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Business Horizons

1958 - 2025

Current editor(s): C. M. Dalton

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 29, issue 6, 1986

Capitalism's elusive constituency pp. 2-8 Downloads
Paul Bernstein
Liability insurance in perspective pp. 9-17 Downloads
John D. Long
Management's best interests in avoiding litigation pp. 18-21 Downloads
Susan M. Taylor
Holding accountants accountable: Why audits fail, how they can succeed pp. 22-28 Downloads
Jan P. Muczyk, Ephraim P. Smith and George Davis
Developing the executive resource pp. 29-33 Downloads
Richard A. Johnson, James P. Neelankavil and Arvind Jadhav
Limited Potential: human relations then and now pp. 34-42 Downloads
Neil Agnew and John Brown
Relationship retailing: transforming customers into clients pp. 43-47 Downloads
Leonard L. Berry and Larry G. Gresham
Evaluating new products: A system, not an act pp. 48-55 Downloads
C. Merle Crawford
Towards a typology of shoppers pp. 56-62 Downloads
Jack A. Lesser and Marie Adele Hughes
Search for excellence, learn from Japan--Are these panaceas or problems? pp. 63-68 Downloads
Richard A. Cosier and Dan R. Dalton
Standardization in international marketing: Is Ted Levitt in fact right? pp. 69-75 Downloads
J. J. Boddewyn, Robin Soehl and Jacques Picard
Are you in or out with your boss? pp. 76-78 Downloads
Robert Vecchio
Integration of cash management pp. 79-84 Downloads
Clark E. Chastain

Volume 29, issue 5, 1986

Learning to compete pp. 2-12 Downloads
Murray Weidenbaum
Profiling the entrepreneur pp. 13-16 Downloads
John G. Burch
Boards of directors and the checks and (Im)balances of corporate governance pp. 17-23 Downloads
Idalene F. Kesner and Dan R. Dalton
Cooperation, competition, and antitrust: Two views pp. 24-28 Downloads
Irvin Grossack and David A. Heenan
Making executive information systems more effective pp. 29-37 Downloads
Raymond McLeod and Jack W. Jones
How well do you manage writing? pp. 38-42 Downloads
Ronald E. Dulek and John S. Fielden
Judging a corporation's health by counting its beans pp. 43-43 Downloads
George M. Naimark
Does your business create real shareholder value? pp. 44-51 Downloads
Bernard C. Reimann
"People are our most important resource, but": Encouraging employee development pp. 52-54 Downloads
Barry Z. Posner, James L. Hall and Joseph W. Harder
When and how to use outplacement pp. 55-59 Downloads
Betsy D. Gelb
Ideational item The case for positive documentation pp. 60-62 Downloads
J. H. Foegen
Financial ABCs of test-marketing pp. 63-70 Downloads
Harold W. Fox
Marketing's promise for hospitals pp. 71-76 Downloads
S. Tamer Cavusgil
Strategic forces affecting marketing strategy pp. 77-86 Downloads
David W. Cravens

Volume 29, issue 4, 1986

The unending revolution pp. 2-8 Downloads
J. Fred Bateman
Robotics for smaller manufacturers: Myths and realities pp. 9-16 Downloads
Roger H. Mitchell and Vincent A. Mabert
Artificial management and the artificial manager pp. 17-21 Downloads
Eliezer Geisler
Social responsibility and the corporation pp. 22-27 Downloads
Jerry Anderson
Gender discrimination at the Burr Hamilton bank pp. 28-29 Downloads
Andrew Gray
What do tomorrow's managers think about sexual intimacy in the workplace? pp. 30-35 Downloads
Gary N. Powell
Twenty questions about AIDS in the workplace pp. 36-42 Downloads
Frank E. Kuzmits and Lyle Sussman
Analyzing political risk pp. 43-50 Downloads
David A. Schmidt
Competition and product management: Can the product life cycle help? pp. 51-62 Downloads
Sak Onkvisit and John J. Shaw
The golden nuggets on the factory floor pp. 63-69 Downloads
Woodruff Imberman
Decision theatre: Curtain going up on an innovative approach to management education pp. 70-77 Downloads
Ben Roach

Volume 29, issue 3, 1986

Sharing the costs of western security pp. 2-11 Downloads
Robert E. McGarrah
The effective use of power pp. 12-16 Downloads
Robert C. Benfari, Harry E. Wilkinson and Charles D. Orth
The CEO succession dilemma: How boards function in turnover at the top pp. 17-22 Downloads
Walter F. McCanna and Thomas E. Comte
Musings II: Revisiting the New Yorker's business ethics cartoons pp. 23-27 Downloads
James L. Cullather
Linking corporate culture to strategic planning pp. 28-37 Downloads
Rohit Deshpande and A. Parasuraman
What do professors do? pp. 38-43 Downloads
Paul J. Gordon
When marketing services, 4 Ps are not enough pp. 44-50 Downloads
A. J. Magrath
The male queue at the checkout counter pp. 51-55 Downloads
Ronald D. Michman
Measurements to cure management myopia pp. 56-64 Downloads
Kenneth A. Merchant and William Bruns
Strategies in cash-flow management pp. 65-73 Downloads
Clark E. Chastain, S. Thomas and A. Cianciolo
The current ratio revisited pp. 74-77 Downloads
Mary M. K. Fleming
Confronting alcoholism through team evaluation pp. 78-83 Downloads
Mark R. Edwards and J. Ruth Sproull

Volume 29, issue 2, 1986

Antitakeover tactics pp. 2-2 Downloads
Stephen W. Custer
Chartered financial analysts pp. 2-2 Downloads
Cathryn E. Kittell
Expecting Excellence pp. 3-3 Downloads
James Bass
Not so obscure pp. 3-3 Downloads
Andrew Gray
Whistle-blowing: Individual morality in a corporate society pp. 4-9 Downloads
Nancy R. Hauserman
War in the marketplace pp. 10-20 Downloads
William A. Cohen
The strategic options of least-cost, differentiation, and niche pp. 21-26 Downloads
Peter Wright
When entering growth markets, are pioneers better than poachers? pp. 27-36 Downloads
Steven P. Schnaars
Class conflict at the Burr Hamilton Bank pp. 37-39 Downloads
Andrew Gray
The marketing of funeral services: Past, present, and future pp. 40-45 Downloads
Martin L. Schwartz, Marvin A. Jolson and Ronald H. Lee
Absentee workers back on the job: The case of GM pp. 46-51 Downloads
David A. Dilts and Clarence Deitsch
Cultivating companies for long-term growth: The cubic case pp. 52-55 Downloads
Paul Seidenman and David J. Spanovich
Resisting takeovers isn't always bad pp. 56-60 Downloads
Robert Jennings and Michael Mazzeo
Your legal relationship to the CPA pp. 61-67 Downloads
Paul Hooper, John Page and Elizabeth St-Phard
"Something More"--The nature of transcendent management pp. 68-72 Downloads
William D. Litzinger and Thomas E. Schaefer
What good are value analysis programs? pp. 73-79 Downloads
Vincent G. Reuter
Formal integrated long-range planning: Its impact on financial risk decisions pp. 80-82 Downloads
Z. A. Malik and S. Basu
The best-selling game in town pp. 83-87 Downloads
Stephen R. Michael

Volume 29, issue 1, 1986

Looking out for #1 pp. 2-9 Downloads
J. Irwin Miller
On the public's perception of capitalism pp. 10-14 Downloads
Robert A. Peterson, George Kozmetsky and Gerald Albaum
The manager's open door and the communication climate pp. 15-19 Downloads
Charles E. Beck and Elizabeth A. Beck
Unclear contract language and its effect on corporate culture pp. 20-25 Downloads
James Suchan and Clyde Scott
Why managers can't disengage pp. 26-30 Downloads
Stephen Strasser and John Sena
How do you say, "you're fired"? pp. 31-38 Downloads
William E. Fulmer
The consequentiality index: The key to marketing success pp. 39-40 Downloads
George M. Naimark
The chief marketing officer: A Mavervick Whose time has come pp. 41-48 Downloads
Neal Gilliatt and Pamela Cuming
How top executives use their intuition to make important decisions pp. 49-53 Downloads
Weston H. Agor
Sustainable competitive advantage--What it is, what it isn't pp. 54-61 Downloads
Kevin P. Coyne
The trouble with divisional hurdle rates pp. 62-66 Downloads
Stephen F. Thode
The corporate theater of action pp. 67-74 Downloads
Joe Kelly
Mastering your professional reading pp. 75-78 Downloads
Jeffrey P. Davidson
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