Business Horizons

1958 - 2025

Current editor(s): C. M. Dalton

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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The editor's chair/Of heroes and leaders pp. 1-2: Catherine M. Dalton
Building bench strength: A tool kit for executive development pp. 3-9: John Beeson
Governance reform - it's only just begun pp. 10-14: Eugene H. Fram
Knowledge management in the wild pp. 15-24: Michael Weeks
Data mining: On the trail to marketing gold pp. 25-32: Shawn Thelen, Sandra Mottner and Barry Berman
Marketing in the age of the network: From marketplace to U-space pp. 33-40: Richard T. Watson, Pierre Berthon, Leyland F. Pitt and George M. Zinkhan
Marketing to China's youth: A cultural transformation perspective pp. 41-50: Wen Gong, Zhan G. Li and Tiger Li
Different service firms, different international strategies pp. 51-59: Tim R.V. Davis
Radio frequency ID technology: The next revolution in SCM pp. 60-68: Bharatendu Srivastava
Creating a volume-flexible firm pp. 69-78: Amitabh S. Raturi and Eric P. Jack
Managing cash: What a difference the days make! pp. 79-82: John W. Mullins and Neil C. Churchill

Is there really nothing so practical as a good theory? pp. 7-14: Craig C. Lundberg
Hostile takeover defenses that maximize shareholder wealth pp. 15-24: John A. Pearce and Richard Robinson
Whither reputation? The effects of different stakeholders pp. 25-32: Richard J. Martinez and Patricia M. Norman
Marketing research: Cui bono? pp. 33-38: Chiquan Guo
Developing the sales force, growing the business: The direct selling experience pp. 39-44: Victoria L. Crittenden and William F. Crittenden
CRM: Profiting from understanding customer needs pp. 45-52: Anne Stringfellow, Winter Nie and David E. Bowen
Brand value, convictions, flexibility, and New Zealand wine pp. 53-61: Michael Beverland
Buying hardball, playing price pp. 62-66: Elliott Yama
Ten guiding principles for high-impact SCM pp. 67-74: Stanley E. Fawcett and Gregory M. Magnan

How to detect a management fad--and distinguish it from a classic pp. 7-16: Danny Miller, Jon Hartwick and Isabelle Le Breton-Miller
The small business ego trap pp. 17-22: Marc Malone
Organizational storytelling: It makes sense pp. 23-32: Camille H. James and William C. Minnis
The paradox of managerial tyranny pp. 33-40: Hao Ma, Ranjan Karri and Kumar Chittipeddi
The death of diversification? The focusing of the world's industrial firms, 1980-2000 pp. 41-50: Lawrence G. Franko
Strategies to combat the sale of gray market goods pp. 51-60: Barry Berman
O customer, where art thou? pp. 61-70: Stephen Brown
Digital economics and the e-business dilemma pp. 71-80: Varun Grover and Pradipkumar Ramanlal
Focus on books pp. 81-82: William A. Cohen

Corporate government digest pp. 2-6: Catherine M. Daily and Dan R. Dalton
Outward investment by Chinese MNCs: Motivations and implications pp. 8-16: Ping Deng
Changing roles and values of female consumers in China pp. 17-22: Jenny S. Y. Lee, Oliver H. M. Yau, Raymond P. M. Chow, Leo Y. M. Sin and Alan C. B. Tse
The Chinese insurance market (potential): Another sleeping giant pp. 23-32: Linda Ueltschy and Daniel Klein
Build your own change model pp. 33-38: Robert H. Schaffer and Matthew K. McCreight
Why environmental scanning works except when you need it pp. 39-48: Brain J. Huffman
Crisis management through the lens of epidemiology pp. 49-57: Steven R. Ash and Douglas K. Ross
Susceptibility audits: A tool for safeguarding information assets pp. 59-66: John C. Hale, Timothy D. Landry and Charles M. Wood
Customer-focused online exchange strategies: Does one size fit all pp. 67-74: Thomas C. Boyd, Andrew J. Rohm and Dan T. Dunn
Feel it--a method for achieving sustainable process changes pp. 75-81: Gail L. Rein

Corporate citizenship and the employee/citizen solider pp. 3-6: Thomas A. Hemphill
Leadership through executive education pp. 7-14: Harper W. Moulton
To better maps: a TOC primer for strategic planning pp. 15-26: Mahesh Gupta, Lynn Boyd and Lyle Sussman
The stakeholder-friendly firm pp. 27-32: Terry Leap and Misty L. Loughry
Becoming an effective teaming organization pp. 33-40: Robert J. Trent
The motorcoach industry: Strategies for competing post-9/11 pp. 41-52: Kathryn J. Ready, Milorad M. Novicevic, Thomas Kuffel and Andrew Melendrez Stapleton
Chinese securities reform: The role of QFII in the corporate governance process pp. 53-61: Michael J. Fergusson and Paul B. McGuinness
Whither industry leaders? Lessons from haute couture pp. 63-70: Michael Beverland
From competition to cooperation: E-tailing's integration with retailing pp. 71-78: Jim Carter and Norman Sheehan
Value chain resource planning: Adding value with systems beyond the enterprise pp. 79-86: Elliot Bendoly, Ashok Soni and M. A. Venkataramanan

Product design trade dress and the law pp. 3-6: Tipton F. McCubbins
The courtly path to managerial leadership pp. 7-18: David Strutton
In the name of corporate social responsibility pp. 19-28: W. M. Greenfield
Disaster's future: the prospects for corporate crisis management and communication pp. 29-36: Simon Moore
Intellectual property management: a knowledge supply chain perspective pp. 37-44: Thomas Y. Choi, Jaroslaw Budny and Norbert Wank
Positive psychological capital: beyond human and social capital pp. 45-50: Fred Luthans, Kyle W. Luthans and Brett C. Luthans
Outsourcing opportunities for small businesses: a quantitative analysis pp. 51-58: Sidney J. Baxendale
Bank robbers' blues pp. 59-63: Hedayeh Samavati
Commercializing technology: why is it so difficult to be disciplined? pp. 65-71: Iain Laird and Leif Sjoblom
Stopping runaway IT projects pp. 73-80: Yukika Awazu, Kevin C. Desouza and J. Roberto Evaristo
The in-school marketing controversy: reaching the teenage segment pp. 81-85: Kathryn T. Cort, Judith H. Pairan and John Ryans