Business Horizons

1958 - 2025

Current editor(s): C. M. Dalton

From Elsevier
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Volume 21, issue 6, 1978

The editor's chair Some reflections on merit pp. 3-6

Byrum Carter

The lessons of multinational marketing research pp. 7-13

Charles S. Mayer

Can America compete in the world auto market? pp. 14-22

Godfrey E. Briefs

Lost causes pp. 23-27

Francis R. Schanck

Managing change: A psychologist's perspective pp. 28-33

Kurt R. Student

Volkswagen finds a general pp. 34-36

Andrew Gray

Introduction pp. 38-38

L. L. Waters

The short-term outlook for the U.S. economy pp. 39-44

George W. Wilson

The United Kingdom: Leviathan and the quangos pp. 45-50

Michael R. Bonavia

The European economic community: Prospects and policy options pp. 51-55

Herman R. Wortmann

Economic briefs Germany pp. 56-64

P. Michael Voute

The practice of business: Strategic planning for marketers pp. 65-73

Ian H. Wilson, William R. George and Paul J. Solomon

Classroom to boardroom: What you learned may not help you pp. 74-81

Milton C. Lauenstein

Volume 21, issue 5, 1978

The editor's chair pp. 3-4

Harvey C. Bunke

On his own terms: The amazing rise of bill agee pp. 5-13

David Maxey

MBO: A backward glance pp. 14-24

George S. Odiorne

Cannibalism and new product development pp. 25-31

Roger A. Kerin, Michael G. Harvey and James T. Rothe

Stability or change in marketing methods? pp. 32-40

Clyde Harris, Richard R. Still and Melvin R. Crask

Yesterday's nonstudent: Today's nonworker pp. 42-44

Sam Witchel

Up with young employees pp. 45-48

Chester A. Morgan

Improving the effectiveness of corporate planning pp. 49-60

James R. Emshoff and Ian I. Mitroff

Share premiums: They aren't your profits pp. 61-64

L. Thomas Bowers

Achieving corporate success in external affairs pp. 65-74

W. Harvey Hegarty, John C. Aplin and Richard A. Cosier

Autobiography of values: New York: Harcourt Brace Jovanovich. The reviewer, Ann Bartunek, is managing editor of BUSINESS HORIZONS and teaches in the School of Continuing Studies at Indiana University pp. 76-78

Charles A. Lindbergh

The visible hand: Cambridge: Harvard University Press The reviewer, Fred Bateman, teaches business economics and public policy at the Indiana University School of Business pp. 78-81

Alfred Chandler

The Guggenheims: An american epic: New York: William Morrow The reviewer, George Juergens, teaches history at Indiana University pp. 81-83

John H. Davis

The Mellon family: A fortune in history: New York: William Morrow The reviewer, James H. Madison, is editor of the Indiana Magazine of History and teaches history at Indiana University pp. 83-84

Burton Hersh

The Rockefeller inheritance: New York: Doubleday The reviewer, Ralph D. Gray, teaches history at Indiana University-Purdue University at Indianapolis pp. 84-86

Alvin Moscow

Sears, roebuck, U.S.A.: The great American catalog store and how it grew: New York: Stein & Day. The reviewer, Stanton G. Cort, teaches marketing at the Indiana University School of Business pp. 87-89

Gordon L. Weil

Blood, brains, and beer: New York: Atheneum. The reviewer, Ralph Day, teaches business administration at the Indiana University School of Business pp. 89-91

David Ogilvey

Inside wall street: New York: W. W. Norton. The reviewer, William L. Seedles, teaches business administration at the University of Kansas pp. 92-93

Robert Sobel

The only investment guide you'll ever need: New York: Harcourt Brace Jovanovich. The reviewer, Harry Sauvain, is a retired faculty member of the Indiana University School of Business pp. 93-94

Andrew Tobias

Money madness: The psychology of saving, spending, loving, and hating money: New York: William Morrow. The reviewer, Thomas L. Ruble, teaches administrative and behavioral studies at the Indiana University School of Business pp. 94-96

Herb Goldberg and Robert T. Lewis

Volume 21, issue 4, 1978

The editor's chair pp. 4-8

Harvey C. Bunke

The million dollar men pp. 9-14

William Steve Albrecht and Philip Jhin

Harvesting strategies for weak products pp. 15-22

Philip Kotler

Ideational item pp. 23-26

Bruce Jaffee and Douglas A. Houston

Developing policy responses to cultural differences pp. 28-35

John I. Reynolds

Management in Israel pp. 36-46

Dale Zand

Challenges to management in the arab world pp. 47-55

Changiz Pezeshkpur

The new labor law amendments and your nonunion plants pp. 56-60

A. A. Imberman and Ralph C. Lasher

Management and the type II error pp. 61-67

Thomas V. Bonoma and Dennis P. Slevin

Is it time to discard the marketing concept? pp. 68-74

William S. Sachs and George Benson

When life is hard pp. 75-80

Ann Bartunek

Volume 21, issue 3, 1978

The editor's chair pp. 4-4

H.C.b

Carter's economic policy pp. 5-10

Charles L. Schultze

Futurism: A lesson from the private sector pp. 11-16

William M. Agee

The carter tax package pp. 17-22

Richard L. Pfister

Zero base budgeting in Washington pp. 23-28

Logan M. Cheek

Social responsibility in the corporate goal hierarchy pp. 29-35

Kamal M. Abouzeid and Charles N. Weaver

Quality of life: The role of business pp. 36-37

Steven E. Goodman

Bankers and the cashless society pp. 38-45

Roger C. Bennett and Roger A. Strang

Marketing's cigarette scar pp. 46-51

Richard W. Olshavsky

Smoking: Free choice pp. 52-56

William F. Dwyer

Living with managerial incompetence pp. 57-64

William P. Anthony

Making it big in the fast-food industry pp. 65-72

Joseph M. Waldman

LBOs--Trends and techniques pp. 73-78

Hilary B. Miller

The Life of Staff pp. 79-82

Neil B. Holbert

Thank heaven for housing economists pp. 83-84

Austin J. Jaffe

Advocating moral relativism pp. 84-84

G. J. Williams

Volume 21, issue 2, 1978

Marketing in a conserver society pp. 3-13

Stanley J. Shapiro

When an executive quits on the job pp. 14-17

Henry O. Golightly

A manager's view of business journals pp. 18-22

Charles H. Ford

A new stage of capitalism pp. 23-25

Fred L. Fry

How much service do customers really want? pp. 26-32

Robert E. Sabath

The unemployed--our hidden assets pp. 33-38

Edward R. Nepkie

Flexitime pp. 39-44

Robert J. Kuhne and Courtney O. Blair

Flexiweek pp. 45-51

Alan L. Porter and Frederick A. Rossini

Schwinn's swan song pp. 52-56

Michael B. Metzger

Promotion: What does it take to get ahead? pp. 57-63

W. J. Heisler

Should you take business forecasting seriously? pp. 64-72

Robert C. Turner

National economic planning from the CEO's perspective pp. 73-80

Subhash C. Jain and Iqbal Mathur

New pressures for financial disclosure: A changing concept of the audit pp. 81-86

Gregory Waymire and Richard Baker

On the brink: by Benjamin Stein with Herbert Stein pp. 87-90

Simon and Schuster

The almanac of American politics: 1978: by Michael Barone, Grant Ujifusa, and Douglas Matthews pp. 90-91

E. P. Dutton

Volume 21, issue 1, 1978

Automobile pricing pp. 3-3

James H. Harger

Who's more critical of business: Men or women? pp. 5-10

James E. Stafford and Betsy D. Gelb

The age of reaction pp. 11-16

Richard N. Farmer

SBUs: Hot, new topic in the management of diversification pp. 17-25

William K. Hall

Business ethics: Age-old ideal, now real pp. 26-30

James Owens

The practice of business The non linear systems experience a requiem pp. 31-36

Edmund R. Gray

John Maynard Keynes: his life, times, and work pp. 37-49

Irwin M. Grossack

Consumer education as a competitive strategy pp. 50-56

James U. McNeal

Reflecting corporate strategy in manufacturing decisions pp. 57-66

Steven C. Wheelwright

Legal horizons Dismissal: A decline in employer autonomy? pp. 67-72

Tony McAdams

Job security in the foreign-owned firm pp. 73-79

David A. Ricks and Anthony Campagna