63, issue 2, 2020

Artificial intelligence: Building blocks and an innovation typology pp. 147-155

Ulrich Paschen, Christine Pitt and Jan Kietzmann

Machine learning for enterprises: Applications, algorithm selection, and challenges pp. 157-170

In Lee and Yong Jae Shin

Innovation analytics: Leveraging artificial intelligence in the innovation process pp. 171-181

Chinmay Kakatkar, Volker Bilgram and Johann Füller

Artificial intelligence and machine learning as business tools: A framework for diagnosing value destruction potential pp. 183-193

Ana Isabel Canhoto and Fintan Clear

Virtue as a framework for the design and use of artificial intelligence pp. 195-204

Mitchell J. Neubert and George D. Montañez

Designing, developing, and deploying artificial intelligence systems: Lessons from and for the public sector pp. 205-213

Kevin C. Desouza, Gregory S. Dawson and Daniel Chenok

AI-enabled recruiting: What is it and how should a manager use it? pp. 215-226

J. Stewart Black and Patrick van Esch

From data to action: How marketers can leverage AI pp. 227-243

Colin Campbell, Sean Sands, Carla Ferraro, Tsao, Hsiu-Yuan (Jody) and Alexis Mavrommatis

Volume 63, issue 1, 2020

Rulers of the world, unite! The challenges and opportunities of artificial intelligence pp. 37-50

Andreas Kaplan and Michael Haenlein

History matters: The role of history in corporate brand strategy pp. 51-60

Oriol Iglesias, Nicholas Ind and Majken Schultz

Achieving strategic benefits from project investments: Appoint a project owner pp. 61-71

Jack R. Meredith and Ofer Zwikael

Exploring social media use in B2B supply chain operations pp. 73-84

Chae, Bongsug (Kevin), Roger McHaney and Chwen Sheu

The questions we ask: Opportunities and challenges for using big data analytics to strategically manage human capital resources pp. 85-95

R.H. Hamilton and William A. Sodeman

Navigating imposed innovation: A decision-making framework pp. 97-107

Amir Bahman Radnejad and Oleksiy Osiyevskyy

Blitzscaling: The good, the bad, and the ugly pp. 109-119

Donald F. Kuratko, Harrison L. Holt and Emily Neubert

Business model risk and uncertainty factors: Toward building and maintaining profitable and sustainable business models pp. 121-130

Anne-Sophie Brillinger, Christian Els, Björn Schäfer and Beate Bender