Business Horizons

1958 - 2025

Current editor(s): C. M. Dalton

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Six technologies in search of a manager pp. 5-17: William G. Ryan
Reader and editor pp. 21-21: The Editor
What management can learn from the borden case pp. 23-30: Thomas F. Schutte, Victor Cook and Richard Hemsley
The clouded future of aerospace pp. 31-40: Ronald P. Black and Charles W. Foreman
What's new in international business? pp. 41-48: Stefan H. Robock and Kenneth Simmonds
Federal reserve: The first foundations pp. 49-60: Gerald T. Dunne
Managerial coefficients pp. 61-62: Jay R. Galbraith
A case study of innovation pp. 63-70: Herbert S. Kleiman
The art of self-defense in price discrimination pp. 71-76: Ronald M. Copeland
The computer revisited pp. 77-89: Glenn Gilman
Realities of international money pp. 95-112: Loin Headings

The motor trucking industry pp. 5-22: Richard N. Farmer
The modern manager What makes him RUN? pp. 23-34: R. J. Monsen, B. O. Saxberg and R. A. Sutermeister
Determining the feasibility of foreign ventures pp. 35-44: F. T. Haner
Optimizing marketing research through cost-benefit analysis pp. 45-54: Ralph L. Day
Improving the transfer of government-sponsored technology pp. 55-62: George A. Steiner
A design for the Firm's marketing nerve center pp. 63-74: Philip Kotler
The overlooked ingredient in survey research pp. 75-82: Charles S. Mayer
Group management, European style pp. 83-90: F. Newton Parks
Linking top-level planning to salesman performance pp. 91-100: Jon R. Katzenbach and R. R. Champion

The federal budget: the need for choice pp. 5-6: Charles L. Schultze
Reader and editor pp. 16-17: Otto Kleppner
The fail-safe salesman pp. 19-26: William H. Reynolds
The business side of defense planning pp. 27-36: C. W. Foreman and F. P. Mertes
A shotgun marriage of mathematics and marketing? pp. 37-48: C. Merle Crawford
KEYS to successful product planning pp. 49-58: B. Charles Ames
The behavioral matrix A closer look at the industrial buyer pp. 59-72: Jerome B. Kernan and Montrose S. Sommers
Advertising expenditure models: State of the art and prospects pp. 72-80: Paul E. Green, Patrick J. Robinson and Peter T. Fitzroy
The importance of private labels in food retailing pp. 81-90: Harper Boyd and Ronald E. Frank
Continuing management development beyond the classroom pp. 91-101: Henry Tosi and Robert J. House

The "Hardware" gap in urban transport pp. 5-17: George M. Smerk
The aerospace management challenge pp. 19-24: Leonard Marks
What's wrong with the wage guideposts pp. 25-34: Charles E. Rockwood
Clearing the air in human relations pp. 35-46: Barry I. Oshry
The changing urban community pp. 47-52: York Willbern
Can 1929 happen again? pp. 53-62: Tracy G. Herrick
The systms concept pp. 63-64: E. Martin
Problems of foreign trade pricing in a soviet-type economy pp. 65-74: Joseph M. Thorson
Better management of market information pp. 75-82: Kenneth P. Uhl
Incompetent foreign managers? pp. 83-90: Cameron McKenzie
The impact of taxes onaexecutive compensation strategy pp. 91-96: Arch Patton
Using PERT in marketing research pp. 97-102: Virgil E. Harder and Frank R. Lindell
The publishing year in review: McLuhan and others pp. 109-128: Lois Headings

The changing structure of automotive retailing pp. 5-6: Bert McCammon and Malcolm L. Morris
A positive program for antitrust pp. 27-32: Joel Dean
The total cost approach to distribution pp. 33-46: Raymond Lekashman and John F. Stolle
Counter-intelligence in corporate mergers pp. 47-52: James B. Boulden
A philosophy of research for industry pp. 53-64: Philip T. Smith
Murphy's laws pp. 65-66: Edwin H. Cady
Defense-aerospace marketing: A model for effective action pp. 67-74: John J. Kennedy
Allocating costs in international operations pp. 75-84: Jac L. Goldstucker
A new look at "old" advertising strategy pp. 85-96: Dodds I. Buchanan
Business investment negotiations in developing countries pp. 97-103: F. T. Haner
Trends in education for manpower administration pp. 113-114: Larry L. Cummings

Perspectives on Asian development pp. 5-6: George W. Wilson
Doing business in the developing countries pp. 25-33: Howard D. Lowe
Too much control too little quality pp. 34-44: Vernon E. Buck
A new prescription for old-fashioned leadership pp. 45-53: Hrand Saxenian
Making project management work pp. 54-68: John M. Stewart
The idea business pp. 69-70: A. M. Weimer
The decline of the hierarchy in industrial organizations pp. 71-75: William H. Read
Inappropriate uses of the market concept pp. 76-82: Charles B. Saunders
A parable of management science pp. 83-86: Anthony P. Raia and Newton Margulies
"Unrealized" appreciation and private pension plans pp. 87-95: Joe Cramer
Via cadillac from kalamazoo to you pp. 105-105: W. R. Breneman

Innovation in gasoline marketing pp. 5-20: Donald F. Dixon
Opportunities for international market development pp. 23-30: Charles A. Hamilton
The welfare state pp. 31-35: George W. Wilson
The managerial profile pp. 37-44: Glenn Gilman
Libermanism is NOT liberalism pp. 45-48: Hans B. Thorelli
Coordinating strategic & operational planning pp. 49-55: Theodore A. Andersen
The synergistic effect pp. 56-58: John F. Mee
Unemployment and the unemployables pp. 59-72: William M. Fox
How much freedom does business REALLY want? pp. 73-78: Joseph W. McGuire
Leaders who fail their companies pp. 79-86: Louis A. Allen
Advertising theory and the capital budgeting model pp. 87-93: Lawrence X. Tarpey

An economic projection designed for businessmen pp. 5-6: Robert C. Turner
Is the Kennedy round a giant step toward trade liberalization? pp. 25-34: Herman R. Wortmann
The executives compensation and his career cycle pp. 35-42: George H. Foote
Program budgeting Business contribution to government management pp. 43-52: George A. Steiner
Why some growth companies are faltering pp. 53-58: Leland E. Dake
Buying as a process pp. 59-60: James M. Patterson
A businessman's plea for government investment in education pp. 61-68: Howard J. Samuels
How Institutional investments in common stock affect the cost of capital pp. 69-76: Harry C. Sauvain
The industrial salesman as a source of market information pp. 77-82: Frederick Webster
The clinical method of managerial selection pp. 83-94: Maurince O. Burke