Business Horizons

1958 - 2025

Current editor(s): C. M. Dalton

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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The mighty Japanese trading companies pp. 5-19: Sueyuki Wakasugi
Strategy planning pp. 21-24: Bruce D. Henderson
Management concepts and practices European style pp. 25-36: Fremont E. Kast
A new orientation for plotting marketing strategy pp. 37-50: Lee Adler
A defense of the corporation pirate pp. 51-58: Douglas V. Austin
A systems approach to manpower management pp. 59-60: Edgar G. Williams
Taking some guesswork out of R&D investments pp. 61-72: Norman H. Caber and Edgar S. Cheaney
The closest thing to measuring advertising effectiveness pp. 73-80: Jerome B. Kernan and James U. McNeal
Why project management? pp. 81-88: David I. Cleland
The actuarial -- Clinical controversy in managerial selection pp. 89-99: William Scott

The ethical drug industry pp. 5-24: George C. Sawyer
James R. Hoffa and his trucking triumph pp. 25-36: Arthur A. Sloane
Uprooting world poverty A job for business pp. 37-46: Louis O. Kelso and Patricia Hetter
Judging managerial performance: Single vs multiple levels of accountability pp. 47-54: Dale D. McConkey
A program for dealership management pp. 55-62: James W. Redfield
Marketing-dominated economy pp. 63-64: John F. Mee
Why a rising federal debt is no cause for alarm pp. 65-74: David B. McCalmont
Approaches to achieving: Retail price stability pp. 75-86: Louis W. Stern
Common misconceptions in business management pp. 87-96: Alan C. Filley
Store loyalty as a measure of promotional effectiveness of supermarkets pp. 97-104: Stanley J. Shapiro and Robert J. Colonna
Research clearinghouse pp. 105-112: James M. Patterson
Fiery portents pp. 113-129: Lois Headings

The European economic community and the United States pp. 5-18: Claude Mosseri-Marlio
On scholarships pp. 20-20: Alice Duncan
Imagery as a management skill pp. 23-28: Thomas A. Petit
Do your distribution channels need reshaping? pp. 29-38: A. McDonald
3 experiments in urban transportation pp. 39-47: George M. Smerk
Span of control conceptions and misconceptions pp. 49-58: Robert E. Thompson
Systems can too be practical pp. 59-69: Allan Harvey
Matrix organization pp. 70-72: John F. Mee
Business management under Nasser pp. 73-84: Ralph Westfall
Industrial research is it outmoded? pp. 85-92: Carl E. Barnes
Case report: The aerospace research applications center pp. 93-100: Arthur M. Weimer and Howard L. Timms
Against the grain pp. 109-127: Lois Headings

A DEBATE: the quality stabilization bill pp. 5-20: James L. Fri
The profit multiplier pp. 23-30: William F. Kinder
Growth prospects for a mature economy pp. 31-38: Charles Stewart
What do you mean, "Business is a profession"? pp. 39-44: Richard H. Hall and James D. Thompson
Bringing the urban CRISIS into focus pp. 45-50: J. W. Milliman
The condominium pp. 51-52: Robert R. Milroy
The unprofitable business of OPERA pp. 53-58: Jerome Hines
Borrowing your way through college pp. 59-66: Kent I. Tool
Forecasting business opportunity in Western Europe pp. 67-76: Leslie E. Grayson and Richard J. Ward
Profiting from the declining product pp. 77-84: Walter Talley

Prescription for superrailroad service pp. 5-6: John W. Barriger
The SEARS venture into art pp. 23-28: Vincent Price
Prospects for business in Venezuela pp. 29-34: R. Monsen
Creativity: Key to organizational renewal pp. 35-42: Townsend Hoopes
A christmas present for the president pp. 43-60: Gerald T. Dunne
Information economics pp. 61-62: John F. Mee
The Remora syndrome: Sick characteristics in search of an author pp. 63-72: Charles Winick
What is wrong with profit maximization? pp. 73-80: Charles Phillips
How common is the common market? pp. 81-88: Samuel C. Johnson, F. Newton Parks and John Rhodes
Applying linear programming to your pay structure pp. 89-98: Frederick P. Rehmus and Harvey M. Wagner

The economic impact of the space program pp. 5-6: James E. Webb
New directions in the communist economies pp. 29-36: William D. Grampp
Cigarette smoking and the public interest Opportunity for business leadership pp. 37-44: Harper Boyd and Sidney J. Levy
Rx for stock option reform pp. 45-52: Sidney J. Weinberg and Arch Patton
Project management pp. 53-54: John F. Mee
The case for participative management pp. 55-60: Keith Davis
Rediscovering the profits in manufacturing pp. 61-76: John Updegraph and Burton C. Person
The university view of executive development programs pp. 77-82: Fred E. Case
Measuring advertising effectiveness Use of the PTM pp. 83-88: Irvin M. Grossack and Robert F. Kelly
Words, thoughts, and things pp. 96-96: Lois Headings

Resource projections for long-range planning pp. 5-10: Joseph L. Fisher and Hans H. Landsberg
Business education pp. 19-19: Grover L. Porter
The red profit motive: Soviet industry in transition pp. 21-28: Barry M. Richman and Richard N. Farmer
how to practice what we preach in making business changes pp. 29-36: George S. McIsaac
Ideas for a better consultant-client relationship pp. 37-44: Seymour Tilles
Ideationai items Causative Thinking pp. 45-46: Joh F. Mee
Red flags missed wrong man hired pp. 47-52: Quinn G. McKay
A metropolitan data bank for the business community pp. 53-62: Wroe Alderson and Stanley J. Shapiro
Pruning the Product Line pp. 63-70: Conrad Berenson
Real estate investment trusts pp. 71-80: Glen S. Taylor and E. Norman Bailey
an appraisal of Kennedy's international economic policies pp. 81-86: Harry G. Johnson
Research clearinghouse pp. 87-94: James M. Patterson
From efficiency to equity? pp. 95-95: Lois Headings

Education for business pp. 5-14: Gerald L. Phillippe
The ball game pp. 17-18: Paul J. Gordon
Reader and editor pp. 18-20: F. B. Korsmeyer
Reader and editor pp. 20-22: Harlow B. Staley
Reader and editor pp. 22-22: Jack Moore
Reader and editor pp. 22-22: C. W. Dungan
Could business cope with peace? pp. 25-33: David V. Lewis
Strategy in the management of executives pp. 35-44: Willys H. Monroe
The community subsidy to industry should your community offer subsidies to industry? Is it good business for your company to accept them? pp. 45-56: James H. Thompson
Executive growth Making better use of University programs pp. 57-62: John H. Gorsuch
The decline of corporate initiative pp. 63-68: Edward C. A Schleh
Schools of business A further appraisal pp. 69-76: Earl J. McGrath
Marketing to the British consumer pp. 77-86: Harper Boyd and Ivan Piercy
Curing and preventing surplus inventories pp. 87-98: W. B. Hirschmann and J. R. Brauweiler