Business Horizons

1958 - 2025

Current editor(s): C. M. Dalton

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 11, issue 6, 1968

Profiles of the future The corporate deaf ear pp. 5-15

E. B. Weiss

Reader and editor pp. 15-15

The Editor

Management information-decision systems: A new era ahead? pp. 17-26

G. W. Dickson

The hidden benefits of air freight: There's more to physical distribution than costs pp. 27-34

Charles W. Foreman

Profitable listening for manufacturers and dealers: How to use a communication system pp. 35-44

Walter Gross

Practical long-range planning: Case histories show how it's actually done pp. 45-49

E. C. Bell

Ideational item: Business and the generation gap pp. 50-52

Edward E. Booher

Structuring the international compensation program: Equitable pay for overseas executives pp. 53-62

John L. Lesher and Ralph E. Griffith

Private brand mismanagement by misconception: Popular explanations-unreasonable decisions pp. 63-74

Victor J. Cook

Selling with physical distribution service: How logistics services affect product demand pp. 75-85

P. Ronald Stephenson and Ronald P. Willett

Volume 11, issue 5, 1968

Planning for peace in Vietnam pp. 5-19

Murray Weidenbaum

An economic remedy for airport congestion: The case for flexible pricing pp. 21-30

William D. Grampp

What is executive experience worth?: Rising trainee salaries create imbalance pp. 31-40

Arch Patton

Business executives view the politician: Negative feelings block cooperative efforts pp. 41-52

Reed M. Powell and Dalmas H. Nelson

The package, legislation, and the shopper: Customer behavior should determine regulations pp. 53-58

David M. Gardner

Ideational items Gresham's law and the coffee money pp. 59-60

Richard N. Farmer

The supermarket challenged!: New competitive strategies needed pp. 61-72

Fred C. Allvine

An R&D approach for service industry: Develops responsiveness to customer demands pp. 73-78

Evelyn Konrad

Management appraisal: A capsule review and current references pp. 83-96

John B. Miner

Volume 11, issue 4, 1968

New-product ventures pp. 5-19

Edgar A. Pessemier

Changing values in the business society pp. 21-26

Elisha Gray

The art of managing a franchise pp. 27-33

Robert J. Mockler and Harrison E. Easop

Do you speak the presidential tongue? pp. 34-36

Robert M. Wald

Trends in manpower management research pp. 37-46

James W. Walker

The world within the "span of control" pp. 47-56

Andre L. Delbecq

Round 2 in international business pp. 57-62

Peter P. Vogel

Hope for mass transportation pp. 63-76

George M. Smerk

The Schwinn case: A landmark decision pp. 77-85

S. Powell Bridges

The image of the businessman in the American novel pp. 89-96

Robert Baumal

Volume 11, issue 3, 1968

A philosophy for a conglomorate company pp. 5-13

David N. Judelson

Business involvement in urban problems: A look at one company's search for solution pp. 15-22

Ben S. Gilmer

Who is responsible?: A businessman looks at civil rights pp. 23-28

Stanley Marcus

Price disclosure in life insurance: One method for dispelling ignorance in the life insurance market pp. 29-36

Joseph M. Belth

Management information systems: Some dreams have turned to nightmares pp. 37-46

Ridley Rhind

Innovation in production technology: A study of some managerial reactions pp. 47-54

Paul V. Daverio and Lewis N. Goslin

The overburdened monetary policy: A precursor of 1968-69 recession? pp. 55-60

Lawrence E. Kreider

A dynamic planning model: An application of systems management to industry pp. 61-68

Fremont E. Kast

Competitive transportation: The law of the jungle?: A plea to end cartelization pp. 69-77

George W. Hilton

The arts and the future of business pp. 83-93

Robert Glynn Kelly

Volume 11, issue 2, 1968

Profiles future advertising in the 1970's pp. 7-14

Jules Backman

The role of the university in business research Goal -- useful, impartial, and progressive research pp. 17-22

Robert Ferber

Assessment of management quality: A guide for outsiders pp. 23-28

Fred V. Malek

How advertisers can use learning theory: Mass marketing requires mass communications pp. 29-40

Norman Kangun

Managerial problems and the experimental method: This research strategy has business applications pp. 41-48

Larry L. Cummings and Donald L. Harnett

A proposal for conglomerate disclosure: The contribution form income statement pp. 49-59

Joe Cramer and Thomas Iwand

Ideational items gentle admonitions on outside activities pp. 60-62

L. L. Waters

Making the best use of R & D manpower: How to identify budding administrators and researchers pp. 63-68

J. R. Glennon, W. D. Buel and Lewis E. Albright

The expropriation experience of American companies: What happened to 38 companies pp. 69-74

Franklin R. Root

The case for personal selling Some retailing myths exploded pp. 75-81

James Cotham

Research clearinghouse pp. 82-85

William G. Ryan

Can advertising build a monopoly? Some current opinions pp. 87-95

Jean C. Halterman

How to pick a computer: William A. Weimer Business and Real Estate Trends, Inc. Box 183, Bloomington, Ind pp. 95-95

William J. Gaskill

Only by public consent: L.L.L. Golden Hawthorn Books 386 pp., $7.95 pp. 95-96

William J. Gaskill

Volume 11, issue 1, 1968

The property-liability insurance industry pp. 5-20

John D. Long

How to buy A better building pp. 25-32

Gerald Davis

Air freight has problems on the ground pp. 33-38

David H. Reeher

Conglomerates: The legal issues: A review of public policy needed pp. 39-48

James M. Patterson and D. Jeanne Patterson

Marketing consumer goods in Australia pp. 49-58

Harper Boyd and J. Douglas McConnell

Advertising and competition: An evaluation of exhortative programs pp. 59-77

Corwin D. Edwards

The deliberate conflict pp. 78-80

David I. Cleland

Our future trade policy: Quotas or competition? pp. 81-85

William M. Roth

The tao of management pp. 89-94

Albert Newgarden