Business Horizons

1958 - 2025

Current editor(s): C. M. Dalton

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 55, issue 6, 2012

Every story tells a picture: Lessons from cartoons on corporate governance pp. 543-550

Ria Wiid, Leyland Pitt and Adam J. Mills

Corporate governance reforms and our regulatory future pp. 551-555

Robert Adamson

Women on boards of directors: Why skirts in seats aren’t enough pp. 557-566

Stacey R. Fitzsimmons

Corporate governance in emerging economies: Understanding the game pp. 567-574

Victoria L. Crittenden and William F. Crittenden

Enterprise ownership and control in China: Governance with a Chinese twist pp. 575-582

Daniel Ho, Alex Lau and Angus Young

Corporate governance in publicly traded small firms: A study of Canadian venture exchange companies pp. 583-591

Irene M. Gordon, Karel Hrazdil and Daniel Shapiro

Governance of primary healthcare practices: Australian insights pp. 593-608

Robyn King and Peter Green

Volume 55, issue 5, 2012

Interventions for effectively leading in a virtual setting pp. 431-439

Alanah Mitchell

Social shopping promotions from a social merchant's perspective pp. 441-451

In Lee and Kyoochun Lee

Abundant rarity: The key to luxury growth pp. 453-462

Jean-Noël Kapferer

Automotive foreign direct investment in the United States: Economic and market consequences of globalization pp. 463-474

Robert L. Underwood

Let them talk! Managing primary and extended online brand communities for success pp. 475-483

Charles H. Noble, Stephanie M. Noble and Mavis T. Adjei

Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing pp. 485-493

Andrew J. Rohm, Gao, Tao (Tony), Fareena Sultan and Margherita Pagani

Targeting college students on Facebook? How to stop wasting your money pp. 495-507

Hemant C. Sashittal, Rajendran Sriramachandramurthy and Monica Hodis

Acknowledging religious diversity: Opportunities and challenges pp. 509-518

Betsy D. Gelb and Teri Elkins Longacre

Volume 55, issue 4, 2012

Preventing know-how from walking out the door in China: Protection of trade secrets pp. 329-337

Marisa Anne Pagnattaro

The critical role of timing in managing intellectual property pp. 339-347

Timothy A. Lemper

Should your firm invest in cyber risk insurance? pp. 349-356

Scott J. Shackelford

Cutting out the middle-man: The case for direct business involvement in environmental justice pp. 357-362

Martin A. McCrory and Kyle T. Langvardt

Career mentoring for women: New horizons/Expanded methods pp. 363-372

Terry Morehead Dworkin, Virginia Maurer and Cindy A. Schipani

Ethical leadership and the dual roles of examples pp. 373-384

Arlen W. Langvardt

Volume 55, issue 3, 2012

Entrepreneurship and strategic thinking in business ecosystems pp. 219-229

Shaker A. Zahra and Satish Nambisan

The global family business: Challenges and drivers for cross-border growth pp. 231-239

Vijay K. Patel, Torsten M. Pieper and Joseph F. Hair

Competing with emerging market multinationals pp. 241-249

Ravi Ramamurti

Release the constraints: Solving the problems of export financing in troublesome times pp. 251-260

David A. Griffith and Michael R. Czinkota

Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy pp. 261-271

Pierre R. Berthon, Leyland F. Pitt, Kirk Plangger and Daniel Shapiro

Redirecting direct selling: High-touch embraces high-tech pp. 273-281

Linda Ferrell and O.C. Ferrell

How focused identities can help brands navigate a changing media landscape pp. 283-291

S. Adam Brasel

Identifying new product development best practice pp. 293-305

Gloria Barczak and Kenneth B. Kahn

Volume 55, issue 2, 2012

If you love something, let it go mobile: Mobile marketing and mobile social media 4x4 pp. 129-139

Andreas M. Kaplan

Selling to Millennials with online reviews pp. 141-153

W. Glynn Mangold and Katherine Taken Smith

3-D printing: The new industrial revolution pp. 155-162

Barry Berman

Supply chain trust: The catalyst for collaborative innovation pp. 163-178

Stanley E. Fawcett, Stephen L. Jones and Amydee M. Fawcett

Enhancing customer self-efficacy in co-producing service experiences pp. 179-188

Robert C. Ford and Duncan R. Dickson

International business complexity and the internationalization of languages pp. 189-200

W. Selmier and Chang Hoon Oh

Better, faster, cheaper: Pick any three pp. 201-208

Paul Clements and John McGregor

Volume 54, issue 6, 2011

Effective leadership in unexpected places: A sociohistorical analysis of the Red Tops dance orchestra pp. 529-540

Milorad M. Novicevic, John H. Humphreys, M. Ronald Buckley, Corey Cagle and Foster Roberts

Abbreviated Scenario Thinking pp. 541-550

Kathleen Wilburn and Ralph Wilburn

Strategies to reduce product proliferation pp. 551-561

Barry Berman

The price is right? Guidelines for pricing to enhance profitability pp. 563-573

Chiranjeev Kohli and Rajneesh Suri

Can you hear me now? Learning from customer stories pp. 575-584

G. Anthony Gorry and Robert A. Westbrook

Volume 54, issue 5, 2011

To see the future, look over your shoulder pp. 389-391

Marc J. Dollinger

Managing moral distress: A strategy for resolving ethical dilemmas pp. 393-397

Joshua E. Perry

A leader with a passion for brands: An interview with Matthew M. Mannelly, CEO of Prestige Brands, Inc pp. 399-405

Victoria L. Crittenden, Teeda Keo and Paulette McCarty

Getting ready to lead: An interview with Kanina Blanchard, International Issues and Crisis Management Expert pp. 407-413

Gerard Seijts

The changed legality of resale price maintenance and pricing implications pp. 415-423

Surinder Tikoo and Bruce Mather

Environmental reporting: Toward enhanced information quality pp. 425-433

Cecily A. Raiborn, Janet B. Butler and Marc F. Massoud

Stratography: The art of conceptualizing and communicating strategy pp. 435-446

Stephen Cummings and Duncan Angwin

Implementing global corporate citizenship: An integrated business framework pp. 447-455

Victoria L. Crittenden, William F. Crittenden, Christopher C. Pinney and Leyland F. Pitt

Innovative ways of raising funds and adding value: A stakeholder approach to whole business securitization pp. 457-466

Tuulikki Haaranen and Tahir M. Nisar

What would Don Draper do? Rules for restoring the contemporary agency mojo pp. 467-479

David Strutton and David G. Taylor

Combating the effects of turnover: Military lessons learned from project teams rebuilding Iraq pp. 481-491

Charles Y. Murnieks, Scot T. Allen and Claudia J. Ferrante

Volume 54, issue 4, 2011

Transitions pp. 289-291

Marc J. Dollinger

An interview with Walter P. Bastian: Deputy Assistant Secretary for the Western Hemisphere, U.S. Department of Commerce, International Trade Administration pp. 293-298

LaVonn Schlegel

Why CIBERs matter to the competitiveness of U.S. businesses in the 21st century pp. 299-305

Shawn Conner

Global managers' perceptions of cultural competence pp. 307-314

Christine Uber Grosse

Engaging values in international business practice pp. 315-324

Sandra L. Williams

Transforming business education to produce global managers pp. 325-331

Ben L. Kedia and Paula D. Englis

Integrative programs in international business: The development of undergraduate cohort programs pp. 333-344

William R. Folks , Carolyn S. Jones and David G. Hudgens

Revamping MBA programs for global competitiveness pp. 345-353

Subhash C. Jain and John Stopford

Taking international business education programs and pedagogy to new heights: Fundamental questions for educators and students pp. 355-363

John A. Martin, Kurt A. Heppard and Steve G. Green

The increasing internationalization of the international business classroom: Cultural and generational considerations pp. 365-373

Amanda E.K. Budde-Sung

Getting what we wish for: The realities of business education for a global economy pp. 375-382

Paul de Rijke and Jonathan A. Plucker

Volume 54, issue 3, 2011

Just when you thought it was safe to go back into the Web: Marketing meets Web 2.0, social media, and creative consumers pp. 181-183

Leyland F. Pitt and Pierre Berthon

UGIS: Understanding the nature of user-generated information systems pp. 185-192

Philip DesAutels

The uninvited brand pp. 193-207

Susan Fournier and Jill Avery

How to inspire value-laden collaborative consumer-generated content pp. 209-217

Albert M. Muñiz and Hope Jensen Schau

The new WTP: Willingness to participate pp. 219-229

Michael Parent, Kirk Plangger and Anjali Bal

Unveiling user-generated content: Designing websites to best present customer reviews pp. 231-240

Liu, Qianqian (Ben), Elena Karahanna and Richard T. Watson

Social media? Get serious! Understanding the functional building blocks of social media pp. 241-251

Jan H. Kietzmann, Kristopher Hermkens, Ian McCarthy and Bruno S. Silvestre

Two hearts in three-quarter time: How to waltz the social media/viral marketing dance pp. 253-263

Andreas M. Kaplan and Michael Haenlein

We're all connected: The power of the social media ecosystem pp. 265-273

Richard Hanna, Andrew Rohm and Victoria L. Crittenden

Social spending: Managing the social media mix pp. 275-282

Bruce D. Weinberg and Ekin Pehlivan

Books on the horizon pp. 283-287

Mimi Dollinger

Volume 54, issue 2, 2011

Oh, the things that I've seen as editor, me! pp. 91-93

Catherine M. Dalton

Juggling running chainsaws: An interview with William Aziz, Turnaround Expert pp. 97-104

Gerard Seijts and Mary Crossan

The early bird catches the news: Nine things you should know about micro-blogging pp. 105-113

Andreas M. Kaplan and Michael Haenlein

The early bird catches the news: Nine things you should know about micro-blogging pp. 105-113

Andreas M. Kaplan and Michael Haenlein

How durable is sustainable enterprise? Ecological sustainability meets the reality of tough economic times pp. 115-124

Leslie E. Sekerka and Derek Stimel

How durable is sustainable enterprise? Ecological sustainability meets the reality of tough economic times pp. 115-124

Leslie E. Sekerka and Derek Stimel

Once more, with feeling: Empathy and technology in customer care pp. 125-134

G. Anthony Gorry and Robert A. Westbrook

Once more, with feeling: Empathy and technology in customer care pp. 125-134

G. Anthony Gorry and Robert A. Westbrook

Surviving organizational disasters pp. 135-142

W. Jack Duncan, Valerie A. Yeager, Andrew C. Rucks and Peter M. Ginter

Surviving organizational disasters pp. 135-142

W. Jack Duncan, Valerie A. Yeager, Andrew C. Rucks and Peter M. Ginter

Entrepreneurial decisions and legal issues in early venture stages: Advice that shouldn’t be ignored pp. 143-152

Tanya M. Marcum and Eden S. Blair

Entrepreneurial decisions and legal issues in early venture stages: Advice that shouldn't be ignored pp. 143-152

Tanya M. Marcum and Eden S. Blair

A process model of academic entrepreneurship pp. 153-161

Matthew S. Wood

A process model of academic entrepreneurship pp. 153-161

Matthew S. Wood

What do firms from transition economies want from their strategic alliance partners? pp. 163-174

Michael N. Young, David Ahlstrom, Garry D. Bruton and Yuri Rubanik

What do firms from transition economies want from their strategic alliance partners? pp. 163-174

Michael N. Young, David Ahlstrom, Garry D. Bruton and Yuri Rubanik

Books on the horizon pp. 175-179

Mimi Dollinger

Volume 54, issue 1, 2011

Where's the exit? pp. 3-5

Catherine M. Dalton

The good, the fad, and the ugly pp. 7-16

David J. Ketchen and Jeremy C. Short

Separating fads from facts: Lessons from The Good, The Fad, And The Ugly pp. 17-22

David J. Ketchen and Jeremy C. Short

Separating fads from facts: Lessons from The Good, The Fad, And The Ugly pp. 17-22

David J. Ketchen and Jeremy C. Short

Winning through synergy in the C-suite at Vector Marketing Corporation: An interview with company presidents Albert DiLeonardo and Bruce Goodman pp. 23-31

Victoria L. Crittenden and Joseph F. Hair

Diversity goals: Reframing the debate and enabling a fair evaluation pp. 33-40

Maria Riaz Hamdani and M. Ronald Buckley

Diversity goals: Reframing the debate and enabling a fair evaluation pp. 33-40

Maria Riaz Hamdani and M. Ronald Buckley

Can brand image move upwards after Sideways? A strategic approach to brand placements pp. 41-49

Sunil Thomas and Chiranjeev S. Kohli

Can brand image move upwards after Sideways? A strategic approach to brand placements pp. 41-49

Sunil Thomas and Chiranjeev S. Kohli

What are business schools doing for business today? pp. 51-62

Fred R. David, Meredith E. David and Forest R. David

What are business schools doing for business today? pp. 51-62

Fred R. David, Meredith E. David and Forest R. David

Trips and tips for negotiation self-defense: Forewarned is forearmed pp. 63-72

Dan R. Dalton and Catherine M. Dalton

Trips and tips for negotiation self-defense: Forewarned is forearmed pp. 63-72

Dan R. Dalton and Catherine M. Dalton

Sustainable corporate entrepreneurship: Evolving and connecting with the organization pp. 73-83

Donna Kelley

Sustainable corporate entrepreneurship: Evolving and connecting with the organization pp. 73-83

Donna Kelley

BOOKS ON THE HORIZON pp. 85-89

Mimi Dollinger