Business Horizons

1958 - 2025

Current editor(s): C. M. Dalton

From Elsevier
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Volume 30, issue 6, 1987

Still a voice in the wind pp. 2-13

Lawrence Davidson

GRAMPIES: A new breed of consumers comes of age pp. 14-19

Sandra van der Merwe

Advertising in a new competitive environment: Persuading customers to buy pp. 20-26

Margaret Henderson Blair, Allan R. Kuse, David H. Furse and David W. Stewart

What ails our unions? pp. 27-34

Woodruff Imberman

Strategic-skill pools and competitive advantage pp. 35-42

David G. Naugle and Garret A. Davies

Divestiture: Antidote to merger mania pp. 43-49

Clark E. Chastain

Service marketing and franchising: A practical business marriage pp. 50-58

James C. Cross and Bruce J. Walker

The decline of U.S. manufacturers: Causes and remedies pp. 59-67

Robert E. McGarrah

Confronting the software crisis pp. 68-73

Fred McFadden and Richard Discenza

Transborder data flows: Implications for multinational corporations pp. 74-82

Rajan Chandran, Arvind Phatak and Rakesh Sambharya

Ideology and national competitiveness: An analysis of nine countries: George C. Lodge and Ezra Vogel (eds.), Boston: Harvard Business School Press. 1987, 350 pp pp. 83-84

Jeffrey A. Hart

Volume 30, issue 5, 1987

The heartland from afar pp. 3-12

Harvey C. Bunke

How to write a winning business plan pp. 13-22

W. Keith Schilit

New selling methods are changing industrial sales management pp. 23-28

Richard Cardozo and Shannon Shipp

Avoiding the pitfalls in managing distribution channels pp. 29-33

Allan J. Magrath and Kenneth G. Hardy

Distributor contributions to partnerships with manufacturers pp. 34-42

James A. Narus and James C. Anderson

Branch management at the Burr Hamilton bank pp. 43-44

Andrew Gray

Working partners: Career-committed mothers and their husbands pp. 45-50

Alma S. Baron

Too much negative training pp. 51-53

J. H. Foegen

Deep waders in muddy waters: Rescuing organizational decision makers pp. 54-57

Diane Dodd-McCue, J. Kenneth Matejka and D. Neil Ashworth

What motivates employees? Workers and supervisors give different answers pp. 58-65

Kenneth A. Kovach

Developing and managing a 20/80 program pp. 66-73

Richard T. Hise and Stanley H. Kratchman

How real is the federal deficit?: Robert Eisner, New York: Free Press, 1986. 240 + xvi pp. $17.95 pp. 81-82

Keizo Nagatani

How the West Grew rich: The economic transformationn of the Industrial World: by Nathan Rosenberg and L. E. Birdzell, New York: Basic Books, 1986. 352 pp. $19.95 pp. 82-83

Randall Baker

Thinking in time: by Richard Neustadt and Ernest May pp. 83-84

Robert H. Ferrell

Industrial relations: edited by Clark Kerr and Paul D. Staudohar pp. 84-85

Clark Kerr and Paul D. Staudohar

The knowledge industry in the United States, 1960-1980: by Michael R. Rubin and Mary T. Huber, with Elizabeth L. Taylor pp. 85-86

Michael R. Rubin and Mary T. Huber

Volume 30, issue 4, 1987

China in 2010: Strategic considerations pp. 2-9

Joseph Battat

China's open-door policy and Sino-American trade pp. 10-15

Xie Ming-gan

A yen for yuan: trading and investing in the China market pp. 16-24

Phillip D. Grub

The China business puzzle pp. 25-28

Howard Myers

The service industry in China--Problems and prospects pp. 29-37

Suk-ching Ho and Wing-chun Lo

The strategic challenge of the evolving global economy pp. 38-44

Raj Aggarwal

Encouraging capital flows to developing countries pp. 45-50

Michele Fratianni

When barriers are irrelevant or undefended: Non-bank banks cash in pp. 51-55

Thornton May

Public sector marketing is different pp. 56-60

Charles Lamb

Cooperative strategy in marketing pp. 61-68

Richard P. Nielsen

Measuring the unmeasurable: Setting standards for management performance pp. 69-75

George S. Odiorne

Corporations and entrepreneurs: Paradox and opportunity pp. 76-80

Joel Ross

The gathering storm of comparable worth pp. 81-86

Doug Grider and Mike Shurden

Volume 30, issue 3, 1987

Riding on the bottom: Transportation in a debtor nation pp. 2-6

L. L. Waters

Ten guidelines for effective negotiating pp. 7-12

Joseph F. Byrnes

Strategic credibility can make a difference pp. 13-18

John Diffenbach and Richard B. Higgins

Planning and performance: A new look at an old question pp. 19-25

Vasudevan Ramanujam and N. Venkatraman

Corporate divestiture: Pruning for higher profits pp. 26-31

Richard J. Schmidt

Computer information systems and strategic corporate planning pp. 32-37

Robert J. Mockler

Marketing the premium product pp. 38-45

John A. Quelch

Product quality and competitive strategy pp. 46-52

Y. K. Shetty

Beyond EEO: Toward pluralism pp. 53-61

Frances C. Shipper and Frank M. Shipper

What is effective business writing? pp. 62-66

John S. Fielden and Ronald E. Dulek

The unglamorous game of managing maintenance pp. 67-75

Michael E. Hora

How to obtain venture capital pp. 76-81

W. Keith Schilit

The straw giant: Triumphs and failure, America's Armed Forces--A report from the field pp. 82-83

John Hill

The economy of British America, 1607-1789 pp. 83-84

K. G. Davies

Studies in state and local public finance pp. 84-85

Harvey Rosen

Unequal colleagues: The entrance of women into the professions, 1890-1940 pp. 85-86

Penina Migdal Glazer and Miriam Slater

Volume 30, issue 2, 1987

A CEO looks at ethics pp. 2-6

Vernon Loucks

In search of the moral manager pp. 7-15

Archie B. Carroll

Business ethics bogeyman: the perpetual paradox pp. 16-21

William D. Litzinger and Thomas E. Schaefer

Doing good, doing better: Two views of social responsibility pp. 22-25

Margaret A. Stroup, Ralph L. Neubert and Jerry Anderson

The use and abuse of corporate politics pp. 26-30

Don R. Beeman and Thomas W. Sharkey

Whose career is likely to plateau? pp. 31-38

John Slocum, William L. Cron and Linda C. Yows

Reducing reluctance to transfer pp. 39-43

Betsy D. Gelb and Michael R. Hyman

Plant closings: is the american industrial relations system failing? pp. 44-49

Kenneth A. Kovach and Peter E. Millspaugh

Why firms fail pp. 50-58

Albert V. Bruno, Joel K. Leidecker and Joseph W. Harder

Five flaws in evaluating capital expenditures pp. 59-67

J. Middaugh and Scott S. Cowen

The boom in warehouse clubs pp. 68-73

Jack G. Kaikati

Stress--making friends with the enemy pp. 74-78

Robert W. Eckles

Volume 30, issue 1, 1987

From the editors pp. 2-2

Joseph R. Hartley and Judith J. Weisstein

Just what does the 1986 Tax Reform Act Reform? pp. 3-11

Samuel Frumer

Recent changes in tax law and the uncertainties in capital budgeting decisions pp. 12-19

Michael J. R. Hoffman and Bart P. Hartman

Planning: The entrepreneurial ego at work pp. 20-24

Richard L. Osborne

Focusing on the corporate future: Not a trivial pursuit pp. 25-33

John G. Keane

Managing the evolution of the strategic planning process pp. 34-39

R. T. Lenz

Planning for uncertainty pp. 40-45

Dale D. McConkey

Revolution in the world of econometric business forecasting pp. 46-51

F. Gerard Adams

Why not exploit dual marketing? pp. 52-60

John A. Quelch

Segmenting a national account pp. 61-68

Merrill Tutton

When west meets east: Cultural aspects of doing business in Asia pp. 69-74

John A. Reeder

Business in space: The new frontier? pp. 75-84

Jonathan N. Goodrich, Gary H. Kitmacher and Sharad R. Amtey

Management teaching isn't fun any more pp. 85-87

William A. Stoever