Business Horizons

1958 - 2025

Current editor(s): C. M. Dalton

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Baseball and global capitalism: Part II pp. 1-2: Dennis W. Organ
Employment-at-will vs. wrongful discharge pp. 3-6: Jeffrey A. Mello
Decision making in high-tech firms: perspectives of three executives pp. 7-16: Geroge T. Doran and Jack Gunn
Leader rebound: how successful managers bounce back from the tests of adversity pp. 17-24: Charles R. Stoner and John F. Gilligan
Models for organizational self-assessment pp. 25-32: Matthew W. Ford and James R. Evans
Governance and strategy implementation: expanding the board's involvement pp. 33-38: Julie I. Siciliano
Causes and consequences of declining early departures from foreign assignments pp. 39-48: Gary S. Insch and John D. Daniels
Deceptive managerial practices in China: strategies for foreign firms pp. 49-59: David Ahlstrom, Michael N. Young and Anil Nair
Marketing PCs to China pp. 60-66: Zhang G. Li, L. William Murray and Alev Efendioglu
Managing buyer-seller relationships one impression at a time pp. 67-78: David Strutton and Terence L. Holmes
Capabilities for managing a portfolio of supplier relationships pp. 79-88: Stephan M. Wagner and Roman Boutellier

Baseball and global capitalism pp. 1-1: Denis W. Organ
Action or reaction? Handling businesses in crisis after September 11 pp. 2-10: Lisa A. Mainiero
Communicating strategy to financial analysts pp. 11-18: Jerome C. Kuperman
Polling: An element of effective corporate governance pp. 19-26: Charles Englehardt and Michael Nastanski
The proverbial manager pp. 27-34: Dillard B. Tinsley
Seven keys to improving customer satisfaction programs pp. 35-42: Michael S. Garver and Gary B. Gagnon
Managing co-branding strategies: Global brands into local markets pp. 43-50: Russell Abratt and Patience Motlana
Co-branding partners: What do they see in each other? pp. 51-55: Melvin Prince and Mark Davies
Riding the health care cost escalator pp. 56-62: Charles Stewart
Market forces and the Middle East's new interest in HRM pp. 63-71: Thomas E. Murphy

Another cautionary tale pp. 1-1: Dennis W. Organ
An entrepreneurial approach to strategic direction setting pp. 2-6: Charles D. Kerns
The Internet and the birth of real consumer power pp. 7-14: Leyland F. Pitt, Pierre R. Berthon, Richard T. Watson and George M. Zinkhan
E-commerce survivors: Finding value amid broken dreams pp. 15-20: Eugene H. Fram
Adapting to "word of mouse" pp. 21-25: Betsy D. Gelb and Suresh Sundaram
Mobile commerce: New revenue machine or black hole? pp. 26-29: William T. Rupp and Alan D. Smith
Marketing in culturally diverse environments: The case of Western Europe pp. 30-36: Frederic Jallat and Allan J. Kimmel
Is the EU destroying European competitiveness? pp. 37-42: Lance Eliot Brouthers and Timothy J. Wilkinson
Supplier development in Korea: Rude awakening after the crisis pp. 43-50: Jeong Wook Choi and Thomas Y. Choi
Should your firm adopt a mass customization strategy? pp. 51-60: Barry Berman
How to mass customize: Product architectures, sourcing configurations pp. 61-69: Fabrizio Salvador, Cipriano Forza and Manus Rungtusanatham
Internet reverse auctions: Valuable tool in experienced hands pp. 70-76: Vincent A. Mabert and Jack A. Skeels

How I spent my spring vacation pp. 1-1: Dennis W. Organ
Corporate governance digest pp. 2-5: Catherine M. Daily and Dan R. Dalton
Proven strategies for new market mastery pp. 6-10: Peter Meyer
The balanced scorecard, competitive strategy, and performance pp. 11-16: Eric M. Olson and Stanley F. Slater
Programs du jour: Why don't they work? pp. 17-24: John R. Olson and Gerald R. Aase
Global competition in the 1990s: American renewal, Japanese resilience, European cross-currents pp. 25-38: Lawrence G. Franko
What is the best global strategy for the Internet? pp. 39-46: Mauro F. Guillen
Whole-brain thinking for project management pp. 47-57: Karen A. Brown and Nancy Lee Hyer
Creating effective logos: Insights from theory and practice pp. 58-64: Chiranjeev Kohli and Rajneesh Suri
A 911 call for real estate economics pp. 65-68: Leon T. Kendall
Profiles in executive education pp. 69-71: Peter Lorange

Elusive phenomena pp. 1-2: Denis W. Organ
The problem of solutions: Balancing clients and capabilities pp. 3-12: Danny Miller, Quentin Hope, Russell Eisenstat, Nathaniel Foote and Jay Galbraith
In pursuit of obnoxiously devoted customers pp. 13-16: Chip R. Bell
Growing segmentation trees for strategic advantage pp. 17-22: Timothy Bock and Chris Styles
How to manage an aggressive competitor pp. 23-30: George Cressman and Thomas T. Nagle
International market research: A management briefing pp. 31-38: Tim R. V. Davis and Robert B. Young
Global strategy lessons from Japanese and Korean business groups pp. 39-46: Howard S. Tu, Seung Yong Kim and Sherry E. Sullivan
Reverse auctions in industrial marketing and buying pp. 47-52: Larry R. Smeltzer and Amelia Carr
Help! I've been cybersquatted on! pp. 53-60: William T. Rupp and Nicholas J. Parrish
The ten deadly myths of e-commerce pp. 61-66: Bert Rosenbloom
Strategic partnering in e-commerce: Guidelines for managing alliances pp. 67-76: Henry Adobor and Ronald S. McMullen
Competing in high-growth markets: The case of e-commerce pp. 77-83: Chiquan Guo
Focus on books pp. 84-85: Debora L. Spar

Talent versus experience pp. 1-1: Dennis W. Organ
Digital privacy pp. 2-5: Christopher J. Robertson and Ravi Sarathy
Marketing for Muggles: The Harry Potter way to higher profits pp. 6-14: Stephen Brown
A fresh look at industry and market analysis pp. 15-22: Stanley F. Slater and Eric M. Olson
What businesses can learn from the movies pp. 23-28: William Shanklin
Information technology and innovation policy in the Bush era pp. 29-35: Thomas A. Hemphill
No such thing as a global manager pp. 36-42: Yehuda Baruch
To agree or not to agree: Legal issues in online contracting pp. 43-52: Carl Pacini, Christine Andrews and William Hillison
Focused e-tail measurement and resource management pp. 53-60: Thomas L. Zeller and David R. Kublank
The role of flexibility in online business pp. 61-69: Muammer Ozer
Relationship marketing's strategic array pp. 70-76: Dillard B. Tinsley